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Is this a valid strategy?

by craigmo
4 replies
I decided to have two different sites to sell my product. One is for my clickbank affiliate marketing campaign and the other for all my other traffic sources.

The reason I'm doing this is because my main site provides a number of resources for visitors including discussion forums and lots of blog articles. I want to create a community there and provide a service, and make some sales while I'm at it.

On my clickbank affiliate site I am going to apply sales oriented techniques, which I'm just getting started with now.

I was wondering if people have any suggestions for me with this approach. Has anyone else tried such a strategy? Do you see any flaws in my plan? Does it seem good?
#strategy #valid
  • Profile picture of the author NateRivers
    You said your product... is it yours or are you selling something as an affiliate?

    Either way, in my opinion you don't really need to separate the two approaches... so your "community" on the one site will never get pitched anything?? Then that whole site is a waste of time... unless it's about something you love so much that you're willing to work on it for free.

    What you do is have the whole community aspect of the site, and then have a sales funnel in place... they opt-in for a freebie, then they get sent emails gradually selling your product.
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    • Profile picture of the author craigmo
      Originally Posted by NateRivers View Post

      You said your product... is it yours or are you selling something as an affiliate?

      Either way, in my opinion you don't really need to separate the two approaches... so your "community" on the one site will never get pitched anything?? Then that whole site is a waste of time... unless it's about something you love so much that you're willing to work on it for free.

      What you do is have the whole community aspect of the site, and then have a sales funnel in place... they opt-in for a freebie, then they get sent emails gradually selling your product.
      Thanks for this advice. I'm selling a product of my own.

      I am struggling with this notion of the 'funneling' approach to my sales. Why can't I appeal to people because they appreciate the free resources and eventually will want to purchase the product? Sure, I'll make less sales than on my clickbank site where I will use a more sales oriented approach, but in my opinion there are many many people out there who 'hate' being sold, and will leave my site as soon as they arrive. In this case I'm losing contact with what I believe is the majority of people. So with my strategy I'm appealing to and reaching both...
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  • Profile picture of the author mbarty2010
    Originally Posted by craigmo View Post

    I decided to have two different sites to sell my product. One is for my clickbank affiliate marketing campaign and the other for all my other traffic sources.

    The reason I'm doing this is because my main site provides a number of resources for visitors including discussion forums and lots of blog articles. I want to create a community there and provide a service, and make some sales while I'm at it.

    On my clickbank affiliate site I am going to apply sales oriented techniques, which I'm just getting started with now.

    I was wondering if people have any suggestions for me with this approach. Has anyone else tried such a strategy? Do you see any flaws in my plan? Does it seem good?

    Sounds a good plan but provide some links from the ClickBank site to your main site and vice-versa at appropriate pages. The reason is to have the visitor spend more time in your sites.
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  • Profile picture of the author TrafficGuy Claude
    That is a great way to sell tons of product for yourself on Clickbank.

    By having a content site and community you will get a lot of rankings in the search engines for hot terms the buyers in your niche are looking for. And as long as you provide useful content to your visitors and recommend highly targeted and related Clickbank products you'll make good coin.

    Here's a guy that is killing it with that strategy in a obscure niche:

    DIY Bookbinding » Why Print and Bind Your Own Books…

    Notice the Clickbank banner in the bottom right of his sidebar, and if you scroll through the articles, you'll see he makes constant references to the Clickbank product as well.

    I think I may create a WSO on how to do this properly.
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