LISTBUILDING. Has anyone tried this?

9 replies
Hi everyone, Just wanted to see if anyone had tried this method, and if it had worked.

Basically, driving traffc to the squeeze page through PPC, and rather than offering a Free report or Ebook, Just being straight and telling the customer what you have a to offer, lots of solid content, and the occasional offers (Obviously this would be worded differently)

I figure this way you're more likely to have a list of buyers rather than freebie seekers. Is this correct?

Has this worked for anyone? Ofcourse this strategy isn't limited to the IM niche.

Thanks, Popey.
#listbuilding
  • Profile picture of the author Nightengale
    Your subject line is misleading. What you describe completely skips listbuilding and goes straight for the sale. (Unless I'm misunderstanding.)

    If you're describing your offer instead of offering a freebie in exchange for your visitor's contact info, then your landing page is a sales page, not a squeeze page.

    And what do you mean by "offer solid content" if you're not building a list? Do you mean just a page of content? If so, you have no way to contact that person again once they leave your site (since you're not building a list.) And if you're doing this via PPC, then you're wasting a tremendous amount of money.

    Driving traffic and going straight for the sale is a basic way of building a business. Building a list and nurturing a relationship with your list is taking the long-term view when building a business. It also recognizes that the majority of your visitors won't buy the first time they land on your site. You'll dramatically increase your sales over time (and reduce your costs) if you offer something of value for free (to build a list) and then ongoing valuable content and resources, along with whatever it is you're selling. You'll also be building a much more stable business.

    Your post sounds like you're trying to reinvent the wheel. What you describe is basic -- nothing new. And there's no listbuilding in it at all.

    Michelle
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    • Profile picture of the author ConnorMcCreesh
      Hey Popey,

      I think Michelle got the wrong end of this (or perhaps I have!).

      Are you saying that you wanted to know how successful a list building page is without a freebie? So you just say if they sign up you will send them good content and some offers?

      This does work if you have a reputation, because people trust you and know you have good content to offer. If you were to just offer this option without anyone knowing who you are then I don't think it would work too well.

      My advice is if you are looking to build a buyers list (which I suggest you do!) is to not use a squeeze page as such but to use a sales page that is almost a squeeze page. By this I mean you should offer a product at a price like $1, people will tend to impulse buy these anyway so your conversions will be high.

      This also gives you the satisfaction that everyone on your list has the potential to buy, now they may not be interested in products over $10 for example but you will know that they have the power to buy (e.g. they can use paypal in their country and are old enough)

      Hope this helps answer your question!

      Kind Regards,
      Connor
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      • Profile picture of the author spope91
        Originally Posted by ConnorMcCreesh View Post

        Hey Popey,

        I think Michelle got the wrong end of this (or perhaps I have!).

        Are you saying that you wanted to know how successful a list building page is without a freebie? So you just say if they sign up you will send them good content and some offers?

        This does work if you have a reputation, because people trust you and know you have good content to offer. If you were to just offer this option without anyone knowing who you are then I don't think it would work too well.

        My advice is if you are looking to build a buyers list (which I suggest you do!) is to not use a squeeze page as such but to use a sales page that is almost a squeeze page. By this I mean you should offer a product at a price like $1, people will tend to impulse buy these anyway so your conversions will be high.

        This also gives you the satisfaction that everyone on your list has the potential to buy, now they may not be interested in products over $10 for example but you will know that they have the power to buy (e.g. they can use paypal in their country and are old enough)

        Hope this helps answer your question!

        Kind Regards,
        Connor
        Yes this is the kind of thing I'm talking about. I figure methods such as this are more likely to help build a good buyers list rather than a list of freebie seekers.

        I figured somethign like this could be useful with CPA offers too. After all a buyers list is list that reacts. I want people to WANT to receive my e-mails, rather than them just tagging along with a free report I've given them.

        Thanks for the advice, very useful.
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        • Profile picture of the author oneplusone
          While I'm a big fan of buyer lists having worked in direct mail previously, many people have built multi-million dollar businesses on what you're calling lists of freebie seekers.

          Eben Pagan is an obvious example, he built a $20m/year dating advice business by giving away free stuff to build his subscriber/prospect list.

