So, You've Written An Article... Now What To Do With It?

by drmani
43 replies
We've seen many discussions about what to do with articles
you've written (or had written for you) in the wake of Google's
Panda/Farmer update and the resulting drop of EzineArticles.com
ranking in Google's eyes.

A lot of good advise is scattered all through the forum, on
multiple discussion threads, sometimes buried among other
conversations. And it isn't cohesive or coherently organized
to help a struggling article marketer figure out what exact
sequence she should follow with the work she has created.

Here's an attempt to put it all together into a formula (even
though article marketing is anything BUT formulaic!)

Hope it helps.


1. Consider Your Purpose:

What do you intend using that article for?
* Getting more traffic to your website or blog?
* Attracting more fans to your writing?
* Solving a problem for your end-user audience?
* Being published across many other resources?
Each of these purposes will require a slightly different style of
action, so knowing it before-hand can help guide you to doing the
right thing.


2. Define Your Target and Goal:

A few weeks or months from now, where do you SEE this article being?
* At the top of Google's SERPs (search engine results pages)
for specific keywords?

* On dozens of directories around the Web?

* Featured on hundreds of blogs and sites, not necessarily connected
to your topic?

* Spotlighted on the very best industry publications (online and off)
in your niche?

* Reprinted in newsletters and ezines of other publishers?
Knowing this will help you plan a specific set of actions AND monitor
the impact of what you do - so that you'll learn what works or doesn't
... and then tweak your action steps the next time around.


3. Get Your Content Published:

The obvious question is "Where?"

The not-so-obvious answer is "It depends!"

Read this first. And also get an overview of what
Google considers to be 'duplicate content' and how it deals with such
content by reading this from Google Webmaster Tools.

Done? Now you have a fair idea of how a specific course of action
will affect your content/article - and you will be able make a
reasoned decision about where to submit first, where next, and so
on. Here are some places you may want to publish your content:
* your own blog
* your own website or article directory/archive
* your own email newsletter
* article directories (for being viewed by others, and perhaps syndicated)
* private blog networks (for back links)
* other blogs, as guest posts

4. Get Your Article Indexed:

Once you have submitted your article to a content resource (your
own or others), it is often desirable to have it ranked on search
engines.

For that, it must first be 'indexed'. The benefits are two-fold.
Indexing is the first step to entering SERPs. And it also places
on record the fact that you have published the content first.
Otherwise, it is possible that someone may rip-off your hard work,
re-publish it and have THEIR version indexed faster... leaving you
struggling to convince the world that it was originally yours!

Not desirable - at all

How to get an article indexed? Everyone has their own preferred
method. Here are a few that work well for me:
* publish it to your blog, and then ping services like
Pingomatic. As your blog grows established, indexing may happen
literally within SECONDS!

* publish it to a popular article directory like EzineArticles.com
- content often gets indexed within hours of 'going live' on the
service

* Link to it from frequently spidered services and sites like social
networks (Twitter, Facebook, Mixx, Digg, Diigo, Delicious etc.)

* Post a link to it from a popular forum (like this one!)
All work well to get fresh content 'indexed'.


5. Get Your Content Syndicated:

The 'Holy Grail' of most effective article marketers is to make
their content widely accessible... to the right audience,
and in a manner that does not compromise their own best interests
in any way.

Why do I qualify my statement? Because some article marketers are
arguing that publishing ALL their content on directories like
EzineArticles.com is a viable strategy with long-term benefits -
while in reality, such an approach may end up with your content on
the directory's website ranking HIGHER than your own resources under
your control. Which means, any time a shift like the recent Google
update happens, your "business" is at risk!

Another reason is to highlight that "less is sometimes more".
You don't gain much value by having your content in front of
unqualified viewers. You want to target your syndication to reach
your best/ideal audience, and targeting your efforts to a certain
extent will bring you much better results than taking a shotgun
approach to "creating the widest damage"!

Also, read this - "YOUR Article Marketing Strategy - That's The Bottom Line"
for an overview of what I mean.

