Once you have a website online...
...it's very important you take a moment - to think about how you are going to communicate with your visitors.
A simple technique - is to be EMOTIONAL!
This is the core of good marketing.
So you have a website?
It's important now to fill it with content that emotionally connects with your visitors.
This is easy to do -- once you change your mental focus.
Instead of wanting to sing and dance all about your product -- or your free gift -- flip this on its head.
And think about your visitor for a moment.
Get inside their head.
What is your visitor's struggle?
What is their pain?
What is their problem?
What can your product solve for them?
If you can verbalize a solution to a problem -- you have made a sale! Or a sign up if that is your objective.
My point being -- you have to put yourself in your visitors/customers shoes.
After all - that's where they are living!
What are their fears? What are they struggling with?
Answer these questions -- and you will have people clambering to sign up or purchase.
The first question you need to ask yourself --
is what does your ideal visitor to your site want? Information?
On what? Be specific.
What is their core problem?
Write as if you were sitting with a good friend having a drink explaining the benefits of your product and the problems it will fix.
Remember you are selling to PEOPLE.
And people are motivated and fueled by emotions.
It's usually a fear of something -- '...I'm scared of not having enough money...' -- or it's a hope and dream '...I want to be able to do this...'
If you can paint a picture to minimize a problem - or make a dream a reality
- - people will be a lot more responsive to your offer.
And you can accomplish this - by being real and connecting emotionally.