Upsell Script Ad on For Paypal

31 replies
I have seen several upsell scripts to use with paypal (i.e. after Customer buys they are sent ot next page that says "also add this to your order").

Question is not sure which one to go with. Anyone use a good one to reccomend?

Thanks Much!
#paypal #script #upsell
  • Profile picture of the author Andy Fletcher
    You can do this with your PayPal account. You can set an auto-return URL for any "Buy Now" button etc. Then anyone who buys from you will be sent on to that URL after purchase is complete.

    Simply create a page for your new offer and set that as the auto-return and you're good to go.
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  • Profile picture of the author Neil Morgan
    If I understand correctly, Andy's solution will require another visit to the PayPal payment page because the upsell can't be added to the original sale.

    It would seem better to offer the upsell between the "main" offering and the final payment page. I have implemented this method and around one third of my customers choose the upsell.

    I wrote my own software to do this so I can't offer suggestions as to 3rd party scripts that might do it though.

    Cheers,

    Neil
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  • Profile picture of the author Andy Fletcher
    i.e. after Customer buys they are sent ot next page that says "also add this to your order"
    Based on this I thought you were after a simple redirect after they've bought the first one. If you're after a full, pre-payment upsell you'll either need a third party script or to treat the combined package (including upsell) as a different product.

    So your sales process would include a link saying, "Click here to buy upsell widget as well" which takes them to a page with a different Buy Now button. When they use that one you need to send them both bits.
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  • Profile picture of the author Brian_Mahaffey
    Hi Neil,
    I just read the paypal manual and you are correct.

    Yes I am looking for the amzon type upsell script for paypal.."also add this to your order"

    As A proud ARP3 Customer....is your paypal software for sale?
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    • Profile picture of the author danielmcclure
      After researching this myself I am currently sticking to the format of redirect to another page where they have to go through paypal again. Reason being that it guarantees the first sale and paypal usually will only require a password as they are already registered.

      To make it look pretty I usually name the upsell as "+ Item 2" or "Upgrade to Deluxe Edition etc" then send them to corresponding download page based on their path. This method however does require several different download pages depending on how many upsells you have in place.

      The only workable method that I came across requires that you are using 1shoppingcart and cannot be fully automated but would require manually re-entering details from their first order using your side of the system.

      The link I was given was for 'Ryan Deiss - Self Liquidating Offers Report'. If you google it you should come up with something. The script is within the report.
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  • Profile picture of the author Neil Morgan
    Hi Brian

    As A proud ARP3 Customer....is your paypal software for sale?
    Flattery (usually) gets you everywhere

    Unfortunately, in this case it's too tightly integrated into my processes and not in a saleable form.

    Maybe next year

    Cheers,

    Neil
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  • Profile picture of the author mikecowles
    I am looking for the "add this to your completed order" option as well. =)

    ~Mike Cowles. <><
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  • Profile picture of the author Josh Anderson
    http://Nanacast.com offers a service that will allow you to offer unlimited upsells and downsells in series for paypal purchases as well as true one click buy upsells after a credit card purchase is made when using authorize.net.

    Our system will let you chain together an unlimited number of upsells and downsells and will automate the entire process from payment to delivery of digital and physical on denand print products, podcasts, rss feeds, membership sites, membership blogs etc.

    Authorize.net enabled merchant account is required for true one click upsells/downsells but you can do the same with paypal and even 2checkout using our system.

    The key for true one click upsells if you have an authorize.net account is that you boost conversions by capturing the initial sale first and then making the offers and completing the sale without having the client re-enter data.
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    • Profile picture of the author wkriski
      Here's my idea to do it before you get to paypal (to avoid having them go back and buy again):
      Use a paypal button image, but when they click take them to another page where you offer them 2 (or more choices) -
      1. Why not also buy XXX for only $X more? new paypal button with higher priced products
      2. No thanks - original paypal form button

      I'm sure there are shopping carts like 1shoppingcart that offer upsell capabilities but this would work if you don't want to use those.
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      • Profile picture of the author AnneE
        Originally Posted by wkriski View Post

