Upsell Script Ad on For Paypal

Gosh.... this sure seems nice and simple and very workable. Obviously it doesn't allow for 3 or 4 different customize-your-order options that you can add to the order, BUT... for those of us with a single upsell offer that we'd like to try, this seems like it would work and not require buying and installing any scripts.

Thanks for the idea!

This is ingenious in it's simplicity. For the basic upsell, this is perfect.

Have you ever measured your shopping cart abandonment after implementing this technique?


I've used this technique for a long time now on some of my pages, and I've noticed a decent decline in the quantity of customers (although order value and revenue both went up)... But I had to play with my numbers to make it happen.


In scenario 1 (with no upsells) I had:

Offer -> paypal button -> buyer completed transaction and was now on my list of buyers


In scenario 2 (with upsell between checkout and offer page) I had

Offer -> Upsell page (choose Upsell, or Continue with purchase) -> Paypal button -> buyer completes sale.


In scenario 1, I was averaging a 2.14% conversion rate, meaning that for every 100 visitors I was making ~2 sales. Order value was the cost of the initial product... I was adding 2 customers for every 100 visitors, so i was also making money later with them, too.


In scenario 2, my conversion dropped to 1.36% due to shopping cart abandonment on the upsell page (meaning that someone would click the buy now button, get to the upsell page and decide they didn't want EITHER option and leave).

In scenario 2, I made up for that by charging more for the upsell than I had originally planed so the overall revenue went up, but the number of customers that I had on my list to market to later on went down (by a decent amount).



I still haven't decided which is more important to me (more customers on my list or more initial revenue) but it's something you should DEFINITELY test to make sure that you're not actually losing money.


In my specific situation, I traded more upfront revenue for less long-term revenue, in that I don't have as many people to market to as I was on track to have.


Something else you should consider is that by adding another page in your sales process, you're adding another piece of the equation that you're going to need to test.

I'm not saying it doesn't work... but it doesn't lead to more profit EVERY time. Just a couple thoughts on the matter.

This is a great idea...I am going to try the upsell method and see how it will work. Cheers!

Hey...

I tried this out last week and pulled in an extra $731.67 in upsells using your idea.

Thanks very much!

Simon

I just wanted to thank you for this. I've been looking for a way to better facilitate the market with my script and you just helped me answer a very big question.

You're right.. all of my tests have proven that the optimal place for upsell conversion is at the final stage; (or what is thought to be the final stage); of the initial transaction.

Thanks
PLP,
tecHead

Dave,

DigitalAccessPass.com (DAP) actually has an "Upsell-Tree" plugin that also does true 1-click upsells, like say, Amazon does.

The video actually shows you the whole process.

It's not true 1-click, because of Paypal Standard's strict usability rules. But it is pretty close, and as good as it gets with Paypal standard.

Here's how it works in a nutshell.

1. Buyer arrives at your site, clicks on "Buy" button of the product they wish to purchase
2. They're taken to paypal, log in to their account, and "agree" to buy the product in question. Payment is not charged at this point. And this is the only time they are asked to log in to their Paypal account.
3. As soon as they hit the "I agree" button, they're brought back to your Upsell-Tree, where you can have any number of pre-configured Upsells and Downsells.
4. They either keep saying "Add to my order", or they keep saying "No, thanks"
5. At the end of the upsell funnel, they arrive at a summary page where it shows them everything they have in their cart - all of this happens right on your web site. They never go back to Paypal except for the very first time (step 2 above).
6. They view the summary and click "Buy now" and at this point, they're charged individually for all of the products, and then simultaneously, DAP also gives them immediate access to all of the products just purchased.

There's no way around the 1-time logging into Paypal or the final "I agree" on the summary page as this is Paypal standard, not a merchant account. So it is technically 2-clicks :-), but the coolest part is that you can do this using just a regular "Business" or "Premier" Paypal account - no merchant account required.

DAP also has Upsell-Tree plugins for Authorize.net and Paypal Website Payments Pro, which let you do "true 1-click" post-purchase upsells, plus they never leave your web site, because DAP becomes your shopping cart. And for that, the flow is like this...

1. Buyer clicks on buy button and taken to check out page
2. Enter contact & credit card info, and hit "Buy now"
3. Instantly land on your Upsell-Tree, and go through Upsells/Downsells and keep doing "Add To Order" or "No, thanks".
4. On the final Upsell/Downsell (depending on how you've configured it), instead of a "No, thank you" button, you just publish a "Complete my order" button. Or when they hit the last "No, thanks" or "Add to order" button, you can automatically take them to a "Your order is now complete" page. However you want to set it up, up to you.

Extremely powerful stuff.

Hope this helps.

- Ravi Jayagopal