Basically, driving traffc to the squeeze page through PPC, and rather than offering a Free report or Ebook, Just being straight and telling the customer what you have a to offer, lots of solid content, and the occasional offers (Obviously this would be worded differently)
I figure this way you're more likely to have a list of buyers rather than freebie seekers. Is this correct?
Has this worked for anyone? Ofcourse this strategy isn't limited to the IM niche.