        Here's my idea to do it before you get to paypal (to avoid having them go back and buy again):
        Use a paypal button image, but when they click take them to another page where you offer them 2 (or more choices) -
        1. Why not also buy XXX for only more? new paypal button with higher priced products
        2. No thanks - original paypal form button

        I'm sure there are shopping carts like 1shoppingcart that offer upsell capabilities but this would work if you don't want to use those.
        Gosh.... this sure seems nice and simple and very workable. Obviously it doesn't allow for 3 or 4 different customize-your-order options that you can add to the order, BUT... for those of us with a single upsell offer that we'd like to try, this seems like it would work and not require buying and installing any scripts.

        Thanks for the idea!
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        • Profile picture of the author wkriski
          Glad I could help. From what I've seen of 1shoppingcart, it puts some other products you can buy below the product description which is okay but not great. I'm seeing many people use these 'upsell pages' or what you can call 'customizing your order' - they are actually additional pages that you insert in your buying process not part of a 3rd party shopping cart.

          Some people have added a video and other things as well on the page - it becomes a full blown sales page in it's own right.
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        • Profile picture of the author AnneE
          Originally Posted by AnneE View Post

          Originally Posted by wkriski


          Here's my idea to do it before you get to paypal (to avoid having them go back and buy again):
          Use a paypal button image, but when they click take them to another page where you offer them 2 (or more choices) -
          1. Why not also buy XXX for only more? new paypal button with higher priced products
          2. No thanks - original paypal form button

          I'm sure there are shopping carts like 1shoppingcart that offer upsell capabilities but this would work if you don't want to use those.
          Gosh.... this sure seems nice and simple and very workable. Obviously it doesn't allow for 3 or 4 different customize-your-order options that you can add to the order, BUT... for those of us with a single upsell offer that we'd like to try, this seems like it would work and not require buying and installing any scripts.

          Thanks for the idea!
          I wanted to return to this thread to say that yesterday I got a sale based on this method. My largest sale ever, because of finally having an upsell! Thanks again!

          To anyone who doesn't have an upsell method currently, here is an easy implementation.
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      • Profile picture of the author Jesus Perez
        This is ingenious in it's simplicity. For the basic upsell, this is perfect.

        Originally Posted by wkriski View Post

        Here's my idea to do it before you get to paypal (to avoid having them go back and buy again):
        Use a paypal button image, but when they click take them to another page where you offer them 2 (or more choices) -
        1. Why not also buy XXX for only more? new paypal button with higher priced products
        2. No thanks - original paypal form button

        I'm sure there are shopping carts like 1shoppingcart that offer upsell capabilities but this would work if you don't want to use those.
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      • Profile picture of the author mr2monster
        Originally Posted by wkriski View Post

        Here's my idea to do it before you get to paypal (to avoid having them go back and buy again):
        Use a paypal button image, but when they click take them to another page where you offer them 2 (or more choices) -
        1. Why not also buy XXX for only more? new paypal button with higher priced products
        2. No thanks - original paypal form button

        I'm sure there are shopping carts like 1shoppingcart that offer upsell capabilities but this would work if you don't want to use those.

        Have you ever measured your shopping cart abandonment after implementing this technique?


        I've used this technique for a long time now on some of my pages, and I've noticed a decent decline in the quantity of customers (although order value and revenue both went up)... But I had to play with my numbers to make it happen.


        In scenario 1 (with no upsells) I had:

        Offer -> paypal button -> buyer completed transaction and was now on my list of buyers


        In scenario 2 (with upsell between checkout and offer page) I had

        Offer -> Upsell page (choose Upsell, or Continue with purchase) -> Paypal button -> buyer completes sale.


        In scenario 1, I was averaging a 2.14% conversion rate, meaning that for every 100 visitors I was making ~2 sales. Order value was the cost of the initial product... I was adding 2 customers for every 100 visitors, so i was also making money later with them, too.


        In scenario 2, my conversion dropped to 1.36% due to shopping cart abandonment on the upsell page (meaning that someone would click the buy now button, get to the upsell page and decide they didn't want EITHER option and leave).

