I am Doctor I intrested to launch my New ebook

by drh
76 replies
Dear All,

My Name is Sr. Dr. G. Hassan, and I am interested to write eBook about my field of research hemorrhoids. What would you advice me.

Would it be sold on clickbank ?
How to achieve this Goal?
Any partners here?
#dotor #ebook #intrested #launch
  • Profile picture of the author Bruce Wedding
    Originally Posted by drh View Post

    Dear All,

    My Name is Sr. Dr. G. Hassan, and I am interested to write eBook about my field of research hemorrhoids. What would you advice me.

    Would it be sold on clickbank ?
    How to achieve this Goal?
    Any partners here?
    First, does this book solve a problem with hemorrhoids in a unique way (quickly, easily, cheaply)? If not, then stop right now.

    If so, I would advise you to have your book written or edited by a native English speaker. Have your copy written by a native English speaking copywriter and put the product on Clickbank.
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    • Clickbank would be a good place to start. If you over deliver and solve the problem, there is no reason it wouldn't sell well if you can build an army of affiliates.
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    • Profile picture of the author scrofford
      Originally Posted by Bruce Wedding View Post

      First, does this book solve a problem with hemorrhoids in a unique way (quickly, easily, cheaply)? If not, then stop right now.
      Hey Bruce, I am just curious as to why you said the above. Not so much "does it solve a problem?" But in a "unique" way...There are a lot of ebooks on the same subject on the market that aren't "unique" but they are excellent. So I am just trying to pick your brain lol!

      I don't know that market, and maybe you do and know something I don't about something. Anyway I was just curious as to why you said that because as you know different people have different takes on the same subjects and one person learns from one style and someone else may learn from another. Have a great day!
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  • Profile picture of the author BobbyFreiler
    Let me come back to this one once my ebook article has been approved by eZinearticles

    Bobby Freiler
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    • Profile picture of the author Charles E. White
      Originally Posted by BobbyFreiler View Post

      Let me come back to this one once my ebook article has been approved by eZinearticles

      Bobby Freiler
      Why did you even bother to post in this thread at all? Post count?
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      • Profile picture of the author Richard Van
        My biggest concern for the OP is, like a lot of people new to IM (and Jill and NcMedia have touched on this too) does he think one can just create a product or promote one and hey presto, instant money?

        It took me two long years of hard graft and failure to get anywhere in this. I'm not saying that's normal, but if we could all just promote or create our own book and just instantly be able to sell it, I doubt we'd have any Doctors in the world, or any other jobs for that matter.

        The fact is Doc, it doesn't matter what you make, as Jills said, if you don't market it properly, which you probably won't first time around, you have two choices. You give up like a lot do and call IM a con and join the masses of people whinging this doesn't work, or you buckle down and try again and again to make it work.

        Here's a fact though, being a Doctor makes you no more of a marketer than it makes me a Doctor. You do however have the benefit of a lot of marketers around you here.

        Asking questions like you are, "how much do I charge etc", are all things you need to test to find out what works.

        You're selling a hemorrhoids book to people with hemorrhoids, by asking us what to charge for it is irrelevant, we're not your target market. As a Doctor, you must come into contact with people with hemorrhoids, they are your target market. How much would they pay for a cure?

        You're in a unique position as a Doctor to ask them that question, I'm surprised you're asking us.
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        • Profile picture of the author Andy Kobe
          Originally Posted by Richard Van View Post

          My biggest concern for the OP is, like a lot of people new to IM (and Jill and NcMedia have touched on this too) does he think one can just create a product or promote one and hey presto, instant money?

          It took me two long years of hard graft and failure to get anywhere in this. I'm not saying that's normal, but if we could all just promote or create our own book and just instantly be able to sell it, I doubt we'd have any Doctors in the world, or any other jobs for that matter.

          The fact is Doc, it doesn't matter what you make, as Jills said, if you don't market it properly, which you probably won't first time around, you have two choices. You give up like a lot do and call IM a con and join the masses of people whinging this doesn't work, or you buckle down and try again and again to make it work.

          Here's a fact though, being a Doctor makes you no more of a marketer than it makes me a Doctor. You do however have the benefit of a lot of marketers around you here.

          Asking questions like you are, "how much do I charge etc", are all things you need to test to find out what works.

          You're selling a hemorrhoids book to people with hemorrhoids, by asking us what to charge for it is irrelevant, we're not your target market. As a Doctor, you must come into contact with people with hemorrhoids, they are your target market. How much would they pay for a cure?

          You're in a unique position as a Doctor to ask them that question, I'm surprised you're asking us.
          There are so many holes in this post, I don't know where to start.

          Instead of filling them in myself I would say that Dr. Mani's post
          above echos my sediments to the T.

          Sometimes forums like these are not the best place to ask advice.
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          • Profile picture of the author Richard Van
            Originally Posted by Andy Kobe View Post

            There are so many holes in this post, I don't know where to start.

            Instead of filling them in myself I would say that Dr. Mani's post
            above echos my sediments to the T.

            Sometimes forums like these are not the best place to ask advice.
            You find so many holes in my post?

            Wow, I must be the only person that comes online and didn't just get rich over night.

            How stupid of me.:rolleyes:

            I also agree with Dr Mani. I also don't think though, that being an expert means you will automatically sell a product. What's being an expert on a topic got to do with getting eyeballs on your sales page and then being able to sell them the product?

            Have I missed something or are all Doctors automatically excellent marketers too? I doubt it, or the OP wouldn't have written this...

            Please, Please help
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            • Profile picture of the author drmani
              Originally Posted by Richard Van View Post

              I also agree with Dr Mani. I also don't think though, that being an expert means you will automatically sell a product. What's being an expert on a topic got to do with getting eyeballs on your sales page and then being able to sell them the product?
              Oh, I absolutely agree with you on this, Richard.

              What I meant was that PASSION can carry you through the long, hard
              learning process... NOT that it automatically guarantees success.

              In fact, I blogged on just this topic last week at Yaro Starak's "Entrepreneur's
              Journey" - you can read the post here

              There's so much to learn about selling infoproducts online! Being an expert
              and having passion help... but it's not the entire story, not by a long shot

              All success
              Dr.Mani
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      • Profile picture of the author drmani
        Errors - well intended, but still errors - in this thread include:

        Originally Posted by clever7 View Post

        Dr Hassan, I advise you to completely forget the idea of producing an ebook without having basic knowledge about internet marketing...
        Before creating a product you must make a research; you must find your market and find buyers, then you have to know how to market your ebook, and a lot more.
        Yes, it's ideal to. But Dr.Hassan has an ingredient far more powerful than niche research. He has PASSION. And is an EXPERT.

        Both are enough to overcome most other hurdles - if he learns how.

        Originally Posted by halmo View Post

        3. Being a doctor will give your ebook huge credibility, but I don't think this fact can raise the price significantly.
        You can set your own price - and people WILL pay it because he's an EXPERT.

        Consider this. If you had to schedule an appointment with a medical expert,
        visit his consulting room, and pay his fees, what would he charge?

        The ebook is a 'virtual consult' - and can be priced on par with that.

        True, price range will vary from country to country. But the BIGGEST
        mistake I made with my medical writing early on was pricing it too low.

        Dr.Hassan - as long as you have a flair for explaining complex medical
        issues in simple language, and there are many people looking for that
        kind of explanation, you will find selling ebooks (and other infoproducts)
        a profitable and fulfilling effort.

        Be sure to take ALL legal precautions before posting any health information,
        because as a medical professional, you could be liable for ANY and ALL
        medical opinion/information/advise you tender - in a way an unqualified
        medical writer may not.

