I started today on my journey to syndicate one article to 55 publishers. I created a contact list of publishers from DOE (Directory of Ezines), loaded them on a mailer, send them a nice email, and WHAM! 99% of them came back to me as undeliverable. No big deal, Ill keep moving forward. |
My question, is this normal?
It is common, IF you use any online directory to locate ezine publishers. |
The problem is that ezine publishers set up their profiles in ezine directories, usually when they are new publications. The publishers set up their information, then they do not return to update the listings when things change. The result is 99% bounce rates.
The better way is to set up a unique email address for you, simply for the purpose of subscribing to online newsletters and mailing lists. You do this because you want to read the publications to make sure they are a good match for your content, plus you want to get up-to-date publisher contact info and subscriber numbers.
I always use my first email to a publisher to thank them for publishing. This is the relationship building step.
My second email lets them know that I write articles and some of my articles may be a good match for their publication, then I ask for permission to send them articles as I write them and I ask them if they have any direction on what kind of content they prefer to publish.
As always, the biggest challenge is to get up-to-date publisher information. And there is no better way to do that than to subscribe to the publication.
I hope this helps.
There is one newsletter to which I used to subscribe long ago. The email address where I had subscribed was shut down years ago, and I lost touch with the publisher.
I had been published there several times, and I had purchased advertising there several times.
I went looking for that publication a few weeks ago.
If I trusted the information on the website, the newsletter had shut down years ago. The last archived issue on the website was from 2007, and the last copyright date on the website was 2009. I tried to contact the publisher from the contact form on the website and the email bounced.
I was sure that she had stopped publishing.
But just to be certain, I subscribed to the newsletter. The publisher is still publishing twice a week, even though her website is years out-of-date.
You will never know what the truth is if you do not subscribe to the publications that looking interesting to you.