If you had a 200K marketing budget how would you spend it?

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I have a 200K marketing budget for a "Barter" related concept website my company is launching in a few weeks. The majority will be spent online and i am looking for creative solutions in how to get the most bang for my buck online. Any suggestions would help a lot and i will even pay you $1,000 if you come up with an idea that i use. Please tell me how you would break down the budget and what you would spend it on. Thanks
#200k #budget #marketing #spend
  • Profile picture of the author Mike Grant
    What are your goals? Brand recognition, sales, list building, etc.? Anything specific?
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    • Profile picture of the author thomarv29
      Originally Posted by Mike Grant View Post

      What are your goals? Brand recognition, sales, list building, etc.? Anything specific?
      Hey Mike,
      Our end goal is to attract active members who actually use the site. The site allows you to buy and sell your used items in our marketplace without having to use any real money or credit cards. Members earn Trade Credits which they use to buy items listed by other members. That's the basic concept. It also has all the functionality of Facebook and its free to use. No charges for listing or selling, actually no fees for anything. Let me know your thoughts. Thanks
      Robert
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      Im president of White Label Links Inc. A leading SEO and Internet marketing company based out of Jacksonville FL

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      • Profile picture of the author doorkicker13
        You could always spend it on beta testing.
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        • Profile picture of the author thomarv29
          Originally Posted by doorkicker13 View Post

          You could always spend it on beta testing.
          Where would i find Beta Testers at?
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          • Profile picture of the author doorkicker13
            Originally Posted by thomarv29 View Post

            Where would i find Beta Testers at?
            I'm not sure, I just saw your other thread.
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            • Profile picture of the author thomarv29
              Originally Posted by doorkicker13 View Post

              I'm not sure, I just saw your other thread.
              Very funny, good one lol
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    • Profile picture of the author theemperor
      I reckon in needs PR in other word news articles and press releases offline and online. Use the money for CPA I.e. Pay affiliates per genuine signup. if you use a facebook login you can be fairly sure each signup is unique. Intact a facebook app can help it go viral. Look at the environmental and social angles too people may sign up for these reasons as well as to save money or avoid tax.

      Also check out bartercard who do something similar and learn from their user interface and methods.
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  • Profile picture of the author Roaddog
    If you want any worthwhile ideas, I would probably give more details than "barter related site".

    It's a little hard to come up with anything, dividing up 200.000 grand on that info.
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  • Profile picture of the author Matt Morgan
    Originally Posted by thomarv29 View Post

    I have a 200K marketing budget for a "Barter" related concept website my company is launching in a few weeks. The majority will be spent online and i am looking for creative solutions in how to get the most bang for my buck online. Any suggestions would help a lot and i will even pay you $1,000 if you come up with an idea that i use. Please tell me how you would break down the budget and what you would spend it on. Thanks
    Give me the 200K first, you can get my idea afterwards.

    You can put that money into adword campaigns, going to your site which would be an informative page, with the option to capture leads, to build a list. Promote offers to that list, and the profits you make from them sales can drive more cash for you.

    Otherwise buy a new car lol.
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  • Profile picture of the author Robert Brauer
    I would buy billboards only...lol
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  • Profile picture of the author BoDarville
    how long before you launch?
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    • Profile picture of the author thomarv29
      Originally Posted by BoDarville View Post

      how long before you launch?
      About two weeks, we need to do a little more testing and configure it for different browsers, screen sizes and so on.
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  • Profile picture of the author Istvan Horvath
    Spend $10-20 on checking your site in different browsers: in Chrome it sucks
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    • Profile picture of the author thomarv29
      Originally Posted by Istvan Horvath View Post

      Spend $10-20 on checking your site in different browsers: in Chrome it sucks
      Yeah i know, we are almost done changing out all the artwork and they have yet to configure it yet for the different browsers or screen sizes. thanks for the input though.
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  • Profile picture of the author Mike Grant
    Honestly, I'd throw about 100k at a MAJOR social media campaign. Use that to test the **** out of your site, from conversions to mouse movement, price points, etc. The next 100k would be dependent upon the testing results.
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  • Profile picture of the author BoDarville
    okay - you need to put that date off and conserve your cash for the moment. I'm sure there are several features that haven't been turned on, but I know you're not going to be ready for a launch that soon. And even if the site seems ready, the crosses of the "i" and "t" 's won't be.

    For example -- the initial thing people see ...

    "BuyersTap is a "Free" social media website that allows you to buy and sell your used items in our marketplace without having to use a Credit Card or real money.Instead we use "Trade Credits" that you can earn on BuyersTap to buy items listed by other members. BuyersTap also lets you connect with all your friends, share pictures,videos, update your status, join groups, and much more. Check out the three buttons below for more info!"

    is a real mess.

    Your domain name, to the naked eye, has an implied weakness -- BuyersTap easily becomes buyerstRap (buyers trap) -- so step #1 is to remove the " " from the word Free ... because having Free in " " implies, whether real or not, that there IS a cost involved and really this service isn't "free" at all. Next, correct the spaces in the paragraph, etc. ...

    I'm sure this isn't going to be your homepage for long -- you'll want to get members faces and members offers/products on the front page as quickly as possible -- but since this is what people first see - it has to be right and not leave any psychological problems -- whether implied like the "Free" or real like the spaces ("I'm not trusting these people with my money, they can't even correct their copy")

    It ALL matters. Every last bit of it matters.

