Facebook is useless for small businesses, eMail works better.

80 replies
Selling Via Facebook Benefits Few, Study Finds - In Charge - WSJ

Forrester Research reports that having an ecommerce presence on Facebook isn't very effective at acquiring and retaining customers compared with email and paid search.
#businesses #email #facebook #small #useless #works
  • Profile picture of the author WAWarrior
    thanks for the post. Interesting read. The List is here to stay
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  • Profile picture of the author Coby
    I think the power in Facebook comes from the messaging option (like email) and building huge groups and marketing that way...

    Chris Farrel does this perfect, but we aren't all Chris

    I'm still a firm believer in "the money is in the list"
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    • Profile picture of the author Glenn Leader
      Originally Posted by Coby View Post

      8< snipped
      I'm still a firm believer in "the money is in the list"
      You are wrong about this.. the money isn't in the list. The money is in your RELATIONSHIP with your list.
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      • Profile picture of the author Michael Shook
        Facebook is a pretty good way to increase mindshare for your brand or business. It is difficult sometimes (for me anyway) to wrap my head around how prevalent social media, and in particular FB, usage is.

        (insert opinion> It used to be that if your business did not have a website, it was not considered an authentic business in the eyes of the folks who are never offline. Now, it is more like if you do not have a FB page or account which is reachable from your website, you are not a real business with an online presence.

        FB has the deep pocket corporate money. It is already a huge ad serving platform. Big companies have paid to modify their prime time TV commercials to make them show their facebook pages. And new commercials are now produced making sure there is a place for the icons and the URL's.

        FB is stable, (for the most part) used regularly by hundreds or millions of people around the world, and is being copied by Google (+1).

        It is possible that FB is going away, just like anything else can disappear, but for righ tnow, it is a great place to build brand congruence.
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    • Profile picture of the author Jake Gray
      Originally Posted by Coby View Post

      I think the power in Facebook comes from the messaging option (like email) and building huge groups and marketing that way...

      Chris Farrel does this perfect, but we aren't all Chris

      I'm still a firm believer in "the money is in the list"
      Money is definitely in the list.

      Facebook is an excellent way of building your list, too.
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  • Profile picture of the author SocialMediaOwls
    Hmmmm....pay extraordinary monthy fees to the likes of Aweber orrrrrrr just learn basic SEO and how the pathetic facebook search algorithm works, get a few HUGE groups/pages going and send out updates constantly for free.

    Hmmmm.....hmmmmm.....free orrrrr pay much.....hmmmmm....let me think.
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    • Profile picture of the author AceOfShirts
      Originally Posted by SocialMediaOwls View Post

      Hmmmm....pay extraordinary monthy fees to the likes of Aweber orrrrrrr just learn basic SEO and how the pathetic facebook search algorithm works, get a few HUGE groups/pages going and send out updates constantly for free.

      Hmmmm.....hmmmmm.....free orrrrr pay much.....hmmmmm....let me think.

      I visited the Badge site in your signature. Interesting site. I also notice that you have a sign-up for an autoresponder hosted at FeedBlitz. Their pricing structure does seem more friendly than aweber, especially for people just starting up.

      Care to share how the pathetic FB search algorithm works?
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      • Profile picture of the author SocialMediaOwls
        Originally Posted by dnsg View Post

        I visited the Badge site in your signature. Interesting site. I also notice that you have a sign-up for an autoresponder hosted at FeedBlitz. Their pricing structure does seem more friendly than aweber, especially for people just starting up.

        Care to share how the pathetic FB search algorithm works?

        I had at one time over 50,000 people in my "list" and now I only have about 10,000.

        I never use the "list" as I have found that "lists" are not as effective as social media marketing.

        email is like a twitter DM. As soon as they see the email is spammy and "make a million bucks by tonight" they glaze over and move on.

        We have integrated all of our biz and ads (which we hardly spend any money on) INSIDE of the gaming/social media experience.

        We built brand names and have built hundreds of thousands of gamers that use social media to connect with us. We built bots (like GiftAuto) that tap into our many facebook accounts and AUTOMATICALLY send our hundreds of thousands of friends we have their game gifts. And with the "free game gift" they are getting from us, is attached a little message about something we are promoting.

        That is the exact detail of what we do that is "innovative" and advanced social media marketing. (of which people attempted to poke fun at me a few days ago)

        The key to todays marketing is to engage the customer where they spend the most time online which is GAMING and SOCIAL MEDIA.

        So set up a system where they are getting help in these 2 areas and slip them an ad when they get their free crap. Plain and simple.

        OMG! They are there to play a game or enjoy their facebookness....OMG!

        Huh?!?!?!? Nobody WANTS to be sold anything anywhere. That is a copout excuse.
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    • Profile picture of the author ayma
      Originally Posted by SocialMediaOwls View Post

      Hmmmm....pay extraordinary monthy fees to the likes of Aweber orrrrrrr just learn basic SEO and how the pathetic facebook search algorithm works, get a few HUGE groups/pages going and send out updates constantly for free.

