
A very large company goofed - forgot to register domain name for new product. What to do, what to do
Somebody forgot to tell someone in their marketing/web
department to register the domain name for their new
product that will be launching nationwide this spring/summer.
I just happened to see an article snippet of some news
that was posted earlier today and when I saw the name
of their new product, I thought... "I wonder if the .com
is available?"
I was quite shocked that it was to say the least. I quickly
did some research and found that I may have stuck a
little gold. Their main product has over 200,000 [exact]
searches per month.
I just snagged the domain name.
Some searching around at their other products shows
that they did register the names and have them forwarded
to their product pages. Looks like someone forgot this
important step.
Just in case you are wondering - because it was the
first thing that came to my mind...
There is no way that this name is trademarked because
I found a couple of lesser known companies/products
that also use this name.
However, when the company officially launches this
product, it will be all over TV, in magazines, talked
about on TV, you name it. They will pour millions into
marketing this new drink.
So... what should I do with the domain?
Sit on it and know that they will be contacting me at
some point soon with an offer?
Build up a quick site, do some SEO, get a bunch of
backlinks and get the site to #1 before the drink
launches and everyone is searching for it?
Put it up for sale on a popular domain selling site?
Something else?
What would you do?
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