How Can 1 Impression Have 2 Clicks?

6 replies
Hey Everyone,

Quick question. I am reviewing my adwords campaign and see that I have a couple sites that have more clicks than impressions? How is this possible? I figured I'd ask before complaining to them.

Thanks...
#clicks #impression
  • Profile picture of the author thegabrieljibril
    Banned
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    • Profile picture of the author Krishna876
      Originally Posted by thegabrieljibril View Post

      some times,it takes more time for the impressions to appear, but clicks appear in real time,this can be the only reason for this.
      This makes sense so I'll give them some time to see if it updates. Thanks...
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  • Profile picture of the author nerrutis
    If it refers to google - please understand that google is not a god, and yes, they do give wrong numbers frequently.

    Thank you!
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  • Profile picture of the author bmillionaire324
    I agree that Google does not print the right number all the time,,, but are you paying per click or for impressions? If it is not convenient for you claim that :p
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    • Profile picture of the author Krishna876
      Originally Posted by bmillionaire324 View Post

      I agree that Google does not print the right number all the time,,, but are you paying per click or for impressions? If it is not convenient for you claim that :p
      I'm paying for clicks but I wanted to see which sites give me the best ctr on the display network...
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  • Profile picture of the author CheapTrafficDude
    Right Click- Open Link in New Window (or tab)

    You can potentially have 1 impression and 10 clicks depending on the amount of hyperlinks are on your site.
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    • Profile picture of the author Krishna876
      Originally Posted by CheapTrafficDude View Post

      Right Click- Open Link in New Window (or tab)

      You can potentially have 1 impression and 10 clicks depending on the amount of hyperlinks are on your site.
      Not sure how this would work with display network ads...
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