Real Estate Brochure For people looking to SELL their property

Here are some ideas.

People aren't interested in how great you say you are. They would be more interested in what "other customers" say you are. Testamonials=good...

Any agent can say they belong to the local Board of Realtors, and State BOR, And National BOR, and maybe GRI, CRI, certified and all that BS, but it doesn't amount to a hill of beans to the average buyer or seller.

When was the last time you had a client specifically ask about your qualifications? They don't care about your qualifications-they want to know how you can help them

You know as well as I do, having been in the real estate market, you can't make someone buy a home. It just feels right to them or it doesn't. Same goes for a selling agent.

Primarily, you have to offer selection. Or, a lot to choose from in your knowledge base including the following;

Locations (suburban-inner city-country)
Schools (grammar-middle-high-local colleges-trades)
transportation (bus-rail-airports large and small)
Options for financing (list many and it's OK to suggest one)
Appraisal (check for lower rates)
Insurance (Title-Homeowners-Appliances)
Inspections-(list inspectors and repair businesses)
Medical Facilities
Shopping
Parks
Entertainment (Theaters-racetracks-gambling-sports)
Staging
Knowing where "HIGH SPEED INTERNET" is available is also important

The point is, you never know what will trigger a buyer to select you as either a buyer or selling agent. But, the more you know or are expert in your market about these things the better off you will be.

I think if you can craft your knowledge of these areas into your brochure it would go a long way in explaining your areas of expertise.

As a buyer I am interested in saving money. And when I was active in buying and selling foreclosures saving the customer money on the front end
helped us sell rehabilitated homes withing 45 days from auction to closing, in a "buyers market" as it is today.

For right now, knowing how to save folks money in buying or selling a property should be emphasized in my view. Being very knowlegdable in the the areas listed above "and saying so" can only help.

That's what motivated me to buy my home. And the garage. And the high speed internet. And the proximity to shopping. Cable TV. Etc.

Hope this helps.