So this person sold a site...

13 years ago

I think He sold the domain

This keyword receive a lot of searches per month... If I had an established business in the weight loss niche I would have paid the price too

The question is... $17,500 is it a deal or not?

J

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aaron_nimocks

13 years ago

Ya if you look it was sold as a domain and not a site.

The searches per day he lists are well inflated. The exact search only gets 22,000 which is still decent but no where near 17.5k imo.

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timpears

13 years ago

The sales page has little or no information on the site. it is the domain that he is pitching, and that is what sold.

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gotti3636

13 years ago

It is the domain that is worth the money

Great domain name and it is aged too (2003)!!

hard to find

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aaronngoh

13 years ago

That is a windfall when you have a rare two words domain name that also have lot of searches.

People will pay whatever amount to get that especially established business owner who want to dominate the niche

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Headfirst

13 years ago

I've always suspected that some of these ridiculous flippa sales are just people laundering money.

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Joyful Thiek

13 years ago

For people seriously into the weight loss niche, the domain seems perfect. But 17k? I think that's way too much.

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tdj

13 years ago

Do you know what Business.com sold for? I am not sure, but I think it went for over 7 million. Someone please correct me if I'm wrong.

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mike gregory 13 years ago

Originally Posted by tdj

Do you know what Business.com sold for? I am not sure, but I think it went for over 7 million. Someone please correct me if I'm wrong.

Yea business.com did sell for 7.5 million in 1999 hear are a few others:

EDIT: business.com has been purchased again in July 2007 by R. H. Donnelley for $350 million - Check it out here

1. Insure.com, sold to QuinStreet for $16 million in 2009.
2. Sex.com, sold for $12-$14 million in 2006.
3. Fund.com, sold for $9.99 million in 2008.
4. Porn.com, sold for $9.5 million in 2007.
5. Business.com, sold for $7.5 million in 1999.
6. Diamond.com, sold to Ice.com for $7.5 million in 2006.
7. Beer.com, sold for $7 million in 2004.
8. Israel.com, sold for $5.88 million in 2004.
9. Casino.com, sold for $5.5 million in 2003.
10. Toys.com, sold to Toys ‘R Us for $5.1 million in 2009.
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dadamson

13 years ago

Yeah it was the domain not the actual site that sold.

But selling sites on Flippa is heaps of fun! I often see sites that make people $500/mo go for up to $20K so there is a lot of money in it if you play your cards right.

Make sure you are getting quality traffic and consistent sales first as this will exponentially increase the sell price.

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Dave

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backoffice

13 years ago

Well..........if you have quite unique traffic on your site and it has a good number of backlinks then I believe you can earn a handsome amount by selling that website. The only thing required is it should have UNIQUE visitors everyday.

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GeorgR.

13 years ago

My site hitting 400 uniques/daily now...i am hyped and positively looking forward to get good money for it.

As for the "losebellyfat.com" site..sorry..i am deeply "underwhelmed" and personally woudldnt have paid that much money just for the name..but thats just me

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Jonathan Mizel

13 years ago

It looks like very few people understand the value of a great domain. LoseBellyFat.com is a deal at $17K, based on the following:

61K exact matches
High advertiser competition with no end in sight
Type in traffic
Taken in virtually every extension
The dot net sold for $1800 two years ago
A ton of advertisers for that exact phrase
Aged name

Additionally, the name alone would make an excellent brand, and would probably be worth $25K to $50K to the right end user (Jillian, Weight Watchers, Curves, etc.).

And if you are an end user yourself who actually sells a product that solves the belly fat problem you have an instant brand, the dot com version of your keywords. A name like that inspires huge confidence, and gets type in traffic (not from search engines), which is both highly targeted, and totally free.

Jonathan

PS: Not the best indicator, but Estibot shows a value of $34K...

EstiBot.com - losebellyfat.com

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mj9999 13 years ago

I hope I am not getting here too late to pick up some info about this. Because some of you guys must really know domaining.

Is the exact domain name so important because it automatically increases the hits for phrase and broad match also. Basically, is it like you simply cant go wrong with the exact domain, providng there is money to be made in the niche?

Looking at the Google Keyword Tool for "lose belly fat" I notice that same term ranks well for many longer terms that contain that phrase. But nowhere near all.