      Hmmmm.....hmmmmm.....free orrrrr pay much.....hmmmmm....let me think.

      I am wondering why no one uses free scripts like ccmail?

      This is a free mass mail/newsletter software, sits on your server/hosing account and all you need to do is upload your csv file.

      Why Pay money when you can send it for free?

      If anyone wants help with it, just drop me a line lol

      Yes of course you won't have some functions like RSS and things, but if you are just looking to send emails to your list use CCMAIL
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      • Profile picture of the author Marian Berghes
        Originally Posted by ayma View Post

        I am wondering why no one uses free scripts like ccmail?

        This is a free mass mail/newsletter software, sits on your server/hosing account and all you need to do is upload your csv file.

        Why Pay money when you can send it for free?

        If anyone wants help with it, just drop me a line lol

        Yes of course you won't have some functions like RSS and things, but if you are just looking to send emails to your list use CCMAIL
        I HIGHLY doubt that you will get the same delivery rate as aweber. Or have the same amount of analytics at your disposal.

        And I don't get why people worry about price...you can get up to 25.000 subscribers for $130 a month, if you cant cover that cost from a list of 25k people you shouldn't be in this business...honestly.

        Why worry with hosted scripts, having your ip blacklisted etc...when you can have a professional team working to keep you "solvent".
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        • Profile picture of the author Bennette
          I think 1st of all people have to test for themselves if they should use Facebook or not for their business before making a decision.

          When prospects ask me if it will help their business I say the following:

          If you have an opportunity to expose your business to millions of prospects that may be interested in your product or service for free, would you?

          If you can network, build several relationships with people and not have to get in your car and drive around town...and the best part is, you can do it anytime of the day or night, would you?

          I really have a hard time getting why small businesses are not doing Facebook. Heck, I talk to a lot of businesses that run ads in the local community paper, and have told me from their own mouth that they didn't get not ONE person over a 12 month period.

          You mention Social Media and they say that it might not work. Well I can tell you I would rather be where majority of prospects are.

          Think about it this way, business owners are having a tough time getting employees to be productivity at work due to cell phones and Social Media. That should speak to the power of the 2 platforms and the tools businesses should be using.

          People are dying because they can't wait to read a text message, even if they're driving

          Just my .02
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      • Profile picture of the author sfmmentor
        Originally Posted by ayma View Post

        I am wondering why no one uses free scripts like ccmail?

        This is a free mass mail/newsletter software, sits on your server/hosing account and all you need to do is upload your csv file.

        Why Pay money when you can send it for free?

        If anyone wants help with it, just drop me a line lol

        Yes of course you won't have some functions like RSS and things, but if you are just looking to send emails to your list use CCMAIL
        can you tell me more please
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    • Profile picture of the author Tsnyder
      Originally Posted by SocialMediaOwls View Post

      Hmmmm....pay extraordinary monthy fees to the likes of Aweber orrrrrrr just learn basic SEO and how the pathetic facebook search algorithm works, get a few HUGE groups/pages going and send out updates constantly for free.

      Hmmmm.....hmmmmm.....free orrrrr pay much.....hmmmmm....let me think.
      Well... yeah... because every local small business owner
      has the time and expertise to build "a few HUGE groups/pages"

      Sure...

      They can build an email list pretty easily.

      Tsnyder
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      • Profile picture of the author SocialMediaOwls
        Originally Posted by Tsnyder View Post

        Well... yeah... because every local small business owner
        has the time and expertise to build "a few HUGE groups/pages"

        Sure...

        They can build an email list pretty easily.

        Tsnyder

        Good point T
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      • Profile picture of the author High Horsepower
        Originally Posted by Tsnyder View Post

        Well... yeah... because every local small business owner has the time and expertise to build "a few HUGE groups/pages"

        Sure...

        They can build an email list pretty easily.

        Tsnyder
        Agreed. I think FB can do well for some niches, I'm sure there are companies killing it with FB. However, for the typical small business owner I don't think FB is the answer.
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  • Profile picture of the author WebRank1
    Thing with Facebook is that it is a SOCIAL platform. People go on FB to socialize and not to spend money.
    It can be very hard to convert a state of mind from socializing to purchasing.
    You are better off building your brand name, keep your customer base interested, doing market research, demographics research and such things.

    Facebook is not a shopping platform, it is a social platform.
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    • Profile picture of the author Mo Goulet
      Originally Posted by WebRank1 View Post

      Thing with Facebook is that it is a SOCIAL platform. People go on FB to socialize and not to spend money.
      It can be very hard to convert a state of mind from socializing to purchasing.
      You are better off building your brand name, keep your customer base interested, doing market research, demographics research and such things.

