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Is email marketing effective for small niches?

by Sea Eagle
17 replies
Six months ago I created a throw-away gmail account and signed up to a number of free mini-courses offered in sales letters. I was quite selective and only signed up to small evergreen niches.

Recently I went back to this gmail account to discover that most newsletter series lasted less than 30 days, and a couple under 60 days... then I never hear from them.

Isn't that a waste? Aren't these people stuck paying a monthly fee from aweber (or whoever)?

So my question to you is: how can a vendor/affiliate in a small niche, monetize their 'free list' when there isn't an abundance of RELATED products to promote?
#effective #email #marketing #niches #small
  • Profile picture of the author Croz
    Originally Posted by gabby6480 View Post

    So my question to you is: how can a vendor/affiliate in a small niche, monetize their 'free list' when there isn't an abundance of RELATED products to promote?
    What's the niche? It all depends on the niche. Obviously, those marketers weren't making any money since they stopped sending you emails.
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    • Profile picture of the author Sea Eagle
      Originally Posted by Croz View Post

      What's the niche? It all depends on the niche. Obviously, those marketers weren't making any money since they stopped sending you emails.
      A lot of the newsletters I subscribed to were in health - particularly products that offered natural solutions to problems like; tinnitus, yeast infections, reflux, excess sweating etc..
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      • Profile picture of the author Croz
        Originally Posted by gabby6480 View Post

        A lot of the newsletters I subscribed to were in health - particularly products that offered natural solutions to problems like; tinnitus, yeast infections, reflux, excess sweating etc..
        Maybe 60 days is all it takes for them to be cured? just kidding!

        Well, all I can say is if you're going to spend time building a list, do it in a niche that's hungry.. a niche that needs what you have to offer desperately. It's like selling water to the thirsty.

        Cheers!
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        • Profile picture of the author Mjoseph83
          Its really a difficult question you asked here. But I think it all depends on your efforts if you are providing good service, your mail is attractive so you will get the benefit.
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          • Profile picture of the author David Uebergang
            Well a list is more effective than no list anyway you look at it... the short -30 day period is probably due to the fact the they expect the problem to be solved in that time? For the health niche at least.

            Although you're right in saying that they are likely leaving money on the table.

            As for your question Gabby..

            You do not really need an abundance of RELATED products to promote to be effective. You could do fine with just a few. Pick the best looking ones, presell them, and compare them to the other garbage that they would have to choose from in that niche. Their only reasonable option is to buy your product

            Comes down to how good the affiliate does their job.

            Hope that helped,

            Dave
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  • Profile picture of the author Mike Grant
    It's effective no matter the size of the market.
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  • Profile picture of the author Rickmci
    Email marketing is always profitable. 30 days is a little short, but the niche matter a lot. May not have been a good niche or a failed product. In any case email address with opt-in are a good thing! always
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  • Profile picture of the author Rinny
    Originally Posted by gabby6480 View Post

    Six months ago I created a throw-away gmail account and signed up to a number of free mini-courses offered in sales letters. I was quite selective and only signed up to small evergreen niches.

    Recently I went back to this gmail account to discover that most newsletter series lasted less than 30 days, and a couple under 60 days... then I never hear from them.

    Isn't that a waste? Aren't these people stuck paying a monthly fee from aweber (or whoever)?

    So my question to you is: how can a vendor/affiliate in a small niche, monetize their 'free list' when there isn't an abundance of RELATED products to promote?
    my thoughts exactly
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    • Profile picture of the author Rinny
      oops double post. love internet
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  • Profile picture of the author patadeperro
    Yes, email marketing is very profitable, they "just" send you 60 day of emails because they may have just that number of emails in their auto responder, you may get some other offers or announcements via broadcast, but yes, it is profitable
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  • Profile picture of the author Rob Bright
    It's extremely effective no matter what the market or the size of the market provided you create a great relationship with your subscribers and offer large amounts of vakue to them
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  • Profile picture of the author focused
    It's best to keep sending those emails, until they ask you to stop.

    For some of these health niches, there are really many potential "cures" or at least methods of partial help.

    And after the autoresponder list runs out, then broadcast the list every so often.
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    • Profile picture of the author myob
      Originally Posted by Croz View Post

      .... Obviously, those marketers weren't making any money since they stopped sending you emails.
      Actually, that would sound quite typical of a high-volume mass marketer using a 30 or 60 day campaign run. For example, in many of my niches, I generate so many leads that the lists can get so bloated as to be unmanageable. To keep it under control, what I do is that if the subscribers don't show any activity such as clicking on a link or making a purchase within any 30-day period, they are culled from the list.
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      • Profile picture of the author Ross Kenny
        Course it's effective. It's building up a client base and
        that's fundemental in any niche.
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  • Profile picture of the author petelta
    The lists that only lasted 30-60 days were autoresponders. They automatically send you emails at a predetermined interval so to make you a customer. It's a consistent sales funnel that every subscriber goes through.

    This business model doesn't focus on building the relationship with the list, but instead it focuses on building the number of subscribers. A good business owner using this model will also test and improve each step of the sales funnel for best conversions.

    This is how I market in niches that I don't want anything to do with. They don't do as well as those that I'm active in, but it's mostly autopilot money. This is especially the case with a good sales funnel and search engine rankings for quality keywords.

    I like this method more so in smaller niches since there is only so many topics that can be covered. Maybe there are only 25 email topics in the entire niche.

    Travis
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  • Profile picture of the author B.Smit
    A person looking for information on, for example, how to relieve toothache NOW isn't your ideal candidate for list marketing - may seem obvious, and yet there are many such examples where marketers try to market long-term to people with immediate problems ("desperate buyers", to use Alexis Dawes' term) who'll have no interest in the niche once their problem is solved.

    Then you get your gardening crowd, or the golf niche, or how to make money - obviously animals of a different jungle.
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  • Profile picture of the author darman82
    Originally Posted by gabby6480 View Post

    Six months ago I created a throw-away gmail account and signed up to a number of free mini-courses offered in sales letters. I was quite selective and only signed up to small evergreen niches.

    Recently I went back to this gmail account to discover that most newsletter series lasted less than 30 days, and a couple under 60 days... then I never hear from them.

    Isn't that a waste? Aren't these people stuck paying a monthly fee from aweber (or whoever)?

    So my question to you is: how can a vendor/affiliate in a small niche, monetize their 'free list' when there isn't an abundance of RELATED products to promote?
    No matter what niche you in, the email marketing still bring profit. Since for a new visitor, chance they not buying your product at the first time, that's is what email marketing get action. Send them an email to follow up and in average condition they will buy your product at the 6 - 7 email follow up.
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