    You want to populate the place asap with people -- in your sig here you say $600, on site it's $200 free Trade Credits -- offer the same to everyone.

    With 200k I would absolutely without question hire a great PR firm for $8-20,000 month for 6 months and set up a promotion to give away $50,000 in cash and prizes - but mostly cash. Populate the site fast and as others have said, offer the early adopters something great - - "The first 3,000 to join are entered to win their choice of either $25,000 in cash or a new Camaro" ... or whatever...

    That will leave you with 100,000 to spend on petty things - but I would mostly leave this in the bank and not touch it.

    I don't know the details of your plan with this business -- what your ROI is and all ... so, blind take all the advice with a grain of salt. No one knows your plans or how you'll make money and what your CCA cost are going to be, what your burn rate will be, or how long you having to start making money ...
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    • Profile picture of the author thomarv29
      Originally Posted by BoDarville View Post

      okay - you need to put that date off and conserve your cash for the moment. I'm sure there are several features that haven't been turned on, but I know you're not going to be ready for a launch that soon. And even if the site seems ready, the crosses of the "i" and "t" 's won't be.

      For example -- the initial thing people see ...

      "BuyersTap is a "Free" social media website that allows you to buy and sell your used items in our marketplace without having to use a Credit Card or real money.Instead we use "Trade Credits" that you can earn on BuyersTap to buy items listed by other members. BuyersTap also lets you connect with all your friends, share pictures,videos, update your status, join groups, and much more. Check out the three buttons below for more info!"

      is a real mess.

      Your domain name, to the naked eye, has an implied weakness -- BuyersTap easily becomes buyerstRap (buyers trap) -- so step #1 is to remove the " " from the word Free ... because having Free in " " implies, whether real or not, that there IS a cost involved and really this service isn't "free" at all. Next, correct the spaces in the paragraph, etc. ...

      I'm sure this isn't going to be your homepage for long -- you'll want to get members faces and members offers/products on the front page as quickly as possible -- but since this is what people first see - it has to be right and not leave any psychological problems -- whether implied like the "Free" or real like the spaces ("I'm not trusting these people with my money, they can't even correct their copy")

      It ALL matters. Every last bit of it matters.

      You want to populate the place asap with people -- in your sig here you say $600, on site it's $200 free Trade Credits -- offer the same to everyone.

      With 200k I would absolutely without question hire a great PR firm for $8-20,000 month for 6 months and set up a promotion to give away $50,000 in cash and prizes - but mostly cash. Populate the site fast and as others have said, offer the early adopters something great - - "The first 3,000 to join are entered to win their choice of either $25,000 in cash or a new Camaro" ... or whatever...

      That will leave you with 100,000 to spend on petty things - but I would mostly leave this in the bank and not touch it.

      I don't know the details of your plan with this business -- what your ROI is and all ... so, blind take all the advice with a grain of salt. No one knows your plans or how you'll make money and what your CCA cost are going to be, what your burn rate will be, or how long you having to start making money ...
      Thanks for all the feedback, i really appreciate the time you took... There are a lot of ad copy issues and i have someone re-writing the ad copy for the whole site. All the functionality is done minus some glitches that need to be fixed. The three buttons at the bottom have pages they will go to but they are not activated yet. Have you looked inside the site? Its pretty comprehensive. We spent 500K over the last 10 months designing the site. Well we were developing a few sites but this one took up most of our programmers time. We have a venture capital firm that is committed to spending over 120 Million on the site if we can get 200,000 users. I have the 200K plus additional capital available if needed to achieve this number. We have sold state territories to investors who get 30% of all revenue generated in their state and so far have sold 11 States with 2 more selling next week. I think we have a good concept now we just need to finish it and get it moving along!
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      • Profile picture of the author BoDarville
        Originally Posted by thomarv29 View Post

        Thanks for all the feedback, i really appreciate the time you took... There are a lot of ad copy issues and i have someone re-writing the ad copy for the whole site. All the functionality is done minus some glitches that need to be fixed. The three buttons at the bottom have pages they will go to but they are not activated yet. Have you looked inside the site? Its pretty comprehensive. We spent 500K over the last 10 months designing the site. Well we were developing a few sites but this one took up most of our programmers time. We have a venture capital firm that is committed to spending over 120 Million on the site if we can get 200,000 users. I have the 200K plus additional capital available if needed to achieve this number. We have sold state territories to investors who get 30% of all revenue generated in their state and so far have sold 11 States with 2 more selling next week. I think we have a good concept now we just need to finish it and get it moving along!
        Good lord man, how can you fail. That sounds almost too good to be true ...

        (this coming from someone who has been talking to venture investors and others for a small seed round of $300k and coming close, but still empty handed)
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        • Profile picture of the author thomarv29
          Originally Posted by BoDarville View Post

          Good lord man, how can you fail. That sounds almost too good to be true ...

