How Accurate is the 1% to 2% conversion rate?

13 years ago

No clue without seeing your stuff.

I've written copy that bombed and I've written
copy that did better than 40% actual purchases.

It's all about the audience and the offer.

Tsnyder

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mikeroosa 13 years ago

A lot depends on the traffic you are driving to your site. Are they coming there for information or to buy. There are a lot of variables and hard to figure it out without the full picture.
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David Jackson

13 years ago

Originally Posted by BoDarville

I'm sitting at 99 click throughs ... will the next one be a sale?

Assuming you have all your ducks in a row and your traffic quality is good, 100 click-thru's are not enough to gauge whether or not a marketing campaign is working. I always tell my clients, wait until you've received a minimum of 1000-2000 click-thru's before you make any adjustments. Here's why: You might not get a single sale in the first 100-200 click-thru's. But in the next 100-200 click-thru's, you could get 10 sales. In that respect, marketing is like playing golf. Just when you think you've got it figured out, you don't.

The point is, you just never know in which batch of hundreds those sales are going to be in. Again, assuming your traffic quality is good. That's why it's important to be patient and not overreact.

David Jackson

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BoDarville

13 years ago

Excellent. Thank you all.

This is good natural keyword search traffic - no ppc, FB, twitter, etc. - specifically coming to my site looking for an answer, which I give them, along with a link that goes directly to the product page (think Amazon, though not Amazon) ...

Just wondering if those 1%-2%, in REAL terms, meant something -- and I see now what it means and how it could be 1,000-10,000 before the average begins. (though it would be nice to start at the 100 mark! right?)

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Istvan Horvath

13 years ago

1% or 2% are statistical data. And in statistics 1% never means that every 100th visitor in a line will become a buyer... Maybe you should do some reading about statistics

You need bigger numbers to get a statistical average.

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GoodnightSweetRatRace 13 years ago

One of the first articles I ever wrote was a review which I wrote up on hubpages. I think I got something like 600 hops without one sale, and then one random week I made 3 sales out of like 50 hops.

Like others as said, wait until 1000 hops minimum to get a proper idea.
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- David Jackson 13 years ago
  
  It's important to remember 1%-2% are merely averages. Those numbers really don't have anything to do with you per se. Let me explain: There are marketers who convert far less than 1%-2%. Conversely, there are marketers who convert far better than the 1%-2% averages you hear thrown around so often.
  
  I've personally had campaigns where I converted anywhere from 25%-35%. The point is, don't worry about averages. Conversion ratios of other marketers really don't apply to you. Besides, who wants to be average anyway?
  
  Always strive to achieve the highest conversion ratio you possibly can.
  
  David Jackson
  
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Allen Jooj

13 years ago

Originally Posted by Istvan Horvath

1% or 2% are statistical data. And in statistics 1% never means that every 100th visitor in a line will become a buyer... Maybe you should do some reading about statistics

You need bigger numbers to get a statistical average.

yes. get into the 100K click market and then you can see your conversion ratio.

my conversion ratio is actually like 0.4%

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Charles E. White 13 years ago

As said above a lot depends on how well written the sales page is and how much traffic you are getting. And for sure, 100 is not enough to compare anything with, more like 100,000.
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Bradley J Anderson 13 years ago

So if you make just 1 more sale, you'll be within that 1-2% parameter. See how quickly things can change? lol. I even have certain months in the year that convert more than others.
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ginandtonic

13 years ago

I used to play online poker, and it was very easy to keep track of a multitude of statistics. If anyone wanted help analyzing them, they'd get laughed at, dismissed, or just plain bullied unless they had a MINIMUM of 10,000 hands as it was not uncommon for a winning player to break even or lose over fewer hands than that.

That number doesn't necessarily carry over to hops, but I think the idea does. Good luck and keep at it!

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LB

13 years ago

How long is a piece of string?

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celente 13 years ago

Originally Posted by LB

How long is a piece of string?

You think you got me with that one. NUP! :p

Answer : Twice the length from the tip of the string to half way LOL

Got ya!

But seriously.... the higher your conversion rate the better you have done this...

targeted traffic, copy, message, offer, and it also has a lot to do what niche you are dealing with.
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tpw

13 years ago

1% to 2% is a median number.

The reality ranges from .0001% to around 54% conversions.

Schwan's is rumored to be in the 54% conversion range, but then you would expect that from their customers.

Conversion depends on your product, your copy, your price, and the quality of your traffic, as well as other factors.

You will learn in time is that no one can predict conversion rates, and you will learn that split-testing is one of the most effective tools for increasing your own sales conversion rates.

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Allen Jooj 13 years ago

Originally Posted by tpw

Schwan's is rumored to be in the 54% conversion range, but then you would expect that from their customers.

.

54% HOLY CRAP THATS AWESOME
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- Steven Wagenheim 13 years ago
  
  I'm going to answer your question on 2 levels.
  
  Level 1 - The factors involved in determining conversion rate are staggering.
  
  You have:
  
  Niche
  Product
  Sales Page
  Pre Sales Material
  Traffic Quality
  
  Screw up any one of those and your conversion could suffer drastically.
  
  So on that level, no way to tell.
  
  Level 2 - My own experience.
  
  True Story.
  
  My very first affiliate product that I sold, one that was tested, tried and
  true, converted for me, over a period of 3 years, at a consistent 2%.
  
  I could almost count on getting 1 sale for every 50 clicks. In fact, when
  I didn't, I thought something was wrong. But it always evened out.
  
  If I got 1 sale in 300 clicks (my worst dry spell) I'd end up getting 5 sales
  in the next 100 clicks.
  
