10 {{ upvoteCount | shortNum }}
10 {{ upvoteCount | shortNum }}

How Do You Delete Deadwood Subscribers in Aweber?

by TheCopywriter
7 replies
I've built up a list of about 300,000 opt ins in Aweber over a number of years. I clear out the unsubscribes once in a while to cut the Aweber monthly fees. However, I am sure that there are many thousands on this list who are still active subscribers, but who haven't opened a mailing for months.

I'd like to cut out the deadwood and focus on people who actually open messages - and cut my monthly Aweber fees down to size. Jeff Johnson mentioned a method for dong this in one of his videos, but I haven't been able to find any further information - and Aweber support is not very helpful on this matter.

Any ideas on how to do this? Ideally, I would like to delete anyone who has not opened a message from the list in the last three months.
#aweber #deadwood #delete #subscribers
  • Profile picture of the author renu
    You can do this easily by following these steps:

    * select your list
    * click on the Subscribers tab
    * click the Select Field drop down menu
    * select No Opens
    * set the date to 30 days earlier
    * click Search

    This will allow you to create a segment of your list
    with subscribers that didn't open any of your follow ups
    or broadcasts in the last 30 days.

    You can then simply erase those subscribers.

    Hope this helps.

    Cheers,

    Remi
    Signature
    {{ DiscussionBoard.errors[3618961].message }}
    • Profile picture of the author Shaun OReilly
      Originally Posted by renu View Post

      You can do this easily by following these steps:

      * select your list
      * click on the Subscribers tab
      * click the Select Field drop down menu
      * select No Opens
      * set the date to 30 days earlier
      * click Search

      This will allow you to create a segment of your list
      with subscribers that didn't open any of your follow ups
      or broadcasts in the last 30 days.
      I recommend you do NOT use the above method at all.

      Why?

      There are some people who DO open and read your
      e-mail but they don't get registered as an open via
      their e-mail client.

      For example, I normally use Microsoft Outlook to view
      my e-mails and by default it doesn't allow the open
      rate tracking images to be triggered without my
      permission.

      So even though I open and read the e-mails, I could
      appear on the 'no open' list and my e-mail address will
      get deleted.

      Dedicated to mutual success,

      Shaun
      Signature

      .

      {{ DiscussionBoard.errors[3619015].message }}
      • Profile picture of the author renu
        Thanks Shaun for pointing that out!

        However, I'm not that sure many subscribers
        use email clients... and even if they do
        what if the offer is bad and doesn't convert?

        You would delete all those accounts just
        because they didn't take action on one offer?

        I mean, the risk of unsubscribing someone
        who actually follows my emails seems less
        possible with the steps that I outlined and
        Aweber itself suggests.

        Anyways, your tip is much appreciated!

        Thanks again,

        Cheers,

        Remi

        Originally Posted by Shaun OReilly View Post

        I recommend you do NOT use the above method at all.

        Why?

        There are some people who DO open and read your
        e-mail but they don't get registered as an open via
        their e-mail client.

        For example, I normally use Microsoft Outlook to view
        my e-mails and by default it doesn't allow the open
        rate tracking images to be triggered without my
        permission.

        So even though I open and read the e-mails, I could
        appear on the 'no open' list and my e-mail address will
        get deleted.

        Instead, I'd recommend sending some offers to your
        list to see who is actually active. E.g. send them a
        trackable link to view a report or video.

        Use the trackable links to see who the most active
        subscribers are.

        Dedicated to mutual success,

        Shaun
        Signature
        {{ DiscussionBoard.errors[3619107].message }}
        • Profile picture of the author Shaun OReilly
          Originally Posted by renu View Post

          Thanks Shaun for pointing that out!

          However, I'm not that sure many subscribers
          use email clients... and even if they do
          what if the offer is bad and doesn't convert?

          You would delete all those accounts just
          because they didn't take action on one offer?

          I mean, the risk of unsubscribing someone
          who actually follows my emails seems less
          possible with the steps that I outlined and
          Aweber itself suggests.

          Anyways, your tip is much appreciated!
          ALL subscribers use an e-mail client to view their
          e-mail. By e-mail client, I mean things like Outlook,
          Thunderbird, GMail, Yahoo, Hotmail, etc.

          Many e-mail clients do not allow the open rate
          tracking pixel to be activated by default so even
          if the subscriber opens and reads the e-mail - the
          autoresponder software isn't allowed to track the
          activity.

          (In Outlook, I need to manually choose to display
          images in the e-mail for AWeber to be able to register
          my open).

          If I had a list of 300k subscribers and wanted to find
          the active ones, I would create a campaign to segment
          the list out and let the active subscribers reveal
          themselves - by their actions.

          E.g. I'd make a series of offers for people to get more
          information on subject areas and get them to either
          click on a trackable link - or join a new list.

          Short-term, this would increase the number of list
          members, but over time it would allow the active
          population of the big list to be separated out from
          the deadwood.

          Dedicated to mutual success,

          Shaun
          Signature

          .

          {{ DiscussionBoard.errors[3619159].message }}
    • Profile picture of the author GetMoreTraffic
      Originally Posted by renu View Post

      You can do this easily by following these steps:

      * select your list
      * click on the Subscribers tab
      * click the Select Field drop down menu
      * select No Opens
      * set the date to 30 days earlier
      * click Search

      This will allow you to create a segment of your list
      with subscribers that didn't open any of your follow ups
      or broadcasts in the last 30 days.

      You can then simply erase those subscribers.

      Hope this helps.

      Cheers,

      Remi
      Thanks Renu...that's what I was looking for. And having discovered that I SHOULD be able to do this, I checked with support at Aweber and found that I can't because we are on a legacy system...the No Open option doesn't exist for us.

      However, upgrading to the new list would cost a small fortune as we send a LOT of mail...so I'll have to work around it for now.
      Signature
      Discover the fast way to accelerate your affiliate income
      {{ DiscussionBoard.errors[3619326].message }}
  • Profile picture of the author anthony2
    thanks RENU for the tip.

    never knew that.
    Signature
    "I Leveled The Playing Field And Removed Every Roadblock
    To Helping You Make Maximum Profits In Minimum Time"
    Click Here Now To Find Out How!
    {{ DiscussionBoard.errors[3619024].message }}

Trending Topics