YOUR Article Marketing Strategy - That's The Bottom Line
All marketing can be strategic, or purely tactical.
Take infoproduct selling, for instance.
A strategic marketer may offer 60% affiliate payouts, aiming for
wider distribution and to keep 40% as her budget for paid promotions
- bringing more people into her funnel. That's because she has many
more products to sell them and grow profits.
Her competitor, who is a tactical marketer, sees this, thinks the key
to her success is the 60% affiliate payout, and ups it to 75%. He
think he's going to knock her out of business.
And he's surprised when she gives away 90% to her affiliates, keeps
scaling up her promotions, and growing profits on the back-end...
while he's having to settle for 25%, and even then struggling to
find affiliates who will promote for him!
Article marketing is similar.
You can do it tactically, and follow someone else's model as they
choose to describe it to you, or as you perceive it as being done.
What you see or deduce or are told MAY NOT be the whole picture or
story.
So questions like:
me to write articles for them, I want syndication for wide exposure
more than 'unique content' for my own site, or even high Google
ranking on specific keywords (in fact, I want them on MORE keywords)
On the other hand, if I'm 'direct selling' (my own product or as
an affiliate), then I want the best kind of BUYING traffic to come
to MY website - and that may mean keeping my 'best' or 'most specific
and keyword optimized' content EXCLUSIVELY on my site - and not
distribute to directories or syndicate it widely. (And then, again,
this is not axiomatic or a general 'rule' - you may find higher
value from syndicating your content EVEN for this purpose!)
And if your primary aim is to rank a site high on search engines
(as in the 'build and flip' model, or 'minisites for Adsense and
CPA' model), then back-links may be your primary goal - and the best
route to syndicating your content for the maximum back-links THAT
WILL COUNT as back-links on the engines is what you should
follow... which means you study and understand 'canonicalization',
'duplicate content filters' and other ways syndication will impact
your SEO-focused article marketing efforts.
No single person or guide out there is doing ALL of these various
things simultaneously in a way that you can see, observe and
learn their nuances. For instance, you would find it hard to
follow my own work and figure out how I'm tapping into ALL of
these variations - and that's because I am AWARE that it has
a competitive advantage, and WILL NOT make it easy for anyone
to spy on my process.
In fact, if I were so inclined (but I'm not!
) I might even
deliberately mis-lead you in the wrong direction - so you do
not compete effectively against me!
That's why information products are so much better than forum
opinions and discussion, no matter how passionate they are and
how experienced the participants. You can only get this far by
following a forum discussion. Beyond that, you need to pick one
of two options:
* testing and trying stuff for yourself to see if it works
* working with a mentor who is doing what you want to accomplish,
and learning from them in a closed group (often involves paying
money, often involves a LOT of money, if the value and exclusivity
are high), or buying their products and services which teach their
process.
But in the end, it all boils down to having your own strategy
for article (or any other) marketing - and refining it based on
your experience and results.
Hope this helps.
All success
Dr.Mani
Take infoproduct selling, for instance.
A strategic marketer may offer 60% affiliate payouts, aiming for
wider distribution and to keep 40% as her budget for paid promotions
- bringing more people into her funnel. That's because she has many
more products to sell them and grow profits.
Her competitor, who is a tactical marketer, sees this, thinks the key
to her success is the 60% affiliate payout, and ups it to 75%. He
think he's going to knock her out of business.
And he's surprised when she gives away 90% to her affiliates, keeps
scaling up her promotions, and growing profits on the back-end...
while he's having to settle for 25%, and even then struggling to
find affiliates who will promote for him!
Article marketing is similar.
You can do it tactically, and follow someone else's model as they
choose to describe it to you, or as you perceive it as being done.
What you see or deduce or are told MAY NOT be the whole picture or
story.
So questions like:
* should I publish my articles to directories - and why?... are all ones on which you should:
* should I keep my unique/original content on my own site - and why?
* should I aim for back-links or syndication or both - and why?
a. inform yourself adequatelyFor example, if my 'model' is to find writing clients who will pay
b. think over the implications of deeply
c. test conservatively in your business
d. tweak and modify suitably, based on YOUR results
me to write articles for them, I want syndication for wide exposure
more than 'unique content' for my own site, or even high Google
ranking on specific keywords (in fact, I want them on MORE keywords)
On the other hand, if I'm 'direct selling' (my own product or as
an affiliate), then I want the best kind of BUYING traffic to come
to MY website - and that may mean keeping my 'best' or 'most specific
and keyword optimized' content EXCLUSIVELY on my site - and not
distribute to directories or syndicate it widely. (And then, again,
this is not axiomatic or a general 'rule' - you may find higher
value from syndicating your content EVEN for this purpose!)
And if your primary aim is to rank a site high on search engines
(as in the 'build and flip' model, or 'minisites for Adsense and
CPA' model), then back-links may be your primary goal - and the best
route to syndicating your content for the maximum back-links THAT
WILL COUNT as back-links on the engines is what you should
follow... which means you study and understand 'canonicalization',
'duplicate content filters' and other ways syndication will impact
your SEO-focused article marketing efforts.
No single person or guide out there is doing ALL of these various
things simultaneously in a way that you can see, observe and
learn their nuances. For instance, you would find it hard to
follow my own work and figure out how I'm tapping into ALL of
these variations - and that's because I am AWARE that it has
a competitive advantage, and WILL NOT make it easy for anyone
to spy on my process.
In fact, if I were so inclined (but I'm not!
) I might evendeliberately mis-lead you in the wrong direction - so you do
not compete effectively against me!
That's why information products are so much better than forum
opinions and discussion, no matter how passionate they are and
how experienced the participants. You can only get this far by
following a forum discussion. Beyond that, you need to pick one
of two options:
* testing and trying stuff for yourself to see if it works
* working with a mentor who is doing what you want to accomplish,
and learning from them in a closed group (often involves paying
money, often involves a LOT of money, if the value and exclusivity
are high), or buying their products and services which teach their
process.
But in the end, it all boils down to having your own strategy
for article (or any other) marketing - and refining it based on
your experience and results.
Hope this helps.
All success
Dr.Mani