      Facebook is not a shopping platform, it is a social platform.
      That is what they said about malls back in the 60's. the prices were too high but what a great place to hang out...Fast forward 15 years...small businesses closing and the malls were booming. Fast forward to 2008. Facebook is Social only...2011 Business is booming and web site sales are dropping. People do eat where they hang out.
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      • Profile picture of the author WebRank1
        Originally Posted by proapc View Post

        That is what they said about malls back in the 60's. the prices were too high but what a great place to hang out...Fast forward 15 years...small businesses closing and the malls were booming. Fast forward to 2008. Facebook is Social only...2011 Business is booming and web site sales are dropping. People do eat where they hang out.
        Thing is though, malls where designed for retail commercial use only, right from the bat. Hell, they even did things like removing carpeting because they thought the friction of walking on it would slow customers down.
        Malls back then where build in remote areas accessible by car only, you would have to have at least a little buying mindset to go there.

        The fact that people thought (think) they are great places to socialize is secondary to its intended purpose. With Facebook it is exactly the other way around. The purpose of FB is/was social behavior first and buying behavior became second to that.

        But I am from a later generation so what do I know, you are probably right, maybe in 15years FB users will be grown a custom to buying things when they are actually wanting talk to their friends about the fight last night.
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    • Profile picture of the author Ryce
      Originally Posted by WebRank1 View Post

      Thing with Facebook is that it is a SOCIAL platform. People go on FB to socialize and not to spend money.
      It can be very hard to convert a state of mind from socializing to purchasing.
      You are better off building your brand name, keep your customer base interested, doing market research, demographics research and such things.

      Facebook is not a shopping platform, it is a social platform.
      Says who?

      According All Things Digital article its rather the opposite:

      It's where teenagers go to hang out. It's where they gossip. And it's where more than half a billion people spend a lot of their time.

      No, it's not the mall. It's Facebook.

      So, could the social network also be the place you go to shop?
      Christian Taylor, the CEO of Payvment, believes it is only a matter of time.
      Payvment launched a Facebook Mall two weeks ago, where consumers can shop among 50,000 retailers and add items to a single shopping cart. Payvment is signing up around 300 new storefronts daily and has roughly 1.2 million items in the mall today.


      Read the complete article here:
      Will Facebook Be the Mall of the Future?
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    • Profile picture of the author Sparklesperson
      Originally Posted by WebRank1 View Post

      Thing with Facebook is that it is a SOCIAL platform. People go on FB to socialize and not to spend money.
      It can be very hard to convert a state of mind from socializing to purchasing.
      You are better off building your brand name, keep your customer base interested, doing market research, demographics research and such things.

      Facebook is not a shopping platform, it is a social platform.
      Is that why I can plunck down $100 a month for playing on Cafe World? Oh, yeah, it's not a shopping platform. Believe what you like. I"ve made some off it, and will continue to grow what I'm doing using it.
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      • Profile picture of the author SocialMediaOwls
        Originally Posted by Sparklesperson View Post

        Is that why I can plunck down $100 a month for playing on Cafe World? Oh, yeah, it's not a shopping platform. Believe what you like. I"ve made some off it, and will continue to grow what I'm doing using it.

        Hey Sparkle....don't forget to send us a piece of that $100 pie....GiftAuto automatically gets gifts from your cafe world friends and sends gifts back...

        Had to plug it since you are a facebook game spender
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    • Profile picture of the author Doran Peck
      Originally Posted by WebRank1 View Post

      Thing with Facebook is that it is a SOCIAL platform. People go on FB to socialize and not to spend money.
      It can be very hard to convert a state of mind from socializing to purchasing.
      You are better off building your brand name, keep your customer base interested, doing market research, demographics research and such things.

      Facebook is not a shopping platform, it is a social platform.
      Just because it isn't used as a shopping platform now doesn't mean it can't, or won't grow into that later.

      With a population bigger than the 3rd largest country in the world...some big time selling and buying is inevitable.
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    • Profile picture of the author BoDarville
      Originally Posted by WebRank1 View Post

      Thing with Facebook is that it is a SOCIAL platform. People go on FB to socialize and not to spend money.
      It can be very hard to convert a state of mind from socializing to purchasing.
      You are better off building your brand name, keep your customer base interested, doing market research, demographics research and such things.

      Facebook is not a shopping platform, it is a social platform.
      Like others, I hate to disagree, but if you've spent ANY time at all "socializing" with someone playing Farmville, Cityville, Fishville, or any of the other platforms where you have to BUY (spend hard earned real cash) 'virtual' things to help you play, you'll know this isn't even close to being the truth.

      There's a reason Zynga is making billions and raking in hundred million dollar investments - and it's not because they're giving away a game people can just come hang out in and be 'social'.
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      • Profile picture of the author keithwin
        I have had a lot of success with Facebook for my offline business (Photography and Video). A good proportion of my new business comes through this, and recommendations from my followers. As with all social networks, it is important to build a relationship with your potential customers first, before trying to sell to them. Too many people can't wait to sell. Provide them with good content and they will follow. Same goes for Twitter.