          (this coming from someone who has been talking to venture investors and others for a small seed round of $300k and coming close, but still empty handed)
          Im on the BOD for a few private equity firms in Chicago and New York who have a lot of faith in me and my company. We took football fanatics from 6M to 128M in two years and built Yahoo Sports, Tire Kingdom, AOL Video and a few others just to name a few. We have a pretty good name in the industry. What are you raising capital for? Maybe i could help.
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          • Profile picture of the author BoDarville
            Originally Posted by thomarv29 View Post

            Im on the BOD for a few private equity firms in Chicago and New York who have a lot of faith in me and my company. We took football fanatics from 6M to 128M in two years and built Yahoo Sports, Tire Kingdom, AOL Video and a few others just to name a few. We have a pretty good name in the industry. What are you raising capital for? Maybe i could help.
            yeah, I would love the help, really would -- but that information will cost you (or someone) about $300,000 ...

            I was just reading your LinkedIn and also the original business plan to this site -- seemed like a pretty good idea in it's original form -- what made you decide to change it so drastically? ...

            (PS the community builder software looks pretty cool, but how customizable is it really?)
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      • Profile picture of the author TPFLegionaire
        Originally Posted by thomarv29 View Post

        Thanks for all the feedback, i really appreciate the time you took... There are a lot of ad copy issues and i have someone re-writing the ad copy for the whole site. All the functionality is done minus some glitches that need to be fixed. The three buttons at the bottom have pages they will go to but they are not activated yet. Have you looked inside the site? Its pretty comprehensive. We spent 500K over the last 10 months designing the site. Well we were developing a few sites but this one took up most of our programmers time. We have a venture capital firm that is committed to spending over 120 Million on the site if we can get 200,000 users. I have the 200K plus additional capital available if needed to achieve this number. We have sold state territories to investors who get 30% of all revenue generated in their state and so far have sold 11 States with 2 more selling next week. I think we have a good concept now we just need to finish it and get it moving along!

        Hi,

        I have registered and looked inside the site, Is it really fully functional with just a few glitches?

        No double opt-in on registration , I can't seem to be able to do anything or go anywhere, no Faq , tutorial , welcome video...nothing....And then they are the design issues, overlap, the fonts, square boxes everywhere. This is going to be addressed right?


        I used to be part of barter network in the early nineties in London ( we had golden nuggets! ) . I still do a bit via freecycle. with 3500 users group and millions of users, I would want to target them...Somehow.

        Well for my shot at the 1000$ prize!

        - find a way to target freecycle users in your target territories
        here is a free slogan to help you on your way

        "Buyers Tap gives freecyclers the push to get paid!"


        if that is not good enough then try Jack Bauer...



        but maybe not these guys:

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  • Profile picture of the author SEOFocused
    if i had 200k to spend, then i must have done something right to make that 200k. i would just go ahead and repeat the process to make another 200k
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  • Profile picture of the author ExpertHands
    Would it be "cheating" (ie not applying the funds where they are really intended) to buy a laser targeted email address list?
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  • Profile picture of the author cheerios2009
    Building the product is a small part of the job. You'll need a huge budget for marketing. 85% goes into marketing. So... well, I guess it will be important to use a great deal of that money in advertising.

    last year I was going to take on an SEO project of someone who had an excellent idea. He built the website but had ZERO money for SEO or marketing. His wonderful website with all them money spent on programming to get it to work, was wasted and nothing has come of it because he was thinking it would somehow take off on it's own.

    Just a thought,
    Chrisi
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  • Profile picture of the author Success With Dany
    Banned
    Originally Posted by thomarv29 View Post

    I have a 200K marketing budget for a "Barter" related concept website my company is launching in a few weeks. The majority will be spent online and i am looking for creative solutions in how to get the most bang for my buck online. Any suggestions would help a lot and i will even pay you $1,000 if you come up with an idea that i use. Please tell me how you would break down the budget and what you would spend it on. Thanks

    Massive outsourced press releases.
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  • Profile picture of the author thomarv29
    [DELETED]
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    • Profile picture of the author BoDarville
      yeah, I used to own a domain that I wanted to do the same with - actually, pretty close to the same (though I like the membership fee). pretty cool concept.

      I seriously think with BT your best bet would be to go big with a PR firm and offer a minimum $50,000 giveaway -- you've spent $500k putting this together, and all you need it 200k members --

      The only other way - and this might earn me $1,000 ... is to just "bounty" $100,000 to a member here who can do it for you. These people can move mountains with their list, other affiliates, etc ... and with BT being such a broad market (not really niche in scope) - offer $100,000 to the right Warrior and you'll have 300k members by the time it's all said and done.

      On the other, I'll shoot you an email. BYU huh?
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  • Profile picture of the author Mike Grant
    You're in Jax? I'm here in Daytona. If you're ever in the area, shoot me a PM and I'll buy ya a beer
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    • Profile picture of the author thomarv29
      Originally Posted by Mike Grant View Post

      You're in Jax? I'm here in Daytona. If you're ever in the area, shoot me a PM and I'll buy ya a beer
      Ill be in Daytona in a few weeks, I will take you up on your offer! lol
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  • Profile picture of the author Dan C. Rinnert
    Originally Posted by thomarv29 View Post

    I have a 200K marketing budget for a "Barter" related concept website my company is launching in a few weeks. The majority will be spent online and i am looking for creative solutions in how to get the most bang for my buck online. Any suggestions would help a lot and i will even pay you $1,000 if you come up with an idea that i use. Please tell me how you would break down the budget and what you would spend it on. Thanks
    1) It may not be in your best interest to take advice from people that have never managed anything close to that size of a marketing budget.

