Actually ezine has been treating me well lately.

15 years ago

I have not had the luck with article marketing that allot of people claim to have. I get way, way more search traffic to my blog posts that I put on my own site, and from Yahoo Answers.

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Clark

15 years ago

Dave, were the keywords you optimized the articles for them same as the keywords you used in your Adwords campaign or different?

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mmickey

15 years ago

as long as you're making decent profit
that should be fine

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cloudchaser22

15 years ago

Would you guys think article marketing is overhyped?

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Hamida Harland

15 years ago

Just because you haven't mastered Ezinearticles doesn't mean it 'sux for sales'. I get an average CTR of 30% and approx 10% conversion rate so it works if you know how to use it. On the other hand I haven't done much with PPC so I get a pretty poor conversion rate using Adwords. That doesn't mean the problem is with Adwords though - the problem is I haven't had enough practice with it.

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John34

15 years ago

Originally Posted by Hamida Harland

Just because you haven't mastered Ezinearticles doesn't mean it 'sux for sales'. I get an average CTR of 30% and approx 10% conversion rate so it works if you know how to use it. On the other hand I haven't done much with PPC so I get a pretty poor conversion rate using Adwords. That doesn't mean the problem is with Adwords though - the problem is I haven't had enough practice with it.

Good point.There are lot of things to be learned when it comes to article marketing.

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carolver

15 years ago

I am totally new at article marketing and recently submitted my first 2 articles to EzineArticles.com. I heard many people are having success using article marketing so I thought it won't hurt to try. Best of all, it's free!

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imaddict

15 years ago

Originally Posted by DaveJ13

Hello,

The average ctr was 25% from the article to my sales page. I made 10 sales.

That's your problem right there. I'm not big on article marketing (prefer PPC) but I added it into the mix and also got terrible results at the beginning.

But then...

I sent my traffic to a squeeze page and it worked wonders.

You already have the articles so you might as well give this a shot. Send you traffic to a different landing page. If the content of the articles is good, the resource box has the right call to action (i.e. puts them in the right frame of mind to hit a squeeze page) and the landing page follows through, then your bum marketing CR should TRUMP PPC. It's a case of warm traffic vs. cold.

Your results may vary but I STRONGLY recommend you test this before giving up.

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Daniel Deegan

15 years ago

Hmm, does article marketing normally convert aswell as ppc? I personally don't know and would like to hear feedback from others.

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ejfern22

15 years ago

Nobody is saying article marketing is better than PPC. Article marketing is used to get more backlinks to your website rather than using the articles to make sales. If you want to make more sales than obviously PPC is the way to go. PPC is something you have to pay for, but article marketing is free so what do you expect. Article marketing still works for a way to get free high quality backlinks though.

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Allen Graves 15 years ago

Originally Posted by ejfern22

Article marketing is used to get more backlinks to your website rather than using the articles to make sales.

Where in the world did you get that idea?

Nothing could be further from the truth. This was true years ago, but those who have this mindset today will fail.

It's called article marketing, not article backlinking. What you are describing is called article spam in the directory owners' circles.

If your sole purpose is to get backlinks, don't bother submitting to my directory...and I know for a fact that I also speak for a vast majority of article directory owners on this.

Allen Graves
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Emailrevealer

15 years ago

If you are only getting 1 sale per 1000 UV I'd say that something is seriously wrong with your sales page.
You're getting targeted visitors from the articles unless the articles are missleading in some way.
My advice is don't give up on Article Marketing so fast.
If you have materered PPC and it sounds like you have just spend some more time analyzing your convertion and I'm sure you'll reach success.

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2 replies

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ildarius 15 years ago

PPC traffic brings you buyers and tends to give good conversion rates (I think these people KNOW they're clicking on an ad and will be sold to), but it still doesn't mean you can't make money with Article Marketing, I'm trying to master the concept myself, but I don't expect the PPC conversion rates. Suggest you don't expect it either
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Dean Shainin

15 years ago

It would be cool if you could maybe let us know how many articles you submitted for your "pretty big article writing campaign".

10,000 views would be about 10 articles with an average of 500 views per article (average) with a cost of about $5 per article ghost written would be about $50

Maybe you could let us know how much the 10,000 visitors cost for your AdWords campaign?

Are your article now dead in the water and not generating any more traffic?

A squeeze page would be a good idea if you were not using one. Most people are looking for more info after reading an article and a one off sale can be tough in many niches.

I've spent $800 on AdWords in the past and made about 14 sales generating about $150 and the reason was because I had no idea what I was doing. Does AdWords suck? It does if you don't know what you're doing and you waist money. These days I have an AdWords coach because there are so many variables using AdWords.

Of course I'm biased... I've got articles generating residual income for life that don't cost a single red cent. Well, at least for the life of the written word and the Internet.

Cheers,
Dean

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Marhelper 15 years ago

I agree with you Dean. Of course, the results will suck if you do not know what you are doing. It took time for me to tweak my articles, resource box, etc.. Over time I found ways to increase my CTR and ultimately sales. If I would have given up after the first 20 or 30 articles I would never have achieved the results I now do.
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  Different strokes for different folks....
  
