Help with eBook Creation/Marketing

47 replies
I want to create ebooks, as an article writer it seems like a good next step for me to start making some real money. Okay, so I have the ideas etc., but after that I'm really not sure what to do with the finished product. Do I hire someone to do the graphics, the cover etc., or can I do it myself? Then how do I market it?

I've paid for 2 courses and they were both useless where those aspects are concerned and I'm not prepared to fork out any more cash for the wrong information, but if a bunch of people all say "buy so-and-so" then I will. (You're all so durn clever you Warriors).

If anyone knows of a free ebook or somewhere I can get this important info, I would love to hear from you.

Thanks guys!
#creation or marketing #ebook
  • Profile picture of the author Dennis Gaskill
    I'm nearing the end of writing a course on this very topic. Naturally I'm curious if there were any other areas you thought were lacking in the ebooks you bought?
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    • Profile picture of the author laurie390
      Here are some ways you can market your ebook:

      Website - SEO
      Niche forums
      Twitter/Facebook
      Write articles related to the niche and in your bio lead them back to your salespage
      Have a link to the salespg. in your email sig
      Joint Ventures - ask others in the niche to promote your ebook to their list in exchange for either commission or something else you could offer them
      Affiliate program - get affiliates promoting your ebook - you can join up with Clickbank for $50 and list your products in their marketplace

      These are some good places to start!
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    • Profile picture of the author wimbledonwoman
      Well, after reading Ryan's reply (thanks Ryan), I'm wondering if it's really necessary to design those fake covers - they've usually got dollar bills flying out of computers screens etc.

      Neither of the courses addressed whether to get a website for each ebook, or the best place to market it. Should I just throw it on Clickbank along with thousands of other mediocre ebooks on the subject and hope for the best? I just need to plan the best approach.

      Thanks for answering me!
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      • Profile picture of the author planetm726
        My brain is so overloaded with ideas right now of how to make money (I am so excited) but although I have strengths in one area, I do not in others!!!

        I have an idea for how I want to promote an e-book and the topic I want covered, I just need the e-book! I just came across your posts and I wanted to know, what is the charge for having someone write an e-book for me? Would I have all rights if I paid you for the book? Would you consider splitting profits on book? How do I approach someone to write an e-book and not give away my idea?

        I also want articles written for blogs, websites etc. and I was thinking of outsourcing for this. I am starting with a limited budget but I am willing to get extra work to find money to fund my ventures! Ideas welcomes please!!

        BTW, I love, love, love this forum!!

        Michelle
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        • Profile picture of the author wimbledonwoman
          You would just have your writer sign a non-disclosure form. As for the costs I really don't know! I charge $1.25/100 words for article writing - now you can understand why I want to write my own ebooks! I write novels and screenplays so writing large pieces of work doesn't bother me.

          Now, I wonder what the optimum size for an ebook is!
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      • Profile picture of the author Dennis Gaskill
        Originally Posted by wimbledonwoman View Post

        Neither of the courses addressed whether to get a website for each ebook, or the best place to market it. Should I just throw it on Clickbank along with thousands of other mediocre ebooks on the subject and hope for the best? I just need to plan the best approach.

        Thanks for answering me!
        What I like to do is sell from a central site and also have a dedicated site. The central site is where I make sales from my promotional efforts. The dedicated site is where I make affiliate sales from. That way my affiliates don't lose sales and commissions because the visitors get distracted by other content.

        You will have to recruit affiliates. There are too many affiliate program options out there to expect an army of affiliates to be clamoring to sign up. You can recruit them from your mailinig list if you have one and from customers that buy the ebook. Then find newsletter publishers in your niche and offer them a review copy and a good commission if they decide to promote it for you. I'd recommend at least a 50% commission. You can also contact website owners in your niche and offer them the same deal.

        There's also an affiliate subforum here where you can post your affiliate program, and other sites that serve as a directory of affiliate programs. Allan Gardyne's Associate Programs is probably the most well known.

        You'll need to provide your affiliates with promotional material and step-by-step instructions if you want them to succeed. Some may be succesful on their own, but most will not. Most need direction.

        They also need motivation. Incentives work well for this. Offer a bonus for X number of referrals, offer a freebie for their first successful referral, there are many things you can do in the way of extra rewards. Grab some PLR or MRR products and reward someone just for posting their first referral link.