        Get them to your fanpage and from there to your website, where you can collect their email address and sell to them later. Have patience, Not everything on the internet works instantly!
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        • Profile picture of the author niffybranco
          Facebook is great for connecting with prospective clients and for brand awareness , the power of facebook does not lie in selling on facebook but getting people to socialize with you or your brand. Once people feel more comfortable with you then they will be more likely to join your list.
          Any real marketer will use facebook and email marketing together. Get people to like your page and offer them incentives to join your email list.

          Another good thing about facebook is the social proof you can get from it , people are more likely to listen to you if they land on a page where a couple of people including their friends have liked, as opposed to a squeeze page where they are not sure if the testimonials are real or fake.

          So saying email marketing is better than facebook or vice versa is the wrong approach. The best approach is a hybrid of both platforms working hand in hand.
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      • Profile picture of the author Canuckystan
        You can build trust and known expertise on Facebook. Then when someone is ready to buy, your name will be top of mind. Or when someone asks for a referral your name (and Facebook fan page) will be top of mind.

        Invaluable stuff.

        It wasn't that many years ago when the naysayers were saying there was no money on the internet because people wanted everything for free. Oh how times change.
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      • Profile picture of the author kaysantiago
        All comments have their points but for me I want both directly to buyers and to facebook contact list. I just launch a campaign on silver jewelry 3days ago on facebook and I received considerable reply to my campaign so I think it's not that bad.
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      • Profile picture of the author BR2rivera
        Unless it has analytical stats and information i tend to do more research.

        It is true that Facebook is not the best scene for eCommerce based business to live off of (not yet anyways). Facebook and most of the other social marketing sites help convert follower and fans into a way to control business image and get feedback, but social media is ever growing and evolving. I won't be surprised if in the near future this changes.

        The four essentials about an online presence is a very well built Website, Social Marketing, SEO and advertisement (includes all types E-mail, PPC, billbaords, commercials, etc.)

        You can use one without another but that will hinder the total progression of your business especially if your a small local business or just starting. It all comes down to conversion rates, advertisements -> audience -> Fans, Likes, Friends, Followers etc. -> Sales

        As we all know E-mail advertisement has almost an equal conversion rate as Banner ads (2%-2.5% that is about 1 out of 50 reach out for more information)

        To be viewed as a Email Spammer or a naturally grown socialized business that is the real question. I suggest looking at your targeted audience, see what means of communication will create a larger conversion rate and go from there.
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    • Profile picture of the author juniorich
      Originally Posted by WebRank1 View Post

      Thing with Facebook is that it is a SOCIAL platform. People go on FB to socialize and not to spend money.
      It can be very hard to convert a state of mind from socializing to purchasing.
      You are better off building your brand name, keep your customer base interested, doing market research, demographics research and such things.

      Facebook is not a shopping platform, it is a social platform.
      Facebook is not anymore just a social platform! Money can be made there if you know how to do it. I have analytics installed and 8% of my sales come from my Facebook fan pages. Don't underestimate the power of Facebook. It can work for small businesses too.
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    • Profile picture of the author basickno
      Originally Posted by WebRank1 View Post

      Thing with Facebook is that it is a SOCIAL platform. People go on FB to socialize and not to spend money.
      It can be very hard to convert a state of mind from socializing to purchasing.
      You are better off building your brand name, keep your customer base interested, doing market research, demographics research and such things.

      Facebook is not a shopping platform, it is a social platform.
      Totally agreed with... I also believe in building traffic from search engine then from facebook like social media.
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  • Profile picture of the author Loren Woirhaye
    Aweber's fee structure is a pretty weak reason to put all your
    eggs in the social media basket. I don't even use Aweber so
    I'm not a fanboy - it's just not that costly for what you can
    do with it.

    Anyway, why not have multiple channels? More points of contact
    means more chances to sell.

    Lots of demographics don't participate much in social media. Some
    don't know how, some think it's stupid, etc, etc. but some of them
    do use email.

    Email is flawed too for small businesses but it's facile for a small
    business not to be making inroads into using email as a contact
    method for reaching its customer file.

    I don't know about other people here but I know lots of people over
    50 with plenty of spending power who barely know how to turn
    on a computer or type, much less check email or use Feacebook...
    but they got money and they spend it with local businesses.
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    • Profile picture of the author paulie888
      Originally Posted by Loren Woirhaye View Post

      Aweber's fee structure is a pretty weak reason to put all your
      eggs in the social media basket. I don't even use Aweber so
      I'm not a fanboy - it's just not that costly for what you can
      do with it.

      Anyway, why not have multiple channels? More points of contact
      means more chances to sell.