  I can submit an article tonight and get 2 or 3 sales in a niche like clockwork, while others struggle with it.
  
  It's just a matter of mastering your craft and not only working it, but working it smartly.
  
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GeorgettaSterling

15 years ago

Originally Posted by Dean Shainin

10,000 views would be about 10 articles with an average of 500 views per article (average) with a cost of about $5 per article ghost written would be about $50

LOL! Dean, remind me not to hire you as my accountant.

10 articles x 500 views = 5000, not 10,000

So, perhaps you want to revise your estimate to 20 articles?

Although I see that Dave had 300 articles written (at $10 each) - - I'll spare you the math, that's $3000. Pretty far above $50.

That also means that each article, on average, has gotten 133 views (to generate approx 33 click throughs). I guess it depends on the niche, but that doesn't sound that great. What is missing is - over what time frame? And is traffic continuing? The articles may eventually pay for themselves, but it will take a while at this low conversion rate.

Regards, Georgetta

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ShaunAllen

15 years ago

I agree with everyone saying that I haven't mastered article marketing. Maybe I need to use a squeeze page. I found with adwords that sending them straight to the salesletter and then creating a buyers list produced the most profits. I tested this with a squeeze page and a freebie list and a buyers list and the buyers list was 10 times more profitable.

However, just because it works on adwords doesn't mean it will work for articles. I think I'll create a squeeze page.

I guess I was hoping for some encouragement. Because I feel like I've done all I can with adwords for this product and I need to expand to other avenues.

Other tidbits-

1. The product I am selling is $50
2. The average cpc I get is .20 on google.
3. I paid $10 for each article.
4. I had 300 articles written
5. I had 10,000 actual unique visitors from these 300 articles.
6. 25% ctr isn't 30% but it's not bad either.

Dave

P.S.

I'll take any suggestions you have. I want this to work. I make a nice living off of google adwords but I want the free traffic.

1. Get a squeeze page

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Franck Silvestre

15 years ago

I think you are doing pretty well. It needs time to master article marketing, but once you get it, you'll like it.

I'd say:

2. Carefully study your competitors on EA. What they are doing, do the use a squeeze page? They make money with adsense?

Study the top experts in the niche, and some others as well, click on their bio, and find what makes them money.

I found that some niches work with a squeeze page, but some others work best with a content site or a blog.

You need to understand what your audience need after reading your article.

Franck

Originally Posted by DaveJ13

I agree with everyone saying that I haven't mastered article marketing. Maybe I need to use a squeeze page. I found with adwords that sending them straight to the salesletter and then creating a buyers list produced the most profits. I tested this with a squeeze page and a freebie list and a buyers list and the buyers list was 10 times more profitable.

However, just because it works on adwords doesn't mean it will work for articles. I think I'll create a squeeze page.

I guess I was hoping for some encouragement. Because I feel like I've done all I can with adwords for this product and I need to expand to other avenues.

Other tidbits-

1. The product I am selling is $50
2. The average cpc I get is .20 on google.
3. I paid $10 for each article.
4. I had 300 articles written
5. I had 10,000 actual unique visitors from these 300 articles.
6. 25% ctr isn't 30% but it's not bad either.

Dave

P.S.

I'll take any suggestions you have. I want this to work. I make a nice living off of google adwords but I want the free traffic.

1. Get a squeeze page

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Ben_Curtis

15 years ago

I'm still new, but thanks to this forum, I've done some revision on my articles and resource box, and have seen a better conversion rate. I agree that article marketing is both science and art. And since it is more time investment than money, I'm gonna stay with it.

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discrat

15 years ago

Originally Posted by DaveJ13

Hello,

Well I hired few ghostwriters for a pretty big article writing campaign. I averaged 10,000 clicks with the articles from Ezine Articles. The average ctr was 25% from the article to my sales page. I made 10 sales. This is 1 sale per every 1,000 unique visitors. Maybe most of those clicking on my links were competitors?

Now let's look at my adwords campaign. I had 10,000 visitors and 250 sales for a 2.5% conversion rate.

I know it's nice to get free traffic, but if it doesn't convert than I don't care if it's free or not.

Maybe I've failed because most people use Ezine Articles to build links and get better search engine rankings. I thought I could make a little money just from people going to ezine articles and clicking to my site.

I hope this different point of view will help a few people. It's nice to have free traffic, but if it doesn't convert well it doesn't matter.

Dave

P.S.

I am not saying this method doesn't work for me, it just didn't work for me. Don't be scared to shy away from ppc.

Thoughts?

All you need is a product from Perry Marshall and you should do okay with ppc.

Article Marketing and Submission should be utilized for search engine ranking and quality backlinks.
Direct Traffic does not convert well. I personally just concentrate on the top 2 which is Goarticles and Ezine Articles. Personally I think there is NO need to go anywhere else. It will just burn up your time.
Writing quality articles in these two high PR Sites will provide you with a nice long term supply of Organic Traffic to your Blog or Website.

