How often do you send your list promotions?

4 replies
Well, the qustion is in the title really I have 2 questions.

1)At what point do you start sending promotions?

2) how often do you send promotions to the list?

Thanks!

Dennis
#list #promotions #send
  • Profile picture of the author xDennis
    Anyone? :confused:
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  • Profile picture of the author Adam Kenzington
    Hey Dennis,

    How are you contacting your list? Is it e-mail, newsletter, etc...?

    I would try to give 3 good info content e-mails to every 1 promo.
    This will keep folks from feeling they are being slammed with ads and not getting any content for their time.

    Build a relationship with your list. Talk to them like you would your best friend. Be relaxed and treat them like a confidant.

    If you are using a newsletter, have an area for ads (both your's and those you sell advertising space to). If using a newsletter approach, have your recommendation of the week (or month), where you review a product and have your affiliate link included.

    But for e-mail, don't slam them with ads/pitches. I unsubscribe when I get 4 pitches in a row with no content. And I pray to God that they have a space on the unsubscribe form where I can tell them why I'm leaving.

    Nurture the relationship. Don't just tell them the good of a product, tell them the bad, too. (maybe you could offer a bonus that offsets the bad, when they buy from you).

    Good Luck,

    Adam
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  • Profile picture of the author xDennis
    Thanks 3:1 is a good ratio and what i was looking for. I'm using email.

    Thanks again,
    Dennis
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  • Profile picture of the author freudianslip27
    I also think that 3:1 is good. It annoys me too when all people are sharing is pitches. I also think its okay to share tips about something, and at the end of the email credit that it is from the product you are promoting. I slip soft sells like that in sometimes, but try to use the hard sells less frequently.

    Matt
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