My Checklist for each new Product

I used to follow an ad hoc (read - disorganized) approach to getting all my required material ready for each new product I launched. Finally, I sat down and just walked through in my head exactly what I needed in terms of content for every single new product.

Here's the short version:

*** indicates the copy that as a minimum I split test.

Pre Sell

Squeeze Page "sales copy" *** [here's why you should give me your email]
Give-away Presell Report.
Email Confirmation Page One Time Offer.
Pre-Sell Autoresponder email series [7 daily emails]

Main Sale Process

Main Sales Page *** [here's why you should give me your money]
Upsell Sales copy *** [here's why you should give me just a little more money]
Thank You / Unadvertised Bonus Squeeze Page [ie to get Buyers on to my Buyers List]

Main Product Content
Bonus Product Content
Upsell Product Content

Post Sale

Buyer's List Autoresponder Series

Affiliates

Affiliates Sign Up Page [ie 'why you should promote my product]
Affiliate Tools [ie emails, banners, PPC, articles etc]
Affiliate Autoresponder [a daily, then weekly email to motivate Affiliates to promote]


Hope that helps.
In all honesty, it's a ton of work. But it definitely helps to have a checklist and just work through it methodically.