4 {{ upvoteCount | shortNum }}
4 {{ upvoteCount | shortNum }}

If you do yearly subscriptions...

by mkitchen
3 replies
do you do (1) a one time yearly fee and then have your service e-mail them near or shortly after termination to renew or (2) do you set-up an automatic yearly renewal?

I lean towards option 1 as I think more people get scared off of automatic renewals and paypal discloses this when they are purchasing...

Any thoughts?
#oif #subscriptions #yearly
  • Profile picture of the author Whothar
    I think the first option is better for yearly subscription, and automatic renewals for monthly subscriptions. People tend to forget they subscribed to something after a year, so if you automatically renew their subscription, you may see a surplus of complaints or refunds.

    Also, if you're promoting via clickbank I don't think they allow yearly subscription models anymore. I could be wrong though.
    Signature
    COACHING - Build Your List Ultra-Fast & Sell Traffic Easily- Reach Your Goals!


    Need traffic to your IM/MMO offer? Click here for the last traffic source you'll ever need
    {{ DiscussionBoard.errors[3679711].message }}
    • Profile picture of the author mkitchen
      Originally Posted by Whothar View Post

      I think the first option is better for yearly subscription, and automatic renewals for monthly subscriptions. People tend to forget they subscribed to something after a year, so if you automatically renew their subscription, you may see a surplus of complaints or refunds.

      Also, if you're promoting via clickbank I don't think they allow yearly subscription models anymore. I could be wrong though.
      This is my thoughts exactly. If someone is automatically charged after a year and they didn't expect it that will make for a very angry person that could bring down your brand as opposed to someone who is sent an e-mail asking them to renew sounds much more agreeable...
      {{ DiscussionBoard.errors[3679872].message }}
  • Profile picture of the author act-racer
    This is a very interesting subject to me.

    I am in the process of launching a project that will
    entail an annual subscription. With the nature of
    this, there really is no way to set up a monthly rate.

    I am looking forward to reading some opinions.
    {{ DiscussionBoard.errors[3679719].message }}

Trending Topics