BTW, to me I would say its more 'Article Spamming' when the sole purpose of your Article is to drive people to a Landing page and sell them some e-book like making up with your ex or a weight loss product.
And actualy less 'Article Spamming ' and more legitimate to have an article with quality information about a subject with anchor text backlink in the resource box going to your Website or Blog with more quality info. mixed in with a few affiliate products for sell. As an Author you end up getting a quality backlink with some juice while also benefitting the Article User and the Article Directory with quality and relevant content. A win-win situation.

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Alibubble

15 years ago

Originally Posted by discrat

Article Marketing and Submission should be utilized for search engine ranking and quality backlinks.
Direct Traffic does not convert well. I personally just concentrate on the top 2 which is Goarticles and Ezine Articles. Personally I think there is NO need to go anywhere else. It will just burn up your time.
Writing quality articles in these two high PR Sites will provide you with a nice long term supply of Organic Traffic to your Blog or Website.

BTW, to me I would say its more 'Article Spamming' when the sole purpose of your Article is to drive people to a Landing page and sell them some e-book like making up with your ex or a weight loss product.
And actualy less 'Article Spamming ' and more legitimate to have an article with quality information about a subject with anchor text backlink in the resource box going to your Website or Blog with more quality info. mixed in with a few affiliate products for sell. As an Author you end up getting a quality backlink with some juice while also benefitting the Article User and the Article Directory with quality and relevant content. A win-win situation.

That was one of the most one-sided comparisons I have ever seen.

You make it sound like sending visitors to a sales page is somehow a bad thing. And what wrong with ebooks about making up with ex's or weightloss? I don't see whats wrong with sending people to a landing page using an articles as long as the article was decent.

And then you act as if using articles for backlinks is somehow "less spamming". Either way you get a backlink, whether thats what you care about or not, and either way visitors come to you website.

As Allen said earlier, submitting articles just for the backlinks really isn't a good idea. Those links really are not as valuable as they were a couple years ago. Really not worth the effort for that one link.

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TheRichJerksNet

15 years ago

I get more traffic off less known article directories than I do EZA and that is from using the same exact article ... This even includes search engine listing, I get better results from less known article directories.

I do think some of the SEO tricks that EZA does is more harmful than helpful in some cases but that is just my personal opinion. I can have this opinion for the simple reason is when a less known article directory can get my article a better listing in the search engines and they do not do alot of those SEO tricks as EZA does then it tells me EZA may be getting penelized for some things..

All of this is just my opinion though from my own observation...

James

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jazzyjeff

15 years ago

Dave,

Like they say, you get what you pay for. I would keep up with the article marketing for the long term sake of your website. Good for you that PPC works when you use it. I've had bad results using PPC. I've been taken to the cleaners by Google.

Jeff

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maverick8

15 years ago

with article marketing i make a sale every 54 visitors. thats for a product that is priced at $221. i think it's the way you write, and your ability to persuade the person to buy your product. but you also have to have quality information. i find article traffic converts well. little time consuming but FREE

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Nick Brighton

15 years ago

Do you know what I would have done with 300 articles?

Created a killer 100% unique website around that niche, perhaps on a Wordpress platform, sat back for 6 months and watch as Google creams over my site and sends me residual SE traffic on tap.

Even better. I would have drip fed the content using FREE WordPress scripts.

That way, it would be ME getting the 70% Adsense/Commission clicks that you lost, not some article directory.

Plus, you could actually write what you wanted and linked to who you wanted to increase your conversions, unlike "some" articles directories...

...but that's just me, each to their own ;-)

P.S

I would also have waited another 6 months after that, then sold the site for roughly the same amount I paid to get all the articles written...which would be a fair deal considering all those checks I would have made during the 6 months of "aging" the site.

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Aaron Tan

15 years ago

From my point of view...

If your article is NOT on the first page of any search engine for the keywords you're targeting...then most probably you would be disappointed by the sales.

However, think of it this way dude...

Since you're making sales from a FREE source ( article marketing)..

Why don't just continue chucking out articles to other niches?

It all adds up isn't it?

At least you won't get BURN by using PPC wrongly..

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P_Cerrito

15 years ago

I would like someone to pm me who has alot of experience making article marketing convert while at the same needing help on their lackluster ppc campaign. I have always used site content and ppc. Maybe we can compare strategies for the best of both worlds.

Also, is there a way to apply the 80/20 rule to Article marketing? (80% results with 20% effort instead if 100% results with 100% effort)

I would really like to hear what everyone has to say.

Phil

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Daniel Deegan

15 years ago

On the whole I personally feel if you have to focus your energy somewhere due to limited time and money that PPC and paid traffic/advertising in general is much better ROI wise and a safer long term strategy. It's much more predictable and trackable which naturally makes it better suited for optimization

Article marketing is a good supplemental strategy or ideal for establishing an authoritative presence in a given market IMHO.

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Wakunahum 15 years ago

Really I think this analysis is all wrong.

This is how you should look at it.

Sales Dollars minus the Cost of the Articles.

If it's a positive number, the method is working.

If it's a negative number, it's not working so stop.
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justifyleo 15 years ago

I haven't really dived into article marketing and I am going to test out this new technique Thanks!
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Actually ezine has been treating me well lately.

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