'80s Membership Site Sales Page Isn't Converting

Honestly you had me laughing hardcore at some of the stuff, I was really young in the 80's but recall a lot of the stuff you were talking about.

My thought though is how much market research did you do before hand? I mean I understand nostalgia and everything but I don't know how many people would pay for it to be given to them daily. Not being a downer just wondering.

I think it is a really good site and very well laid out though, just don't know about the paying for it part.

Hi..

Yes, That's cute you know...:-)

After reading the sales letter then I think about the target audience are. I believe that you have done the research about that, but in my opinion ( just 2 cents ), it will be more profitable if its about 70's.

You see, I am 29 now, I passed the full years of 80, but it seem that the 70's much more touching my heart cause what the world have back there is nice, cute, and touching.

Well, I don't mean that you should switch..

Are you using adwords? If so, perhaps the ads is not too relevant from what you offer.

Try to experiment...more

As far as I know I am Sylvia's age and I'm a child of the 80's. There's tons of cute things from the 80s. I remember the Glo Worm, GI Joe, Cabbage Patch Kids, Smurfs, Care Bears, I watched Ferris Buellers day off, I remember the big fluffy sock things, the awful music, and the huge bangs and hair. It was probably the worse fashion decade ever, thankfully I was a kid and not into fashion.

Some people have nostalgia over certain things but how many people will really pay for-I'm not exactly sure what you're offering I think 80's trivia and flashbacks, but it just doesn't seem like that many people would pay for it.

Edit-I hate to sound negative but I really can't see a lot of ppl paying to subscribe. So what about changing it to sell stuff from the 80s instead? There's probably lots of ppl who would love to buy stuff leftover from the 80s. T-shirts, toys, glo worms, whatever. Like selling physical items or joining an affiliate program.

if my house depended on it

1. I'd get more agressive and have a dropin optin and on-exit popup

2. I'd build a few more membership sites (different topics)

note: i don't like #1 but if my house depended on it I'd be split testing them

I LOVE the 80s - graduated in 89 from high school.
In fact, I made a funny TWO DOLLARS photoshop tonight for my friend who owes me something - those who have seen Better Off Dead know what I mean.

But like the others, I wonder who would pay for this?

Sell 80s stuff instead!
Tiff

I think just give it more time.

The 80s are back stronger than ever

You see it everywhere. the hair is coming back, the fashion is coming back and it seems rock/metal is on its way here too.

Your site should pick up steam.

Why not turn it into full 80's website or blog and
get paid via cpa, adsense, amazon or ebay?

And offer what you got now as a free additional bonus.

First off, if people are actually enjoying it, why isn't there testimonials?!?!?!

Secondly, I seem to be missing something here. You say you have two members, but on your sales page you have 100 crossed out, and it says 73 are left.

Did you sell 27, or is that a sales trick? :confused:

Wow, your sales pitch really took me back. I was in high school in the 80's and it brought back a lot of memories.

To be honest, I might have paid the membership fee if it were a one-time fee.

That's my two cents. Perhaps charge a lifetime membership fee and make it up on the back end.

You have a very good idea but I also think you should sell 80's merchandise ie: The red and black Michael Jackson jackets , jelly bracelets, slouch socks, jellies (shoes) and t shirts- lots of 80's themed t shirts! I think you'd do a lot better that way.

I would turn it into a free site, get the interest (traffic) and then sell advertising on that site and monetize in other ways as well...

Mike Hill

Alright, here's my impressions of your sales page...

(Disclaimer: I didn't like the 80's very much. Music sucked (for the most part), I was too old for the toys & games, the movies were alot of "teen anxist" (spelling), etc... The 70's was my decade of choice.)

OK, your page keeps asking "Questions" that leave me asking "So What? or "Who Cares?". I would change the copy to remind folks of the pleasant nostalgia factor. Your questions about, if someone asks a question about the 80's, what do you do?...Made me think to myself "I'd check out "Trivial Pursuit"? They have an 80's version, and that would be a one time purchase.

You must give your readers a compelling reason to sign up, not just bringing up trivia and ask, "Wasn't that Fun?..."

What are the benefits of becoming a member of your site? Money is tight, now, for most people. You have to give them a really good reason/benefit for spending that money with you.

You want to tap into their (warm & fuzzy) memories/feelings. Use psycological triggers like "Remember..." (that will make them "go inside" and access the appropiate memories).

Here's a quick lesson. This sentence works with everyone. (Try it):

"Do you remember that time you _______? (Fill in the blank)
Example: "Do you remember that time you got in so much trouble? You know the one..."

If I say that, I have no idea which memory that will trigger, but, the person you say it to sure will. You will trigger a memory in them that they will re-live in crystal clarity, like a movie in their mind.

Did the question trigger any memories for you of that time you got in trouble? Yea, it works with us all.

So, start some of your sentences with "Remember when..."
"Imagine..." is another good trigger. Pepper your copy with some of these.

Also, Tell your story. Let them know you are struggling and you are doing this to save your house. Get them involved in your history/story. A personal connection will move their emotions, and emotion sells.

Now, I'm not suggesting giving your personal contact info. We aren't looking to create stalkers, here. Involving folks in your story is totally different than letting them come and see the house you are worried about losing.

Remind them of a younger, more care-free time, and tell them the benefit of being able to escape to those fond memories with daily reminders from you.

Try to involve all 5 of their senses in your copy. Remind them of the look, taste, smell, feel and the sounds of their youth. The more of their senses you can involve, the more desire you will create within them to have your product.

You have to give them emotional experiences. They buy on emotion and justify the purchase with logic.

There's more, but start with that. Come back and let us know when you've made changes and we'll check it out again.