        In scenario 2, I made up for that by charging more for the upsell than I had originally planed so the overall revenue went up, but the number of customers that I had on my list to market to later on went down (by a decent amount).



        I still haven't decided which is more important to me (more customers on my list or more initial revenue) but it's something you should DEFINITELY test to make sure that you're not actually losing money.


        In my specific situation, I traded more upfront revenue for less long-term revenue, in that I don't have as many people to market to as I was on track to have.


        Something else you should consider is that by adding another page in your sales process, you're adding another piece of the equation that you're going to need to test.

        I'm not saying it doesn't work... but it doesn't lead to more profit EVERY time. Just a couple thoughts on the matter.
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        • Profile picture of the author ShaunAllen
          Why don't you add a one click upsell after they've already purchased?

          Originally Posted by mr2monster View Post

          Have you ever measured your shopping cart abandonment after implementing this technique?


          I've used this technique for a long time now on some of my pages, and I've noticed a decent decline in the quantity of customers (although order value and revenue both went up)... But I had to play with my numbers to make it happen.


          In scenario 1 (with no upsells) I had:

          Offer -> paypal button -> buyer completed transaction and was now on my list of buyers


          In scenario 2 (with upsell between checkout and offer page) I had

          Offer -> Upsell page (choose Upsell, or Continue with purchase) -> Paypal button -> buyer completes sale.


          In scenario 1, I was averaging a 2.14% conversion rate, meaning that for every 100 visitors I was making ~2 sales. Order value was the cost of the initial product... I was adding 2 customers for every 100 visitors, so i was also making money later with them, too.


          In scenario 2, my conversion dropped to 1.36% due to shopping cart abandonment on the upsell page (meaning that someone would click the buy now button, get to the upsell page and decide they didn't want EITHER option and leave).

          In scenario 2, I made up for that by charging more for the upsell than I had originally planed so the overall revenue went up, but the number of customers that I had on my list to market to later on went down (by a decent amount).



          I still haven't decided which is more important to me (more customers on my list or more initial revenue) but it's something you should DEFINITELY test to make sure that you're not actually losing money.


          In my specific situation, I traded more upfront revenue for less long-term revenue, in that I don't have as many people to market to as I was on track to have.


          Something else you should consider is that by adding another page in your sales process, you're adding another piece of the equation that you're going to need to test.

          I'm not saying it doesn't work... but it doesn't lead to more profit EVERY time. Just a couple thoughts on the matter.
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          • Profile picture of the author mr2monster
            Originally Posted by DaveJ13 View Post

            Why don't you add a one click upsell after they've already purchased?

            That's the point I was trying to make, actually.

            I don't have the technology to make a post-checkout upsell happen just yet.. that's why I haven't done it, but it is definitely next on the list for that specific site.
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            • Profile picture of the author ravijayagopal
              The technology is right here - and it's pretty inexpensive too ;-)

              (Hint: It's called DAP :-) ... lol.

              - Ravi Jayagopal
              PS: And we have a Anniversary sale going on too!

              Originally Posted by mr2monster View Post

              That's the point I was trying to make, actually.

              I don't have the technology to make a post-checkout upsell happen just yet.. that's why I haven't done it, but it is definitely next on the list for that specific site.
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      • Profile picture of the author fated82
        Originally Posted by wkriski View Post

        Here's my idea to do it before you get to paypal (to avoid having them go back and buy again):
        Use a paypal button image, but when they click take them to another page where you offer them 2 (or more choices) -
        1. Why not also buy XXX for only more? new paypal button with higher priced products
        2. No thanks - original paypal form button

        I'm sure there are shopping carts like 1shoppingcart that offer upsell capabilities but this would work if you don't want to use those.
        This is a great idea...I am going to try the upsell method and see how it will work. Cheers!
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      • Profile picture of the author Info-seeker
        Originally Posted by wkriski View Post

        Here's my idea to do it before you get to paypal (to avoid having them go back and buy again):
        Use a paypal button image, but when they click take them to another page where you offer them 2 (or more choices) -
        1. Why not also buy XXX for only more? new paypal button with higher priced products
        2. No thanks - original paypal form button

        I'm sure there are shopping carts like 1shoppingcart that offer upsell capabilities but this would work if you don't want to use those.
        Hey...

