4 replies
Hi,

I recently got my website up and going a little less than a month ago. It's in a small niche so it's a bit competitive at the top but there's room for innovation because most of the competitors are a bit tired.

For my time online I've gotten around 80-90 unique visitors to the website of which five have signed up for my list. In exchange for them signing up they get nice free report. Now I'm bit curios about your guys opt-in rates. It seems that 5 out 80 is not great conversion - but what is the "average" when it comes to opt-ins? Or what is a good opt-in rate? I understand that the higher the better, obviously.

I'm doing a split test at the moment but I'm getting too less traffic to come to any intelligent revelations.

Any comments on this topic or ways how to optimise is appreciated.
Thanks.
#averages #opt-in #optin
  • Profile picture of the author Jeff Alderson
    I always tweak (if needed) until I get at least 40% conversion. Keep in mind... less content generally works better. Focus on your headline and make it compelling. Include a strong call to action. Good luck!
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  • Profile picture of the author myob
    The time and traffic are both too small to be any of statistical relevance. In the meantime, you should consider driving traffic using other marketing methods.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by screwdriver View Post

    Any comments on this topic or ways how to optimise is appreciated.
    In that case, I offer a comment. "How to optimise" can be very different from "how to maximise".

    I point this out merely because I know from my own previous mistakes that it's an easy but mistaken assumption to imagine that "the bigger the list you build, the more money you'll make". Sadly, like many things in internet marketing, all is not always quite what it appears to be. I split-tested in four of my (unrelated) niches over a long timescale and found out (among other things) that the highest opt-in rate doesn't necessarily correlate with the best list, the best targeting, and the most long-term income. I actually learned that independently in each of the 4 niches I tested, too.

    I'll offer another mini-comment, too: you haven't actually said whether you're using a squeeze page, per se. (In fact, I'm guessing from your post that you're not). I think it's fair to predict, in general, that more people are likely to opt in to a squeeze page than to a landing page with an incentivised opt-in on it. But that's "maximising". It may or may not be "optimising", depending on how you do it.

    Lastly, I agree with Paul above that your numbers are far too small here to have much statistical significance, anyway.
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    • Profile picture of the author screwdriver
      Thanks for the replies!

      Originally Posted by Jeff Alderson View Post

      I always tweak (if needed) until I get at least 40% conversion. Keep in mind... less content generally works better. Focus on your headline and make it compelling. Include a strong call to action. Good luck!
      Nice. What have you found is the biggest factor or tweak that affects your opt-ins (a part from less content)?

      Originally Posted by Alexa Smith View Post

      In that case, I offer a comment. "How to optimise" can be very different from "how to maximise".

      I point this out merely because I know from my own previous mistakes that it's an easy but mistaken assumption to imagine that "the bigger the list you build, the more money you'll make". Sadly, like many things in internet marketing, all is not always quite what it appears to be. I split-tested in four of my (unrelated) niches over a long timescale and found out (among other things) that the highest opt-in rate doesn't necessarily correlate with the best list, the best targeting, and the most long-term income. I actually learned that independently in each of the 4 niches I tested, too.

      I'll offer another mini-comment, too: you haven't actually said whether you're using a squeeze page, per se. (In fact, I'm guessing from your post that you're not). I think it's fair to predict, in general, that more people are likely to opt in to a squeeze page than to a landing page with an incentivised opt-in on it. But that's "maximising". It may or may not be "optimising", depending on how you do it.

      Lastly, I agree with Paul above that your numbers are far too small here to have much statistical significance, anyway.
      Great comment!

      Yes, of course the really targeted traffic is gold. Having a high quality list can be a lot better than having a large list.

      I would say it's more of a incentivised landing page than a pure squeeze page. And it has clear call to action which is signing up for the newsletter in exchange for a free report.

      Well, maximising or optimising - I want to do what makes the most amount of money.
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