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List Building - SPAM Laws

by sjohn
4 replies
Just want to confirm with those that are building email lists, to satisfy the CAN-SPAM laws, I understand that you need to specify a physical address and an unsubscribe link in the emails that you send out to those that subscribed.

However do you need to specify your name as well?
#building #laws #list #spam
  • Profile picture of the author WebsiteDeck
    You need to specify the site the email came from, I do NOT think there is a need for a name, but do wait for someone more experienced to confirm this.
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  • Profile picture of the author Coby
    I always include my name... But pretty sure you could use a pen name or the site name. There needs to be some refresher that makes them remember how they got on your list. Typically this would just be your name with your site address under it...

    Don't know if this answers your question or not, but I'm sure someone will clarify this soon.
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    • Profile picture of the author sjohn
      Thanks for the replies so far.
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      • Profile picture of the author sjohn
        Does anyone have anymore suggestions on what they do for their email list building campaigns?
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