        I tried this out last week and pulled in an extra $731.67 in upsells using your idea.

        Thanks very much!

        Simon
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  • Profile picture of the author jasonl70
    Can't you just use the paypal shopping cart?
    In the past, I've used a variation of Will's approach, but it seems one should be able to just use the actual paypal cart functionality if they want ot do it the easy way..
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  • Profile picture of the author wkriski
    It would be nice to use the shopping cart but unfortunately it doesn't normally give you what you need from my experience - because I'm talking about setting up your own intermediary web page, basically a secondary sales page with upsell offer. Most shopping carts give you 'recommended products' or 'people who bought X also bought Y', or some html snippets you can add, which wasn't what I wanted. But I haven't fully explored all the possibilities in the carts, just from what I've seen it didn't do the trick for me.
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  • Profile picture of the author marketingstatic
    I like is simplicity and the fact that if I cant commit to another 100 a month product I can still get some up sells even 1 x extra up sell per month Wow what would that do for your biz. Great Idea and thanks for sharing
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    • Profile picture of the author BizBoost
      Originally Posted by marketingstatic View Post

      I like is simplicity and the fact that if I cant commit to another 100 a month product I can still get some up sells even 1 x extra up sell per month Wow what would that do for your biz. Great Idea and thanks for sharing
      I just read one of the older comments that suggested the upsell right after the initial sale, and while I have a certain fondness for this, done right, I couldn't help but be swayed by the notion of having the upsell on the thank you page.

      "Oh, no way, the thank you page is to recommend another product!", I hear people say, "I wouldn't be maximizing my results if I used that for the upsell!"

      Well, people tend to get p.o.'d when you try to sell them 3-5 times in one session. And, if you offer an upsell right after the initial YES, you're going to lose some of them. I know, because I am one of those people who've clicked away after an upsell. What some people will say to themselves is, "Screw this, I really dont need this now, anyways. I can wait til it comes out in a dime sale, or a $7 sale, or get it from a torrent site (fill in excuse here)."

      Anything that interrupts the smooth flow of a sale, ESPECIALLY after the person has just said, "Yeah, I'll pay you", runs the risk of losing the whole sale.

      So, in my experience, it's been better to run an upsell AFTER the person comes back from paypal. You can upsell a gold package, or an increase in affiliate commissions, or master resale rights, etc....

      You can still have an banner offering something beneath it. If they want the MRR, they'll def buy them. If not, they can still click out on the attractive banner.

      Advice, dont do anything to mess with a sale once a person agrees to pay you. Take the money, then invite them to dance a little more.

      Best,
      Eric
      ps. Think about it. You click a PAYPAL button, or a PAY NOW button and it's not a PAYPAL button. lol
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      • Profile picture of the author tecHead
        Originally Posted by BizBoost View Post

        I just read one of the older comments that suggested the upsell right after the initial sale, and while I have a certain fondness for this, done right, I couldn't help but be swayed by the notion of having the upsell on the thank you page.

        "Oh, no way, the thank you page is to recommend another product!", I hear people say, "I wouldn't be maximizing my results if I used that for the upsell!"

        Well, people tend to get p.o.'d when you try to sell them 3-5 times in one session. And, if you offer an upsell right after the initial YES, you're going to lose some of them. I know, because I am one of those people who've clicked away after an upsell. What some people will say to themselves is, "Screw this, I really dont need this now, anyways. I can wait til it comes out in a dime sale, or a $7 sale, or get it from a torrent site (fill in excuse here)."

        Anything that interrupts the smooth flow of a sale, ESPECIALLY after the person has just said, "Yeah, I'll pay you", runs the risk of losing the whole sale.