How and where to get syndicated?

Here's an action plan you could follow or adapt to suit you:
* Launch a blog of your own, and publish the articles there
(and link back to it in ALL your syndication request messages to
showcase your other work, in case a publisher likes another article
better or wants to syndicate a lot more of your content!)

* Submit copies (rewritten, or as-is) to article directories (at
least the top ones, EzineArticles.com, ArticlesBase.com,
GoArticles.com and maybe few others)

* Contact ezine publishers in your niche and ask if they'd like to
publish your articles in their newsletters - for free

* Submit your work to niche Web publications that are 'authority
sites' and that are looking for (and accept) guest submissions

* Contact popular bloggers in your niche to ask if you can submit
'guest posts' from time to time (or on a regular basis)

* Use article distribution software (like 'Article Bot') or services
(like 'Unique Article Wizard') to submit your content widely

* Look for 'syndicators' or 'syndication services' in your niche,
or even publicists who work with content publishers, and ask if
they'll help spread your work (sometimes, you'll have to pay for
this service)

* Submit your work to offline publications like newsletters,
magazines, newspapers etc. - and ask if you can become a regular
columnist for them.
This last action is more time and effort intensive, as you'll have
to either get on the phone, or send a letter by post, or even get
out of the house and go meet the people face to face. And because
of this "barrier to entry", you will have VERY little competition
- so your chances of getting syndicated are much higher. Also,
the reach you'll get from offline syndication is extensive.

All of this will help spread your name and brand widely.

Whenever a reader comes across your writing on a 'remote' site and
likes it, they will search for more articles from you - and land
on your blog, where they can read more, subscribe to your email
list or RSS feed, and become your 'fans' and 'followers'... or
writing clients, if that's what you want!


6. Get Your Content Repurposed:

Too many article writers stop after basic syndication efforts are
done. They move on to the next article. And even with this
minimal attempt, the benefits from article marketing are well
worth continuing.

But you've probably heard the phrase, "No traffic jams on
the last mile"


It applies to article marketing, too.

Advanced syndication is one untapped avenue of article marketing.
Re-purposing content is another.

What if you did any (or all) of these things?
a. add every article you write to your email autoresponder
series

b. compile related articles into a short special report for sale
or as an incentive to build your list

c. slap a rebrandible affiliate link on them and let your
affiliates re-publish on their site, being paid for sales
they refer

d. convert the article into a PDF document and distribute it
online (various resources accept PDF submissions)

e. convert the article into a slideshow and do the same

f. turn it into a video and do it again

g. read it aloud and record it as an audio version, then turn
it into a podcast or distribute it online

h. pack a big collection of relevant articles into a cohesive
narrative, and turn it into a book (ebook, Kindle book,
printed book, whatever!)
There's more you can do with every article you write or order.
And that's what will make it worth paying $50, $100, or even
(like some of my writing clients do) $500 for a single article
- because you can squeeze a LOT more from top quality content
over time.

On average, if you get this right, you can generate $1 PER WORD
from every article you write - over the long-term. (I do -
which is why I write so much! )

Do the math on your writing. See if you are hitting this target
consistently.

If not, change something so that you get closer to this mark.

I'll leave you with an inspiring message I first learned from
Jeffrey Lant:

"I don't start writing an article until I've figured out
26 different ways to profit from it!"


All success
Dr.Mani
#article #article marketing #article syndication #article writing #ezine #ezine articles #written
  • Profile picture of the author MrWonton
    Great post, I really like the points on repurposing your content, as it's something I haven't been doing as much as I should.
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  • Profile picture of the author mikemcmillan
    Thank you very much for taking the time to post this Mani. Much appreciated! --Mike
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  • Profile picture of the author tpw
    Another point on repurposing that I would like to share is in the article creation process.

    Most of my best articles began as customer questions or a question posed in a forum.

    A customer will contact me via my contact form. I will answer the question specifically.

    Then I will take the answer and clean it up for a larger audience, and put it into my FAQ page.

    Then I will take the FAQ statement, add some meat and detail to it, then put it in my blog.