The term "fastest way to lose belly fat", which gets 6,600 searches per month and averages $1.47 in PPC does not even match up to a domain on the web and is not available to purchase. It is not even parked. Does that mean someone is sitting on it so it does not interfere with other related exact domains they own.

Obviously this guy did it, so it can't be impossible. But it seems just this side of impossible to pull something like this off. Can huge amounts of time brainstorming coupled with the right system or automation yield these $17,000 results consistently for anyone who puts the work in?
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Bradley J Anderson

13 years ago

Originally Posted by Jonathan Mizel

It looks like very few people understand the value of a great domain. It's a deal at $17K, based on the following:

61K exact matches
High advertiser competition with no end in sight
Type in traffic
Taken in virtually every extension
The dot net sold for $1800 two years ago
A ton of advertisers for that exact phrase
Aged name

Additionally, the name alone would make an excellent brand, and would probably be worth $25K to $50K to the right end user (Jillian, Weight Watchers, Curves, etc.).

And if you are an end user yourself who actually sells a product that solves the belly fat problem you have an instant brand, the version of your keywords. A name like that inspires huge confidence, and gets type in traffic (not from search engines), which is both highly targeted, and totally free.

Jonathan

PS: Not the best indicator, but Estibot shows a value of $34K...

I can definitely see both sides of this debate, for sure, but here's my two cents for what it's worth:

@Johnathon Mizel: I gotta say I agree 100% with everything you just said.

I know there is a commercial on tv about 'losing belly fat' that shows quite often. If those guys had known the domain was up for sale, I would bet they would have jumped on it at $25k.

But yeah, I guess it's all in what and how much one is willing or able to invest at any given time. I have a belly fat and a fitness blog of my own, so I would have been very interested, as well. I also have to agree with the OP, however, that $17k is way too rich for my blood. o.O

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mj9999 13 years ago

You know what they say. "Find out where people are and be there". This is just a high dollar, no nonsense way of accomplishing that.

The weird part is that, when you think about it, this is something completely under Google's control. And even though by Google's own admission, half of the searches made each month are new, Google Keywords documents only the more broad ones.

It tempts me to say that, when it comes to domain names, perception trumps reality. But it is much more likely that someone knows for sure that all those "lose belly fat" opt ins are worth the price.
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GeorgR.

13 years ago

"lose belly fat" is just another one of MANY mid/long tail keywords, the weight loss niche has MANY incredible long tail keywords with very good search volume. No, "lose weight fast" is NOT the answer to all of it. That's why i personally dont think that "lose belly fat" is that exciting...respective i wouldn't want to rip my leg out to obtain such a domain seeing how keyword rich that niche is. But that's just my $0.02

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MandoThrasher

13 years ago

Originally Posted by cosmokid

Yeah, well, exact match domain names are NOT as effective these days. So you can take an exact domain name that formerly would instantly get you in the top few results on Google and discover that traffic for that has dropped off dramatically - some such sites I own are languishing at page three, four, or even five on Google since Google keeps tweaking and punishing exact name domains.

This is why this person is selling this domain at this time, I suspect. He or she sees which way the wind is blowing.

Sure, it might be great for brand building and so forth, but the organic traffic you'd be getting to that domain name May 2011 versus May 2010 will be pitiful by comparision

Good time to ditch keyword focused domains like this, in my opinion, as their worth is dropping every freakin' week.

You're going to see a continuation of what's going on now - where authority sites on seemingly unrelated search terms are kicking these exact domain name's asses in the search engines.

I have some sad affiliate sites that are exact keyword type domains that used to sit there on the first page of Google and make me $1500+ each per month without me doing ANYTHING with these domains for a couple of years. Now you can't find them in the engines since they aren't authority type sites.

Others will disagree with me, I'm sure - but putting on my psychic hat for a moment, I project the value of exact domain names diminishing more and more while authority type sites with broader keyphrases or niches will outrank them in a major way as we proceed throughout 2011.

Fortunately, I have authority type sites, too!

For those of us new to domaining, can you explain what an authority site is?

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tomharris

13 years ago

Originally Posted by cosmokid

Yeah, well, exact match domain names are NOT as effective these days. So you can take an exact domain name that formerly would instantly get you in the top few results on Google and discover that traffic for that has dropped off dramatically - some such sites I own are languishing at page three, four, or even five on Google since Google keeps tweaking and punishing exact name domains.