    2) Contact Michael Hiles or cross your fingers and hope he replies to this thread.
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    • Profile picture of the author Dan C. Rinnert
      Also, I'd type the URL like this: www.BuyersTap.com. Otherwise, I keep seeing BuyerStap, and that just seems like some kind of disease or something I want to avoid.

      Oh, and make sure your site looks nice on Macintosh browsers before launch, because, as it is now, it's not looking too pretty in Safari or Firefox.
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      • Profile picture of the author thomarv29
        Originally Posted by Dan C. Rinnert View Post

        Also, I'd type the URL like this: www.BuyersTap.com. Otherwise, I keep seeing BuyerStap, and that just seems like some kind of disease or something I want to avoid.

        Oh, and make sure your site looks nice on Macintosh browsers before launch, because, as it is now, it's not looking too pretty in Safari or Firefox.
        Thanks for the tips! They all help
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    • Profile picture of the author tpw
      Originally Posted by Dan C. Rinnert View Post

      1) It may not be in your best interest to take advice from people that have never managed anything close to that size of a marketing budget.

      2) Contact Michael Hiles or cross your fingers and hope he replies to this thread.

      I am with Dan for the most part. Michael has the real marketing skills you need. The challenge will be whether you can hire him.

      BoDarville seems to have some valid input, although I don't know him from outside this thread.

      I have one very big concern about your website, and that is whether you plan to be the next Twitter?

      Twitter is the company with investors dumping millions into it, but after five years of operation, there seems no concrete plan for monetizing the site.

      The fact that you are giving away $600 in trade credits for new signups implies that your site is not actually "free", but rather you will be charging trade credits on transactions. That puts you in league with eBay and PayPal, and both are huge and profitable.

      So that is a plus in your column, except for the fact that your copy implies "free", where your business model suggests "paid".

      The other side of that is you are advertising the site as a marketplace where you can trade goods, "without having to use any real money or credit cards."

      So how do they pay you for extra trade credits, once their original supply of trade credits run out?

      You seem to be trying to get people into your community, who will never be able to give you money. If the majority of your signups are people who have no credit cards or debit cards, how are you going to get paid for extra trade credits?

      Are they going to email you smileys and those will be accepted by you in lieu of payment? :p

      I would not want to give you any advice on how to spend your $200k until I first learn whether you stand a snowballs' chance of earning any of that money back.
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      • Profile picture of the author RonHamernik
        :-) Interesting tips. Here's my take.... 1. Identify your KPI's. 2. Identify your current benchmarks if they are available. If not, the following few steps will give you your benchmarks. 3. Do a couple media buys.... about $1,000 to $1,500 at most so you can test different modalities (say banners and interstatials, but it will depend on your definition of success according to your KPI's). If you don't have the creatives, spend a couple of hundred to get them created. 4. Test the headline, subheadline, call to action...all from your creatives. Take the winners and use them for your landing page/offer page. Then, 5. Keep testing new headlines, subheadlines, calls to action against the winner of the banner test. 6. Test your offer.
        All of this should cost you less than $5,000.00. Any ad agency can probably do this at "no cost" to you (subject to a few exceptions), because they'll receive a percentage of the ad placement.

        There is no need to go crazy with your spend. If you know who your customer is and where your customer is at, you can target demographically, according to psychographic variables, behaviorally, according to time of day, day of the week. The optimization possibilities are staggering.

        If you have spent some time on strategy, you can then retarget the leads that show promise...all without getting an opt-in.

        Don't overspend. Hope this helps and I apologize for the brevity.
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      • Profile picture of the author thomarv29
        To answer a few of your questions, there is no cost to list items in the marketplace, no cost when you sell an item, we offer paid accounts which only earn you more trade credits when you do things on the site like review offers and websites from sponsors (one Revenue source), invite friends who join, and list items in the marketplace (we give you trade credits to list items). Paid members also become "Verified" when they upgrade. We have several revenue models built into the site to monetize it. They are listed below:

        1. selling Trade Credits
        2. selling advertising
        3. Sponsored Business pages
        4. Membership Upgrades
        5. Group sponsoring
        6. BuyersTap stores (People selling items for real money)

        These are just a few. Our model was designed from the start to be able to generate lots of revenue, but in a way that allowed us to keep a free platform for our members. The membership upgrade isnt needed to use the full website. Hope that makes sense.
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  • Profile picture of the author Victoria Gates
    Id hire a professional marketing team that works with small businesses and knows how to effectively leverage every penny to get you placed high on Google, Seen on Face-book, and back-linked all over the web. In addition this team should be able to find you affordable advertising that WORKS and spits out results. I know of such a team since I work for a marketing firm that does just that but I don't want to self promote so I will leave it up to you to PM me if you'd like to see our online portfolio.

    My signature contains my personal endeavors so it's not there, but I am very proud of the company I work for. 100% integrity with every penny. Good luck to you!
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    • Profile picture of the author thomarv29
      Originally Posted by Victoria Gates View Post

      Id hire a professional marketing team that works with small businesses and knows how to effectively leverage every penny to get you placed high on Google, Seen on Face-book, and back-linked all over the web. In addition this team should be able to find you affordable advertising that WORKS and spits out results. I know of such a team since I work for a marketing firm that does just that but I don't want to self promote so I will leave it up to you to PM me if you'd like to see our online portfolio.

