Do you pitch your products or services on your first autoresponder followup message?

11 replies
I have subscribed to many opt-in list in the past, and what I found is that most people are trying to sell something on their very first message of their autoresponder.

I hate it most when I find that the link in the first message is just a ClickBank affiliate product or something. That is an automatic unsubscribe in my book.

Do you genuinely help people for free by providing free tips in your autoresponder, or do you just throw products and services at them?
#autoresponder #followup #message #pitch #products #services
  • Profile picture of the author makemoneywithben
    No way. I Would give it at least 10-14 days before a sales pitch. Even then it should be a low barrier entry product for a low price. Yeah people can make sales with a pitch on message one but thats no good for the long run as no relationship building is happening, especially if people unsubscribe.
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  • Profile picture of the author JamesGw
    You shouldn't pitch on the first message. Ben, above me, gives some pretty good advice.
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  • Profile picture of the author rachelleechin
    I am quite new to affiliate marketing but i wouldn't state upfront in my initial email that I do send out offers that I think will help them in there business, but I would make sure I send out VALUE then maybe on my 4 -6 email have a promotional link. I hope that make some sense.

    Rachel
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  • Profile picture of the author alcymart
    I use my AR to keep my subs updated on new developments or updates. I send 1 offer only about once every quarter, and that offer most likely has relevancy with my educational course.

    My 1st message up to the 5th which are sent during a 120 day period are to just get them more familiar with my Course. No Selling whatsoever, so my retention is quite high.

    Sure, one can pitch on 1st message, but you need a pretty Hot List for that and Tons of subs, but that method has been on a downward trend for many years now.

    Bernard St-Pierre
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  • Profile picture of the author JohnMcCabe
    I guess that, at least in part, it depends on how you define the word "pitch."

    If you mean a hard sell, take no prisoners fastball, most of my lists never see such an animal. If an offer carries a time limit, I'll probably send a few reminders about the deadline, but that's as hard core as it gets.

    If you mean a soft-sell, "here's the info you requested, look for more from me on how to get the best from it, if you want to check this out before the next message, here's a link..." Defined that way, yes I do, in many instances.

    Even then, the referral has to be tightly related to the info. And, at least in the early stages, the info has to be able to stand on its own.

    Every message will have some type of link to follow, though. It might be to a blog post, a video, a tutorial, something - whether it's mine or not. I want the people on my list to form the habit of following the links I send, and the habit of expecting to find value at the other end of that link. Sometimes, that value is contained in a product or service for sale...
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    • Profile picture of the author Shaun OReilly
      I dislike the word pitch as to me it implies hard sell which
      I don't like and will NOT use.

      I do however make relevant offers to my subscribers.

      So, I send useful content together with a relevant offer.

      For selling info-products, many subscribers are the hottest
      when they first join your list. If you wait too long before
      presenting them with a useful offer, they may have gone
      'off heat.'

      Like John, I do soft sell in the intial e-mails and mention
      links to offers in passing rather than doing a hard sell.

      Plus, I make sure that the offers I make are relevant to
      the needs of my subscribers and add true value to their
      lives.

      The objective is to turn a subscriber into a buyer so you
      can begin to help them get what they want so you can
      also get what you want. Win-win.

      Dedicated to mutual success,

      Shaun
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      • Profile picture of the author Jeannie Crabtree
        I would not call it a pitch, but I do put an offer on some newsletters fairly soon. Some of my sites are health sites and it is about the pain of certain health conditions.

        I would not be serving my subscriber if I had two weeks of chit chat before showing them how they can get rid of their pain. I educate them, while showing them that they can get rid of the pain/ease the condition.

        So it really depends. On other newsletters I may point to an article, but have resources
        for that also mentioned in the newsletter.

        You have to find a balance and watch your stats for unsubscribers. When you see a number of unsubscribes from a particular newsletter, then make some adjustments.

        Jeannie
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  • Profile picture of the author paulie888
    I'd recommend against pitching hard, especially if you're in the IM niche. Most people in general do not like it at all (I'd say most hate it with a passion), so use the 'soft-sell' approach, and try to weave in what you're promoting so that it's relevant to the value-packed content that you're delivering in your emails.

    Those are the kinds of emails which tend to get received the best - if you pitch too hard you're almost certainly going to get a lot of unsubscribes and hate mail. Try to be genuinely helpful in your emails, and don't just go for the sale without any regard for your subscribers.

    Paul
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  • Profile picture of the author misterkailo
    I feel like the people who really cares about what I have to say will reply to my emails, and I have noticed that most of the people who respond are buyers.

    Also, while email marketing is great, I have also took it a step further by talking to these people over the phone. This breaks me out of my comfort zone as I am not a very social person.

    I am improving my social skills while making money. That is a win-win situation for me lol.
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    • Profile picture of the author paulie888
      Originally Posted by misterkailo View Post

      I feel like the people who really cares about what I have to say will reply to my emails, and I have noticed that most of the people who respond are buyers.

      Also, while email marketing is great, I have also took it a step further by talking to these people over the phone. This breaks me out of my comfort zone as I am not a very social person.

      I am improving my social skills while making money. That is a win-win situation for me lol.
      Good for you! If you're comfortable doing this, you can even put your phone number in your emails. Even if you put yourself out there like that, I can tell you from experience that only a small percentage of your subscribers will ever call you....lol!
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