      Lots of demographics don't participate much in social media. Some
      don't know how, some think it's stupid, etc, etc. but some of them
      do use email.

      Email is flawed too for small businesses but it's facile for a small
      business not to be making inroads into using email as a contact
      method for reaching its customer file.

      I don't know about other people here but I know lots of people over
      50 with plenty of spending power who barely know how to turn
      on a computer or type, much less check email or use Feacebook...
      but they got money and they spend it with local businesses.
      You're absolutely right, this doesn't have to be an "either-or" type of proposition. The more points of contact you have with the customer and the more you can engage them, the better your chances are of marketing stuff to them.

      This is just simple and sensible logic, we're not talking rocket science science here. While many people seem to have this compulsion of wanting an universal, "one size fits all" type of turnkey solution, it really doesn't exist. By being innovative and reaching out to prospects in multiple ways, you'll get noticed and make an impression upon them. Think of lateral marketing solutions that will help you accomplish this with your particular target market.

      Paul
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  • Profile picture of the author shurets1
    Facebook currently has approximately 120 million active users and is a popular online social networking site. By investing some energy and time into Facebook; you can establish your expertise, build brand loyalty, drive qualified leads back to your Web site, and engage your customers on a deeper level.
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  • Profile picture of the author clever7
    The article’s author was simply explaining that direct marketing doesn’t work at Facebook.

    Facebook is only a bridge.

    She was talking about the fan pages’ efficiency in order to directly sell something. From what she said, we should conclude that spending money in order to create a Facebook fan page that works like a store is not a good investment for website owners.

    Many people talk about the benefits of creating a nice Facebook fan page to attract new prospects. I read that fan pages are very useful when you have Facebook ads running. Many people say that Facebook ads are cheaper than Adwords ads, and the results are very good.

    Therefore, Facebook fan pages don’t work for directly selling your products; they work better for sending prospects to your website (where you'll sell your products).
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  • Profile picture of the author RockinBosslady
    I did a survey in my "real" job of about 600 MBA students to find out how they use social media platforms. Frankly, they won't want to be advertised to on FB, they're there to socialize and see what people are up to. One thing that surprised me is that the majority use FB to find information, but not to shop.

    I know I've "liked" something to get a free coupon, but as soon as I got what I wanted, I un-liked it.
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    • Profile picture of the author WebRank1
      Originally Posted by RockinBosslady View Post

      I did a survey in my "real" job of about 600 MBA students to find out how they use social media platforms. Frankly, they won't want to be advertised to on FB, they're there to socialize and see what people are up to. One thing that surprised me is that the majority use FB to find information, but not to shop.

      I know I've "liked" something to get a free coupon, but as soon as I got what I wanted, I un-liked it.
      Exactly, people do not want to be sold a vacuum cleaner while at the bar having a good time with their friends. But they would like a free drink indeed.

      Personally I believe that this is the exact reason FB is struggling to become/stay profitable. Ad space is expensive and for most companies social media marketing is new and unknown and proven to be not as effective as expected.
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  • Profile picture of the author SocialMediaOwls
    Are all of you people really serious?

    People don't want to be sold a vacuum at a bar? People don't want to be sold this or that when they are doing something else........HUH!?!?!?!

    Yeah, people don't want to be sold something while they are driving down the highway either, but billboards prove to be very effective.

    That's what a real sales person does. They go in and get the sale. This mentality of "I'm not going to try and sell somebody when they are in the bathroom" is just silly and archaic thinking.

    If you are a "newbie" and you take these people's advice, you will set yourself back by years, trust me.
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  • Profile picture of the author SocialMediaOwls
    A Paypal marketing affiliate just called me and paid me a hefty consultation fee 3 days ago. The phone call lasted an hour and they pinpointed me as being able to market to teenagers and wanted to know my ideas on how to do this. I told them I HATED teens as they are slick little buggers and do NOT click ads, they do NOT responds to email spam lists. I told them what I did and they agreed it was a good working biz model.

    By biggest concern with teens (as is paypals) is the high chargeback ratio. It is our highest chargeback ratio by far in the age demographics. They had suggested a new product that they (or somebody they know) might be rolling out that I will not reveal here that might be a good idea.

    And just like Ryce said, they hang out in games and gossip in social media. The best of the best figure out how to be slick and slip things into these arenas.
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    • Profile picture of the author craigmo
      I'm not a 'fan' of using facebook to sell. I certainly don't want to sell to my friends list and beyond that I think most people don't want to receive sales pitches in their inbox.
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    • Profile picture of the author rbrShorty
      The main purpose of a Facebook marketing campaign would not be to benefit in terms of sales. That is one reason why I think that the Facebook Ads are a poor waste of money. Facebook is a social marketing tool and social marketing has the goal to start a dialogue, promote the business and help positioning the product better. Whoever starts doing Facebook marketing for the sole purpose to increase sales is doomed.
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  • Profile picture of the author CDarklock
    Originally Posted by High Horsepower View Post

    having an ecommerce presence on Facebook isn't very effective at acquiring and retaining customers compared with email and paid search.
    Translation: "the stuff you do with email and paid search doesn't work on Facebook"

    Read this and other stories in the latest issue of 'DUH."
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    "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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  • Profile picture of the author Ryce
    Although there are many teens on facebook, they are not the largest piece of this pie.
    The 26-34 group has a small edge over the 18-25 one.