        Good luck with your venture.

        All success
        Dr.Mani
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        • Profile picture of the author drh
          Originally Posted by drmani View Post

          Errors - well intended, but still errors - in this thread include:



          Yes, it's ideal to. But Dr.Hassan has an ingredient far more powerful than niche research. He has PASSION. And is an EXPERT.

          Both are enough to overcome most other hurdles - if he learns how.



          You can set your own price - and people WILL pay it because he's an EXPERT.

          Consider this. If you had to schedule an appointment with a medical expert,
          visit his consulting room, and pay his fees, what would he charge?

          The ebook is a 'virtual consult' - and can be priced on par with that.

          True, price range will vary from country to country. But the BIGGEST
          mistake I made with my medical writing early on was pricing it too low.

          Dr.Hassan - as long as you have a flair for explaining complex medical
          issues in simple language, and there are many people looking for that
          kind of explanation, you will find selling ebooks (and other infoproducts)
          a profitable and fulfilling effort.

          Be sure to take ALL legal precautions before posting any health information,
          because as a medical professional, you could be liable for ANY and ALL
          medical opinion/information/advise you tender - in a way an unqualified
          medical writer may not.

          Good luck with your venture.

          All success
          Dr.Mani
          Dr. Mani
          Thanks for replying my questions. Your post satisfied me a lot. You are doing a great job while serving the humanity. Salute.
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          • Profile picture of the author jbsmith
            I know of at least one product on CB that is selling right now targeting exactly the topic you propose.

            That ebook sells extremely well - in fact the author has branched out to target other specific niche medical conditions.

            This is one of the reasons that market research is SO VERY important when you choose niche markets...

            Market research combines --
            • Looking at existing products (Amazon, CB, CJ, Seminars, DVD's, etc...)
            • Watching Discussion Forums for Signs of Frustrations and Curiousity
            • Keeping Your Eyes on the Leading Magazine Article Titles
            • Testing Smaller Reports or Articles

            What this tells you is that the topic is POTENTIALLY a hot seller - it has been proven as such in the past, the rest comes down to execution including - Your Angle on the topic, format of the product, price, marketing (sales page, sales funnel, traffic generation, affiliate mangaement, etc...)

            But if you are asking is your suggested topic a good one -- then yes is the answer.

            Jeff
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          • Profile picture of the author genietoast
            After to get your book written, you may also want to consider self-publishing your book on Amazon via Create Space. Amazon is a huge marketplace for in-depth books. But it sells in print. If you want to publish it on Kindle, I think you have to do something else.

            There's a guy on Fiverr who has a gig showing you exactly how to do that. Here's his link: I Will Show You How To Become a Published Author on Amazon
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            • Profile picture of the author paulie888
              Originally Posted by genietoast View Post

              After to get your book written, you may also want to consider self-publishing your book on Amazon via Create Space. Amazon is a huge marketplace for in-depth books. But it sells in print. If you want to publish it on Kindle, I think you have to do something else.

              There's a guy on Fiverr who has a gig showing you exactly how to do that. Here's his link: I Will Show You How To Become a Published Author on Amazon
              This wouldn't be a bad idea to increase his credibility, both online and offline. Now, he can tell people that he is a published author, and that instantly raises his credibility level in the minds of many people - and this is something he can also tout in his ebook and other material that he publishes.
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              • Profile picture of the author Martin Avis
                The noise to signal ratio in this thread certainly veers onto the noise side. So much negativity and people rushing to post whether they have anything to say or not!

                Dr Hassan, let's get right down to basics:

                1. Is there a market for such a book?

                You can look at this is several ways: see if people are searching for solutions to hemorrhoids in volume, or see if other people have already created books to help them.

                In this case, 'hemroid treatments', 'hemorrhoids cure', 'hemorrhoids treatments', 'treatment for hemorrhoid' all get over 100,000 global monthly searches, and when you start adding in other misspellings and synonyms such as piles, the volume of search traffic goes way up.

                As to other products that are already out there, ClickBank currently have 14 listed. Most are low gravity, but the top product there has a gravity of over 168 and has been sold since early 2008 - with a recurring billing element. I would say that shows that the market is reasonably healthy and certainly worth considering.

                A look on Amazon will also show a very active market, including 18 Kindle ebooks already!

                2. How much can you charge for such a book?

                As Dr. Mani rightly said, the authority that such a book being written by a specialist doctor is something that should be considered. But you must also look closely at what is currently available and how much the market will stand.

                The ebooks on ClickBank range from $5 to $49, but 6 of the 14 are priced at either $37 or $39 (the top seller is $37) so that would appear to be a reasonably price point.

                3. Language.

                I'm not here to bash your written English skills. As far as I'm concerned, your posts here have been perfectly intelligible (and indeed a lot more so than many so-called native English speakers here on the forum can manage). You have already stated that you have a writer to help you and that's fine.

                What is very important is that you get the tone of your language right.

                The doctors who manage to write popular books that become bestsellers all tend to write in a very friendly, almost chatty style. They don't dumb down the science, but they do have a way of explaining it in layman's terms. That's the key.

                You need to make it clear that you are an expert, but still write in a way that is aimed at patients who have less knowledge and understanding than you do, and not fall into the mistake of writing a book that only other medical professionals can follow.

                4. Marketing.

                Marketing encompasses the stuff you do to promote your book and the efforts you make to attract other people to sell it for you (affiliates).

                On the former, it is useful to know if you are entering a market that is already so well covered that gaining traction for you message will be difficult. There are lots of ways to determine this, but perhaps the simplest is to see how many websites are listed by Google for an exact search of your primary keyword. In this case, "haemorrhoids cure" returns 189,000 results - quite a high level of competition (I'd prefer there to be under 100,000) but certainly not so high as to be impossible to get a site ranked.

                You will need to understand how backlinking works and, of increasing importance to off-page SEO, how to use social media to awaken Google's interest in your site.

                For the latter, selling on ClickBank is really all about affiliates and although I personally hate the fact that most affiliates insist on having everything done for them, the reality is that the more affiliate tools you can provide - pre-written emails, banners, articles etc etc - the more affiliates will promote your book over another.

                Personal networking - through perhaps offering articles to health related websites etc - is also a way to generate affiliate sales in the longer term.

                Yes, it is a lot of work, but the rewards can be significant.

                But that's all getting way ahead of yourself for now.

                Right now, forget all that. Write your book. If your research tells you that there is a market and you can write something that is better, more effective and more interesting than anyone else has already done (although, that's probably optional) then get writing. And make it the best you can - after all it is your medical reputation, so make your book a good advertisement for your offline practice.

                Marketing comes later and really isn't a very hard part of the process. It is time consuming and sometimes frustrating, but it isn't hard. The people who tell you that you need to be a marketing expert before you can be a writer are just plain wrong. It is important, of course it is, but you'll learn what you need as you go along. You need to understand your market before you start, but that's a different thing.

                5. Be careful who you take advice from.

                One of the problems with forums like this is that there are way too many people who post just to see their name in print, whether they have anything of value to say or not. Mostly not. Look instead for answers from people like Dr. Mani who have real experience to offer and a proven track record to authenticate what they tell you.

                Good luck with your book - I hope you end up making piles of cash (I couldn't resist!)