    Then I will take the blog post and add even more detail to the discussion, and distribute it as an article.

    When sourcing from a forum post, the result is the same, with one fewer step.

    I answer in the forum, then clean it up for the blog. After the blog post, I add a lot more detail to the discussion and release the article as syndicated content.

    Some articles created through this process have the potential to make a good audio presentation or video presentation. And some are on a topic that could really be expanded upon greatly, making them a prime candidate for a PDF report or full-blown ebook.

    Some people might look at this as spinning, but I do not, as each version builds on the previous incarnation of the content.
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    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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    • Profile picture of the author eapen john
      Great Info Doc, as always ! But what I do is little different and I don't know whether it is dangerous to do that on a long run.

      1. I write an article(800 to 900 words in length) and then spin it to about 90 to 95% and generate 10 or 15 spun versions of the same article.
      2. Post it to article directories like ArticlesBase, GoArticles and few other article directories and to few blogs using Free Traffic System with a link back to my review in my main site
      3. I also publish a spun version to the sites in my 'Link Wheel' with a link back to the review in my main site.

      Is this is a good thing to do? Can I get penalized by Google if I keep doing this? Warriors, I need your advise on this.

      But from now on I will follow your guidelines, Doc.

      Thanks,
      Eapen.
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    • Profile picture of the author hyderkhan
      Question about article syndication:

      If we continue to write articles on Ezinearticles with the intention of getting your articles syndicated by other publishers....

      ... Is that really a sustainable and reliable goal?

      Here is why I am skeptical about writing with this intent:

      - Anyone can just steal your articles and post them on their own blogs without copying your resource box. (Thanks to Google Alerts, I am able to keep tabs on when my articles are being stolen versus syndicated.)

      - There is no measurable way to assess how well your "syndication strategy" is working. There is no way to know how many times, how often, how many people, etc. will syndicate your articles.

      Although, I will say that once in a while, I will get a huge surge in sales conversions for some of my campaigns, and I notice that it usually corresponds to when one of my articles shows up on someone else's blog.
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  • Profile picture of the author Joe J
    What a great thread! I will be checking back often on this one.

    Lots of useful information on what to do with your articles.

    Thanks for starting this one drmani and for the added, informative replys everyone!
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  • Profile picture of the author Julie McElroy
    Great information! As a writer, I have to ask where would this article fit best? Often times, if there is no "logical" fit for a article directory or Web 2.0, I will put the article on one of my blogs. Another option is to put it in a place like Scribd or even Google docs. The bottom line, you covered well - what is its purpose?
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  • Profile picture of the author ada
    Great Post!!! I have been doing all of this, except for the last, repurposing content. To be honest, I had not thought about doing these types of things. Now, that I have been "redirected" I am going to start doing those things to repurpose my articles. Thanks alot for the suggestions, do you have any other repurpose ideas?
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  • Profile picture of the author Willie Crawford
    Excellent formula Dr. Mani.

    Bill your formula is pretty good too, and that's a FAQ!

    Willie
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  • Profile picture of the author php0606
    This is great...thanks for the post..will apply accordingly...
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  • Profile picture of the author jacob01
    Banned
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    • Profile picture of the author drmani
      Another point on repurposing that I would like to share is in the article creation process.

      Most of my best articles began as customer questions or a question posed in a forum.
      GREAT suggestion, Bill. I love it. Thank you

      Originally Posted by eapen john View Post

      Is this is a good thing to do? Can I get penalized by Google if I keep doing this?
      Eapen, you'll have to test it and see - because it all depends upon WHY
      you're doing it. Google doesn't "penalize" sites for duplicate content
      unless the intention behind such duplication is malicious (the Google
      Webmaster Tools article goes into detail on this issue). What could
      happen is your main site getting caught in the filter and not making
      it onto the SERPs - which means your visitor's entry point may be one
      of the spun articles.