    AND



    Source: Facebook Demographics Revisited up to date on March 2011
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    • Profile picture of the author rbrShorty
      The users' age does not really matter. What are you going on Facebook to do? Shop, search for business services or B2B partners? NO! The core purpose of everyone to enter Facebook is to share experience with friends, maybe stalk a little bit, and generally get social. That must be the marketing strategy of every business targeted to - getting social with the customers and involve into a discussion with them.
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      • Profile picture of the author SocialMediaOwls
        Originally Posted by rbrShorty View Post

        The users' age does not really matter. What are you going on Facebook to do? Shop, search for business services or B2B partners? NO! The core purpose of everyone to enter Facebook is to share experience with friends, maybe stalk a little bit, and generally get social. That must be the marketing strategy of every business targeted to - getting social with the customers and involve into a discussion with them.

        YEAH! so the next time you are driving on the highway and see a billboard, raise your arm, shake your fist and DAMN them!

        The nerve of those people trying to advertise to you when you are driving.

        And those *******s trying to slip ads to you while you watch your favorite tv show. You don't watch tv to see stupid products! You watch tv to see your shows.

        You should start a movement or something.
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        • Profile picture of the author vicone
          I find the value of social media such as Facebook and Twitter is to drive them to an email list where I have multiple opportunities to approach them. I prefer to do this in a way that is helpful, such a free download, free advice on a subject that interests them, etc.

          Then it's possible to casually mention a better way of doing something related to the topic of the email - a pre-sell that doesn't sound like selling but redirects to the sales page.

          I operate in a fairly broad market, 25 yrs and over, skewed more towards a female audience, and this approach works for me.

          Ivan
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        • Profile picture of the author rbrShorty
          Originally Posted by SocialMediaOwls View Post

          YEAH! so the next time you are driving on the highway and see a billboard, raise your arm, shake your fist and DAMN them!

          The nerve of those people trying to advertise to you when you are driving.

          And those *******s trying to slip ads to you while you watch your favorite tv show. You don't watch tv to see stupid products! You watch tv to see your shows.

          You should start a movement or something.
          Wow, have you ever been involved into Social Media or is your nickname just a camouflage?

          When billboards and TV become social media tools, please. drop me a message

          I have never said that you must NOT advertise on Facebook. However, the results are definitely going to be worse than with other marketing techniques. What I said is that the main reason to do Facebook marketing is to get social with the potential/current customers and THEN probably you could promote your product, but this must not be your main focus. And I did not say that I have anything against Facebook ads (everyone is free to choose their way of promotion) or Facebook marketing oriented towards sales, but I referred to the topic of the thread, which you must recheck I think.
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          • Profile picture of the author Sparklesperson
            You don't promote your stuff ON FB. You give them a reason to get on your LIST, and then using good marketing strategies, get them on your site and sell them stuff. Get this in the proper order, the proper models and strategies and your fine. Mess it up and you'll sink. Fast.
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  • Profile picture of the author misterkailo
    Useless? I wouldn't STOP using Facebook altogether for marketing.
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  • Profile picture of the author SocialMediaOwls
    You just said it NcMedia...

    Want to be a successful online marketer?

    1. Go where people are (ummm, that means facebook)
    2. Disguise yourself as the hot budweiser girl
    3. Sell your ass off.

    Rinse and repeat.

    This is the where it's at in online marketing
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  • Profile picture of the author SocialMediaOwls
    Well, there is always that way...owning the place. But not many people can afford the 20% down and have an 700+ credit score.

    Basically most people don't have the cred to play at that level.
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  • Profile picture of the author MichaelHiles
    One of my clients does a million in sales per month via Facebook PPC ads.
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    • Profile picture of the author SocialMediaOwls
      Originally Posted by MichaelHiles View Post

      One of my clients does a million in sales per month via Facebook PPC ads.
      That can't be right because facebook is ONLY for socializing, ads don't work there, tell the guy to start a list and get an Aweber account.

      lol
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    • Profile picture of the author montero
      Originally Posted by MichaelHiles View Post

      One of my clients does a million in sales per month via Facebook PPC ads.

      Well, get him to write a WSO! :-)
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  • Profile picture of the author FreeLinkJuice
    I feel a little behind the times when it comes to Facebook.

    We (my virtual workers and I) are so busy with the other aspects of AWC that I don't get much time to 'play' with it.

