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Would It Be More Effective If ...

by Jonathan 2.0 Banned
6 replies
When marketing to other internet marketers people cut back on the hype?

When I see a sales page which looks like something I've seen hundreds of times before I start snoozing. I suppose for people that are "new" and haven't been exposed to this kind of advertising it could be more effective. I honestly wouldn't know. And I suppose that why I'm asking the question.

But I wonder whether there's so many people using the same kind of headline and website approach that eventually people are going to get tired of it. One person I know who knows nothing about Internet Marketing started mocking the word emphasis (bold and yellow highlight) which I thought was interesting as he must have seen that a lot.

For me, and perhaps other internet marketers, I'm much more likely to read a sales letter if it isn't the same old same old. Meaning that it isn't hyped up with words like "Amazing" and "Killer" and about 10 or 20 others. Because that makes me yawn. I'd much rather see something simple and straight-to-the point such as:

"How I Generate 1,000 New Subscribers Daily And Why I'm Willing To Share This Method With 50 People."

When I look at effective web page design including DoubleYourDating's landing page and products either from or affiliated with Angora they're very simple. No fancy graphics. No bells and whistles. Just a white background and a headline and sometimes a picture. For example I think this is a very captivating web design: Stop Your Divorce! By Homer McDonald. Something I'd take the time to read (great credibility with the picture) if I wanted to stop my divorce. That kind of web design and non-hypey headline is what I would read. And I think it could be worth testing if you're marketing to other Internet Marketers.

Or is the hype approach simply too effective?
#effective
  • Profile picture of the author BillyBee
    I realize this is an old thread but I found it while searching and I love the point that is being raised.

    Would love to hear others' comments on this because I think the stripped-down sales page style of the aforementioned stopyourdivorce site could be effective in a world of splashy headlines and automatically playing videos.
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    • Profile picture of the author ElijahM
      It must be effective for it to still be there for years!
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      • Profile picture of the author writeaway
        Originally Posted by ElijahM View Post

        It must be effective for it to still be there for years!
        Good point. OP seems to miss the point that many of those hype deals (which I am not in any way endorsing or condoning) are not aimed at VETERANS or experienced IM people but people who are NEWBIES or looking for SHORTCUTS. It's a churn and burn model since they need new people to sell to as the earlier wave burns out. It's a numbers game. Of maybe 100, only a small minority will actually succeed.
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  • Profile picture of the author John Jonas Phil VA
    I think the "splashy" headlines come from the fact that it's a template that works. It doesn't work everytime but it really depends on your market, one what gets more eyeballs to your page, more sign ups, more conversions.

    Personally, I don't like them but it does work in some markets. And as a VA, I write what works for my audience. A beautiful piece of content doesn't necessarily mean it's content that sells.
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  • Profile picture of the author fearlesspioneer
    I'd like to read sales letters with real example or statistics for proof. I like the marketer to write something about his own successful experience. Just like what Seth Godin says, "You should tell a story, a real story". I don't care much about the graphics on the sales letter.
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  • Profile picture of the author Ian george mcrae
    I think in the MMO niche we see a lot more hypey copy that is for sure.I think some marketers use hype because they have no idea about what they are writing about and use hype to cover for there shortcomings.In some sales letters i read there is just no substance and the writer comes accross as selfish and only writing to satisfy there own desires not the readers.This is where i think marketers get it wrong by putting themselves first,they show no empathy at all and iff i am reading as a buyer then it just puts me off.

    There are also lots of salespages i see with pictures,including expensive car's and yachts,snaps of sun-kissed islands,private jets....so your telling me this is also attainable iff i hand over 37 bucks for the ''secret system''? and another 500 for the ''foolproof take you by the hand'' upsell well that's a no brainer is it not? hell here's my wallet! In just ''7-clicks time'' i will be right there with you.
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