      Originally Posted by hyderkhan View Post

      If we continue to write articles on Ezinearticles with the intention of getting your articles syndicated by other publishers....
      ... Is that really a sustainable and reliable goal?
      Just writing, submitting and waiting is always going to be unreliable.
      Being proactive and taking steps to GET your content syndicated will
      be more effective.

      - There is no measurable way to assess how well your "syndication strategy" is working. There is no way to know how many times, how often, how many people, etc. will syndicate your articles.
      If you mean you can't predict how widely you'll be syndicated, true.
      But you definitely can (and should, to the best extent possible)
      measure and monitor the extent of your syndication being effective.

      Discovering your most valuable syndication partners can be the
      difference between merely middling along and being wildly successful.

      Although, I will say that once in a while, I will get a huge surge in sales conversions for some of my campaigns, and I notice that it usually corresponds to when one of my articles shows up on someone else's blog.
      Find out whose blog that is... and get syndicated more often on it.
      Even write a regular guest column, if you feel the returns justify
      the investment in time and effort!

      Originally Posted by jacob01 View Post

      Did you just scrap the article from google? Write your own content.


      That was good for a laugh - and going to bed smiling always makes
      for sweet dreams, right?

      For the record, I try not to EVER swipe/steal content.

      All success
      Dr.Mani
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      • Profile picture of the author hyderkhan
        Originally Posted by drmani View Post

        GREAT suggestion, Bill. I love it. Thank you



        Eapen, you'll have to test it and see - because it all depends upon WHY
        you're doing it. Google doesn't "penalize" sites for duplicate content
        unless the intention behind such duplication is malicious (the Google
        Webmaster Tools article goes into detail on this issue). What could
        happen is your main site getting caught in the filter and not making
        it onto the SERPs - which means your visitor's entry point may be one
        of the spun articles.



        Just writing, submitting and waiting is always going to be unreliable.
        Being proactive and taking steps to GET your content syndicated will
        be more effective.



        If you mean you can't predict how widely you'll be syndicated, true.
        But you definitely can (and should, to the best extent possible)
        measure and monitor the extent of your syndication being effective.

        Discovering your most valuable syndication partners can be the
        difference between merely middling along and being wildly successful.



        Find out whose blog that is... and get syndicated more often on it.
        Even write a regular guest column, if you feel the returns justify
        the investment in time and effort!





        That was good for a laugh - and going to bed smiling always makes
        for sweet dreams, right?

        For the record, I try not to EVER swipe/steal content.

        All success
        Dr.Mani
        Dr Mani,

        Thanks for clarifying.... I think I have a better idea of what "syndication" means....

        There's 3 different types of syndication:

        1. The kind that Ezinearticles promotes, which is that anyone at any time can just come to the website and just "take" an article and use it on their website. They are bound by the "honor system" to comply with Ezinearticles' rule that they must keep the entire article intact, including the resource box.

        2. The kind where others automatically retrieve your articles through an RSS feed and use it on their websites.

        3. The kind where YOU go out and PROACTIVELY contact other blogs / websites and have your content syndicated by them.

        It sounds like you are referring to #3... which in fact is the only one that you would have any control over.
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    • Profile picture of the author tpw
      Originally Posted by jacob01 View Post

      Did you just scrap the article from google? Write your own content.

      The only thing worse than scraping content from the web to use in a forum post as if it were your own is accusing someone of having done so without any viable proof of wrong-doing.

      I tested 8 unique strings from within the original post against Google, and I could not locate those tested strings in any location online, except for in this thread.


      Originally Posted by drmani View Post

      Discovering your most valuable syndication partners can be the
      difference between merely middling along and being wildly successful.

      Although, I will say that once in a while, I will get a huge surge in sales conversions for some of my campaigns, and I notice that it usually corresponds to when one of my articles shows up on someone else's blog.
      Find out whose blog that is... and get syndicated more often on it.
      Even write a regular guest column, if you feel the returns justify
      the investment in time and effort!

      Few people realize, but this is where the real value in syndication is. Find out who is syndicating your stuff properly and delivering targeted audiences to your offer, which then convert to buyers.

