400 hits 8 sales - good or bad? | Warrior Forum - The #1 Digital Marketing Forum & Marketplace

13 years ago

It's always about profit margin. Did it cost you $100 to get those 400 hits? If yes, then yes a 2% conversion at that margin is great.

Of course if it is not cost worthy to continue, then you have to go back to the drawing board and either draw more cash out of those 8 people or raise the conversion rate

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haze

13 years ago

i'm article marketing, so the traffic to it didnt cost me anything. (except hosting, but I have more sites there)

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2 replies

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bwh1 13 years ago

Originally Posted by haze

i'm article marketing, so the traffic to it didnt cost me anything. (except hosting, but I have more sites there)

Haze

a 2% sales conversion ON SITE is great. Many target at 1%.

If you get all the traffic over article marketing, even better as you just spend your time to write those.

So I would recommend you 3 things now.

1 - get more articles online, outsource to get more quantity (re-invest the commissions) but think about QUALITY CONTENT please.

2 - Setup a funnel (you mentioned to get AWeber) give value and promote other products to your list, what will improve your conversion even more.

3 - Setup Google Analytics at your site to TRACK your traffic. You have to know what keywords drive that traffic to your site. WHY? Because if you know this you can focus on writing articles around those money keywords and maybe you even use PPC for more traffic using those keywords.

You're on the right track here.

G.
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mr2monster 13 years ago

Originally Posted by haze

i'm article marketing, so the traffic to it didnt cost me anything. (except hosting, but I have more sites there)

Make no mistake. Article marketing might not have cost you anything out of pocket, since you did it yourself, but it DID cost you something in the way of time... and time = money.
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Ash R

13 years ago

Hi Haze

One critical bit of information is missing: how did you get that traffic? Was it targetted, did you buy it, was it using buying keywords?

Targetted traffic will convert at a better rate than non-targeted. Another factor is that you can try tweaking the sales page, links, etc to see if you can get the conversion rate to increase.

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haze

13 years ago

how did you get that traffic? Was it targetted, did you buy it, was it using buying keywords?

the traffic is from article marketing, mostly coming from ezine. it is also natural rankings. very targeted, and some buying keywords. Most between 20-40% though.

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TaiZejan

13 years ago

Hello, I believe that falls within the standard conversion ratio. (2-3%)

Good conversion ratios are 4+ , not so good are between 1-2.

And as others have mentioned, there are a number of factor, the most important being..Cost per lead(sale) , and Quality of traffic.

You're on your way!

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kimberly Aita

13 years ago

Sounds like a winner to me. I would love to have some conversions like that. Congratulations!

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Rich Struck

13 years ago

That sounds pretty good to me. Keep it up.

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Dash Evra

13 years ago

It depends on how much hours of work and how much money it took to generate it.

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haze

13 years ago

Thanks everyone.

I was going to write articles and add them as their own pages to my site. Would that help organic traffic? I used to do the linkwheels, Should I do them for every page on my site? I think that would be overkill, but I dont know.

I do have analytics, I also have a code that tracks where they come from (I forget what its called).

WOW... after more than 4 years of this, I'm FINALLY getting things right! Thank you all!

Thanks
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RhondaG 13 years ago

If you didn't spend all your money in advertising, I think those numbers are very good. And you have to consider what you are marketing too. Some things just seem to go almost viral, while others don't. Keep it up.
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TaiZejan

13 years ago

Originally Posted by haze

Thanks everyone.

I was going to write articles and add them as their own pages to my site. Would that help organic traffic? I used to do the linkwheels, Should I do them for every page on my site? I think that would be overkill, but I dont know.

I do have analytics, I also have a code that tracks where they come from (I forget what its called).

WOW... after more than 4 years of this, I'm FINALLY getting things right! Thank you all!

Haze,
My experience with articles has led me to believe this is the best method:
- Write (or outsource) a number of articles per niche you're in (atleast 10)
--Put your websites link in the bottum of the article. (not other article links as you suggested?)
--Place the article on your */blog* page of your site.

Wait for a few weeks, THEN* check the serp rankings with the article in reference to your KW.

Then start a back link campaign on the highest rated article.

I do this time and time again and it always produces great results!

This will create a link pyramid to your main site..google loves that :-)

Tai

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bwh1

13 years ago

Originally Posted by haze

Thanks everyone.

I was going to write articles and add them as their own pages to my site. Would that help organic traffic? I used to do the linkwheels, Should I do them for every page on my site? I think that would be overkill, but I dont know.

I do have analytics, I also have a code that tracks where they come from (I forget what its called).

WOW... after more than 4 years of this, I'm FINALLY getting things right! Thank you all!

I used to publish my articles at my sites first, then at EA but since the last Google slap I'm not 100% sure if this isn't a problem.

You always can make a full 700 -1000 word article for your site, then write a short version for EA and link to the full article at your site.

I think you have to be very careful with linkwheels today in time. Don't use them for your money site, don't risk what is working out well right now.

Get High Quality Links and you will do fine.

Get as well backlinks to your articles to make them stick, otherwise they will drop in rankings and disappear.

Great that you use analytics, setup funnels to see what folks do after they go to your recommendations.

G.

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Robert Brauer

13 years ago

Originally Posted by haze

Thanks everyone.

I was going to write articles and add them as their own pages to my site. Would that help organic traffic? I used to do the linkwheels, Should I do them for every page on my site? I think that would be overkill, but I dont know.

I do have analytics, I also have a code that tracks where they come from (I forget what its called).

WOW... after more than 4 years of this, I'm FINALLY getting things right! Thank you all!

Congrats haze! Feels good, huh?