        So, in my experience, it's been better to run an upsell AFTER the person comes back from paypal. You can upsell a gold package, or an increase in affiliate commissions, or master resale rights, etc....

        You can still have an banner offering something beneath it. If they want the MRR, they'll def buy them. If not, they can still click out on the attractive banner.

        Advice, dont do anything to mess with a sale once a person agrees to pay you. Take the money, then invite them to dance a little more.

        Best,
        Eric
        ps. Think about it. You click a PAYPAL button, or a PAY NOW button and it's not a PAYPAL button. lol
        I just wanted to thank you for this. I've been looking for a way to better facilitate the market with my script and you just helped me answer a very big question.

        You're right.. all of my tests have proven that the optimal place for upsell conversion is at the final stage; (or what is thought to be the final stage); of the initial transaction.

        Thanks
        PLP,
        tecHead
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  • Profile picture of the author ravijayagopal
    For what it's worth...

    DigitalAccessPass.com (DAP) gives you the ability to do "1-Click Upsells" with Paypal Standard.

    It does require 1 log in by customer into their Paypal account. All subsequent "Add to Order" items do not require any further visits to Paypal.

    Watch the actual flow in this video... (no optin required):
    http://DigitalAccessPass.com/upselltree.php

    Also, if you want true "Post-Purchase" 1-click Upsells where buyer has already entered their credit card number, and after it's gone through, you wish to present a series of "Add to Order" buttons, then DAP lets you do just that with Authorize.net and Paypal Website Payments Pro.

    Our 1-Click Upsell Module for Paypal Standard comes very close to being true 1-click. That's actually as good as it gets while still adhering to Paypal's usage policies for Paypal standard.

    - Ravi Jayagopal
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    • Profile picture of the author ShaunAllen
      Originally Posted by ravijayagopal View Post

      For what it's worth...

      DigitalAccessPass.com (DAP) gives you the ability to do "1-Click Upsells" with Paypal Standard.

      It does require 1 log in by customer into their Paypal account. All subsequent "Add to Order" items do not require any further visits to Paypal.

      Watch the actual flow in this video... (no optin required):
      DigitalAccessPass

      Also, if you want true "Post-Purchase" 1-click Upsells where buyer has already entered their credit card number, and after it's gone through, you wish to present a series of "Add to Order" buttons, then DAP lets you do just that with Authorize.net and Paypal Website Payments Pro.

      Our 1-Click Upsell Module for Paypal Standard comes very close to being true 1-click. That's actually as good as it gets while still adhering to Paypal's usage policies for Paypal standard.

      - Ravi Jayagopal
      How does your software work with paypal standard? So, it's not quite one click upsell? How does it work?
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      • Profile picture of the author ravijayagopal
        Dave,

        DigitalAccessPass.com (DAP) actually has an "Upsell-Tree" plugin that also does true 1-click upsells, like say, Amazon does.

        The video actually shows you the whole process.

        It's not true 1-click, because of Paypal Standard's strict usability rules. But it is pretty close, and as good as it gets with Paypal standard.

        Here's how it works in a nutshell.
        1. Buyer arrives at your site, clicks on "Buy" button of the product they wish to purchase
        2. They're taken to paypal, log in to their account, and "agree" to buy the product in question. Payment is not charged at this point. And this is the only time they are asked to log in to their Paypal account.
        3. As soon as they hit the "I agree" button, they're brought back to your Upsell-Tree, where you can have any number of pre-configured Upsells and Downsells.
        4. They either keep saying "Add to my order", or they keep saying "No, thanks"
        5. At the end of the upsell funnel, they arrive at a summary page where it shows them everything they have in their cart - all of this happens right on your web site. They never go back to Paypal except for the very first time (step 2 above).
        6. They view the summary and click "Buy now" and at this point, they're charged individually for all of the products, and then simultaneously, DAP also gives them immediate access to all of the products just purchased.
        There's no way around the 1-time logging into Paypal or the final "I agree" on the summary page as this is Paypal standard, not a merchant account. So it is technically 2-clicks :-), but the coolest part is that you can do this using just a regular "Business" or "Premier" Paypal account - no merchant account required.