      Find out which publishers are important to your business, then develop a relationship with them and give them what THEY want, so that they will publish more of your stuff.
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      Publish Coloring Books for Profit (WSOTD 7-30-2015)
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      • Profile picture of the author marketguy
        Originally Posted by tpw View Post

        The only thing worse than scraping content from the web to use in a forum post as if it were your own is accusing someone of having done so without any viable proof of wrong-doing.

        I tested 8 unique strings from within the original post against Google, and I could not locate those tested strings in any location online, except for in this thread.

        .
        Thank you so very much for this. You saved me from getting angry beyond believe and posting something out of line.

        How anyone dares to accuse, without a smidgen of evidence, is beyond my comprehension.
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    • Profile picture of the author eapen john
      Originally Posted by jacob01 View Post

      Did you just scrap the article from google? Write your own content.
      That's the beauty of Syndication, the first one in the result is the original content, i.e. Warrior Forum. And by the way you wouldn't have asked this silly question if you knew who Dr.Mani really is... SAD.
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  • Profile picture of the author shafiqkamal
    Hi Warriors,

    I have a question about article marketing though. Let's take for example you want to do some article marketing for a particular keyword, what would you do?

    1) Write at least a 500 word article with your particular keyword SEO optimized in the content and your keyword as anchor text in the author's resource box?

    2) Write at least a 500 word article regarding the niche you are in without your keyword in the content but placing your keyword in the anchor text of your author's resource box?

    3) Write at least a 500 word article about a niche not related to what your website is about but placing your keyword in the anchor text of your author's resource box?

    Out of the 3, which one is the proper way of doing article marketing? With regards to option 1, if anyone chooses it, would the article compete against your website for your keyword since that article's been optimized for the keyword you are ranking for?

    Aside from that, hopefully to get this sort out as it's bugging me and i'm not sure which is the right way to do.


    Regards,
    Shafiq Kamal
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    Never give up, Never surrender!

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    • Profile picture of the author eapen john
      Originally Posted by shafiqkamal View Post

      Hi Warriors,

      I have a question about article marketing though. Let's take for example you want to do some article marketing for a particular keyword, what would you do?

      1) Write at least a 500 word article with your particular keyword SEO optimized in the content and your keyword as anchor text in the author's resource box?

      2) Write at least a 500 word article regarding the niche you are in without your keyword in the content but placing your keyword in the anchor text of your author's resource box?

      3) Write at least a 500 word article about a niche not related to what your website is about but placing your keyword in the anchor text of your author's resource box?

      Out of the 3, which one is the proper way of doing article marketing? With regards to option 1, if anyone chooses it, would the article compete against your website for your keyword since that article's been optimized for the keyword you are ranking for?

      Aside from that, hopefully to get this sort out as it's bugging me and i'm not sure which is the right way to do.


      Regards,
      Shafiq Kamal

      Obviously the first one.
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      • Profile picture of the author shafiqkamal
        Originally Posted by eapen john View Post

        Obviously the first one.
        Hi,

        Won't it risk the article being ranked better than your website?


        Regards,
        Shafiq
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        Never give up, Never surrender!

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    • Profile picture of the author drmani
      Originally Posted by shafiqkamal View Post

      Hi Warriors,

      I have a question about article marketing though. Let's take for example you want to do some article marketing for a particular keyword, what would you do?

      1) Write at least a 500 word article with your particular keyword SEO optimized in the content and your keyword as anchor text in the author's resource box?

      2) Write at least a 500 word article regarding the niche you are in without your keyword in the content but placing your keyword in the anchor text of your author's resource box?

      3) Write at least a 500 word article about a niche not related to what your website is about but placing your keyword in the anchor text of your author's resource box?

      Out of the 3, which one is the proper way of doing article marketing? With regards to option 1, if anyone chooses it, would the article compete against your website for your keyword since that article's been optimized for the keyword you are ranking for?

      Aside from that, hopefully to get this sort out as it's bugging me and i'm not sure which is the right way to do.


      Regards,
      Shafiq Kamal
      I'll try and answer your question, Shafiq... with a few of my own!