        Use your imagination. You have to think for your team. Most affiliate owners don't, and that's why so many end up disappointed.

        Good luck.
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        • Profile picture of the author wimbledonwoman
          Wow, I am going to print your answer out to digest it, I wasn't aware it was so complicated!

          Thank you so much for your reply - I wish you luck with your new venture.

          All the best - Karen
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          • Profile picture of the author planetm726
            Originally Posted by wimbledonwoman View Post

            Wow, I am going to print your answer out to digest it, I wasn't aware it was so complicated!

            Thank you so much for your reply - I wish you luck with your new venture.

            All the best - Karen
            Hi Karen,

            Isn't this site great? I am so excited to have so much talent here and so many knowledgeable people!

            Are you still interested in doing some freelance writing for people like me??? I will need blogs written and eventually to come (as money comes to me) I will want some e-books on different topics. Maybe we can talk about sharing the profits or if that is not happening for you, we can negotiate prices for so many pages etc.

            Can I perhaps see some of your work so I can get any idea of your writing style?? I want light-hearted, witty and at times funny for one of my bogs. For the others I may prefer more serious tones...we can talk if you are interested. I cannot PM as I have not been a member long and not enough posts yet so not sure how to get a hold of one another.

            BTW, how can I add my photo to this site??

            Thanks so much!!

            Michelle
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            • Profile picture of the author laurie390
              Michelle,

              To add a picture, go to user cp, then "edit your details," then "edit profile picture." You can then upload the picture you want.
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            • Profile picture of the author wimbledonwoman
              Right now I'm sorry but I'm not taking on any extra work. I won a huge contract for article writing this morning, and with the regular clients I have I simply wouldn't be able to give you speedy service. I want to concentrate on marketing my latest screenplay and a novel, plus spend time working on some ebooks. Have a look on Warriors for Hire - I'm sure you'll find someone who isn't as inundated as I am.

              Good luck - Karen
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  • Profile picture of the author Colin Palfrey
    A client that I write books for (I'm a ghostwriter) does the following:

    1) Gets a designer and copywriter to make him a Clickbank style sales page.
    2) Lists the ebooks on Clickbank.
    3) Advertises the sales page through Facebook ads.
    4) Sets up cross-promotions and JVs

    I assume it is a plan that works, as he has been doing it for years. He has several hundred books running this way, and he wouldn't be doing it unless it was profitable.

    Before you ask, I can't comment on any of the niches or anything like that.

    Cheers,
    Colin Palfrey
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  • Profile picture of the author Wechito
    I don't know about any book teaching you what to do, but I can give you a few guidelines:

    1- To edit your book, you just need a text editor (as Ryan said) such as Office Word. I'm pretty sure that if you are a writter you know how to use it. Convert it to PDF.

    2- Create a website with a landing page where to sell your product product and market it (forums, adds, SEO, video...). You can also set an opt-in giving away, for example, a free chapter to build a list.

    3- Publish the book on Amazon, both, as a Kindle version (https://kdp.amazon.com/self-publishing/signin) and as a traditional book (Amazon.com : Self-Publish with Us)

    5-Find affiliates to promote your book (Clickbank is a good place to start)

    4-Keep sending traffic to your site
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    • Profile picture of the author wimbledonwoman
      Thank you! I see I should just treat an ebook like any product and use social media marketing plus CBank. I have three successful people I write for and they want to advertise it on their websites for me, so I think I've got this pretty much squared away. - Karen
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  • Profile picture of the author Anthony W
    Guru.com is a good place to outsource stuff. There's a lot of experts on there.
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  • Profile picture of the author onlineworker11
    Originally Posted by wimbledonwoman View Post

    I want to create ebooks, as an article writer it seems like a good next step for me to start making some real money. Okay, so I have the ideas etc., but after that I'm really not sure what to do with the finished product. Do I hire someone to do the graphics, the cover etc., or can I do it myself? Then how do I market it?

    I've paid for 2 courses and they were both useless where those aspects are concerned and I'm not prepared to fork out any more cash for the wrong information, but if a bunch of people all say "buy so-and-so" then I will. (You're all so durn clever you Warriors).

