Email Marketing Help!
Hello everyone,
I need some help starting out in email marketing. I have a nice site that is getting about forty to fifty unique visitors a day to various product pages from the search engines. About thirty five percent of these visitors are taking action to go on to the vendor where they hopefully will make a purchase. Unfortunately at this point only about two to three percent are converting once there. Now you might say "thats great" but don't forget, thirty percent of my visitors are already hitting some type of action link such as "buy now" so I think the vendors site could use improvement, but I cannot do anything about that right now and I need to keep working this site.
Anyways, I think with the products I am selling I might need to pre-sell and inform the customers a bit more and provide some incentives, so I want to start collecting emails and doing some list marketing.
My initial question is what is the best way to collect email addresses? My first thought is a pop-under once the visitor leaves the page. What are some of your good ways of capturing email addresses of interested visitors?
I need some help starting out in email marketing. I have a nice site that is getting about forty to fifty unique visitors a day to various product pages from the search engines. About thirty five percent of these visitors are taking action to go on to the vendor where they hopefully will make a purchase. Unfortunately at this point only about two to three percent are converting once there. Now you might say "thats great" but don't forget, thirty percent of my visitors are already hitting some type of action link such as "buy now" so I think the vendors site could use improvement, but I cannot do anything about that right now and I need to keep working this site.
Anyways, I think with the products I am selling I might need to pre-sell and inform the customers a bit more and provide some incentives, so I want to start collecting emails and doing some list marketing.
My initial question is what is the best way to collect email addresses? My first thought is a pop-under once the visitor leaves the page. What are some of your good ways of capturing email addresses of interested visitors?
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