      My signature contains my personal endeavors so it's not there, but I am very proud of the company I work for. 100% integrity with every penny. Good luck to you!
      Thanks for the tips, i already have the site ranked on all our "Barter" related Keywords and on the first page, unfortunately they don't get a lot of search volume so i am now looking for keywords with better search volume but still relevant... Thanks
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    • Profile picture of the author genietoast
      I think I've heard of this concept before.

      How will you earn revenue if the site is strictly barter-based? I'm assuming you'll allow for advertising on each of the pages?

      I think you could spruce up the site a bit with more colorful graphics and showing real time auctions. I would also add a FAQ. I think users might be confused.

      They might want to know what the benefit of this site is for them if all they're doing is bartering. Is there an option for them to make money?

      With a 200K budget, I don't think you have to spend that much on advertising if you hire experts to attract people to try out the site. Place the site in Beta.

      ineedhits.com has a Professional Traffic Package running for $430/month. This can give you a complete marketing solution where their certified Google Adwords specialists can help you with search engine traffic as well as SEO. You have to look under their package deals.

      I think the best thing to do is to test the site for the first couple of months to see how well it fairs. See what people like about the site. Test your sales copy and graphic designs. Use this opportunity to see what's working and what's not.

      Once you've optimized the site, then you can ramp up marketing. With 200K, you've got a lot of capital to play with, but at the same time you want to use it all up, either.
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      • Profile picture of the author thomarv29
        Originally Posted by genietoast View Post

        I think I've heard of this concept before.

        How will you earn revenue if the site is strictly barter-based? I'm assuming you'll allow for advertising on each of the pages?

        I think you could spruce up the site a bit with more colorful graphics and showing real time auctions. I would also add a FAQ. I think users might be confused.

        They might want to know what the benefit of this site is for them if all they're doing is bartering. Is there an option for them to make money?

        With a 200K budget, I don't think you have to spend that much on advertising if you hire experts to attract people to try out the site. Place the site in Beta.

        ineedhits.com has a Professional Traffic Package running for $430/month. This can give you a complete marketing solution where their certified Google Adwords specialists can help you with search engine traffic as well as SEO. You have to look under their package deals.

        I think the best thing to do is to test the site for the first couple of months to see how well it fairs. See what people like about the site. Test your sales copy and graphic designs. Use this opportunity to see what's working and what's not.

        Once you've optimized the site, then you can ramp up marketing. With 200K, you've got a lot of capital to play with, but at the same time you want to use it all up, either.
        Thanks for the info...I plan on testing the site for at least four months before rolling out the big spend.
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  • Profile picture of the author Rezbi
    If you had a 200K marketing budget how would you spend it?

    Ice cream?

    Loads of it.
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    • Profile picture of the author sdentrepreneur
      I would suggest a combination of hiring a PR/Online Branding specialists. Put a large amount into Social Media Marketing with Facebook/Twitter/YouTube. Would also look into some Google/MSN PPC and some Ad Networks like AdBrite, Looksmart and ContextWeb.

      I consult on accounts this size for a living. :-)
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  • Profile picture of the author Mcrofts
    The Way I'd Personally Go about it.>
    $200,000 Budget Avail
    1.Planning it all Out
    2.Creation
    3.Outsource, as MUCH as possible, Use Elance find someone who Believe's they have knowledge on the subject or is able to Acquire Valuable Knowledge on the Subject.
    4.SEO= CRAZY
    1x Money Site + 6 Website's Aiming at Different Keyword, Each Related to the Topic. Different IP's per Each Site
    Each of the Keyword Sniper Site's Wheel around to Each other, each site Promoting your Money Site's "Idea/Ideology"

    Then Use SENUKE+TrafficGeyser+Pixelpipe+SEolinkPro+3waylink s+Thelinkjuicer+Linkvana+Bookmarking Demon+Autopligg+SocialPoster+ Join a Stock Photo Website Buy 50+ 100Max Royalty Free Pictures Related to your Market/topic ect.

    Pay for a Press Release for MoneySite.

    The Main & Soul "Issue" is Marketing Especially for this type of Site, you'll want to Viral it as much as Possible & get it around the Social Networking avenue's.

    Promote on all the Video Website's Using tool such as Trafficgeyser

    On Site Use The Viral Friend Generator

    Put in your Name & Email & 4Friends who you think May Be Interested also.
    If you Refer 2 or more people to the site & they Subscribe also you will receive or get X?

    You could go "Crazy" and spend 30k or more on AMAZING Sales Copy.
    I Reckon Just Market it well, Hire Outsource's who just Market it 24/7
    Backlink's/Social Media,BlogComment Demon kinda tool ect.

    Have a GREAT Article Written for your PressRelease

    *Have an Option Where people can do Survey's/CPA to Receive Credit's
    if they don't want to pay or use CreditCard ect.


    Hrm $200,000 Being a Considerable Budget, it's more a case of you have a Project/Campaign your Planning, & your Budget is Unlimited, BUT! you wanna play it smart & Make as big a return as possible, Target being Earning $200,000? in such and such time frame or getting your website to the value of X amount.

    That Amount of Money is more than is Needed to do what you want to do, I believe even if you did everything Possible, that's still more money than you'd need.

