What DO you want in a product?

20 replies
I'm on the road to creating my first ever product. So, a few questions are in order. What kinds of products do you need or want? What features are important in a product? What issues do you want said product to solve for you? Thanks for any input you can give me
#product
  • Profile picture of the author Dan C. Rinnert
    I want a product I can buy and download immediately. I don't want to have to read it or implement any system described within it. The mere fact that I own it should be sufficient for the money to start rolling in.

    Can you create a product like that? If so, I'd like a free review copy, please. If the money does start rolling in, though, I promise to send you whatever you regularly charge for the product, but on an installment plan, just in case the money doesn't continue to roll in on a steady basis. And, I reserve the right to suspend sending that payment for the same reason.

    Please let me know when it's available. Thanks!
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    • I want something that over delivers. If you can do this, you will be amazed how people will respond to it. I want something that when I have bought it and used it, I think to myself...Wow...this is great. It was definitely worth the money I just spent!
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  • Profile picture of the author theory expert
    Banned
    I want a product like Dan said. Something automated, and, immediately spits, so, much money from out my laptop, that, I'll need an ambulance to the hospital from all the paper cuts on my face.

    A product that will put me in the position like the woman who extorted the Guru to give her a secret software to be rich. Now when she dances it is only at elegant invite only political parties(as a guest and not the help).
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  • Profile picture of the author TracyNeedham
    OK guys, give her a break. She's smart to try to do some market research. How many people launch products without bothering to do that?!

    It would help though, Charlotte, if you narrowed the scope a bit--throw out some potential topics to get some feedback. So many different interests floating around this forum.

    Of course, you do run the risk of someone else seeing the responses you get and running with the idea... So it might be better to set up a survey elsewhere and create an incentive for people to go respond.
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    • Profile picture of the author Charlotte Jay
      Originally Posted by TracyNeedham View Post

      OK guys, give her a break. She's smart to try to do some market research. How many people launch products without bothering to do that?!

      It would help though, Charlotte, if you narrowed the scope a bit--throw out some potential topics to get some feedback. So many different interests floating around this forum.

      Of course, you do run the risk of someone else seeing the responses you get and running with the idea... So it might be better to set up a survey elsewhere and create an incentive for people to go respond.
      Haha, it's ok Tracy, I am used to Dan's wily ways

      I am know I am being quite broad here, but I want to get a feel for things before I jump into an area of IM, KWIM?

      Anyway, potential topics, um ok off the top of my head...

      Traffic Generation and Retention
      Killing it With Affiliate Marketing
      Learn CPA
      Article Writing Success

      Good idea about the survey, I might try that.
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      • Profile picture of the author Shaun OReilly
        Originally Posted by Charlotte Jay View Post

        Anyway, potential topics, um ok off the top of my head...

        Traffic Generation and Retention
        Killing it With Affiliate Marketing
        Learn CPA
        Article Writing Success
        Rather than pulling topics from the top of your head
        (which may be aiming a little high!) take a deeper look
        inside your heart.

        - What topics are you passionate about?
        - What topics do you have a talent for?
        - What topics are you already knowledgable and skilled at?

        Once you've identified your core topic you can then go
        and do some research to check that there's a hungry
        market for it.

        Then do further research to find a focus for your product.

        The quality of the answers you receive will be dependent
        upon the quality of questions you ask.

        Dedicated to mutual success,

        Shaun
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        .

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        • Profile picture of the author marcuslim
          Whatever product it is, it should deliver on its promise and more and really add value. Good info products strike a good balance between theory and implementation i.e. they tell you the why, what, and also delve into the how, and give you action steps on how to make the information in the product work for you. Remember that true learning only comes when you take action on the information provided, so aim to address both the theory and the practice in your product.
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      • Profile picture of the author garben2011
        Originally Posted by Charlotte Jay View Post

        Traffic Generation and Retention
        Killing it With Affiliate Marketing
        Learn CPA
        Article Writing Success
        Although there seems to be dozens (maybe hundreds) of products on these topics if you include clear concrete processes then your product will stand out a little above the crowd. If you provide troubleshooting (like what to do if the person follows your process and they do not get the results your product is suggesting they should get) then your product will definitely stand out from the crowd.

        Basically, just think of why people get so frustrated with the current products out there. I think a lot of the problems are people present the information in these products as if it will absolutely always work and in the real world that just doesn't happen. So, simply providing a chapter on what to do about that. How to troubleshoot the problems. What could be wrong and how can the person solve the problem? I think product creators forget many times that although to them everything in their product might be as clear as crystal to someone else everything can be new and at each step the product buyer could make one or more mistakes in execution.

