Facebook, Twitter, etc. Are you kidding me?
" How many small business owners out there are using Facebook (and other social networks) to promote their business? "
Answers given from TONS of businesses that have no business being on social web platforms.
As an offline consultant I can tell you that i've seen businesses who throw themselves at every available marketing opportunity, REGARDLESS if it fits their product, service, industry, etc.
All too often, small business are blindly tossing themselves in social networks 'because it's the thing to do.' I am sorry, but that just isn't the correct course of action for some businesses.
I was consulting for a metal distribution company who cuts metal and ships it out according to custom spec, etc. (ALL B2B and the occasional hobbyist or large scale DIY handyman at home). During the meeting, they were talking about getting on facebook and twitter and other tools of the like because someone said it would be a good idea to generate business.
Are you kidding me?
Yeah, beacause your customers (industrial purchasing pro's) are definitely following and finding you on facebook.
Just because your company is on facebook (or take your pick of web 2.0 platforms) you think you're going to drum up MAD business? No. Some companies don't belong in the social space and all too often I stumble upon (no name pun intended) so many irrelevant businesses that are 'attempting' to promote via social web platforms.
Businesses need to take their time to evaluate the best marketing plan an be selective about the tools that they choose to use. Just because so many businesses are like, 'let's get into facebook, blah blah blah' 1) doesn't mean it will work and 2) will most likely be an abysmal failure for the wrong type of business.
Now don't get me wrong. Social web platforms are obviously the RIGHT choice for many businesses looking to expand, raise awareness, etc., and I will let them know right off the bat if they are great candidates. Otherwise, just more wasted time and marketing dollars down the drain.
Ok, i'm done!
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