    Do spend some time on Twitter. I like it cuz it's fast and very responsive.
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  • Profile picture of the author ngseosept
    I think facebook is indeed a big help for small business since we all know that facebook has a large number of members so making a page for your site is a good way for you to attract potential customers and like minded people.
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  • Profile picture of the author Doran Peck
    I think the OP is trying to imply that Facebook is a useless marekting strategy, and trying back this vague generality by pointing to a report covering one teeny tiny function of facebook...out of the multiple dozens of possible functions it can be used for.

    As for the report itself... it is massively flawed. The major reason that a business isn't converting or otherwise reaching its goals with Facebook are 100% the fault of that business and its implementation. Same can be said for how any other advertising/marketing medium is used.

    When I have a client tell me they've tried direct mail once before and got like a quarter percent response or something, I get the ol' "it just doesn't work sorry"

    "Oh really?" I say...then I show them several of my results and they get a nice little education. Point being...Most business ownes have a microscopic knowledge of marketing...and when something fails for them...they are quick to blame the medium itself.

    The other problem with touting reports is that often those "research" things were put together with the agenda of promoting a competing product.

    I really have a hard time believing that a platform with the largest traffic volume on the planet can take the blame for lack of sales. Especially when it is still so new...folks just haven't mastered the thing yet.
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    • Profile picture of the author Ryce
      Originally Posted by Doran Peck View Post

      I think the OP is trying to imply that Facebook is a useless marekting strategy, and trying back this vague generality by pointing to a report covering one teeny tiny function of facebook...out of the multiple dozens of possible functions it can be used for.

      As for the report itself... it is massively flawed. The major reason that a business isn't converting or otherwise reaching its goals with Facebook are 100% the fault of that business and its implementation. Same can be said for how any other advertising/marketing medium is used.

      When I have a client tell me they've tried direct mail once before and got like a quarter percent response or something, I get the ol' "it just doesn't work sorry"

      "Oh really?" I say...then I show them several of my results and they get a nice little education. Point being...Most business ownes have a microscopic knowledge of marketing...and when something fails for them...they are quick to blame the medium itself.

      The other problem with touting reports is that often those "research" things were put together with the agenda of promoting a competing product.

      I really have a hard time believing that a platform with the largest traffic volume on the planet can take the blame for lack of sales. Especially when it is still so new...folks just haven't mastered the thing yet.
      Could not have put it better than you did.

      guess people tend to blame this and that for their failure.

      Look at how this 6 years old kid touched the life of thousands starting with 70 bucks earned from months of "offline hard work"

      Ryan Hreljac: 6 Year Old’s $70 Turns $1 Million | Tootlee - Total Potential in Kids

      Every time I read something like this I feel like a coward raised to 1000000th power
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  • Profile picture of the author omk
    I think it's harder to make money with FB now, then how it used to be, but people are still making money with them. Every marketer is different and has different skills. What works for some doesn't work for others. The most important thing is to find your niche and what works for you, your personality and skills.
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  • Profile picture of the author sdentrepreneur
    The average business owner...and probably most Internet Marketing don't know how to use Social Media Marketing correctly.
    Facebook Marketing closes many sales for my offline clients. People are more willing to Like a Facebook Fan Page than to give out their email address. Once you get the "Like" then you need to learn how to get that client to become a paying customer. It is a numbers game though, I found the breaking point for most my clients is when I get them to reach 1,000+ Likes/Fans...that is when the tables turn and leads and become sales.
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  • Profile picture of the author JBrooks
    more male users than female users on facebook, wow I was way off.
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  • Profile picture of the author MilesT
    Every system out there is flawed. If you're a sucker to believe one WSJ column then bummer for you. Just because you have to work FB different than email, does not mean it's not a money maker. A more likely reason why people fail at FB marketing is because they can't adapt to the social aspect - facilitating a conversation and building credibility and clients as a result. Hiding behind email is one way to make a living, talking to people face to face is another. Both work. Learn both and you could be twice as successful.
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    • Profile picture of the author CDarklock
      Originally Posted by MilesT View Post

      If you're a sucker to believe one WSJ column then bummer for you.
      Most people's lives work like this.

      They sit around on their arse trying to figure out what to do.

      So they see something they could do, and they decide whether they are going to do it.

      Then they go out and look for someone in authority to say whether they should do it.

      When they find an authority who tells them to do what they have already decided to do, they tell everyone else about that authority saying it.

      Then they go do what they were going to do anyway.

      If it works, they say "see, I made the right decision because I listened to that authority."

      If it doesn't, they say "it's not my fault, that authority lied to me."

      And they point at the thread where they publicly displayed proof that the authority said to do what they were going to do anyway.

      This way, they get to feel good about themselves for being smart and making the right decisions when things work.

      But when things don't work, it's not their fault and they get to play the victim.

