The Offer, A Bar Napkin, A Las Vegas Hooker....
The great Gary Halbert once said...."that A GREAT OFFER could often overcome bad copywriting.
But the best COPYWRITING in the world couldn't save a LOSER OF AN OFFER."
Simple words of wisdom from someone who made millions of dollars...by writing great copy for irresistable offers.
Flash forward....a guy is sitting in a Vegas Casino lounge pounding down his 4th Jack on the Rocks. It's 11 am on a Thursday.
The start of another convention in Sin City. But our friend is hitting the bar early to get his head right...for another long day of pitching to strokes who probably wont buy etc.
His ex old lady is shaking him down for more alimony, he hates his job even though he makes well over $250K a year.......and now he's stuck in Las Vegas for yet another trade show. He hasn't had a date since the divorce.....and women just don't understand him etc etc.
Out of nowhere...the most beautiful woman he's ever seen....sits down next to him.
He offers to buy her a drink and she accepts.
She listens intently as he describes everything that's wrong in his world...she understands him. And she seems to care.
She smiles. She listens. She smiles some more. She's genuine. Finally! A pretty girl who actually wants to listen to HIM!
Around this time, the boss shows up with a couple of the company reps...and tells our guy it's time to hit the convention floor...get his ass moving. Talk about bad timing!
The poor ******* at the bar looks at the girl who he's shared his soul with......but before he can get a word out....she smiles once last time....kisses him on the cheek...and hands him a beverage napkin with the following offer written down with lipstick.
XOXO 777-1234
CALL ME 2-NIGHT
Let's just say she closed the deal...later that night.
Great offers often sell themselves...few words needed. Fancy typesetting not required.
Like a sign in the dry, hot desert written in magic marker....that reads: WATER- $97 A CUP....or a wet napkin with an irresistable offer written in bright red lipstick by one of the smarter Vegas working girls. Capiche.
Something to remember the next time you'se try and dress up that boring ebook you fell in love with.... with 27 pages of brilliant copywriting that still wont sell it.
Create a great offer...and you'll be ahead of 99% of the marketing population. True.
xxx Vegas Vince
But the best COPYWRITING in the world couldn't save a LOSER OF AN OFFER."
Simple words of wisdom from someone who made millions of dollars...by writing great copy for irresistable offers.
Flash forward....a guy is sitting in a Vegas Casino lounge pounding down his 4th Jack on the Rocks. It's 11 am on a Thursday.
The start of another convention in Sin City. But our friend is hitting the bar early to get his head right...for another long day of pitching to strokes who probably wont buy etc.
His ex old lady is shaking him down for more alimony, he hates his job even though he makes well over $250K a year.......and now he's stuck in Las Vegas for yet another trade show. He hasn't had a date since the divorce.....and women just don't understand him etc etc.
Out of nowhere...the most beautiful woman he's ever seen....sits down next to him.
He offers to buy her a drink and she accepts.
She listens intently as he describes everything that's wrong in his world...she understands him. And she seems to care.
She smiles. She listens. She smiles some more. She's genuine. Finally! A pretty girl who actually wants to listen to HIM!
Around this time, the boss shows up with a couple of the company reps...and tells our guy it's time to hit the convention floor...get his ass moving. Talk about bad timing!
The poor ******* at the bar looks at the girl who he's shared his soul with......but before he can get a word out....she smiles once last time....kisses him on the cheek...and hands him a beverage napkin with the following offer written down with lipstick.
XOXO 777-1234
CALL ME 2-NIGHT
Let's just say she closed the deal...later that night.
Great offers often sell themselves...few words needed. Fancy typesetting not required.
Like a sign in the dry, hot desert written in magic marker....that reads: WATER- $97 A CUP....or a wet napkin with an irresistable offer written in bright red lipstick by one of the smarter Vegas working girls. Capiche.
Something to remember the next time you'se try and dress up that boring ebook you fell in love with.... with 27 pages of brilliant copywriting that still wont sell it.
Create a great offer...and you'll be ahead of 99% of the marketing population. True.
xxx Vegas Vince
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