    JV's+Team of Outsourcer's + Good Written Material
    Market the HELL out of it, & Plan all stages out thoroughly Before Proceeding, so you have no reason to stop along the way & Minimise the Chance of any Issues or Stops Arising.


    Ok Iv'e Just Said my Part, Briefly.. with a Standard kind of Planning
    Hopefully I said something of Use for you.

    I Also think just Consult & Discuss, with People that have already done or people that are Expert's in the particular area's
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  • Profile picture of the author RogerAderholdt
    I would take $100,000 and purchase Vacation Incentives for people to sign up on your website. I would take the other $100,000 and create a Awesome Contest that gets picked up on National Morning News Programs.

    Think... We will pay someone $200,000 for the next year to live on a deserted Island and make promotional sayings in the Sand. It sounds sooo STUPID... but how many people would want to get paid $200,000 for playing on the BEACH.

    Goes Viral and you have time on NBC, CBS and ABC taking about your Website....

    Go to Buyerstap.com to apply for our $200,000 a year job to PLAY on the BEACH and talk about your adventure on-line.
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    • Profile picture of the author thomarv29
      Originally Posted by RogerAderholdt View Post

      I would take $100,000 and purchase Vacation Incentives for people to sign up on your website. I would take the other $100,000 and create a Awesome Contest that gets picked up on National Morning News Programs.

      Think... We will pay someone $200,000 for the next year to live on a deserted Island and make promotional sayings in the Sand. It sounds sooo STUPID... but how many people would want to get paid $200,000 for playing on the BEACH.

      Goes Viral and you have time on NBC, CBS and ABC taking about your Website....

      Go to Buyerstap.com to apply for our $200,000 a year job to PLAY on the BEACH and talk about your adventure on-line.
      I think i may just want to go on the beach and have a vacation, this site has taken forever to get done lol
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      • Profile picture of the author pokerdawg
        With a launch budget such as that, I'd recommend a multi-modal approach:
        1. Fix the SEO issues on the webiste, so as actions below are taken, you will receive maximum benefit.
        2. High quality content writing - 50 pages of content on press releases (10) and articles on various barter topics (40)
        3. A phased rollout of press releases over a 30-60 day window with links on major keywords.
        4. PPC campaign - identify top 5000 keywords and build a PPC campaign around it with a starting low-cost CPC to maximize traffic
        5. Roll the PPC campaign to Google (65%), Bing/Yahoo (30%) and Facebook (5%)
        6. Based on your budget, the PPC will be at least 50% of your total budget. However, analysis needs to be done to see if you can even spend that amount on your sector (our PPC campaigns run from $2,000 per month to over $1,000,000 per month). The large number are not just tied to the size of the company, but to the market. We have Fortune 1000 who spend no more than $5,000 because that is all they *can* spend based on click costs and search volumes on their relevant keywords.
        7. Begin article and content syndication to multiple article networks.
        8. Work with a private blog network for wide spread link building
        9. Employ social bookmarking and backlinking of content developed
        10. Launch 10 "micro sites" on specific aspects of Barter, with versions of content produced. Target 15 pages of content to start with 2-3 new posts per week. All sites should backlink to the main site, and content posted to the microsites must be promoted as well.
        These are rough guidelines. It all depends on:
        1. Your niche
        2. The keyword search volume available
        3. Your timetable and duration for that budget
        4. Follow up budgets available
        5. Measurable goals
        6. Number of goals to be accomplished in what time frame
        7. Amount you are willing to spend per goal (per signup, per visitor to the site, per page view, per news letter opt-in, etc.)
        While I agree and we typically start our campaigns "small", that's a relative number. If your plan, for example, is $30,000 a week, you may start at $10,000/week for 2 weeks while you figure things out and then ramp up.

        Hope this helps.
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  • Profile picture of the author Mcrofts
    I'd like to say also, when Big Companie's have a Campaign/Project there Planning.
    They'll have a team of Marketer's in a Room just Brainstorming/thinking during the planning stage.

    Thats what I always try to, Replicate Discuss/Consult/Brainstorm ect. with other Marketer's

    Sorry if that comes across as a bit Patronising, to even have to mention:O
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    • Profile picture of the author thomarv29
      Originally Posted by Mcrofts View Post

      I'd like to say also, when Big Companie's have a Campaign/Project there Planning.
      They'll have a team of Marketer's in a Room just Brainstorming/thinking during the planning stage.

      Thats what I always try to, Replicate Discuss/Consult/Brainstorm ect. with other Marketer's

      Sorry if that comes across as a bit Patronising, to even have to mention:O
      We have a pretty good sized marketing team at our office we just want some other innovative ideas to get the most out of our budget... Thanks
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  • Profile picture of the author healthtourism
    I will spend it on google PPC & will setup multiple blogs.
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    • Profile picture of the author ayma
      If you have 200k for marketing then I would suggest a mixture of the following:

      - Use SEO (the usual talk I know) to optimise your site, you know link building bla bla bla
      - Make a few videos how things work on your site, launch it on youtube, or even on social media sites.
      - Use local/national newspaper, appear in some programmes on tv/radio nationally/locally.
      - Set up affiliate marketing.
      - Use social media like facebook, bebo etc.
      - Place some bilboards in busy shopping centre. Get someone to distribute leaflets on car boot sales.

      Lots of things you can do my friend.

      If you really have 200K the best advise is pay some bonafied markeitng company and start aggressive campaign.