          I side more towards buyer lists whenever I can, but the reality is ... is that it's perfectly possible to build subscriber/prospect lists and do extremely well.

          In some niches it's almost impossible to get people to buy straight away -- you've got to get them onto a subscriber/prospect list -- mentally get them engaged with great content and dialogue, and then sell to them further down the road.

          You may want to test both approaches and see what works best for you.
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          • Profile picture of the author BenoitT
            When you give freebies to someone for opt-in on your list, what you really do is getting the interest of your customers and you try to bond with them.

            With your method, you don't want to use freebies?

            Presale presale presale
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            Benoit Tremblay

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          • Profile picture of the author Nightengale
            Originally Posted by oneplusone View Post

            While I'm a big fan of buyer lists having worked in direct mail previously, many people have built multi-million dollar businesses on what you're calling lists of freebie seekers.

            You may want to test both approaches and see what works best for you.
            What he said.

            Michelle
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        • Profile picture of the author Nightengale
          Ah! My misunderstanding. Sorry about that. I certainly didn't mean to be condescending.

          Smart marketers always test. So test and see. We can offer advice based on our experiences, but ultimately, you have to test for yourself to see what works best.

          Just remember that whatever niche you're in, you're competing with others offering similar products and services. And as different strategies get saturated, you have to up the ante to get the same results you got before.

          Generally speaking, an offer for free content alone (usually in the form of an e-mail newsletter) won't perform as well as an offer for a specific free thing. And since everyone and their brother is offering free content (via articles, blog posts, videos, audio, podcasts, etc.) you'll probably have to come up with something stronger.

          Some of the most successful marketers are now offering a physical freebie (book, CD, etc.) to capture their prospect's names and snail mail addresses so they can incorporate offline marketing with their online marketing efforts.

          Again, you'll have to test, but that's generally the way it's headed now. To be competitive, you have to invest to stand out.

          Michelle
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    • Profile picture of the author spope91
      Originally Posted by Nightengale View Post

      Your subject line is misleading. What you describe completely skips listbuilding and goes straight for the sale. (Unless I'm misunderstanding.)

      If you're describing your offer instead of offering a freebie in exchange for your visitor's contact info, then your landing page is a sales page, not a squeeze page.

      And what do you mean by "offer solid content" if you're not building a list? Do you mean just a page of content? If so, you have no way to contact that person again once they leave your site (since you're not building a list.) And if you're doing this via PPC, then you're wasting a tremendous amount of money.

      Driving traffic and going straight for the sale is a basic way of building a business. Building a list and nurturing a relationship with your list is taking the long-term view when building a business. It also recognizes that the majority of your visitors won't buy the first time they land on your site. You'll dramatically increase your sales over time (and reduce your costs) if you offer something of value for free (to build a list) and then ongoing valuable content and resources, along with whatever it is you're selling. You'll also be building a much more stable business.

      Your post sounds like you're trying to reinvent the wheel. What you describe is basic -- nothing new. And there's no listbuilding in it at all.

      Michelle
      It would seem there's been a massive misunderstanding.

      Let me re-phrase.

      Rather than traffic going to a squeeze page that offers a free report in exchange for an opt-in,
      The sqeeze page in a jist explains what the subscriber will receive in the e-mails if they opt-in, such as useful information, tips, recomendatiosn etc.
      By "Solid Content" I mean information that will be useful to the subscriber, helping to build your relationship with them before recomending products and such.
      The basic question being, has anyone had success offering potential subscribers e-mails full of content and recomendations, in exchange for an opt-in, rather than a free report.
      I figured this way you're subsribers are more likely to purchase from you rather than just seeking freebies.

      I felt this was a rather basic question, I don't think you needed to be so condescending. If I phrased my post and title poorly you could have just asked for me to go into more detail or explain more clearly.

      Thanks.
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  • Profile picture of the author spope91
    Some awesome advice here. Very wise words.

    I wasn't suggesting that giving away freebies is a useless method, not at all, and refering to them as freebie seekers was just a figure of speech.

    Think I'll go with what Michelle and Oneplus is saying and test it, no harm done.

    Just a little idea I had, I figured I'd probably get a lower opt-in rate, but a more active list. Although it would seem I'm probably better sticking to conventional and proven methods. No harm in testing though :p

    Thanks everyone.
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