                Martin
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  • Profile picture of the author g36
    Originally Posted by garrettwilson View Post

    I think you just spell the doctor word wrong in your thread title. It is doctor not dotor. LOL!
    Not only doctor, but also interested
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    • Profile picture of the author Richard Van
      Originally Posted by g36 View Post

      Not only doctor, but also interested
      Are you a Doctor too g36?
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      • Profile picture of the author g36
        Originally Posted by Richard Van View Post

        Are you a Doctor too g36?
        I mean the spelling. Anyway, to answer your question, I'm endocrinologist and I'm interested to make an ebook, but still unsure.
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    • Profile picture of the author Richard Van
      Originally Posted by garrettwilson View Post

      LOL! Just noticed he also spelled interested wrong. Someone definitely need to teach him some English.
      With all due respect Garrett, the OP is called Ghulam Hassan. That indicates to me he may not be resident in an English speaking country. He is at least making an effort to speak this language and may be going to get an English speaker to write his book.

      I'm just saying I don't think it's necessary to comment on his level of English. Whether he's a Doctor of course is another matter.

      g36 - Actually I'm endocrinologist and I'm interested to make an ebook, but still unsure.
      That's very interesting, I'd not heard of that before.

      Endocrinology - a branch of biology and medicine dealing with the endocrine system, its diseases, and its specific secretions called hormones, the integration of developmental events such as proliferation, growth, and differentiation (including histogenesis and organogenesis) and the coordination of metabolism, respiration, excretion, movement, reproduction, and sensory perception depend on chemical cues, substances synthesized and secreted by specialized cells.
      I'm not sure CB would be the right place to market it but I'm sure other Doctors involved in your field would be most interested.
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      • Profile picture of the author g36
        Originally Posted by Richard Van View Post

        That's very interesting, I'd not heard of that before.
        To me, it's interesting topic, especially its effect on brain.

        Originally Posted by Richard Van View Post

        I'm not sure CB would be the right place to market it but I'm sure other Doctors involved in your field would be most interested.
        What I'm afraid is the niche may not be profitable or less profitable, that's why I'm unsure.
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        • Profile picture of the author Richard Van
          To me, it's interesting topic, especially its effect on brain.
          Indeed, that's what I said, it's very interesting.

          What I'm afraid is the niche may not be profitable or less profitable, that's why I'm unsure.
          Well, the first thing to find out is if there's a group of people out there interested in your field of work. Why don't you find out, by looking on medical or endocrinology forums or wherever they hang around and find out if they'd be interested in reading a book about it's effects on the brain (or anything else)?

          If you want to create a book on endocrinology, it's my guess that mainly endocrinologists would be interested in it, therefore, I'd be hanging around places where endocrinologists hang about. I'm sure some non endocrinologists would be interested but by and large I suspect your main market would be others who have studied it, like you.

          The OP on the other hand is thinking of creating a book on something that is a problem for many non medical people and could be quite profitable if marketed correctly, especially with the social proof it offers, having been written by a Doctor.
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          • Profile picture of the author g36
            Originally Posted by Richard Van View Post

            Well, the first thing to find out is if there's a group of people out there interested in your field of work. Why don't you find out, by looking on medical or endocrinology forums or wherever they hang around and find out if they'd be interested in reading a book about it's effects on the brain (or anything else)?

            If you want to create a book on endocrinology, it's my guess that mainly endocrinologists would be interested in it, therefore, I'd be hanging around places where endocrinologists hang about. I'm sure some non endocrinologists would be interested but by and large I suspect your main market would be others who have studied it, like you.

            The OP on the other hand is thinking of creating a book on something that is a problem for many non medical people and could be quite profitable if marketed correctly, especially with the social proof it offers, having been written by a Doctor.
            Actually my plan is selling the ebook to ordinary people who know nothing about endocrinology, like "how to be slim without diet" or something similar. But I see another niche like internet marketing is more profitable and getting traffic can be done via this forum
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            • Profile picture of the author Richard Van
              Originally Posted by g36 View Post

              Actually my plan is selling the ebook to ordinary people who know nothing about endocrinology, like "how to be slim without diet" or something similar. But I see another niche like internet marketing is more profitable and getting traffic can be done via this forum
              Although the diet niche is very competitive, your knowledge may be very useful, as would the social proof of being a Doctor.

              If I were you I wouldn't even consider Internet Marketing as a niche. What do you know about it? I've been doing this 7 years and don't sell anything in the IM niche, it's highly competitive and to think you can use this forum to drive traffic, is very unrealistic.

              Firstly what would you sell to me as an internet marketer?

              Secondly, how exactly will you use this forum to create the traffic you talk about?
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              • Profile picture of the author g36
                Originally Posted by Richard Van View Post

                Although the diet niche is very competitive, your knowledge may be very useful, as would the social proof of being a Doctor.

                If I were you I wouldn't even consider Internet Marketing as a niche. What do you know about it? I've been doing this 7 years and don't sell anything in the IM niche, it's highly competitive and to think you can use this forum to drive traffic, is very unrealistic.

                Firstly what would you sell to me as an internet marketer?

                Secondly, how exactly will you use this forum to create the traffic you talk about?
                If you take a look at clickbank, IM products have high gravity, some of them even more than 1000. So I'm assuming other niches are harder to earn.
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                • Profile picture of the author Richard Van
                  Originally Posted by g36 View Post

                  If you take a look at clickbank, IM products have high gravity, some of them even more than 1000. So I'm assuming other niches are harder to earn.
                  Well g36, I don't assume things, I test things. That would also show the fact you don't know what gravity is. I've been selling CB products for years, none of which are IM products.

                  Gravity is an indication of how much competition there is. You're saying you want lots of competiton?

                  Are you saying you think the internet marketing niche is the easiest and most profitable niche out there? You would prefer, with very little experience to compete against people that are experts at this, rather than find a niche you can dominate with little competition?

                  With respect, I've been doing this for 7 years. You claim to be an Endocrinologist.

                  Look up Alexa Smith and look at her advice on Gravity, or you could just assume you know best and do what you like.
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                  • Profile picture of the author g36
                    Originally Posted by Richard Van View Post

                    Well g36, I don't assume things, I test things. That would also show the fact you don't know what gravity is. I've been selling CB products for years, none of which are IM products.

                    Gravity is an indication of how much competition there is. You're saying you want lots of competiton?

                    Are you saying you think the internet marketing niche is the easiest and most profitable niche out there? You would prefer, with very little experience to compete against people that are experts at this, rather than find a niche you can dominate with little competition?

                    With respect, I've been doing this for 7 years. You claim to be an Endocrinologist.

                    Look up Alexa Smith and look at her advice on Gravity, or you could just assume you know best and do what you like.
                    Gravity is indication of competition yes, but if you can be the #1, it would turn into the most profitable. The problem is it's hard to be #1. Also, if you count it, 1000 gravity means your product has been sold 1000 times or more, sure you can get more money rather than gravity less than 100 if the price is similar. BTW, is Alexa real woman or man with woman avatar?
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                    • Profile picture of the author Richard Van
                      Originally Posted by g36 View Post

                      Gravity is indication of competition yes, but if you can be the #1, it would turn into the most profitable. The problem is it's hard to be #1. Also, if you count it, 1000 gravity means your product has been sold 1000 times or more, sure you can get more money rather than gravity less than 100 if the price is similar. BTW, is Alexa real woman or man with woman avatar?
                      Gravity is not as simple as that at all. Let me quote Alexa for you.

                      "A product with 20 affiliates each making 1000 sales will have a far lower gravity than a product with 500 affiliates, all attracted by the high gravity (like you g36) and struggling to make 1 sale each because the sales page hardly converts their traffic at all"

                      Cont...

