Why Most FAIL At Article Marketing....

by richpeck 14 replies
Hey Warriors,

I'm going to make this quick because I know you're all busy (or should be!)

I want to briefly explain why so many marketers FAIL at article
marketing and how YOU can make sure it works for you every single
time...

Essentially, article marketing is one of the simplest forms of
promotion you can use online. All you need to do is create some
free content and submit it to some of the most popular websites on
the Internet, which in turn can attract hundreds or thousands of
unique visitors...

However, from my experience - around 90% of marketers who "try" and
make it with article marketing simply FLOP. Why? Well it's simple:

>> They Don't Have A "Purpose" For Their Articles <<

Let me explain.

ANYONE can write and submit articles - I wouldn't be surprised if my
Grandma had to be honest.

However, it's not the fact that you "can" submit articles which is
going to earn you money. It's how well you use the articles you
create to market to your clients.

Whenever I write an article, I ALWAYS without fail examine exactly
what I want to achieve from it and then work my hardest to make
sure the article DELIVERS that goal to me.

This way, I can adpot a writing style and structure which will
either earn me direct sales from the article OR attract a bunch of
visitors to my site.

So many marketers simply write for writing's sake and "forget" to
market to their visitors. It's CRAZY because I see it time and time
again.

So my advice to you is this: next time you sit down to write some
promotional articles, think about what you want to achieve from
each one and then write to make sure it deliveres.

Looking at it now, this principle actually works for most aspects
of marketing. Instead of just running around like a headless
chicken and getting nothing done, if you set out to achieve little
steps with each piece of marketing you put out there, you'll not
only become more productive but also more successful.

Would you agree?

Rich
#main internet marketing discussion forum #article #fail #marketing #success
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  • Profile picture of the author johntanyishin
    Great post, many have written articles to achieve traffic and higher rankings without a sense of direction in their articles.

    Like it was always said, if you fail to plan, you plan to fail.

    JTYS
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    • Profile picture of the author Imran Naseem
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      • Profile picture of the author grumpyjacksa
        thanks for pointing that out.

        i think i have also fallen into that trap.

        they say experience is gained by making mistakes. so i am grateful for being able to see my mistake.

        thanx !
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        Ex-ghostwriter now writing exclusive PLR ebooks - Limited PLR Club
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        • Profile picture of the author Andyhenry
          Hi Rich,

          I agree with what you're saying but I wondered what makes you think that people aren't doing it like that?

          Afterall, it's just common sense and anyone who asked here about how to do article marketing would be advised to do this.

          Andy
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          nothing to see here.

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          • Profile picture of the author richpeck
            Originally Posted by Andyhenry View Post

            Hi Rich,

            I agree with what you're saying but I wondered what makes you think that people aren't doing it like that?

            Afterall, it's just common sense and anyone who asked here about how to do article marketing would be advised to do this.

            Andy
            Hey Andy,

            From my experience, the majority of people who've asked me or have posted for help on the various forums I am a member of ALWAYS make a huge point about how many articles they've submitted (I.E as if more = better).

            When I approach them and ask about how they planned to make money from the articles, what their strategy was and whether they thought that their visitors will fall head over heels in love with the product, I always got the same response... a seemingly bewildered one lol.

            I guess this is mainly for newbies but just writing tons and tons of free content isn't going to make you money. Sure, lots of free content definitely helps build trust, authority and a brand but it all boils down to how much you can SELL and to do that, you've got to "craft" your articles in the way you want them to be received... so that people will click through and spend money with you!

            Rich
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          • Profile picture of the author ExRat
            Hi Rich,

            Regarding article strategy, there have been a few threads recently discussing an important aspect that some people have missed -

            Make the article 'useful but incomplete' ((c) Jimmy Brown?) - IE - don't give them the solution to the problem. Use the resource box to lead them to your site where you do the same thing again - (give them some more useful but incomplete information) which then leads to a/your product which gives the real solution.

            Unless of course, you want to be really annoying in which case you can make the product useful but incomplete in order to sell version 2 - but I think that might be taking it a bit too far

            The problem that was highlighted was that some were giving them everything in the article, therefore they weren't getting the clickthrough or anything else.
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            Roger Davis

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            • Profile picture of the author cashcow
              I think a lot of the reason why people don't write articles with a purpose (and myself included up until recently) is that a lot of the "advice" given around article marketing in the past is to write the article for the purpose of backlinks. Didn't matter too much if it was good or had a purpose, as long as you had your link in the resource box you achieved your goal.

