Help With Wildly Inconsistent Conversion Rates

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I have a website pocketmac .com that has wildly inconsistent conversion rates. Some days, the conversion rate is as high as 3%. Other days, it's below 1%. The traffic is pretty consistent so this is driving me nuts. Does anyone have any thoughts or suggestions? I welcome any and all ideas.

Also, I notice that Fridays and Saturdays seem to be the worst days in terms of conversions.

Thanks in advance!!

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