      What do you intend using that article for?

      And what do you expect to be the ULTIMATE outcome of having written
      your article
      ?

      There are many different scenarios I can imagine. Let's talk of 2.


      1. You want your article to rank high on SERPs for your chosen
      keyword
      . In that case, your aim must be to:

      a. get it written in a way that's optimized for that keyword
      b. distributed in a way that brings you the most relevant and
      highest impact backlink(s)

      Think about how best you can do that.

      You definitely CANNOT do it by having the same article published
      on thousands of directories and blog networks - because the Google
      duplicate content filter will ensure only one will get listed, and
      therefore probably not value those backlinks highly anyway.

      You could spin the article to be 'unique' on each site you submit
      to, and that may work to get you many backlinks - but whether it's
      a cost- and time-effective activity is for you to decide.

      You could write a top class article that's unique, and submit it
      to the HIGHEST ranked / highest PR site in your niche - with only a
      request that a live backlink be included with it. That by
      itself can get you to your target.

      You could publish the content on your site or blog and build
      a slew of backlinks to it, hoping it will rise to the top on
      SERPs... without submitting your original content anywhere else.

      None of these actions plans are "wrong". Some will be MORE
      effective. Others less so.


      2. You want your article to bring you a new audience of 'BUYERS'.

      By 'buyers', I mean 'responders' to whatever your offer is -
      a product for sale, an opt-in form to subscribe, a button to
      click, a donation to make, whatever.

      Here your goal is to:

      a. write the kind of article that will attract people who
      read it to take a specific kind of action and
      b. distribute it as widely as you can to get in front of
      the right kind of readers

      How best can you do that?

      You could publish it exclusively on your site, and drive a
      flood of traffic to it in multiple ways.

      You could submit your article to article directories, from where
      they may get syndicated to other publishers' sites.

      You could use a content distribution service to help spread
      word about it to a wider network, or hire a publicist to do it.

      You could get busy and hustle to get your article widely
      syndicated, by contacting publishers and convincing them
      to reprint your content... or try other creative approaches.

      In this picture, 'keywords' matter less than 'message'.

      Again, the choice of one approach versus another is a
      matter of judgment of relative ease and effectiveness of
      impact, rather than 'right' or 'wrong' choices.


      Look, I understand that it's appealing to have a formula
      to follow blindly and experience reproducible results.

      It's the same as a desire to see things in the world as
      'black' or 'white' - when actually, most are in various
      shades of gray.

      There ARE no absolutes.

      Only ranges of "effective activity" - and learning all
      you can, trying out different things, measuring and
      monitoring their impact, and course-correcting often
      are the ONLY ways to consistently and steadily improve
      your results - not only with article marketing, but
      with all other kinds of marketing.

      Hope this helps "sort out" your dilemma... and maybe
      even shows you that there isn't a dilemma at all - just
      a vast range of options to pick from and get started!

      All success
      Dr.Mani
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      • Profile picture of the author LarryHaywood
        Originally Posted by drmani View Post

        You definitely CANNOT do it by having the same article published on thousands of directories and blog networks - because the Google duplicate content filter will ensure only one will get listed, and
        therefore probably not value those backlinks highly anyway.

        You could spin the article to be 'unique' on each site you submit
        to, and that may work to get you many backlinks - but whether it's
        a cost- and time-effective activity is for you to decide.
        Hi Dr. Mani. Forgive me, but I am confused a bit. I was under the impression that using the same article across many different directories or other publishing platforms was syndication? Over the last few days of reading here on the WF, I have also gained the impression that spinning articles was unnecessary when spreading your original article across multiple publishing mediums. Can you possibly elaborate or maybe help clear up my misunderstanding? When is it a good idea to actually spin an article? Thanks!
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        • Profile picture of the author drmani
          Originally Posted by LarryHaywood View Post

          Hi Dr. Mani. Forgive me, but I am confused a bit. I was under the impression that using the same article across many different directories or other publishing platforms was syndication? Over the last few days of reading here on the WF, I have also gained the impression that spinning articles was unnecessary when spreading your original article across multiple publishing mediums. Can you possibly elaborate or maybe help clear up my misunderstanding? When is it a good idea to actually spin an article? Thanks!
          Syndication is indeed the widespread distribution of the same article.
          The purpose behind it is to reach many EYEBALLS, and not the links
          per se.