        DAP also has Upsell-Tree plugins for Authorize.net and Paypal Website Payments Pro, which let you do "true 1-click" post-purchase upsells, plus they never leave your web site, because DAP becomes your shopping cart. And for that, the flow is like this...
        1. Buyer clicks on buy button and taken to check out page
        2. Enter contact & credit card info, and hit "Buy now"
        3. Instantly land on your Upsell-Tree, and go through Upsells/Downsells and keep doing "Add To Order" or "No, thanks".
        4. On the final Upsell/Downsell (depending on how you've configured it), instead of a "No, thank you" button, you just publish a "Complete my order" button. Or when they hit the last "No, thanks" or "Add to order" button, you can automatically take them to a "Your order is now complete" page. However you want to set it up, up to you.
        Extremely powerful stuff.

        Hope this helps.

        - Ravi Jayagopal

        Originally Posted by DaveJ13 View Post

        How does your software work with paypal standard? So, it's not quite one click upsell? How does it work?
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  • Profile picture of the author ravijayagopal
    Mr2Monster,

    I think your conversion for Scenario 2 went down because you were doing a "Pre-Purchase" Upsell, which definitely has an impact on conversions. Because you just did all that selling, and convincing, and got them to click on your buy button, and BAM - even before they buy, here comes another confusing offer.

    You don't have to trade conversion for revenue.

    You can have the best of both worlds if you do what I call "True, Post-Purchase, 1-Click Upsells".

    Buyer has already purchased main product by the time they see your upsell. So there really can't be shopping cart abandonment at that point, because the purchase has already gone through.

    And as long as you don't abuse the power of Upsells, and dont' take them on a never-ending-upsell-maze, and make very relevant offers for relevant products on your Upsells, your customers will either happily choose the upsell, or they will will happily say "No, thanks" and be on their way. Very little chance of upsetting them.

    Of course, you need to certainly test the offers and the pricing and the relevancy of your Upsells on your specific niche.

    Bu if done right, you really can't go wrong with Upsells.

    Hope this helps.

    - Ravi Jayagopal

    >>In scenario 2, my conversion dropped to 1.36% due to shopping cart abandonment on the upsell page (meaning that someone would click the buy now button, get to the upsell page and decide they didn't want EITHER option and leave). <<
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    • Profile picture of the author mr2monster
      Originally Posted by ravijayagopal View Post

      Mr2Monster,

      I think your conversion for Scenario 2 went down because you were doing a "Pre-Purchase" Upsell, which definitely has an impact on conversions. Because you just did all that selling, and convincing, and got them to click on your buy button, and BAM - even before they buy, here comes another confusing offer.

      You don't have to trade conversion for revenue.

      You can have the best of both worlds if you do what I call "True, Post-Purchase, 1-Click Upsells".

      Buyer has already purchased main product by the time they see your upsell. So there really can't be shopping cart abandonment at that point, because the purchase has already gone through.

      And as long as you don't abuse the power of Upsells, and dont' take them on a never-ending-upsell-maze, and make very relevant offers for relevant products on your Upsells, your customers will either happily choose the upsell, or they will will happily say "No, thanks" and be on their way. Very little chance of upsetting them.

      Of course, you need to certainly test the offers and the pricing and the relevancy of your Upsells on your specific niche.

      Bu if done right, you really can't go wrong with Upsells.

      Hope this helps.

      - Ravi Jayagopal

      >>In scenario 2, my conversion dropped to 1.36% due to shopping cart abandonment on the upsell page (meaning that someone would click the buy now button, get to the upsell page and decide they didn't want EITHER option and leave). <<


      That's what I was trying to point out to the people that read the post by wkriski.

      It is possible to add revenue by sandwiching an upsell between your offer page and your checkout, but you need to test to make sure that you're not actually losing overall revenue for the occasional larger purchase amount.


      The ideal solution is obviously a post-checkout upsell, but you're not going to get that with paypal without purchasing extra scripts (and even then, it's still not 1-click).

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