1) What kind of lead conversion rate should someone with completely generic untargeted traffic (like the kind from a viral video for example) get from a good squeeze page with a single opt in form? (the traffic is 90% men if that helps, so I suppose it isn't completely untargeted in that respect)
2) Given the type of untargeted traffic I mentioned, is there any genre or type of offer that does better than most with this kind of traffic? (I am in the process of conducting tests with various landing pages and various offer types but I was just curious if there was a known type that was good with generic traffic).
Thanks in advance for any help you guys can give me.