              Of course, knowing what I know about article writing now, I can see where this was short sighted. Now that I write my articles with a purpose in mind I get much better results.

              Lee
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              Gone Fishing
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  • Profile picture of the author braver55b
    Hey Warriors,

    When this man speaks, listen ( I have bought his product and got his free ebooks as well) he really knows what he's talking about.
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    • Profile picture of the author ebooks4u
      I admit that it's easy to post lots of articles with only the idea of backlinks in mind.

      But whatever you write, be it an article or a blog post, always make sure to write something that your readers will find useful.

      In other words; quality matters. People will judge you on your knowledge on the subject you write about, and willingness to help/share with them.
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      • Profile picture of the author Jason Fladlien
        I would say the reason most people fail at article marketing is because they make it too complicated.

        Your first goal should be to devise a simple system to bang out high quality articles quickly (if you aren't outsourcing).

        Once you figure it out, then forget every other model and just work the most proven one, which is: article drives them to a squeeze page. They sign up for something for free (report, CD, DVD, whatever). Once they are on your list, send them sales promotions!

        It's that simple.

        Seriously.

        Don't make things complicated. Simple doesn't mean easy however. What you want is to quickly test out different things until you find something that works. That means, you should not spend more than one hour on your first squeeze page. Just get it up, and throw some traffic at it.

        Nor should you spend a lot of time creating your free offer. The best trick in this case is to go a forum related to your niche, find the 5 or 10 hottest and most talked about topics, and then record a screen capture of these points, and intersperse some power points within it as well as your own recommendations and advice. Viola -- instead free video product.

        Then, just tweak your autoresponders until you discover something that pulls in the amount of orders you are happy with. Then it's just a matter of writing the articles. Once you have the system in place, then you can either go to a new niche, or develop special products for your list, do JVs or whatever.

        -Jason

        Then, it's just a matter of learning email marketing.
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        Co-creator of WP Twin. Perhaps the most expensive yet most reliable wordress cloning tool on the market. We've definitely been used more successfully than all other options :)

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        • Profile picture of the author Allen Graves
          Hi Rich,

          I am going to have to respectfully disagree with you about the title of this thread.

          From what I have gathered, talking to article marketers directly via email, telephone, forums and blogs over the last 4 years, a vast majority of people fail at article marketing because they don't give it enough time or energy to make it work in the first place.

          They will submit 3 or 4 articles, not see much of a response or ROI and they simply quit.

          As far as the point in your OP, I wholeheartedly agree with you. I see so many articles that have no purpose. They don't flow well, they don't lead people. They have no real information. They suck! LOL

          Keeping the prospect in mind while writing is a great tip!

          Respectfully,
          Allen Graves
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          Every day I check the obituaries. If I don't see my name there, then I know it's going to be a good day!
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          • Profile picture of the author davebo
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            • Profile picture of the author LooseChange
              I guess I'm lucky having worked in the brick and mortar publishing industry in the past. Even when writing blog posts, I setup an article as if I were setting it up for a newspaper or print magazine. Theone critique I have of most bloggers is that you can tell they have never even read a simple writing guide or an elements of style guide. As a former editor, it drives me nuts to read articles where the writer meanders around several points without ever getting to the point.

              While it's an educated decision to have a purpose for an article and to make an opening statement and closing statement, the honest truth is that so many people on the internet today are borderline illiterate, it really doesn't matter in this medium.
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              • Profile picture of the author Allen Graves
                Dave,

                Was that aimed at me or the OP?

                AL
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                Every day I check the obituaries. If I don't see my name there, then I know it's going to be a good day!
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          • Profile picture of the author Ryan_Taylor
            Originally Posted by Allen Graves View Post

            As far as the point in your OP, I wholeheartedly agree with you. I see so many articles that have no purpose. They don't flow well, they don't lead people. They have no real information. They suck! LOL

            Keeping the prospect in mind while writing is a great tip!

            Respectfully,
            Allen Graves
            Because of the level of poor quality articles, I believe that it hurts article marketers as a whole since publishers have to dig in order to find anything of value.

            That also presents opportunity. I think so many people who do take action and write get caught up in the number of articles they have to submit a day. The focus is how many articles can be produced in an hour.

            The real gold, however, is not on the mediocre traffic you'll get from getting articles views. It's by getting your articles picked up by a publisher with a large audience. So those who can create quality content will win.

            I think it was TimG who posted a while back that he actually tested this out. Quality got much better results than quantity. If you can do both, then you're good to go.
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