                      "This is part of the explanation for the sometimes dreadful conversion rates of the sales pages of the products with the highest gravities"

                      You seem to know it all though, g36. You do what you assume is best.

                      She is a woman and that's her picture. When I said look her up, I mean't read what she has to say on Gravity because she understands it well, not just go and have a look at her. :rolleyes:
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                      • Profile picture of the author g36
                        Originally Posted by Richard Van View Post

                        Gravity is not as simple as that at all. Let me quote Alexa for you.

                        "A product with 20 affiliates each making 1000 sales will have a far lower gravity than a product with 500 affiliates, all attracted by the high gravity (like you g36) and struggling to make 1 sale each because the sales page hardly converts their traffic at all"

                        Cont...

                        "This is part of the explanation for the sometimes dreadful conversion rates of the sales pages of the products with the highest gravities"

                        You seem to know it all though, g36. You do what you assume is best.

                        She is a woman and that's her picture. When I said look her up, I mean't read what she has to say on Gravity because she understands it well, not just go and have a look at her. :rolleyes:
                        From my own experience, I got better conversion from product with higher gravity. Low gravity (with almost 100% referred stats) could also mean the product sucks and doesn't convert. I usually don't promote product with gravity lower than 50, but I never promoted product with high gravity as high as 1000, especially if there are affiliate sites promoting that product trough google page 3.

                        OK, will check her posts. BTW she has nice avatar .
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                        • Profile picture of the author Richard Van
                          Originally Posted by g36 View Post

                          From my own experience, I got better conversion from product with higher gravity. Low gravity (with almost 100% referred stats) could also mean the product sucks and doesn't convert. I usually don't promote product with gravity lower than 50, but I never promoted product with high gravity as high as 1000, especially if there are affiliate sites promoting that product trough google page 3.

                          OK, will check her posts. BTW she has nice avatar .
                          Well good for you, I assume you haven't got much work on in your Endocrinologist ward, which is why you're here and selling CB products.

                          By the way, when you said...

                          But I see another niche like internet marketing is more profitable and getting traffic can be done via this forum
                          What you mean't to say was, you're already selling IM products. How long out of interest have you been testing and selling these affiliate products?

                          Anyway, you have a wonderful day.
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    • Profile picture of the author drh
      Originally Posted by easytext View Post

      someone definitely "NEEDS" to teach him some English- Maybe someone who actually speaks English could teach him!!LOL
      This is an amusing thread!
      How much typing mistakes you do in your daily life ?
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    • Profile picture of the author Floyd Fisher
      Originally Posted by g36 View Post

      Not only doctor, but also interested
      Ok, so the guy doesn't speak english well.

      How about we give him a break?
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      • Profile picture of the author Ken Strong
        Originally Posted by Floyd Fisher View Post

        Ok, so the guy doesn't speak english well.

        How about we give him a break?
        How much do you want to bet that the people complaining about the OP's English have (unlike him) never bothered to learn a second language well enough to communicate, even imperfectly?
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        • Profile picture of the author Floyd Fisher
          Originally Posted by Ken Strong View Post

          How much do you want to bet that the people complaining about the OP's English have (unlike him) never bothered to learn a second language well enough to communicate, even imperfectly?
          Hmmmm...thought about that one.

          Respectfully request permission to use that as a comeback the next time someone complains about a foreigners english.
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          • Profile picture of the author Paul Myers
            Floyd,
            Respectfully request permission to use that as a comeback the next time someone complains about a foreigners english.
            Another thought for you... To something like 95% of the world, Americans are foreigners.

            We tend to forget that here.


            Paul
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            • Profile picture of the author Richard Van
              Originally Posted by Paul Myers View Post

              Floyd,Another thought for you... To something like 95% of the world, Americans are foreigners.

              We tend to forget that here.


              Paul
              Or...

              We're all foreigners? To each other at least?

              I'm an Englishman. So that makes me a foreigner to a vast majority here.

              See, we're all the same really. :p

              Who cares, live happy and don't be rude to those that can't speak the chosen language of this forum.

              Can't speak English, no worries. Most of my mob can't either.

              In keeping with Ken and Paul. Don't be rude to the non English speakers, they're trying hard to speak our lingo, give them a break and credit to them... they're trying very hard and doing very well to speak our tongue.

              Talk marketing, not spelling. This isn't an English class.
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            • Profile picture of the author Jay Vikaz
              Dr. Hassan,

              Just a few points to add to the excellent feedback on this thread -

              1) I believe there is an opportunity here for two books. One in your own language and one in English. Two different markets.
              2) You could write the book in your language and get a translator to translate it into English.
              3) OR you could hire an experienced writer to write it for you in English while you write your language version yourself
              4) OR you could write the English book also yourself and get a good editor to polish and proofread it
              5) If you have an ebook ready - why just clickbank? Why not make it available on kindle, ipad and other e-reader platforms? You are solving a health issue and you will find readers in ALL platforms
              6) Final thought - Why only an ebook? You'll have the content anyway. Get it also published as a physical book and listed on Amazon. You may or may not make any significant money from it. But, it gives you credibility and sets you up as an authority on the subject. Imagine what that could do you for your professionally.

              My point is - create the material once and there is so much more you can do with it than just selling on clickbank.


              GoodLuck

              - Jay
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  • Profile picture of the author Joyful Thiek
    There's no reason your ebook wouldn't sell if your content is good, that is if it solves a problem or is what people are looking for.

    The fact is anybody can write an ebook. They may get accepted by ClickBank. But not all ebooks are good. And not all ebooks sell. If you think you can create a product good enough, I see no reason not to go for it. But don't have the 'others are doing it, i'll also do it' mentality.

    Good luck!
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    • Profile picture of the author drh
      Originally Posted by AllFans View Post

      There's no reason your ebook wouldn't sell if your content is good, that is if it solves a problem or is what people are looking for.

      The fact is anybody can write an ebook. They may get accepted by ClickBank. But not all ebooks are good. And not all ebooks sell. If you think you can create a product good enough, I see no reason not to go for it. But don't have the 'others are doing it, i'll also do it' mentality.

      Good luck!
      Thanks, I appreciate your worthy advice.

      I am writing the book by the patient perspective. As per my experience what are the FAQ of the Hemorrhoids patients. The possible treatments, The best medicines that worked in my practice.

      Can you give me some idea what should be the price of the 150 pages ebook ?
      Secondly, I am taking the help of freelance lingual professional for my English mistakes, would it be good. He advised me to change the talky way of mine in the ebook (It is more professional) make it patient readable. Would it be a better step ?
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      • Profile picture of the author Joyful Thiek
        Originally Posted by drh View Post

        Thanks, I appreciate your worthy advice.

        I am writing the book by the patient perspective. As per my experience what are the FAQ of the Hemorrhoids patients. The possible treatments, The best medicines that worked in my practice.

        Can you give me some idea what should be the price of the 150 pages ebook ?
        Secondly, I am taking the help of freelance lingual professional for my English mistakes, would it be good. He advised me to change the talky way of mine in the ebook (It is more professional) make it patient readable. Would it be a better step ?
        Since I have no idea about the medical field, I can't really say how much you should charge for the ebook. Taking the help of a professional sounds like a good step. Obviously, a book has to be readable. Write for the reader, the patient in your case. I think that's good advice.

        Good luck!

        Sorry about having to do multiple posts; for some reason, the multiquote isn't working for me at this time.


        Regards,
        Jou
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      • Profile picture of the author lesterlim85
        Hi Dr Hussan

        I respect your profession as the expert in your field and would like to chip in with my 2 cents.