  If you're looking for clockwork consistency in this business, you're in the
  wrong business.
  
  Your conversion rate could change with the change of the seasons. Some
  products sell well in winter but not at all in summer.
  
  But whatever you're selling, you need to test for a few thousand clicks
  minimum before you can get a decent idea of what kind of conversion
  you're likely to get.
  
  And then, with some change (especially if the merchant changes the sales
  page) it could all be blown to hell overnight.
  
  That is the reality of conversion rates and expectations.
  
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BoDarville

13 years ago

Excellent information from all.

And a special thanks for those actually telling their personal conversion ratio percentage in real terms.

Thanks

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Rickmci

13 years ago

Originally Posted by BoDarville

In your EXPERIENCE (opinions matter, but I'd like the facts actually if possible and not just what everyone else says! thanks!)

I'm sitting at 99 click throughs ... will the next one be a sale? Should it? Should I have already had a sale and this be my second?

Thank you.

That is a question with no real answer because the niche is so important when considering conversions, and what rate is acceptible. I read once you need 500 hits to get a good idea on conversions and that seams to hold true. Get 500 and see what you have ....

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Derek S

13 years ago

one fact you are not thinking about here.

100 people have visited your PRE SELL page. so you need to get 100 people to click through to your affiliate link before you can see if you get a 1% conversion rate.

Even still, too many factors come into play with conversion rate as others have correctly written above me. If you do not make at least 1 sale after 200 people have clicked through your affiliate link i would say either your pre sell page, sellers sales page or both are duds and move on.

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BoDarville

13 years ago

Excellent information! So I get the answer to the second part of my question ... and I understand that once they click off my page and over to the actual sales page they could do anything ...

but what about the first question ...

"From My EXPERIENCE my personal conversion rate is typically ____ based on ____ factors"

(PS, I passed the 100 click through mark about 1 hour ago (meaning they've clicked over to the actual affiliate site) ... without that hoped for sale ... so moving on to the next 100 clicks! lol)

Thanks

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Robert Brauer

13 years ago

Some products I own/promote get over 10% conversions, while others have yet to convert (even after hundreds of clicks)...

It's a matter of testing and being patient...

Knowing how to presell helps though!! Basically giving away a lot of value and creating an urge for the prospect to buy - that's it!

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davechan

13 years ago

Our experience is that 1% - 2% is pretty darn accurate, primarily if you're going in cold with out any branding. Our conversion rate goes up to about 3% - 5% when you tie a brand that is trusted and known. For example, we have a number of celebrities that we work with. By "leveraging" their brand on certain product sales, the conversion rate has been as high as 10%. For example, with one celebrity we were selling a singing product during American Idol season. Of course, you have to drive the right traffic, but once you do and they see the celebrity "endorsing" the product, the conversion rate goes through the proverbial roof.

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BoDarville

13 years ago

Originally Posted by davechan

Our experience is that 1% - 2% is pretty darn accurate, primarily if you're going in cold with out any branding. Our conversion rate goes up to about 3% - 5% when you tie a brand that is trusted and known. For example, we have a number of celebrities that we work with. By "leveraging" their brand on certain product sales, the conversion rate has been as high as 10%. For example, with one celebrity we were selling a singing product during American Idol season. Of course, you have to drive the right traffic, but once you do and they see the celebrity "endorsing" the product, the conversion rate goes through the proverbial roof.

That's interesting that you mention that because I've actually been in contact with a celeb (some would say former, but this person is still very well known in certain circles and has name recognition) that has their own brand of products - whitelabeled for them. I don't believe their sales are where they want them and I've been tossing around the thought that what they may need (and I may be able to supply) is an affiliate network out there selling their products for them.

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4Frankie

13 years ago

Thanks for your question BoDarville. Does there have to be an element of luck?

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BoDarville

13 years ago

Thanks everyone - I made a sale. lol. I ended up taking your advice here and waiting it out hoping I'd done everything correctly -- when the first offer I had up wasn't converting, I completely changed out my offer to a new thing - 31 clicks later (and approximately 29 days)- SCORE! $17.50.

I guess now everyone around here at home can get off my back

(but they won't!)

Thanks

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SeoWizzard

13 years ago

As others said, it all depends on your traffic quality... If you are able to get traffic from a "buy" keyword, then you'll end up with a bunch of hungry visitors, then your conversion can be a lot higher than that, maybe 5%+... but if the crowd is not a hungry one and they only seek information, you won't get converts, in which case you'd want to monetize with a ppc program la adsense

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BoDarville

13 years ago

Originally Posted by SeoWizzard

As others said, it all depends on your traffic quality... If you are able to get traffic from a "buy" keyword, then you'll end up with a bunch of hungry visitors, then your conversion can be a lot higher than that, maybe 5%+... but if the crowd is not a hungry one and they only seek information, you won't get converts, in which case you'd want to monetize with a ppc program la adsense

I think ... if it's possible ... mine falls squarely in the center of these two. I'm not sure or certain if it's information (most likely) they are looking for, or to buy (less likely) - however they are coming looking for a certain something which I provide. I wish it were more 'buy' than 'inform' however, it's too late now! lol.

I just have to work with what I've got -- so I kind of really try and steer them into thinking more buy than information by using a kind of 'bait and switch' ... I essentially say "yeah, this is great but you know what's better? That!" ... over and over and over in every post it all leads to that same thing. My thought was this: people say it takes 6 mentions to get people to react to a message ... I try and hook them on post 1 and hope they continue reading down each post ... by the time they get to the bottom of the page they're 6 in and maybe my message will have sunk in.

29 days and 1 sale. $17.50. Not too shabby

haha

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