          When you're distributing your articles FOR LINKS, it makes better sense
          to focus on getting those links from authority resources which might rank
          the content higher than your own website - but link back to your site,
          which over time boosts your site's authority in search engines.

          They are distinct purposes behind syndication. Both work excellently.
          Hence my comment that there's no 'right' or 'wrong' way, but only the
          best suited way for YOUR purpose.

          Hope this helps clarify what I meant, Larry?

          All success
          Dr.Mani
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          • Profile picture of the author LarryHaywood
            Originally Posted by drmani View Post

            Syndication is indeed the widespread distribution of the same article.
            The purpose behind it is to reach many EYEBALLS, and not the links
            per se.

            When you're distributing your articles FOR LINKS, it makes better sense
            to focus on getting those links from authority resources which might rank
            the content higher than your own website - but link back to your site,
            which over time boosts your site's authority in search engines.

            They are distinct purposes behind syndication. Both work excellently.
            Hence my comment that there's no 'right' or 'wrong' way, but only the
            best suited way for YOUR purpose.

            Hope this helps clarify what I meant, Larry?

            All success
            Dr.Mani
            Are you saying that if my intentions are only for eyeballs and possible visitors then syndication is fine. BUT, if I also intend to get "counted" backlinks then I should spin articles first then submit?

            Maybe I'm missing the actual purpose of spinning... What benefit does a spun article give you that an original quality article doesn't? Would you say that links pointing back to my site from a syndicated article are not as valuable as links pointing back to my site on spun copies submitted to various article directories or other web properties?
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            • Profile picture of the author drmani
              Originally Posted by LarryHaywood View Post

              Are you saying that if my intentions are only for eyeballs and possible visitors then syndication is fine. BUT, if I also intend to get "counted" backlinks then I should spin articles first then submit?
              Google's (and other SE's) 'duplicate content filter' aims to provide
              their users with a more useful experience - by removing more than one
              listing of "essentially identical" content.

              So, if you submit the same content to 500 article directories or blog
              networks, ONLY ONE (or very few) of these sites will be listed on the
              SERPs.

              No one knows for sure whether or not the individual links (on un-ranked,
              even if indexed pages) count in some way towards back-link value or not.
              Which is one reason why sites like Unique Article Wizard insist on
              creating 3 versions of the same article, and then combine the parts
              in various combinations to create 'spun' articles that are 'unique' in
              the search engine's eyes.

              Maybe I'm missing the actual purpose of spinning... What benefit does a spun article give you that an original quality article doesn't? Would you say that links pointing back to my site from a syndicated article are not as valuable as links pointing back to my site on spun copies submitted to various article directories or other web properties?
              Links pointing back from syndicated articles will always be of 'value'
              because of the eyeballs they'll attract to your site from visitors to
              the site that's syndicating your content. But those sites may not
              rank on the SERPs themselves (unless they are 'unique' from other
              versions of the content)

              When sufficiently unique, each piece of content that you distribute
              across the Web stands an equal chance of showing up on SERPs as
              the other - thus increasing the chances that your content will
              show up (even multiple times) in the SE results.

              Hope this helps.

              All success
              Dr.Mani
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  • Profile picture of the author dadamson
    I would use the article for backlinking.

    Possibly spin it (if I have time), submit to top article directories, and then social bookmark these articles for an ongoing period.

    = awesome rankings
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    • Profile picture of the author Charles E. White
      Doc, after knowing you all these years you still amaze me........great post!
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  • Profile picture of the author tpw
    If your article ranks better on someone else's website, rather than your own, if you wrote your article well, it will still convert at the same level.

    People will reach the end of the article, read your resource box, and follow the guidance you gave them.