        I would tend to agree that you need to write it in a "user-friendly" way because your patients would have quite a difficulty trying to understand some of your medical terms and lingos. You could still let some of them remain but explain the term to them what it means so that they can appreciate the meaning. Of course, that is if it is really necessary to explain in the 1st place.

        As for the price, I am not an expert in this field and so am not really in a position to judge. My thinking is you should do some research on whether there are anyone on the net searching for such information in the 1st place.

        Cheers,
        Lester

        Originally Posted by drh View Post

        Thanks, I appreciate your worthy advice.

        I am writing the book by the patient perspective. As per my experience what are the FAQ of the Hemorrhoids patients. The possible treatments, The best medicines that worked in my practice.

        Can you give me some idea what should be the price of the 150 pages ebook ?
        Secondly, I am taking the help of freelance lingual professional for my English mistakes, would it be good. He advised me to change the talky way of mine in the ebook (It is more professional) make it patient readable. Would it be a better step ?
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      • Profile picture of the author halmo
        Originally Posted by drh View Post


        I am writing the book by the patient perspective. As per my experience what are the FAQ of the Hemorrhoids patients. The possible treatments, The best medicines that worked in my practice.

        Can you give me some idea what should be the price of the 150 pages ebook ?
        I think the price of the book would be determined by three major factors:

        1. How many people on the Internet are looking for such information

        2. How available the same type of information is on the Internet (or anywhere else).

        If people can easily find the same information for free, they won't pay for your ebook. If the information you offer is unique, and not easily available anywhere else, then you can price it higher, BUT: you must tell people about its uniqueness and unavalability elsewhere in you sales letter, so they will see the value, which will make them buy.

        I think, out of the three price-factors I am listing here, this one has the most weight in determining the price.

        3. Being a doctor will give your ebook huge credibility, but I don't think this fact can raise the price significantly. However, with this credibility, you should sell more ebooks (if the ebook is really that good and helps people solve their related problems).

        Originally Posted by drh View Post


        Secondly, I am taking the help of freelance lingual professional for my English mistakes, would it be good. He advised me to change the talky way of mine in the ebook (It is more professional) make it patient readable. Would it be a better step ?
        I would say, that's true, make it patient-readable. HOWEVER, the writing still has to convey your authority on the content (some professional terminology is actually good, and helps to convey your authority, as long as those terms are explained in patient-readable language. But, don't overuse those terms.)
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        • Profile picture of the author drh
          Thanks, To
          Dann Vicker
          halmo
          clever7
          and to Mr. Lester for giving me such valuable information.

          I am taking classes of internet marketing from one month. Doing KW Research etc. Purchased two books about hemorrhoids one is H miracle and second is hemorrhoids cure. I read these books in details. I bought H miracle as its gravity was high. After buying h miracle I became disappointed as the author gave some amateur advice. I don't know why too much affiliates are promoting this product, just because of 75% commission or there is something else.

          Can any brother do the research on this and tell me the reason behind its success.

          Second let's say if Keyword A has 673,000 searches per month (KW is exact phrase KW) then with amusing 10% competition (one book already there) in the US Market. How much copies of an eBook should sell ?

          This is the most important question in my mind. As I need to manage the investment and time to work on the eBook.

          Thanks,
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          • Profile picture of the author drh
            Originally Posted by drh View Post

            Thanks, To
            Dann Vicker
            halmo
            clever7
            and to Mr. Lester for giving me such valuable information.

            I am taking classes of internet marketing from one month. Doing KW Research etc. Purchased two books about hemorrhoids one is H miracle and second is hemorrhoids cure. I read these books in details. I bought H miracle as its gravity was high. After buying h miracle I became disappointed as the author gave some amateur advice. I don't know why too much affiliates are promoting this product, just because of 75% commission or there is something else.

            Can any brother do the research on this and tell me the reason behind its success.

            Second let's say if Keyword A has 673,000 searches per month (KW is exact phrase KW) then with amusing 10% competition (one book already there) in the US Market. How much copies of an eBook should sell ?

            This is the most important question in my mind. As I need to manage the investment and time to work on the eBook.

            Thanks,
            Please, Please help
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            • Profile picture of the author Jill Carpenter
              Originally Posted by drh View Post

              Please, Please help
              I have a very sad reality to share with you.

              You can have the best book on the market, but if you are not good with marketing it will make no money.

              You can have the worst book on the market, but if you are good with marketing you can make a killing.

              That is not to say that the crappy book will have a long shelf life.

              I think you have done a wise thing in purchasing the competition so you could assess the information they were giving - and you can use some of this amateur advice to your advantage.

              You don't have to name names to say things like "Get real advice from a real doctor" and "this is not your typical amateur ebook giving you regurgitated sloppy instructions"

              Write the ebook best you can, and then just market it. Lots of testing of different sales pages, lots of driving traffic to your site, lots of personal attention to customers.

              You won't get it right the first time out the gate. But you can get a good start if you make a list of every part of your sales funnel and adjust it best you can.
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            • Profile picture of the author LiamElliott
              How much should you charge? Value is a very flexible word, I can tell you that much. Simply put, value is whatever someone is willing to pay for your product. Put yourself in their position and say to yourself, "I'm a sufferer of hemorrhoids, what do i do now." Do I get a prescription? Do I buy natural supplements? This is one reason why your expertise will be invaluable in the process of bringing this product to the market. You know the process of how someone will go about treating the condition. It wouldn't hurt to make the solution your product presents cheaper than an alternative such as medication, competing products etc.

              You've got the facts, you just need to be coached on the marketing aspects. I suggest hiring a consultant that you can collaborate with and communicate your knowledge to. They will then develop a marketing plan for you and answer any questions you've got. It's something to look into. One downside is that it can be expensive.
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      • Profile picture of the author paulie888
        Originally Posted by drh View Post

        Thanks, I appreciate your worthy advice.

        I am writing the book by the patient perspective. As per my experience what are the FAQ of the Hemorrhoids patients. The possible treatments, The best medicines that worked in my practice.

        Can you give me some idea what should be the price of the 150 pages ebook ?
        Secondly, I am taking the help of freelance lingual professional for my English mistakes, would it be good. He advised me to change the talky way of mine in the ebook (It is more professional) make it patient readable. Would it be a better step ?
        This would be a pretty unique perspective on the hemorrhoids issue particularly in the digital product marketplace, as I'd imagine the majority of products created in this niche are probably nothing more than flimsy rewritten articles taken from various reference sites on the internet.

        If you can offer real-world patient experience, I think it'd offer true value to the marketplace, and you're definitely taking the right approach by getting someone to revise your final product for spelling and grammatical mistakes - this will definitely increase the perceived value and credibility of your product.

        Paul
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  • Profile picture of the author matt5409
    Originally Posted by drh View Post

    Dear All,

    My Name is Sr. Dr. G. Hassan, and I am interested to write eBook about my field of research hemorrhoids. What would you advice me.

    Would it be sold on clickbank ?
    How to achieve this Goal?
    Any partners here?
    first of all i'd write it in your native tongue and then have it translated by a bilungual translator.

    then i would look to sell it on clickbank

    do many people want to read about this subject though?
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    • Profile picture of the author Richard Van
      Originally Posted by matt5409 View Post

      first of all i'd write it in your native tongue and then have it translated by a bilungual translator.

      then i would look to sell it on clickbank

      do many people want to read about this subject though?
      Hi Matt.

      I'm just speculating here but I'd imagine this is a problem a few people have and there will be people, understandably, too embarassed to approach a Doctor. Assuming he is a Doctor and the market isn't already saturated with similar products or a total lack of people needing such a thing, it could be a good product in light of the fact the OP says he's a Doctor.