      I would if I had 200k
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    • Profile picture of the author thomarv29
      Originally Posted by healthtourism View Post

      I will spend it on google PPC & will setup multiple blogs.
      I think PPC may be a little too expensive to get as many members as we want to get with it... what are your thoughts?
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      • Profile picture of the author James Clark
        To the Op,

        (LOL) is this a trick question? If you give me more of a specific question and I will give you a specific answer.

        "French fries are junk food, but roasted potatoes are good for you"
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        • Profile picture of the author thomarv29
          Originally Posted by James Clark View Post

          To the Op,

          (LOL) is this a trick question? If you give me more of a specific question and I will give you a specific answer.

          "French fries are junk food, but roasted potatoes are good for you"
          Hey, no its not a trick question lol, i have a pretty good sense of what i want to do with the money im just looking for more innovative ways to get the work out about our website... I think im leaning toward an established PR firm with an emphasis on internet start-ups
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          • Profile picture of the author James Clark
            Originally Posted by thomarv29 View Post

            Hey, no its not a trick question lol, i have a pretty good sense of what i want to do with the money im just looking for more innovative ways to get the work out about our website... I think im leaning toward an established PR firm with an emphasis on internet start-ups
            That is not specific enough! Based on my experience, its not what you think, its what the customer thinks. So, how do we create customers? How many customers can you create in a PR firm is the question?

            The mistake I see people making is creating a product or service that customers will not spend money on.

            Sometimes the Market is asking for FREE stuff in a niche.
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    • Profile picture of the author Cosmit
      buy a Lamborghini and place bumper stickers all over
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  • Profile picture of the author Daniel Brock
    Holy crap dude I highly recommend you reconsider investing $200,000 in advertising if you are coming here on the WF to ask what to do with it...

    Seriously man... you're heading in a very bad direction right now - one that will most likely end with you waking up to a bank account with $0 in it.

    Seriouslyyyyyyyyyyyy.

    Start with chunks of $300 add spends and see what it produces for you. You need measurable results before you drop $200k on advertising.
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  • Profile picture of the author Dave Rodman
    Banned
    I'd probably just spend it gambling in vegas.
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  • Profile picture of the author poweraff
    Hello,

    See what works for your competitors and do the same
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  • Profile picture of the author Colin Palfrey
    As you have a 'big-stage' budget, you should run a 'big-stage' campaign.

    The first thing you should do, is to contact industry specific magazines, and ask them about being featured in an article. I don't want to get into this too deeply here, but a news story in a 'real' magazine can bring you millions of customers.

    Most marketers are unaware that for a magazine or newspaper to feature a company in exchange for cash - is completely legal. Actually, it is protected under US and EU law.

    When you see a big name magazine promoting a new unheard-of company or product, usually the owners of that product or company have paid for the privilege.

    If you get your company featured in the right magazines, with the right readership, I think you should be able to get the members up to the level you need for your venture capital agreement.

    The down side to this is, it's expensive. If you have the budget though, it will get you where you need to be.

    Hope this helps.

    Cheers,
    Colin Palfrey
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  • Profile picture of the author PrudentPanda
    I would divided up as following:

    Step 1: Save $20,000 for staffing/web development needs (no American staff unless they are willing to work for equity only).

    Step 2: Take $80,000, spend 2 years doing SEO for hundreds of keywords, build up thousands of visitor flow into the website. Everything you spend should be such that $1 into the cash flow machine comes out more than $2 within 6 months or less.

    Step 3: Come up with a way to monetize this traffic. Show an operating history of rapidly increasing revenue and traffic. Show some real options of rapid expansion in earnings/revenue potentials, either through partnership or new services/product offering. Dream big, but keep a keen eye on operating cash flow.

    Step 4: Use $100,000 to file a DPO (Direct Public Offering), average advertising related business can typically fetch P/E ratio of 50 times or more. So if you are making even just $100k a year as an advertising agency, you could potentially be worth 5 million dollars or more. Once you take it public, you got a lot more options for expansion.

    5. Retire before 35.

    What do I know? I am just a silly dreamer/failed stockbroker running my own startup. But that's what I have been doing, with 150k of my own money on a company that is barely profitable right now.
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  • Profile picture of the author willyboy104
    Originally Posted by thomarv29 View Post

    I have a 200K marketing budget for a "Barter" related concept website my company is launching in a few weeks. The majority will be spent online and i am looking for creative solutions in how to get the most bang for my buck online. Any suggestions would help a lot and i will even pay you $1,000 if you come up with an idea that i use. Please tell me how you would break down the budget and what you would spend it on. Thanks
    I would be happy to help you, advise you or what so, but you need to give us a little more information than this. Considering you have a substantial marketing budget your original post was pretty poor, as others have asked what is the goal of your campaign? What do you want visitors to do once they land on your site? Do you want leads or sales?

    So on and so fourth...there are hundreds of ways to advertise online, from the creative to the most mundane yet effective advertising techniques.

    We just need to know what you want visitors to do first.
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  • Profile picture of the author Dimitris Skiadas
    I have seen so far excellent answers given here in this thread on how to spend your 200k budget...From my little experience i would have to say PR is the most important.Find a good PR company, with proven work and results and give them part of the money.Pay them only for results.If they know what they are doing, they will spend wisely the amount given to them.Except that you could always use PPC campaigns, get your site go viral.200k is a very nice budget.

