The Importance Of Mind Control To Increase Sales

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I sat through a webinar about the importance of mind control marketing to increase your conversion rates last week and would like to share my results (positive) of this strategy.

First of all, mind control is what we do in everyday life, it is all part of persuasion. Nearly everything we do in life involves persuasion and applying this theory to your internet marketing career really does help.

The webinar went on to say that a test was conducted where a number of uni students were told to administer a series of small electric shocks to a person by an experienced doctor.

The shocks were gradually increased (or so the uni students thought) until they reached a level where it would be fatal, as learned from their studies.

When the doctor says, "Ok I need to to administer the next shock. Whatever happens in the next five minutes is not your fault. I take full responsibility of what happens", there was over 60% of the candidates who administrated the lethal shock because of what the doctor told them.

Even though this was done under test conditions and the shocks were not lethal at all, the students were fully convinced it was all real.

The same test was conducted with an ordinary person in casual clothes acting as the doctor.. Not one person went ahead and administrated the lethal shock when asked.

This to me really shows the control an authoritative figure can have.

The moral is that whatever your business is about, it is extremely important to demonstrate yourself as an authoritative figure in your field if you want to achieve success.

Once you have built up the trust as respect of your followers you can guide them a lot easier.

Over the last week I have added a small sidebar widget in one of my more neglected affiliate sites (Golf Techniques) with an image of a website alias, following that it says:

Hi, My name is Dave and I have been playing golf for ten years.

Now, I am an experienced golf mentor and regarded as an expert golfer.

Grab a copy of my free golfers training guide
if you want to drastically reduce your handicap.

What this does is establish me as an expert golfer and more of an authoritative figure than I was without this sidebar.

There are many more ways you establish yourself as an authority, maybe you guys have some ways?

It is not a new technique, not at all. But I am just experimenting with the power of mind control and persuasion with my affiliate sites and since adding that sidebar widget my opt-ins have tripled!

Crazy powerful!
#control #importance #increase #mind #sales

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