      Nice bit of social proof.

      Having said that I've not researched it, have no facts to hand and could be, quite honestly, talking complete rubbish.
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  • Profile picture of the author celente
    Originally Posted by Mike Grant View Post

    Definite troll.
    I can hear the footstep my brother.

    Look out....LOL :p
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  • Profile picture of the author drh
    Originally Posted by garrettwilson View Post

    I think you just spell the doctor word wrong in your thread title. It is doctor not dotor. LOL!
    I agree. Its my typo mistake and I was in bit hurry to type.
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  • Profile picture of the author Paul Myers
    If you have reason to believe this is a gag thread, report it. Bashing someone for their spelling issues in a foreign tongue is going to get you nothing but banned for a while.


    Paul
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  • Profile picture of the author Manuelcrc
    I would advice you get someone who really understands english to do the writing for you. You'll need it if you want your cool to be a success.
    Getting your ebook to clickbank does not guarantee instant success. The quality of the ebook tells in the end.
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    • Profile picture of the author drh
      Originally Posted by Manuelcrc View Post

      I would advice you get someone who really understands english to do the writing for you. You'll need it if you want your cool to be a success.
      Getting your ebook to clickbank does not guarantee instant success. The quality of the ebook tells in the end.
      Thanks, I will be following your advice. I really appreciate it. Does the word of mouth type of marketing will work in the eBook field?
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  • Profile picture of the author clever7
    Dr Hassan, I advise you to completely forget the idea of producing an ebook without having basic knowledge about internet marketing. Don’t spend your time and your money writing an ebook that you may never be able to sell only because you don’t know how to promote it online.

    Before creating a product you must make a research; you must find your market and find buyers, then you have to know how to market your ebook, and a lot more. You may be a genius, but if you know nothing about copywriting for example, you won’t make a sale.

    There is a fierce competition online.

    Before doing anything, learn how to sell your products and mainly, how to find buyers.
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  • Profile picture of the author Dann Vicker
    I suggest you take some time and learn a few things about internet marketing. The warriorforum can provide quite a good deal of what you need. Browse around and join discussions.

    You can also start a blog or website on the same topic and get traffic to it. Once you get the hang of things, marketing your ebook becomes much more easier.

    Hope this helps.
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  • Profile picture of the author ronitdeep
    Hello Dr. Ghulam Hassan
    Its nice to see an another physician on the forum.I would like to cut the long story in short that yes it will work,but initially dont expect anything near what your salary is!
    I am a Physician and health/medical blogger since last 2-3 years and selling 2 health ebooks on clickbank, running few medical/health blogs and forum, but my online income is still way lesser then what i earn offline as a physician.
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    • Profile picture of the author drh
      Originally Posted by ronitdeep View Post

      Hello Dr. Ghulam Hassan
      Its nice to see an another physician on the forum.I would like to cut the long story in short that yes it will work,but initially dont expect anything near what your salary is!
      I am a Physician and health/medical blogger since last 2-3 years and selling 2 health ebooks on clickbank, running few medical/health blogs and forum, but my online income is still way lesser then what i earn offline as a physician.
      Thanks Dr. Ronit Deep, Its good to know that you medical professional are up in the internet marketing. I agree that the payout will be low after cutting %ages of affiliates. If I price the book $35 the I will be getting merely $7. It would be less. Also I may not be selling 3500 per year

      What's in your signature link, do you provide internet marketing services too
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  • Profile picture of the author ronitdeep
    Yes I have small IM office just besides my consulting room!! mainly to update my own health/medical websites.
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  • Profile picture of the author backoffice
    Well..........I believe you should create a blog and then market it. In the meantime, you should post at clickbank as well. It will be quite beneficial for you.
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  • Profile picture of the author drh
    OK. Semi Conclusion

    =============================
    Start a blog.
    Write about disease
    Put something about pre launch of the ebook.
    Get a Aweber account - grab emails to create lists
    Launch day - 7 days discount price 50% to get reviews/testimonials etc
    Adwords - Get Paid traffic.
    See the results if any try to improve. (Prognosis)

    ==================================

    Dear Warriors and Doctors,
    Should I make it final ?
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    • Profile picture of the author Prady N
      Originally Posted by drh View Post

      OK. Semi Conclusion

      =============================
      Start a blog.
      Write about disease
      Put something about pre launch of the ebook.
      Get a Aweber account - grab emails to create lists
      Launch day - 7 days discount price 50% to get reviews/testimonials etc
      Adwords - Get Paid traffic.
      See the results if any try to improve. (Prognosis)

      ==================================

      Dear Warriors and Doctors,
      Should I make it final ?
      My opinion:

      1) go to google insight & search for your topic & related keywords
      2) search related questions & problems of people are facing on yahoo answers & related forums
      3) Finalize topics on the basis of problems & keywords people are searching for
      4) Release preview copy which has great but incomplete information
      5) collect email addresses & give them great info to build your credibility before launch
      6) If you are going to launch your product on clickbank with one page sales letter. Don't try adwords because they will not accept your thin page. If you want adwords as a traffic source build site like jamorama.com
      7) find affiliates
      8) Launch
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  • Profile picture of the author stepman77
    Go with Plimus, I use it, they are fast and friendly.
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  • Profile picture of the author brandon2664
    I would never buy medical advice from a squeeze page. I think I would just go to web md rather than reading an ebook in broken english.
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    • Profile picture of the author Jill Carpenter
      Originally Posted by drh View Post

      OK. Semi Conclusion

      =============================
      Start a blog.
      Write about disease
      Put something about pre launch of the ebook.
      Get a Aweber account - grab emails to create lists
      Launch day - 7 days discount price 50% to get reviews/testimonials etc
      Adwords - Get Paid traffic.
      See the results if any try to improve. (Prognosis)

      ==================================

      Dear Warriors and Doctors,
      Should I make it final ?
      You have a good start there.

      I would suggest if you are looking to really brand your name as an authority on the topic that you also add some social networking sites into the mix.

      In the past, I have looked up names that were connected with particular diet plans. I look for where those people have been on the web and who is connected with them. I look to see if I can find trigger words like "lawsuit" and I look for details of what kind of doctor they really are if there is a reference to them being a doctor or if it was a doctor who approved the plan. There are all kinds of doctors. I don't need an eye specialist to tell me the guide on wart removal is doctor approved. (those sneaky marketers )

      The blog will be great, but pull in some interested persons from some social sites.
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      • Profile picture of the author Jill Carpenter
        Originally Posted by scrofford View Post

        Hey Bruce, I am just curious as to why you said the above. Not so much "does it solve a problem?" But in a "unique" way...There are a lot of ebooks on the same subject on the market that aren't "unique" but they are excellent. So I am just trying to pick your brain lol!

        I don't know that market, and maybe you do and know something I don't about something. Anyway I was just curious as to why you said that because as you know different people have different takes on the same subjects and one person learns from one style and someone else may learn from another. Have a great day!
        I agree with this - and wondering if Bruce really meant "unique selling point" as that can be beneficial in distinguishing one product from another. But I don't want to put words into anyones mouths.
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    • Profile picture of the author drh
      Originally Posted by brandon2664 View Post

      I would never buy medical advice from a squeeze page. I think I would just go to web md rather than reading an ebook in broken english.
      Thanks for your comments, I really appreciate
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  • Profile picture of the author Claude7
    Dr Hassan, Here's my 10 cents worth.
    I would use the ecademy forum and start conversing with people who have issues with "hemorrhoids" if that's the subject of your ebook. I'm assuming it will be well written,checked etc. The title could be "10 things you didn't know about hemorrhoid" just to make people think. Give them the first 3 secrets fee with an opt in then see if they want to buy the other 7 from you assuming they like your style of writing in the first 3...
    I only suggest Business Networking | Ecademy because it's a general forum but you might want to search for forums when people have specific problems with hemorrhoids.
    Just go to google and type "hemorrhoids+forum". I hope this helps ....
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  • Profile picture of the author calfred
    Find the best hemorrhoid product in Clickbank.