    If anyone knows of a free ebook or somewhere I can get this important info, I would love to hear from you.

    Thanks guys!

    Hi I have a ebook you can get for free,it mentions how to make a ebook by your self,but perhaps not so much about graphics and such. But it explains what you should think about etc.
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  • Profile picture of the author mikemcmillan
    Just putting a product up on Clickbank won't do much for you unless you promote it vigorously. Sure, there are 100,000 affiliates signed up there, but you won't get any big affiliates promoting for you unless you go get them.

    You need to think in terms of "LEVERAGE". What you want to do is find ways where a small amount of work produces a large result not the other way around. Most newbies do a large amount of work and see little in the way of results. That's why they give up and quit.

    Let me give you some specific examples.

    If you buy some books on the topic they will tell you things like--go write a dozen articles, or a hundred articles, or 500 articles to drive traffic to your site. And okay, if you enjoy turning your fingers into bloody nubs doing that much writing--go for it. But let me tell you--there are already people who have written hundreds or thousands of articles in your niche. GO FIND THEM. Go to some big article directories and see who has written tons of articles in your niche.

    They have likely grown significant subscriber lists. That is an asset your can exploit. Read one of their articles and click on the link in their resource box. Visit their site and opt in to their list. When you get an email from them, record their email address and their name. Now you can contact them about promoting your product to their list. Most big auto-responder services require that mailers with their service include a physical mailing address at the bottom of each email they send. Record that too!!!

    Most people will send them an email whining, "Please promote my product to your list!" Most such emails never get opened and even if they do they will get trashed immediately. I would make up a sheet describing your product, giving your sales page, your price, your commission rate, and--have a good affiliate page set up with tools to help them: email files to use, product images, blog posts, keywords, etc.

    Then snail mail them asking if they would like to promote your product. If they are big boys I might even send them your pitch by express mail. And I would continue sending them a letter a week for a couple months until they either tell you to buzz off or promote to their list for you. Be persistent, yet polite.

    You can do the same thing with people pitching products similar to yours on YouTube, Clickbank, etc. What I have explained involves LEVERAGE: Using the existing assets of others to your benefit.

    TO SUCCEED IN IM, YOU NEED TO DO WHAT YOUR COMPETITORS ARE UNWILLING OR UNABLE TO DO.

    Most people are unwilling or unable to take the time to do what I mentioned above. That's why they come to forums complaining that they can't make any money. The guys making big cheddar get off their butts and kick ass! They do WHATEVER it takes to succeed. The slaughterhouse of failure is not their destiny! Be like them.

    Once you get a few big guys to promote your product to their list you will have gotten a lot of traffic to your sales page. Make sure you have an auto-responder service (AWeber and GetResponse are two good ones) so you can opt visitors to your page into your own list. Rather than putting an opt-in form on your sales page, which some affiliates don't like--you can use something like Dave Guindon's "Exit Splash" to try to capture leads as they leave your page.

    I know, I know--people hate those things, but there is one undeniable fact: they work! Once you have a list of your own you can begin email marketing to it with affiliate products. That is important.

    Important: Always ask yourself, "Who's got what I want (reputation, subscribers, traffic, etc.) and how could I convince them to let me leverage it to my benefit?" If you do that and you execute well you will make money.

    P.S. I am sending you a PM that contains some above-top-secret techniques to use. Read what I give you. Apply it. Take it to the bank.

    Good luck!!! --Mike
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    • Profile picture of the author paul wolfe
      Originally Posted by mikemcmillan View Post


      TO SUCCEED IN IM, YOU NEED TO DO WHAT YOUR COMPETITORS ARE UNWILLING OR UNABLE TO DO.
      Golddust.

      Mike just gave you the secret sauce to succeed in just about anything. Do this on a consistent basis and over time you'll end up in the top 5% of your market.

      In most markets you can make a good living being in the top 5%.
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      • Profile picture of the author mikemcmillan
        Yes, Paul, it works at most things except becoming a guru guitar thrasher. Been working at it for 40 years and still not quite there yet. It that a bass in your Avatar? GOt to go practice some more... Mike
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        • Profile picture of the author wimbledonwoman
          Originally Posted by mikemcmillan View Post

          Yes, Paul, it works at most things except becoming a guru guitar thrasher. Been working at it for 40 years and still not quite there yet. It that a bass in your Avatar? GOt to go practice some more... Mike
          Mike you are wonderful - I read through two of your courses and I am set. Luckily I hadn't written any of the ebook when I posted my question here, I just had an outline and lots of notes, so now I can do it right.

