the product creation phrase?
If we, as internet marketers, kept a piece of paper with the phrase below on it could help us create new products to sell....
The phrase goes:
If only I could _______________________, then I would be able to _______________________________.
It's as simple as that,
Whilst you are working on your business, keep this next to you. Then when you are working, you might find a situation where you can fill in the blanks.
The first blank is the solution, this is what your product would cater for. The second blank is the benefit of it and that's what you advertise.
Simple!
No emails required, No optins and No Sales Links!***
A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. Specialization is for insects.
Robert A. Heinlein
No emails required, No optins and No Sales Links!***