Web Video: Are Videos Killing Web Audio?

9 replies
Web audio used to be the rage a few years ago. But now that videos have taken over does anyone use audio anymore?

I've heard some say it can still be useful. Why? Because not everyone likes or can watch steaming video on their P.C without it stalling.

- What do you think?

- Is web audio dying or is it still an effective sales tool.

- Do you use it, market with it or use it in a newsletter, etc.
#audio #killing #video #videos #web
  • Profile picture of the author Avery Berman
    Personally, I don't like it. I'd rather read.

    It still holds it use for listening to in the car, in my opinion.

    But that's all just me.
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  • Profile picture of the author Bruce NewMedia
    Good point. I think web audio may always have place in distributing information, but it's definitely being overshadowed by video.

    Audio does have an advantage in that you can be doing something else, while still listening. Video, if it's any good, ought to need your visual attention to get the most out of it. I used to use audio, 4 years ago, but now only video.
    _____
    Bruce
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  • Profile picture of the author Yadira Barbosa
    For very specific "How To" content I prefer video, but I love audio, because I can listen it on my iPod while I make shores, drive or even go to the market.
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  • Profile picture of the author O0o0O
    Web audio is increasingly being used on exit pages where the person says "Stop!". This is useful because it takes less time to load and is more likely to catch the person before they leave the website completely.
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    • Profile picture of the author Dan C. Rinnert
      The first video that aired on MTV was "Video Killed the Radio Star" by the Buggles.

      30 years later, people are still listening to radio and MTV rarely airs music videos anymore. Heck, some people even PAY to listen to premium radio channels...
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  • Profile picture of the author Joshua Rigley
    Banned
    I suddenly have a song going through my head:

    "Video killed the radio star, video killed the radio star..."
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  • Profile picture of the author LiamElliott
    The short answer is, a picture is worth a thousand words. How many pictures is a video worth? 10,000?100,000? While some people may prefer to learn via auditory or textual information, most people prefer to learn through a mix of video and tactile(hands on) processes. If you are teaching online, have an applied project after the material so the customer can put the knowledge into practice.
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  • Profile picture of the author Mike McAleer
    I think that I would rather read something than listen but actually I listened to John Durhams telemarketing tapes the other night and they were very nice to listen to. There is nothing wrong with just audio.
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    • Profile picture of the author Marculi_the_Ghost
      While I don't know of any researched statistics on the effectiveness of audio versus video, I do sense there is still a large crowd of website visitors who prefer audio, or at the least, prefer the option. And this I believe is the key--giving those visitors the option (text, audio, video). The bottom-line is getting your info consumed.

      That's one of the great things about most types of content--the relatively easy ability to convert it from one media format to another. Even if there is a product that relies heavily on visual demonstration, an audio product can discuss or summarize or promote or introduce that video.

      So the way I see it, they are all still relevant and should be used in harmony.

      Just my 2 cents

      -Mark

      (GO LAKERS!!)
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