After you have made a few upgrades to your copy, you can always go to the copywriting Thread and ask for a critique. (But start with us here, first).

I want to see your copy get even an 80's hater, like me, excited!

PM me if you need more help

Good Luck,

Adam

Here are some quick tips to get a higher conversion rate...

Change your headline to another color, maybe a black, or dark soft
red. Make it centered too, and maybe make an emphasis on the "imagine"
part.

--> I first looked at your site, and scrolled and had to scroll up to see
even if there was a headline. Your header image is ALMOST a waste of
space, and there is one main feature that kills it. On sight. Dead. lol

You have that same color purple on the top of the header, and on the
headline. I see the purple first, and when I see the purple text I assume
its apart of the graphic or design, so I don't read it, just see it?

Do you know what I mean?

I think that may be an issue of getting higher conversion rates, getting
people to actually read the sales letter.

Judging from what people are saying above is that its a good sales letter,
but when I first landed on it, I didn't read anything besides the thing about
the polo shirt, lol.

You could move that dude down into the copy more and have it wrap around
the text like you did the video. Because it is funny, and makes you read it.

Also maybe making the header image its own element with an ending to it,
because right now it has a gradient to white, and seemlessly goes into the
letter which can be good, but for this instant, I think you would be better
off with a stronger header.

If you aren't good with color, just model of what others have done.

Here a few good sites you can model yours after in terms of color:

http://images.templatemonster.com/sc...800/4863-b.jpg
http://images.templatemonster.com/sc...00/20122-b.jpg

Just use the color picker thing in photoshop to get the exact hex color
codes for them, and change your colors in your sales letter to those
colors you like.

But in the bigger picture... Maybe you should make this site idea into
a blog, and have these updates through that, and get people to opt-in
or subscribe to your blog.

You then can sell advertising space, and do affiliate offers. Probably
make way more with offering ad space on your blog than with 100 people
paying you at $9.97 a month, plus you can also use adsense, etc etc.

There is a market for people who love 80's stuff, but im not sure they
will want to pay for it?

Anywhoo, best of luck to you!

The domain is not yet 3 months old. The meta tag description is only 74% relevant. SEO Score is 92%, so that is good. You are missing 15 alt tags of 22 total (not good). In summary not all bad, but you could rewrite the meta description better.


Maybe the writers here can help?

Presently..
80s trivia. A 1980s membership site for hilarious memories of '80s clothing trends, '80s party songs, fads, 80s fashion, culture, music, commercials, toys, 80s movies, TV, pop culture, trends, eighties slang and more!

Maybe the Domain Hawks here can help?

The domain name itself "infinite80s.com" is not what I would have used, but maybe it is ok for a niche. "80sforfun.com" or "80sforlife.com" would have been my choice. All available.

Why not design the site such as msn.com or aol.com? Videos, Games, and RSS feeds to start. Resell iTunes, music CDs, and clothing. Once you have at least 1,000 visitors a month approach small business clothing stores in your area to advertise. Once you have all the advertisers you can resource - sell the site or continue to develop it.

A good webmaster can do all of the web work in a few hours. Hope this helps.

Jeffery 100% :-)

here is a thought:

you know the avergae age for people nostalgic about the 80's.

(hint: it's not teens and it's not grannies.)

so your monetization efforts don't have to be 80's t-shirts and thats type of thing...

you have a coveted demographic that you can monetize, carefully, OUTSIDE the niche....

I would and have bought t-shirts and posters as nostalgia for friends. I would think the merchandise would do better - bringing it back.

I love the trivia and often Google it if it's being discussed but would never pay for the trivia.

Maybe you could devise some off the wall slant to the site - brainstorm. Something that makes being a member of the 80s site like getting an invitation to the cool kids club. I, like the other person said, would do a ONE time cheap fee - under $10 - rather than an on-going one. You could amass millions of members that way.

$2 tiff

[lightbulb]

have people give gift subscriptions to people nostalgic about the 80's.

its the type of thing a person wouldn't pay for- but as a gift idea it hits the spot.

but make it a one time fee, not a monthly one...

just my 0.0000002........

80s nostalgia would be a LARK! I sincerely doubt you
can get people to pay for information about it.

Music? yes.
Actual clothing? yes.

Fun information? No.

You could build a big, fun list with this... but trying to
get money out of people to do it is not a strategy that
makes sense to me.

I'm amazed you got 2 people to pay to join...

I was born in the early 80's and I have some memories of that time, so it is nostalgic, for sure. And I enjoyed your writing tone.

But you have a very long, disappointing UPHILL battle ahead of you if you try to "make something work"...

...as opposed to doing something that clearly IS working.

I've learned that lesson the hard way, many times.

-Chris

What I would do is offer your membership site for free and make money on the backend with affiliate products such as T-Shirts, old movies, clothing etc...

if you are tight...

you might consider selling the site- which would raise you some cash and let someone else do the promotion...

I'm sure many of us would like an update to what you did?

This is mistake number one... liking something yourself is not a reason to build a MONETIZED website. For a hobby or passion sure - no problem.

You may have skipped the important part about research.

What problems does it solve?
What passion does it serve?
Do people buy this stuff already?
What are the buying keywords for this market?

Scrap it and go for a market that has a huge PROVEN appetitie to consume anything you can put in front of it.

ok,

to add something constructively here:

80s were GREAT, it was honestly the best time ever, i dont even know where to start.

However, as a site (as cute as it might be) it totally fails since there is NO WAY in hell to monetize this, at least in a reasonable way. A "80s membership" <--- this is just bizarre. If you get more t than a couple singing up you should be happy.

I say also: 80s, hell YEAH...but scrap this site and move on, it's a dead-end..."i love the 80s so i sign up on this site"...will never work.