Using Facebook as social proof

9 replies
"Where all think alike, no one thinks very much".

Is anyone else making large facebook pages to display on their sites for social proof??

What I mean by this is that people see how "popular" your product is (or isn't) and thus buy it because "if so many people like it, why wouldn't it work for me?"
#facebook #proof #social
  • Profile picture of the author Raydal
    This is a great idea and I've already seen it used
    as testimonials.

    -Ray Edwards
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  • Profile picture of the author m30jake
    I've seent it springing up everywhere, check out the Rosetta Stone US homepage for example of this!
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  • Profile picture of the author nerrutis
    yes, and this idea started to be used widelly across, especially in black heat marketing, as people tend to buy it (testimonials, i mean), which makes it difficult to realize what is truth and what is not.
    Sadly internet is like that our days.

    Thanks
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  • Profile picture of the author WebRank1
    Sure, this is one single form of social proof and depending on your market it could increase the credibility of you or your product.
    However, to stimulate emotions with your prospect you will need written testimonials that the prospect can relate with.
    Other people like them that have solved their problem with your product. That you can't get from simple 'likes'. You can buy 'likes' 10k at the time for a dime.
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  • Profile picture of the author paologiannone
    use facebook for all your internet marketing campaign
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  • Profile picture of the author WillR
    I've seen this done well with screenshots of the Facebook fan pages using the reviews app. Here is an example I found of the review app being used. You could then just take a screenshot of the reviews and use them on your sales page/website:

    https://www.facebook.com/drumsolos?sk=app_6261817190
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  • Profile picture of the author mikeybobikey
    sure! I use it extensively! Specifically, I use twiends to build fb fans to a fanpage that is dedicated to my money site. Then on my money site, I have added the fan box script which shows how many "likes" you have .. which currently grows daily (thx to daily login to twiends)

    Also, IMO, Big G can see the "likes" and ends up "like"ing it as well
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  • Profile picture of the author Trieu
    Sometimes I do like using facebook pages for getting optins over squeezepages because of the social proof. I find it converst better as well.
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  • Profile picture of the author dc_publius
    If you have a following you should definitely use it! But if you have a dead FB page with a 1000 fake spam friends people will see through it.
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