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Advertising your websites offline?

by doorkicker13
2 replies
Has anyone here ever tried advertising their websites offline, as in local classified ads and the like?
#advertising #offline #websites
  • Profile picture of the author myob
    In some niches, especially in the hottest and most highly competitive markets, I have found offline advertising to be particularly effective. Here is an excellent resource for offline classified advertising:

    Nationwide Newspapers Advertising

    Also consider writing relevant articles for the small/regional newspapers and trade magazines. You can certainly make a killing in any market with just a few well-targeted articles.
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  • Profile picture of the author jhrdesigns
    To be able to track what's working offline it's a good idea to setup either a sub-domain or sub folder e.g. local.yourdomain.com

    This will give you a clearer idea if this offline advertising is working, otherwise you analytics will just tell you stats for your domain name and you won't be able to differentiate.

    I find local press works for me, and even local newsletters from churches/ organisations all depends on the product and audience.

    You can sometimes pick up print advertising very cheap if you are willing to consider the spots that nobody else wants.

    James
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