    Then do better than it.

    You win.

    How?

    Analyze its marketing and product strengths.

    Find what they're lacking and add that to your OWN PRODUCT.

    Market it way better than they do.

    Gold.
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    • Profile picture of the author halmo
      Originally Posted by drmani View Post

      Errors - well intended, but still errors - in this thread include:

      Being a doctor will give your ebook huge credibility, but I don't think this fact can raise the price significantly.

      You can set your own price - and people WILL pay it because he's an EXPERT.

      Consider this. If you had to schedule an appointment with a medical expert,
      visit his consulting room, and pay his fees, what would he charge?

      The ebook is a 'virtual consult' - and can be priced on par with that.

      True, price range will vary from country to country. But the BIGGEST
      mistake I made with my medical writing early on was pricing it too low.

      Dr.Hassan - as long as you have a flair for explaining complex medical
      issues in simple language, and there are many people looking for that
      kind of explanation, you will find selling ebooks (and other infoproducts)
      a profitable and fulfilling effort.

      Be sure to take ALL legal precautions before posting any health information,
      because as a medical professional, you could be liable for ANY and ALL
      medical opinion/information/advise you tender - in a way an unqualified
      medical writer may not.

      Good luck with your venture.

      All success
      Dr.Mani

      Dr Mani, with all due respect, I (somewhat) disagree with you. But, is that part that you quoted really an "error?" And, that statement is whole only when the rest of it is also quoted, which is this:

      However, with this credibility, you should sell more ebooks (if the ebook is really that good and helps people solve their related problems).
      Your reasoning is certainly plausible, and as you said, it reflects your own experience. I say, it's great that you can price your books so much higher.

      At the same time, these are my reasonings behind the above statement.

      1. First, I had Dr. Oz in mind when I wrote my previous comment. For people who may not be familiar with him, here is a link to his books on Amazon. (Not an affiliate link.) If I am correct, his first book was (or at least the first widely marketed) "You: The Owners Manual." This is what made him widely known, and gave him his reputation. At that time, the book cost around $20 -- nothing spectacular, in terms of price. Lots of books on Amazon (or anywhere else) cost between, say, $13 and $25. Although, it would be a reasonable argument that his books are hardcopies while drh in this forum is talking about an ebook. Certainly, e-books can command different prices than hard copies, but still, I think there is a valid point in my reasoning.

      He was a doctor when he first published, offered a unique perspective (although, not necessarily a unique solution), but his price was nothing out of the ordinary for books.

      2. If I am looking for medical advice on the Internet, I would be looking for such advice from a doctor. I would very likely discount a non-doctor's medical advice on the spot. I assume most (or at least many) people would do the same. So, is that really news that a book on hemorrhoids is written by a doctor? I am not saying I don't respect the fact of being a doctor. I am saying the exact opposite. -- that I would take medical advice most likely only from doctors.

      3. If I am correct, hemorrhoids can be extremely painful, and require immediate small procedure. In that case, the person would have to go to the doctor immediately, no matter what, and I don't see how a person would search on the Internet, and spend time reading a 150-page ebook at that time. Please correct me if my knowledge on hemorrhoids is incorrect, but I am guessing that drh offers something for recurring instances. In the case of recurring instance, however, it is likely that the person has already seen a doctor at the first, painful, occurance, and has received some advice from that doctor (i.e. the medical consultation you referenced in your post).

      Again, this is not an attempt to discount drh or a unique solution to hemorrhoids; however, I think the above reasonings are valid. What's a good price, or a too low price, or a too high price is will be determined by the market.

      I still hold my opinion that being a doctor as the author of a (medical) book THAT'S TARGETED TO NON-MEDICAL CONSUMERS would play a greater role in gaining credibility and developing "fame" if there really are other books on the topic by non-doctors than in justifying HIGH price (although, I agree with a somewhat higher price).

      I also realize that you have sold medical ebooks, and have experience in that. I hope you too realize that this post is written from a "potential customer's" perspective (although, I hope I will never need hemorrhoid treatments). After all, if I understand, drh's target audience is the customer -- not other medical professionals.

      Of course, anybody can be wrong, so this opinion could be faulty too. But, it might not be a bad thing to at least consider a "customer-perspective."
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      • Profile picture of the author drmani
        Thank you for your post, halmo

        Originally Posted by halmo View Post

        I say, it's great that you can price your books so much higher.
        Any qualified and experienced EXPERT can. In any niche.

        First, I had Dr. Oz in mind... cost between, say, $13 and $25.
        My quote was "You can set your own price..."

        Dr.Oz picked $13 to $25. That's for a reason.

        He could have picked $130 to $250 - for other reasons.

        What I'm saying is that you can choose. If you're a 'commodity', you don't get that luxury of choice. When you're a 'collectible', it's a different playing field.

        Certainly, e-books can command different prices than hard copies, but still, I think there is a valid point in my reasoning.
        Oh, there is. Certainly, I agree with you. There are price ceilings built into any format for infoproducts. A $997 ebook is an outlier. Typical prices are under $100. For paperbacks, that figure drops to $30. For hard-cover, it's a bit higher.

        But when the SAME information is presented as a seminar, or live event, or personal coaching, the pricing shoots up to reflect the perceived price/value of that format.

        It's a different kettle of fish from the "expert-and-pricing" discussion I was engaged in.

        2. If I am looking for medical advice on the Internet, I would be looking for such advice from a doctor. I would very likely discount a non-doctor's medical advice on the spot.
        The moment it becomes mandatory for ONLY doctors to publish medical information on the Internet, that perception of value linked to medical qualifications will vanish.

        As it stands today, you have NO WAY of knowing if any content online is authored by a medical doctor with 30 years of experience, or an 8 year old kid who is feeling the urge to play "doctor, doctor" on the Web

        I assume most (or at least many) people would do the same. So, is that really news that a book on hemorrhoids is written by a doctor?
        Back in 1997, I participated in a discussion group for pediatric cardiologists and heart surgeons. There were recognized experts from the best centers in the world offering opinions on very complex cases. And one participant from India was engaging in those discussions, offering his opinions too - the trouble being that I *knew* this guy, we did our surgical residency together, and he was just then undergoing his cardiac surgery residency training!

        That's the fallacy/risk of medical information spouted on the Net. You simply do not know the credentials of the person giving out advise.

        And yes, it absolutely IS news that a medical ebook (and sold online through direct marketing channels) is authored by a medical doctor (Yes, I know - that's sad!)

        3. If I am correct, hemorrhoids can be extremely painful, and require immediate small procedure.
        Medically, that's incorrect.

        Sometimes, yes. Often, no.

        Which is why an ebook has a place at all in helping people with this condition.

        What's a good price, or a too low price, or a too high price is will be determined by the market.
        Let me focus on a different market, for a moment.

        What's in a high-priced course sold by a 'celebrity' in the IM niche can be found in a $19 book by world-renknown expert Robert Cialdini.

        What makes the high priced course sell well at $2,000+ ?