      When these people grow the hell up and start taking responsibility for their own actions, they'll be very surprised to discover how much more likely things are to actually work...
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      "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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  • Profile picture of the author Fabian Tan
    The article is right in the sense that is hard to
    sell directly on Facebook. Of course, Facebook
    isn't meant to be used in that way nor did the
    creators intended it to be so.

    The optimal way to use Facebook is to connect with
    your fans, build your brand and generate leads.

    From my testing over the past couple of months, I
    have found Facebook Ads and Pages to be great
    for getting leads in multiple niches.

    Facebook Pages and Groups can also be used to
    message your fans. For Pages, the message
    (called an 'Update') will be sent to your fans'
    message inbox under 'Updates'. For Groups, you can
    message up to 5,000 group members, so it's almost
    like email marketing, only better, because
    Facebook messages are more likely to be read. If
    only Facebook allowed sending to more than 5,000
    members, but they are controlling it at the
    moment.

    Facebook is also great for messaging business
    contacts or following up with them because we all
    know how email can be.

    One can even carry out Facebook 'ad swaps' and
    swap promotions with other Page owners via Group
    mass messaging and Facebook Page wall posts. This
    is the next big thing I'm looking at.

    Fabian
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  • Profile picture of the author Mo Goulet
    I just incorporated a text messaging service where my fans can sign up to receive SMS messages.

    See Coupon Text Express | Facebook
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  • I have done very good with certain products on facebook. Others have flaundered, you just have to KNOW YOUR AUDIENCE!! Facebook is very effective if you know how to use it. And now with the iframe, where you can have multiple pages on your fanpage, and customize it however you want, the possibilities open up even more. I would recommend PCA kind of stuffon facebook or things that cost under $40. I found if it is over $40 it doesnt do as well. But my $29.99 offer sold like hot cakes! You just have to test and try things out. People on facebook have a good amount of extra income to spend online. And the "socializing" is THE BEST PART! Hello, free word of mouth advertising! That is more effective than a PPC campaign. If my friend recommends something I may like, I am more likely to check it out, than just some ad on the page somewhere . . .
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    • Profile picture of the author Ryce
      Originally Posted by unlimitedmarketing View Post

      I would recommend PCA kind of stuffon facebook or things that cost under $40. I found if it is over $40 it doesnt do as well. But my $29.99 offer sold like hot cakes!
      Now thats a real world great feedback
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  • Profile picture of the author celente
    I am just testing facebook.

    I will let you know how it works out.
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  • Profile picture of the author Mo Goulet
    I just had lunch with one of the candidates for Mayor in our town and he wants to build his whole campaign around Facebook.

    I've came home and did some searches and was not surprised to find that a lot of people are tapping into the power of Facebook.

    I'm even going to set him up with the local texting service where he can keep the locals up to date whenever he updates his page. We're going to do mock elections every two weeks to see how the polls change in the community.

    Get a hold of your local politicians and offer them your help.
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  • Profile picture of the author dspain
    I think it all depends on how you market. There are plenty of people making a boatload of money through facebook. It all depends on mindset and activity.
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  • Profile picture of the author thomarv29
    Originally Posted by High Horsepower View Post

    Selling Via Facebook Benefits Few, Study Finds - In Charge - WSJ

    Forrester Research reports that having an ecommerce presence on Facebook isn't very effective at acquiring and retaining customers compared with email and paid search.
    Man, if email is more effective than Facebook, Facebook must truly suck lol, email is a terrible marketing medium.
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  • Profile picture of the author Burton Lancaster
    Originally Posted by High Horsepower View Post

    Selling Via Facebook Benefits Few, Study Finds - In Charge - WSJ

    Forrester Research reports that having an ecommerce presence on Facebook isn't very effective at acquiring and retaining customers compared with email and paid search.
    They defiantly take a little extra funneling and activation. It's like trying to get a kids attention that is playing xbox. You have to pull the power chord.

    OFF Facebook and ON your list is where you want your Facebook fans.
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  • Profile picture of the author jtnatoli
    all i know is that my wife has been doing MAJOR purchasing and purchasing research through facebook via many avenues such as groups, friends, corporate pages, deals pages, etc. and she completely ignores her email. i think the title of this thread is completely false and you will get left behind very quickly if you believe it.
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  • Profile picture of the author chrislangley
    I suppose with all advertising mediums, your ad, your landing page, the audience, and several other factors come into play to determine if you will succeed or not
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  • Profile picture of the author Royce Space
    I've been doing well with facebook marketing. Facebook is good for gaming and dating niche. They open facebook account daily to have fun. Not to buy products.
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  • Profile picture of the author Dave Ovenden
    Facebook is just another tool and so it depends how the business decides to use it.

    In fact, one of the most effective ways of utilising Facebook, in my opinion, is by giving away something for free on the page in exchange for an email address - i.e. build a list!

    This form of lead generation is one of the best services to sell local businesses as they only pay for new customers - it's a no-brainer!
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