Driving traffic to a small sales site

15 replies
Hi guys,

I am fairly new here :-) I currently have a blog which gets lots of traffic and it's pretty easy to get more as there's always lots of content to use for SEO etc.

However next year I will be building a small sales site and I'm not too sure how to drive traffic to it. SEO seems like the most obvious choice but I'm not sure how to rank for very many keywords with a relatively small amount of content - it's going to be mainly a sales site.

I imagine affiliate marketers have the same problem driving traffic to sales letters etc? Do you guys just resort to paid traffic for that kind of site which is lacking in content?

My blog might be able to drive some traffic to the commercial site but I'm not too sure how well that traffic will convert. My readers don't seem to buy very much heh.

Any ideas?

#driving #sales #site #small #traffic #traffic building #traffic help
  • Profile picture of the author steve m
    maybe some squido lens, hub pages and some forum posting in that niche. article marketing press realses

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    • Profile picture of the author Steve Mount
      Originally Posted by steve m View Post

      maybe some squido lens, hub pages and some forum posting in that niche. article marketing press realses

      Hey, another Steve "M" is here
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      • Profile picture of the author Sean Bissell
        If the sales page is an extension of your blog...

        You could put a link/banner at the top or bottom of each post.

        Or you could create a navigation menu to the sales page from the blog.

        Additionally, you could create a newsletter for your blog and plug your
        sales page in your follow up messages.

        Lots more options, but that may help get the gears going.
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  • Profile picture of the author theviralguy
    Write some articles and submit to ezinearticles.com A great traffic source.
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  • Profile picture of the author Lambert Klein
    Of course there's the old standby of submitting articles.

    Free ads

    adwords etc...

    WordPress Domination: from Beginner to Ninja in 7 Days http://www.amazon.com/dp/B007LS0TLE

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    • Profile picture of the author piedone
      Originally Posted by lklein View Post

      adwords etc...

      As far as I know you have to be really smart with adwords otherwhise it's just money down the drain. Make sure you use proper settings. Ask around before spending a penny. I'm not a pro with it unfortunately. I have to ask and look around as well.
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  • Profile picture of the author dogisland
    Bait and switch.

    Create a report/tool or something that is useful to your target market now. Create a 1 page mini site that gives this useful tool away. Trick is it has to be something people will talk about and link to.

    When you're ready to launch your site move the tool to a different section of your site and switch in your new revenue generating content into the traffic.
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  • Profile picture of the author angela99
    You've got endless opportunities to drive traffic which CONVERTS.

    Vital info: on a sales site, people want to know who they're buying from; the site must have credibility.

    Therefore, start promoting yourself, or someone else, or a persona you've created, as the spokesperson of the site. This "face" of the site needs to get visible everywhere: in forums, on blogs (commenting), on Twitter, YouTube, etc.

    Create a list asap to develop fans of your site. You need to give them goodies and information to keep them reading your email, so think about what you're going to give them so that they reciprocate. Some small sites do this exceptionally well.

    I love press releases, so start a PR campaign NOW. Yes, even before you launch the site.

    Vital: work out how you're going to track your activities, and track everything, so you know what's working, and what isn't.

    Re "Do you guys just resort to paid traffic for that kind of site which is lacking in content?" No -- I create content; either on the site, or on other sites (which I own) which feed that site. Use Squidoo, HubPages etc.

    Re "My readers don't seem to buy very much heh". That's a common problem. You need to set up your blog from Day One as a sales vehicle. If you don't (and I know how easy this is to do), you end up with lots of traffic and zero sales.

    I always say it takes three months to get constant traffic which converts, so good luck with it. It sounds like lots of fun, and it will be very exciting as your traffic grows.

    Hope this helps you. :-)



    Update: You're from the UK, so you know Kate Middleton's family. Take a look at the family's site. They sell party ware or similar -- they did start to use Kate as a "face" at one point, but they seem to have backed away from this. However, it gives you an idea of how important it is that people know who they're buying from on a sales site.
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  • Profile picture of the author Franck Silvestre
    Hey Caroline,

    You have a nice blog,

    I guess "Sales site" means that you are creating a product?

    You can use:

    Article marketing,
    Press release

    A combination of these as a system (and not using each of them just to make some money) will work.

    If you want to multiply this by ten fold, learn how to recruit affiliates, or get an affiliate manager.

    About your nice blog: I see that you are offering a lot of free stuff. Make sure that you insert your product links in your free ebooks...

    And creating a viral marketing campaign would be a great idea.

    Former Body Guard, Now REAL Traffic & List Building Coach
    >> HOT WSO: Six Figure Solo Sellers <<

    Winson Yeung said: "...Definitively A++ recommended WSO"
    Kevin Riley said: "Franck, glad to see you bringing out MORE and MORE GREAT stuff"
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  • Profile picture of the author lburrell
    I would def say look into a press release. They will get your site all over the web quickly and bring in targeted traffic. And they are alot cheaper than adwords or offline ads
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  • Profile picture of the author robocallaghan
    Hi Caroline,

    Nice to see you here! Didn't see you at Ed's do this year in Starbucks :-)

    Consider affiliates as a good source - so work on building a network of those instead of seo.

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    • Originally Posted by robocallaghan View Post

      Hi Caroline,

      Nice to see you here! Didn't see you at Ed's do this year in Starbucks :-)

      Consider affiliates as a good source - so work on building a network of those instead of seo.

      Hiya, no I didn't make it this year :-)

      Yes I'm wondering if affiliates might work. I have setup affiliate programs for my last two products but I think the problem is similar - my existing blog readers aren't really making much money themselves so they aren't selling many. Perhaps I would pick up some affiliates here :-)

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      • Thanks all for the replies. I guess I was looking for some kind of secret that I didn't know already but it sounds like there's no real secret.

        I think it could be useful to dip my toes in the water with PPC and learn about that. Press Releases is something I haven't really tried either so that might be worth a shot.

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  • Originally Posted by precious007 View Post

    You can have a single page on your website, if you do SEO you can drive thousands of visitors to it. However ranking for "very many keywords", isn`t an easy process, but it`s possible.

    Do blogs convert better than sales/landing pages? Just wondering..
    Not in my experience no. It might be because my blog tends to market to the newcomers who don't have money to spend. Most of the money I have made so far has been from a free ebook that promoted Bluehost. I've had relatively low sales with my paid products so I'm not convinced that my blog will be a good source of traffic for the new site.

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