          Thank you so very much - Karen
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        • Profile picture of the author paul wolfe
          Originally Posted by mikemcmillan View Post

          Yes, Paul, it works at most things except becoming a guru guitar thrasher. Been working at it for 40 years and still not quite there yet. It that a bass in your Avatar? GOt to go practice some more... Mike
          Hey Mike

          Very astute of you - it is a bass guitar.When I came to create my avatar this was the only picture I had to hand - it's associated with my bass guitar site - and it's actually become my avatar for my "IM" site as well. Never intended it to, but people seem to like it.

          What kind of music do you play?


          Paul
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      • Profile picture of the author wimbledonwoman
        Originally Posted by paul wolfe View Post

        Golddust.

        Mike just gave you the secret sauce to succeed in just about anything. Do this on a consistent basis and over time you'll end up in the top 5% of your market.

        In most markets you can make a good living being in the top 5%.
        Mike's course gave me more than the sauce, he gave me all the ingredients and some spice!

        Thanks for your comment. - Karen
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        • Profile picture of the author paul wolfe
          Originally Posted by wimbledonwoman View Post

          Mike's course gave me more than the sauce, he gave me all the ingredients and some spice!

          Thanks for your comment. - Karen

          Karen

          Which of Mike's courses did you read?



          Paul
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  • Profile picture of the author scrofford
    One thing I haven't seen mentioned on here at all (unless I overlooked it) is having a good sales letter. You can sell just about anything with a great sales letter-even if the product is sub standard. That doesn't mean you won't have a lot of people wanting refunds if it is, but it's important to have a good sales letter.

    I see so many people just plastering whatever they "think" is good info about their product online and then wonder why it doesn't sell. If you aren't a copywriter then you need to either learn this skill (yes it is a learned skill) or hire a pro to write your letter for you. Just because you have a finished product doesn't mean it will sell - even if it's good. You need to have excellent sales copy attached to it to get the prospect over the top and buy the product.
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    • Profile picture of the author laurie390
      Excellent advice, Mike. Thank you for sharing all of it!
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      • Profile picture of the author Dennis Gaskill
        <-- me

        laurie1009 -->

        Don't mean to hijack the thread, but ... why do I feel like you're my sister?
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        • Profile picture of the author laurie390
          Originally Posted by Dennis Gaskill View Post

          <-- me

          laurie1009 -->

          Don't mean to hijack the thread, but ... why do I feel like you're my sister?

          That's cute:-) But actually, I"d be your brother:-)
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          Laurie Neumann
          Huge PLR Closeout Sale at Quality Internet Marketing PLR

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  • Have you check out http://ebookcake.com/? Love this tool to your articles or blog posts into an ebook. Super cool.
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  • Profile picture of the author O0o0O
    One of the best ways to market your ebook is to create a solo ad here at Warrior Forum. You'll be surprised at how easy it is, and you may be pleased with the results you obtain.
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    • Profile picture of the author Dougger1
      Put the book on amazon.com as a paperbook and Kindle book. Create a website to promote the book. Use SEO and article marketing to drive traffic to the site. Put an optin box on the site offering something free to capture names you can sell in the future. Include reviews of other (non-competitive) books to give the site additional value. Buy a backlinking program and create a slew of backlinks to the site to get it (by keyword) on Google's first page. Post in forums where people hang out that would be interested in your book and promote the book in your sig. Last and maybe least, offer the book to companies that "wholesale" ebooks.

      Good luck.

      Doug (aka Ghostwriter on the Range)
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    • Profile picture of the author wimbledonwoman
      Originally Posted by O0o0O View Post

      One of the best ways to market your ebook is to create a solo ad here at Warrior Forum. You'll be surprised at how easy it is, and you may be pleased with the results you obtain.
      Thanks - this is now in my plan. I read through two of Mike McMillan's courses in 12 hours and

      By George I think I've got it!

