With the relaunch I was able to get an e-mail blast from a friend who runs a large math homeschooling site, i'm getting 12-20 uniques a day from regular search, and i'm paying for another 10-20 clicks a day through adsense during this testing phase. Traffic has leveled off now and I am really starting to be able to cipher through some of my metrics and trying to figure out how to adjust my approach...
Today is a perfect example... So far I've had around 40 uniques, and 1/3 of those have stayed well over a minute - most of the 1/3 have actually stayed over 5 minutes and all the way up to 18 minutes. That same 1/3 also has had multiple actions so I know there is a solid engagement and interest in my site. I'm quite Ok with a bounce rate of around 50% and 1 out of ever 3 visitors interested enough in my product to click on things and stay over 5 minutes. The problem is I haven't converted anything today or the past few days. In fact, between getting e-mails or selling a product i've only converted about 4 in the last 465 uniques even though my engagement has been even higher than it was today.
So what is wrong? Unfortunately the only thing i can guess at is price or the fact that I am selling a "subscription" (really just access they have to renew in 6 months) for 6 months to the lesson plans, worksheets, and video lessons.
I was really hoping to sell this at atleast $14.99, and $17.99 was preferred. Any thoughts?
And if you want to see it is at:
Always longer than I intend, thanks for reading.