The power of Free in Modern Business

I'd like to share with you a totally radical thought.

Could you imagine movies at the theater...being FREE.

And I mean totally 100% free - no catch.

Believe it or not...this is being considered.

Some chains are considering making movies free - but charging a lot more for the concessions.

Just imagine how this could change business...

Once a marketing gimmick -- now 'free' is a full fledged economy of it's own.

Lets look at a little known company called GOOGLE. Heard of them?

But have you noticed how virtually EVERYTHING they do - is FREE. Think about this for a moment. This clearly is no accident.

How can they do this and yet still be worth billions?

The simple truth is - they funnel us consumers in for free - and then introduce a selection of paid services (Adwords for example).

And what do they have that is free? Why - a search engine of course. This is their free gift - to introduce us gently to the whole 'Google Experience'.

How about Facebook? They too have a free entry into their experience - in this case - they offer a free tool that allows us to connect easily with pretty much anyone online.

In fact - Facebook take it even further - they make a point of TELLING us that they are free! That is smart!

Now lets look at trying to succeed online. The most successful internet marketers I have ever seen are always giving away something of value to build followers. Once you have a big list, you can just recommend things and not even be questioned for authenticity. There is never a need to "promise riches" and try to use a scarcity tactic for the sale. You just brand yourself for being a problem solver.

Like they say, Value comes first and the money follows.