      Thanks to everyone who has helped me - Karen
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  • Profile picture of the author thughes
    I've created a PDF ebook using adobe pdf creator program I downloaded using azurus a bittorrent downloading program I acquired the PDF creator, I then sold and hosted the ebook using e-junkie.com
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  • Profile picture of the author davechan
    Creating and publishing an ebook is really not that difficult. In fact, let's first start with graphics. You can hire out the graphics to a crowdsourcing site call design99.com. Just figure out how much you want to pay and the world comes to you with graphics. You decide which one, pay them, and you've got your ebook cover.

    Once you've gotten the ebook done then, you have a few choices for distribution - host on Clickbank, host on your own ecommerce site or host / sell through amazon etc. It all depends on how much work you want to do in order to create the commerce, website, social media etc.

    The key though is driving traffic to find your book. The best is likely now Facebook and social media in general.
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    • Profile picture of the author Jill Carpenter
      Originally Posted by wimbledonwoman View Post

      Neither of the courses addressed whether to get a website for each ebook, or the best place to market it.
      Ha, well books on ebook creation typically don't.

      Your ebook when finished is essentially now a product.

      So, you can follow general rules about marketing of a product.

      If you are saying you will have 2 ebooks, if they are not a package deal then they should get their own sites. Each with it's own sales page.

      Start with one, and someone wise mentioned last night something that I was thinking. While you can plan for an affiliate program, don't go through the trouble until you can prove the product to convert. Affiliates should want to approach you looking for an affiliate program, not the other way around.

      Decide on a sales funnel before/while creating the book. This will help you figure out all the other additional materials you may need to gather for the actual marketing process.

      Also, the money is not typically in the actual product itself, but in the other things you have going on in the back yard.

      Let me push you further into a state of confusion with some reading I found online today.

      I'm going to pm you a link to an article - not mine, and nothing to buy on it, but may give you some insight on what is to come.
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  • Profile picture of the author LauraJames
    Lots of great advice here about ebooks. If you need help with this process professionally, please let me know. I will be happy to help you. This is definitely worth pursuing. Best wishes to you.
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  • Profile picture of the author marcuslim
    A cover graphic for your ebook isn't mandatory, though it would help give it that pro feel and increase its perceived value. You do not need to do it yourself, you can go to fiverr.com and get someone to do one for you for $5.
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  • Profile picture of the author Barry Unruh
    Originally Posted by wimbledonwoman View Post

    Do I hire someone to do the graphics, the cover etc., or can I do it myself?
    I only want to hit on this one tiny portion of your post, since the marketing side of it has been brilliantly answered already.

    You can get an ebook cover designed for the crazy price of only $5 on Fiverr. The quality is usually quite good.

    For such a ridiculously low price, it would be a good idea to have a cover.

    This is true for many other types of graphics you may decide you want to add to your ebook, also.

    Then for your marketing graphics, you can head right back to the same source. Fiverr has many talented people offering to do simple banners for $5.

    Just make sure you take the time to read reviews and look at their full portfolio of offers before choosing your provider. Some are highly talented, others not so great, and a few others who end up never delivering. But for $5 you can afford a mistake or two.

    If you are willing to spend a little more, just jump into the Warriors for Hire section, there are always great offers in there, too.
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  • Profile picture of the author ButterflyGarden
    I would recommend you offer a physical option as well. There are services like Lulu that will publish ebooks as printed bound books, and print them as singletons as orders come in. Its just another way to repurpose your content.
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    • Profile picture of the author Jill Carpenter
      Originally Posted by laurie390 View Post

      That's cute:-) But actually, I"d be your brother:-)
      Wow, here is the real ebook! "True Warrior Secrets!"

      lol
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  • Profile picture of the author Richnana
    Google ebook cover creator. You can't judge a book by its cover, but I find that really professional covers increase sales, of course content is king but we have to see the cover to get interested in the content. As one of the other Warriors asked - do you create ebooks for clients also?

    I wish you the best in your new venture. When you find the ebook cover creators, you will be happy, they are easy to use and create some stunning covers.
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  • Profile picture of the author Nikhil V Nair
    Is there a hungry crowd waiting for your ebook?
    Does it solve any desperate problem that people face?

    If YES is the answers, Congratulations

    Go ahead with your project by considering all the above suggestions.
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