        These are the kinds of things that are left out of every product I have checked out in this IM / MMO industry. I'd reckon that addressing these shortcomings would do a lot to cut down on support and increase customer satisfaction, and more importantly, their results!
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  • Profile picture of the author SocialMediaOwls
    She's trying to "connect with her customer"
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  • Profile picture of the author AlanT
    As you can tell from the first couple of replies, you may need to be more clear about what TYPE of product you're thinking of creating.

    If you're thinking about creating an IM-niche product, you may need to wait until you've been in the niche as a consumer long enough to know what is needed / wanted.
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  • Profile picture of the author ScottTMk
    Have you got an area of specific expertise? I think as the comments are proving everyone wants a crazy automated money machine, unfortunately that wont happen through a products, more of what you do on a day to day basis.

    Im intrested in traffic generation at the moment, more good traffic means more sales... (obviously) but its a good topic for those new to the industry.
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  • Profile picture of the author theory expert
    Banned
    Originally Posted by TracyNeedham View Post

    OK guys, give her a break.

    It would help though, Charlotte, if you narrowed the scope a bit--throw out some potential topics to get some feedback. So many different interests floating around this forum.
    Tracey actually I was serious. Maybe I am naive, but, I don't see anything I would be interested in a book that could help me in business. I need services and immediate direct solutions. A software tool or a person doing the work. Anything else is not necessary to me. I can't think of one thing. However, I will try.
    Originally Posted by Charlotte Jay View Post

    What kinds of products do you need or want? What features are important in a product? What issues do you want said product to solve for you? Thanks for any input you can give me

    Lets see here, How bout a product that is a step by step method. Features....sources. Actual resources that the customer can tap into and make money with through the method you provided. A one stop shop solution maybe a great option as well, though, some will criticize you for writing the book to promote your own services. Said product should solve financial problem of the customer of course. I will leave you to decide what audience your trying to appease. i.e. beginner, intermediate, advanced marketer.

    YW
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  • Profile picture of the author Rory Singh
    I think that most new marketers really need an E-book explaining to them how this industry of 'marketing and promotion' really works. Something that will teach them to start with themselves first. Exploring their own passions and interests relating to what they can do online. Most people simply follow what everyone else is doing. Your product needs to get everyone to start thinking.

    Everyone has something valuable to offer the world. It's up to them to first find out what that is and then market it.
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  • Profile picture of the author la dominatrix
    As a writer I want to be able to read something simple in plain English. I don't want hte long convoluted version that has me spinning I want it KISS'ed, but wiht nothing left out. Another bug bear is waffle to fill it out. If it is a ten page product that write it in ten pages and charge accordingly.
    Also remember to put it in audio and also video
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  • Profile picture of the author garben2011
    Originally Posted by Charlotte Jay View Post

    I'm on the road to creating my first ever product. So, a few questions are in order. What kinds of products do you need or want? What features are important in a product? What issues do you want said product to solve for you? Thanks for any input you can give me
    You mean any product for any purpose?!

    Like is there some category the ideas should be on such as Personal Productivity, Website Development, Outsourcing, etc?
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  • Profile picture of the author DominicF
    I agree with Tim. It needs to deliver on it's promise.

    If you are thinking of publishing an ebook, I'd much rather see a 10 page document full of concise easily actionable points than 90 pages of fluffy text with big margins and huge line spacing.

    If I buy a product, then I like it to get to the point.
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    • Profile picture of the author oneplusone
      Look at products/services which are already selling well and work off that.

      What people say they want in a product and what they'll actually buy are often two very different things.
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  • Profile picture of the author funkynassau
    I want something that actually works the way the owner says it does. I dont want a lot of BS and fancy talk, I want the straight facts and some kind of proof it's going to work as advertised. I'm thinking of something I'd order online that would be sent to me by post or courier, not something downloaded.
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  • Profile picture of the author alcarrerra
    Make it different and develop a "new" theory for the market.
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  • Profile picture of the author Barry Unruh
    I'm curious...

    Why don't you just review the subjects of threads started over the last week on the Warrior Forum?

    You will find dozens of questions many of them which are asked repeatedly, and should generate many ideas for you. Those repeated questions indicate a need. Then it is up to you to determine how to fill those knowledge gaps in a way that sells.
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