        Market forces?

        Or expert status?!

        Or great marketing?

        Or all of the above?

        Nothing is quite as simple as it may seem superficially. And 'positioning' counts to a large extent as the biggest driver of pricing.

        I also realize that you have sold medical ebooks, and have experience in that. I hope you too realize that this post is written from a "potential customer's" perspective...
        The ONLY justification for a higher price is the need/desire for such a product as viewed from the customer's perspective.

        Would you, as a prospective customer seeking relief from a medical condition, pay $19 for an ebook probably authored by a high-school kid or ghostwriter?

        Or would you rather pay $97 for an ebook written by a highly qualified specialist medical doctor with vast experience on the subject?

        Just my opinions.

        The acid test will come when the book hits the market!

        All success
        Dr.Mani
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        • Profile picture of the author halmo
          Originally Posted by drmani View Post

          Thank you for your post, halmo

          Any qualified and experienced EXPERT can. In any niche.
          Yes, absolutely. Any EXPERT can command much higher than average prices. Never argued that.

          My quote was "You can set your own price..."

          Dr.Oz picked $13 to $25. That's for a reason.

          He could have picked $130 to $250 - for other reasons.

          What I'm saying is that you can choose. If you're a 'commodity', you don't get that luxury of choice. When you're a 'collectible', it's a different playing field.
          Yes, it depends on whom you are targeting -- other medical professionals, or the minority of consumers (although, still large in numbers) who will pay the high price, or the majority of consumers (a la Dr. Oz) who will pay a lower price, but your name is likely to spread in wider circles. Your choice: do you want to be a 'collectible' or a 'Dr Oz?'

          Oh, there is. Certainly, I agree with you. There are price ceilings built into any format for infoproducts. A $997 ebook is an outlier. Typical prices are under $100. For paperbacks, that figure drops to $30. For hard-cover, it's a bit higher.

          But when the SAME information is presented as a seminar, or live event, or personal coaching, the pricing shoots up to reflect the perceived price/value of that format.
          This is true, but for the sake of the OP's original request,seminars and live events don't seem relevant. I know this was meant to justify or round out your reasoning in your previous paragraph, but my comparison of Dr. Oz's hard copy books and drh's ebook seem more relevant in this thread.

          The moment it becomes mandatory for ONLY doctors to publish medical information on the Internet, that perception of value linked to medical qualifications will vanish.

          As it stands today, you have NO WAY of knowing if any content online is authored by a medical doctor with 30 years of experience, or an 8 year old kid who is feeling the urge to play "doctor, doctor" on the Web
          Maybe I give too much credit to people, but if looking for MEDICAL information, I would at least try to do a bit of research on the author of the book BEFORE I trust the content of the book. I am sure, not everybody does that, but I would think a good percentage of people would do. If it's only about a pimple, no big deal. But, if it's about MEDICAL information, I do look into who the author is.

          I am distinguishing between MEDICAL advice and minor 'issues' here. Yes, minor issues might belong under 'medical' too, but there can be a huge difference.

          3. If I am correct, hemorrhoids can be extremely painful, and require immediate small procedure.
          Medically, that's incorrect.

          Sometimes, yes. Often, no.
          Pain can not be 'incorrect' medically or not medically -- it's pain. My wording was "CAN BE extremely painful ..." The percentage of the occurances is another thing.

          Let me focus on a different market, for a moment.

          What's in a high-priced course sold by a 'celebrity' in the IM niche can be found in a $19 book by world-renknown expert Robert Cialdini.

          What makes the high priced course sell well at $2,000+ ?

          Market forces?

          Or expert status?!

          Or great marketing?

          Or all of the above?
          Robert Cialdini is a much 'heavier' read than most $2,000+ course by any internet marketer. So, a Robert Cialdini book automatically disqualifies itself for the masses. Not that it should be disqualified on the basis of its content at all -- exactly the opposite is true. But for the purpose of the masses, the 'celebrity' in the IM niche wins. Of course, all the above factors play a significant role too (great marketing, market forces, etc.). After all, more 'celebrity' IMers will market their own $2,000 course than would market Robert Cialdini.

          Nothing is quite as simple as it may seem superficially.
          Very true. That's why I took issue in my previous post with the wording 'error.'


          Would you, as a prospective customer seeking relief from a medical condition, pay $19 for an ebook probably authored by a high-school kid or ghostwriter?

          Or would you rather pay $97 for an ebook written by a highly qualified specialist medical doctor with vast experience on the subject?

          Just my opinions.
          My above statements (in this and in my previous post) answer this question. But then, your concern comes back here again:
          "As it stands today, you have NO WAY of knowing if any content online is authored by a medical doctor with 30 years of experience, or an 8 year old kid who is feeling the urge to play "doctor, doctor" on the Web "

          The acid test will come when the book hits the market!
          Yes, and it might take a little time to find out the results. Hope it will accomplish the OP's desire.

          My two cents.
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          • Profile picture of the author drmani
            halmo, I don't quite 'get' what you're driving at here.

            If it's that you object to my using "incorrect", I'll
            just agree that you're right about whatever points you
            made.

            I doubt if Dr.Hassan will derive any benefit with regard
            to his question by following our 'debate' about issues
            peripheral to his actual question.

            I have my viewpoints. You have yours. Maybe they don't
            quite agree.

            I'm fine with that. And with accepting that you're right.



            Now I'll bow out of this conversation.

            All success
            Dr.Mani
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            • Profile picture of the author halmo
              Originally Posted by drmani View Post

              halmo, I don't quite 'get' what you're driving at here.

              If it's that you object to my using "incorrect", I'll
              just agree that you're right about whatever points you
              made.

              I doubt if Dr.Hassan will derive any benefit with regard
              to his question by following our 'debate' about issues
              peripheral to his actual question.

              I have my viewpoints. You have yours. Maybe they don't
              quite agree.

              I'm fine with that. And with accepting that you're right.



              Now I'll bow out of this conversation.

              All success
              Dr.Mani
              Dr Mani, my first response to you was regarding your post in which you called one of my initial comments an "error." Since an "error" refers to something that's universally wrong (that is, there is one right answer, and all others are in error), I responded to that comment. I am not driving anything here, and certainly don't try to be always right (as I gave you due credit and due respect for your comments). The exact opposite purpose prompted me to respond, which is to say that there can be more than one "correct"ways to price a book. After all, Dr. Oz has accomplished great fame and success too with his approach. I am sorry that you took my comments as controversial. They only showed another perspective.

              The OP will make his choice. He can either see one perspective, or he can see more. Considering more than one viewpoint in almost all cases has its benefits.

              My two cents. With respect to all other opinions.
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  • Profile picture of the author xtrapunch
    In this eagerness to give advice, did anyone bother to check the keyword. Most of the keywords have plenty of search volumes and low competition. I would suggest creating a simple ebook and giving it for free. You can write a paid ebook after this. Don't bother about selling right now. First settle your website. Learn and familarise with your visitors. If you need any help, do let me know. It's always better to start early.
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  • Profile picture of the author drh
    Dear Martin.Avis & Dr. Mani,

    A lot of said and a lot of more is needed to be done. I will follow Martin and will focus on the content of the ebook. Will be back to you soon.
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  • Profile picture of the author GeorgR.
    I think he has pretty good chances. Health/Remedies and in particular hemmorhoids are a good niche. That stuff sells. It does actually NOT matter how many competing products there are. If he is a Doctor and knows his stuff he has a good chance that his book will sell.
    Of course he might want a professional writer and all the works, good sales page etc.
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