IM Webinars - Have they all now become pitchfests?

Have you been to Talk Marketing Now? That is the opposite of what you're describing - it's full of great info from real experts(most of them Warriors) that just want to share their ideas with others I don't go there as much as I should, but every time I do, I learn something new.

http://www.talkmarketingnow.com

I just did a webinar about my work yesterday, and it was "sales pitch free" . I love to attend webinars and do so regularly. Some of them are so pitch laden it is like watching a late night infomercial.

i just have to agree with you that sales pitch filled webinars are repulsing to me. Making a pitch is ok, but hitting people over the head with "buy me" turns me off.

I agree that the Work At Home Challenge webinars are all valuable content with only the tiniest pitch at the end. (I have no affiliation with them, either).

Although I understand what you mean, and that your statement was meant to be bold, I can tell you for a fact that this is not always true. The rest of my statement, is not directed to you but the warrior internet marketing community in general. In fact, in the context in which you meant it, I would have to agree.

My friend, Ken Anderson and I are doing two calls today, neither of them are sales webinars. Neither of them will have anything for sale in them. They are for the benefit of our members. For the last month or two, we have done on average at least 10+ hours of webinars without a pitch. As a matter of fact, if you were to talk to Ken, he will not sell a product without a webinar with it to give real time instruction solely for the benefit of the buyers.

Internet marketers have discovered webinars as the "big ticket" to sell items. And they are. They work. That said, a smart marketer can also use them to build community in their membership site. Even more compelling they can add the kind of value and life to an information product like nothing else.

What better way to seperate yourself from the rest of those who do WSO's, than to add in a demonstration of how to use what you are selling in a webinar. If you ask me, it is rather short sighted to use it solely as a way to sell more product. Well, even if you didn't ask me that is what I think. If you use it to create and add value, you will probably no longer have to use many webinars to sell products to your current customers but only new ones.

Giving real time instruction is just as powerful a concept as doing it to do the "I gave you great content...now open your wallet...you owe me model. Trust me, that will wear thin with everyone except for newbies to internet marketing. The OP's question is evidence of that. So yes, that is how they are used, but if marketers take the longer view and use them to add value, they will sell more product with less effort.

CT