This is why this person is selling this domain at this time, I suspect. He or she sees which way the wind is blowing.

Sure, it might be great for brand building and so forth, but the organic traffic you'd be getting to that domain name May 2011 versus May 2010 will be pitiful by comparision

Good time to ditch keyword focused domains like this, in my opinion, as their worth is dropping every freakin' week.

You're going to see a continuation of what's going on now - where authority sites on seemingly unrelated search terms are kicking these exact domain name's asses in the search engines.

I have some sad affiliate sites that are exact keyword type domains that used to sit there on the first page of Google and make me $1500+ each per month without me doing ANYTHING with these domains for a couple of years. Now you can't find them in the engines since they aren't authority type sites.

Others will disagree with me, I'm sure - but putting on my psychic hat for a moment, I project the value of exact domain names diminishing more and more while authority type sites with broader keyphrases or niches will outrank them in a major way as we proceed throughout 2011.

Fortunately, I have authority type sites, too!

Any idea which algo was responsible for devaluing exact domain matches? Our in-house experience has been that it's been incredibly powerful. Obviously you're saying it's less so, and within the past year...I just wonder when that happened. Caffeine? Panda? Farmer?

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James Sides 13 years ago

Just my two cents but I can certainly see the value in this domain name. If you're trying to create a brand this is the perfect type of site although in this case I'd say this person is already making serious bank in weight loss.

I know there are some big time products getting ready to launch in the weight loss market and if I had a product I expected to do 7 figures I don't think I'd be too upset about a 17.5k investment in my domain.

After all, this is online real estate we are talking about and just like offline LOCATION is everything.

Again, just my humble 2 cents,

James
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- mj9999 13 years ago
  
  Too bad there's probably a site about losing belly fat on page 10 that's actually something more than a joke with an opt in box.
  
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mj9999 13 years ago

Here's one of my favorite Flippa EDN sales.

How To Make A Duct Tape Wallet - Tips For Success

$155 with free hosting for life.

Page 6 - Position 2
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CheapTrafficDude

13 years ago

Question is, was the price actually paid? $17K is a lot of cash to just throw away, there must have been an ulterior motive or the seller being victim of a prankster. $17K for an 8 year old domain is not uncommon, check out AfterNic, some sell domains for 6 figures with no traffic, no age and no website. It's about being at the right place at the right time IMO.

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Jonathan Mizel

13 years ago

If you live in a world where you live and die with SEO, I guess $17k seems high for a name that may not get you much boost.

But for people like me, who do zero SEO, the name is priceless since it's an instant brand. Remember, we generate millions of visitors to sites with media buys and other forms of paid traffic, and a keyword dot com means a lot in terms of credibility and conversion.

It may not be an "authority" site, but it's authoritative, and that's even better. Something like half a trillion dollars has been spend advertising dot com addresses in the last 20 years, so dot com is actually now a brand in and of itself.

I don't know where you are seeing domains dropping in price, but in the real world, short, memorable, dot com keyword domains that mean something are skyrocketing...

Two More 6-Figure Sales and Six ccTLD Sales Take Places on This Week's Top 20 Chart

Notice how BigKitchen.com just sold for $17.5K. Hell, I'd take LoseBellyFat.com any day of the week.

Don't forget type-in traffic, that comes from people simply typing in your keywords with the dot com after them. Even a few hundred visitors a month (which is probably a low estimate) could generate $400, or $5k a year. That's a 4x on earnings before any SEO or marketing whatsoever. Something like 25% on your money, which isn't too shabby.

And of course, after you own the domain, it only costs $10/year in carrying costs

It's a big price to be sure, but with a huge potential payoff and a business that could be sold for 7 or 8 figures down the line.

Jonathan

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shuvo

13 years ago

I am also amazed by seeing the figure.That sites was established in 2003 as the owner is saying and currently the site has page rank 1 and alexa is close 10,00,000 and rank for certain keywords in Google but 17 k is still a good amount of money that he made.He is just too much lucky.

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Sheryl Polomka

13 years ago

Wow - I wish I was sitting on a nice domain that was valued that high

It will be interesting to see what the new owner does with the domain.

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John Romaine

13 years ago

Just be sure to use proper contracts if you decide to sell George. If you or anyone else here is doing the same, you can take a look at the purchase agreement I offer in my signature link below.

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So this person sold a site...

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