    Whether on someone else's site or your own, the link in the resource box points to your sales page.

    Who cares where they read your article, so long as they do read it, and your article accomplishes its intended goal of getting the reader onto your sales page to consider your offer.
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  • Profile picture of the author Barry Unruh
    Gosh, I don't remember paying for this high-value WSO...



    Barry
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    • Profile picture of the author LarryHaywood
      Originally Posted by Barry Unruh View Post

      Gosh, I don't remember paying for this high-value WSO...



      Barry
      No kidding. Awesome post Dr. Mani, this thread has caused me to have a light bulb moment. Between your information and various posters above(especially tpw), I definitely have a new way at looking at article marketing. I think I've been doing it the easy, fast and non-effective way unfortunately.

      Thanks again!
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  • Profile picture of the author mygold
    Brilliant posting. I really astonish for seeing that post. It will developed my writing skill if i follow the rules of article writing. Thanks brother for giving good information.
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  • Profile picture of the author dejones
    Thank you very much drmany for sharing lots of useful information on what to do with articles. Great !!!
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  • Profile picture of the author Michelle Strait
    Great information. This post will come in handy as I focus more on promoting my own products.
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  • Profile picture of the author Valtan
    Simply phenomenal!!
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  • Profile picture of the author snovakor
    We have many places out there for Submit our Articles, we must just use them, with all techniques to get more Traffic on our sites, blogs and other things.
    You can Spin your Article to get from 1 article, 100, 1000 a lot new Unique articles...so, we have space here.
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  • Profile picture of the author celente
    This is one of the best posts i have read all week.

    Thanks.

    With all this drama go on with EA this is sound advice,

    Just what the doctor ordered
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  • Profile picture of the author William King
    That was much needed after the Panda update.
    After the panda update I want to add more quality to my articles by adding some valuable information. Sometimes you need to write articles on the topics which you are hearing for the first time in life how can you add quality to your articles in such senarios.
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  • Profile picture of the author stepman77
    Thanks for the share, many many new options to do with them. I'll possibly sell them and twist them more, make unique and submit.
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  • Profile picture of the author Mark Jordan
    Wow, this is what I've been wanting to read. Thanks for posting.
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  • Profile picture of the author DgReviews
    This is great...thank you for the post
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  • Profile picture of the author bebsicles
    I thought your asking on what to do by having an article, well your so kind to share this. Thanks for the information, its so informative. This could help.
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  • Profile picture of the author MikeMorgan
    Nice post .

    Lots of great ideas . I am sure this would help lots of marketers .
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    • Profile picture of the author celente
      Originally Posted by Mike Morgan. View Post

      Nice post .

      Lots of great ideas . I am sure this would help lots of marketers .
      alot of my great results come from article marketing. Even with all this EA BS as the moment. So this post came at a good time.

      Thanks.
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      • Profile picture of the author JohnMcCabe
        Dr. Mani, it's obvious that you wield your keyboard with the same skill and precision as your scalpel.

        Originally Posted by hyderkhan View Post


        ... Is that really a sustainable and reliable goal?

        Although, I will say that once in a while, I will get a huge surge in sales conversions for some of my campaigns, and I notice that it usually corresponds to when one of my articles shows up on someone else's blog.
        Hyderkhan, imagine that you systematically track those surges and actively take steps to put your content on those sites and others like them...

        You are correct, you can't control the distribution and results from any particular article. But by paying attention and looking for patterns, you can find what works for your niche and try to duplicate that pattern.

        That's actually one of the basic principles of competitive fishing, too. When you pre-fish a tournament, you aren't looking for specific spots, or to catch a ton of fish. You're looking for patterns - what are the fish doing and what will they respond to? Once you find a pattern, you go looking for another one. Find two or three good patterns, and unless there's a radical change in conditions, you can come back on tourney day and clean up by looking for sets of conditions rather than specific spots.

        Do the same thing with your article marketing. Follow Dr. Mani's blueprint and Bill's addition, and you may see those surges get bigger and closer together.
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