    At last i would say spend a nice amount of money in giving prizes,for someone who joins your newsletter for example.Give the people a motivation This always works!

    Wish you all the best

    Dimitris

    PS Of course you should spend some money in optimizing your website, doing some SEO work and test what is working and what isn't
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  • Profile picture of the author Harry Spencer
    Sponsor an event to try and break a world record have no idea how much that would costs probably depends a lot on the record but there must be a few that wouldn't cost the earth and whenever a world record is broken it always seems to get so much main stream media attention.
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  • Profile picture of the author alg
    120,000,000 from VC, ok and what for do you need all those money for 1 barter site?

    Knowing the VC % rates whats your exit strategy?

    i feel those 2 questions totally worth 1000 usd and more
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  • Profile picture of the author Mike Grant
    Seriously, don't go crazy on spending for PR if you haven't tested the buttload of your the site.
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  • Profile picture of the author tsuccess
    I would find the best, most experienced person I coud find that's good at getting traffic as well as PPC.

    I'd pay him to teach me how to do these things. I personally believe PPC alone is the best way to get traffic if you know what to do. So if you become a expert at that and getting traffic in many other ways.
    You'll surely get many people to join and have a successful site.

    Alot of people mention spending money on advertising which is good, however if you don't know what to do, you can easily lose money. So by paying an expert that makes money everyday with his methods, you'll not only make money, but you'll also get those members you wanted.
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  • Profile picture of the author BoDarville
    I'm anonymously behind a username, I'm aware, so this may seem like a sucker-punch - but I've taken my time and participated in this thread and I've read all the advice ... and more importantly, the replies ... lot of time has gone into to helping someone who has

    "VC's have $120 million ready to invest ..."
    "on the BOD (board of directors) of several venture firms"
    "$200,000 advertising budget"
    "good sized marketing team at our office"

    and quite frankly it doesn't pass the smell test ...

    So I did some further google digging (which was easy to do) ... this is what I've found ... not making a judgement for you, and not wanting to or trying to cause myself any trouble either now or down the road -- just letting other members decide for themselves!

    I started with googling "I am president of CoMergent Acquisition Group based out of Jacksonville FL." ...

    landed on the LinkedIn ... Robert Thomas | LinkedIn

    who sells penis enlargement pills - Increase Sexual Stamina and Sex Drive, Natural Male Enhancement Product

    fine, don't have a problem with people branching out ... but um ... you should read some of the forum post ...

    As I mentioned in another post in this thread, the original BuyersTap.com Business Plan was offered for download on his LinkedIn ... so I downloaded it and read the whole thing ... asking for $15 million for 6% interest ... it's since disappeared from the LinkedIn ... regardless, I still have it... anyhow, BuyersTap changed names and became Scoupo ... which is now (as of only a few weeks ago) only looking to raise $350,000 Product based Groupon Website - Very unique business model

    BuyersTap -- which according to this thread is supposed to launch any day with a $200,000 blowout ... actually launched already www.buyerstapp.com now offering $400 credit you can spend right now when you create a ... http://ezinearticles.com/?BuyersTap-...So!&id=4748074 ...


    Meanwhile, "The 1.25 Million dollar buy out will leave President Robert Thomas as acting CEO for at least two years." ... Internet Marketing and SEO

    And they had this cool technology called UPK Theory which is why they were bought ... but UPK is used by Our Technology which is of course, somehow connected to all this ...

    and depending on which website you're on Rapidly growing company looking for new owner - Made 54K in last month: Business for sale in Jacksonville, Florida on BizBuySell - Internet Property Development group - Already made $145K since Sept 22nd Business For Sale in jacksonville, Florida | BizQuest.com ... it's somewhere in the thousands of dollars ...

    oh, and there's a TON ... and I mean a TON more on google ... it's just everywhere when you google buyerstap or comergent or thomarv ...

    But this is just where this whole dog and pony show really goes off the rails and MY conclusion is this is all nothing more than a bunch of B.S (make up your own mind) ...

    Possible IPO of BuyersTap.com - HotStockMarket Community

    and just in case it too disappears ... I'm including a screencap I just took

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    • Profile picture of the author James Clark
      LOL Nice job! You can't fool the members on the warrior forum.
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      • Profile picture of the author thomarv29
        Originally Posted by James Clark View Post

        LOL Nice job! You can't fool the members on the warrior forum.
        Wow, the investigative reporting here is amazing lol... I dont know how any of this is damaging. We buy and sell companies as part of our business model so yeah there are a lot of business listings on BizQuest as we are business brokers. The article about us getting bought out is inaccurate as we never were bought out. We were approached by the Strathmore Group a while back but turned down their offer. We do have a private equity group investing 120M and we are in the process of going public. We are a rather large company and own several entities including the sexual enhancement pills... nothing wrong with that, im sure Bodarville here is an avid user of penis enlargement pills but who am i to judge. If you would like to know more about our company feel free to ask. We are good at what we do and i have no appologies for any of it. We currently own 7 entities and are expanding. BuyersTap was pre-launched on an older platform in September before we updated the concept a bit. We will be launching with an initial 200K Budget and nothing in here that we have said is false or meant to be misleading. Hope that clarifies most of the issues here... I guess some people dont like others who are winners.
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