It really showed how the power of your message can be changed with a simple change in the words you use.
In my opinion, it has been one of the most inspiring lessons of connecting with your audience through the power of connecting with their emotions through copy.
The power of words. [VIDEO]
I guess the lesson I learned here, is if your headline connects to the audiences deepest emotion and causes them to be there in their minds, then it will also cause them to be there with their wallets.
Even if you don't get that message, it is still a great video.
I hope all of you enjoy it.