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The Next Big Thing?

by GMD Banned
48 replies
A lot of the stuff that goes on in IM is very formulamatic (this this a word?!). I groan when I read about somebody writing that they "need to do a key word search and start SEO."

I curious about what everybody, in their opinion, believes the next big thing in IM will be?

We've seen the net evolve since the days of dial-up and bulletin boards. A steady evolution's taken place. Now we're at Web 2.0, most of the world is online and it's pretty crowded out there.

Personally, I'm thinking that mobile websites are going to be the next big thing in IM. After all, everybody who's anybody (and anybody who's nobody, too) has or is getting a smartphone and using it to find what they're looking for. In other words, marketing towards people using their mobile phones.

Any thoughts on this or what you think the next big thing in IM is going to be? Or will most of you keep doing the same thing you've been doing the last five years for another 5 years until you see where the herd is going?
#big #thing
  • Profile picture of the author Mike Hill
    Well information will always sell well. It all depends on what kind of information you are creating. It could be a guide on the latest and greatest software that everyone is buying (There is a Warrior who created an SENuke X training guide) so it all comes down to what you are wanting to do.

    It's not crowded at all, there is always going to be room for quality information that shows people how to do things they really want to accomplish, solve or eliminate.

    I remember when I bought my first information product through the mail in the early 90's. It was about 60 pages stapled together ghetto style and it cost me $30 bucks, but the information was extremely valuable to me.

    That's why I love information marketing, there will always be room for improvement.
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    • Profile picture of the author VanessaB
      Originally Posted by Mike Hill View Post

      Well information will always sell well. It all depends on what kind of information you are creating. It could be a guide on the latest and greatest software that everyone is buying (There is a Warrior who created an SENuke X training guide) so it all comes down to what you are wanting to do.

      It's not crowded at all, there is always going to be room for quality information that shows people how to do things they really want to accomplish, solve or eliminate.

      I remember when I bought my first information product through the mail in the early 90's. It was about 60 pages stapled together ghetto style and it cost me $30 bucks, but the information was extremely valuable to me.

      That's why I love information marketing, there will always be room for improvement.
      Mike,

      (Sorry to hijack your thread OP) might you point me to this Warrior and or his/her offer? I just cancelled SE Nuke because their training tutorials are awful. If there's something better out there for learning how to use it, I'd love to have a look and possibly another go-round with the software.

      -Dani

      P.S. To the OP, don't look for "The Next Big Thing." Just focus on the tried and true.
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      • Profile picture of the author Mike Hill
        Originally Posted by DanielleS View Post

        Mike,

        (Sorry to hijack your thread OP) might you point me to this Warrior and or his/her offer? I just cancelled SE Nuke because their training tutorials are awful. If there's something better out there for learning how to use it, I'd love to have a look and possibly another go-round with the software.

        -Dani

        P.S. To the OP, don't look for "The Next Big Thing." Just focus on the tried and true.

        Just sent you a PM with the link to the WSO that offers the SENuke X advanced training.
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    • Profile picture of the author waken
      Originally Posted by Mike Hill View Post

      Well information will always sell well. It all depends on what kind of information you are creating......

      It's not crowded at all, there is always going to be room for quality information....

      That's why I love information marketing, there will always be room for improvement.

      Yeah.. it's a matter of delivery. I mean how the information is presented but still there's market for it. However, the pioneer always has better chance of getting more out of it.
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      • Profile picture of the author James Schramko
        Originally Posted by waken View Post

        Yeah.. it's a matter of delivery. I mean how the information is presented but still there's market for it. However, the pioneer always has better chance of getting more out of it.
        Pioneers often have a struggle. They can end up with arrows in their back.

        The problem with doing something first is you have to educate the
        market often at great expense.

        Example: The first mobile phones were VERY hard to sell.

        Being quick to understand changes in the market is a VITAL skill
        and one that will make you more money.

        Innovating what is already working is the key.
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  • Profile picture of the author Mark Andrews
    Banned
    You're heading on the right track, mobile marketing is still set to positively explode for offline businesses.

    1.8 billion people access the Internet via a home or office computer or laptop.

    And 5.5 billion access the Internet via their mobile phone / smart phone. The figures speak for themselves. The opportunity is enormous. At present relatively untapped too.

    The beauty of the mobile phone approach is that it's a lot more personal and you can really focus in like a laser straight to your precise target audience.

    90% plus of business owners have yet to cotton on to the extreme potential and power of mobile marketing.

    Personally I love the niche. Opportunities galore. What could be better?
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    • Profile picture of the author Anonymous Affiliate
      Originally Posted by 99DollarCopywriting View Post

      And 5.5 billion access the Internet via their mobile phone / smart phone.
      Dude, there are right now 6.3 billion people on the planet right now. That includes children, old people, poor people without any economical means, etc.

      Do you truly think that 5.5 out of those 6.3 have a mobile phone, let alone a smartphone, let alone surf the net through it? I mean... really you do?!
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      • Profile picture of the author Chris Sorrell
        Originally Posted by Anonymous Affiliate View Post

        Dude, there are right now 6.3 billion people on the planet right now. That includes children, old people, poor people without any economical means, etc.

        Do you truly think that 5.5 out of those 6.3 have a mobile phone, let alone a smartphone, let alone surf the net through it? I mean... really you do?!

        Agreed. I think too many people are getting way over excited about the numbers involved here. Bear in mind that about a third of the world's population is either indian or chinese and smartphone numbers aren't v high in either of those countries, neither will they be for some considerable time, if ever. Then you have most of south america, where smartphones are extremely rare, russia, africa and most parts of asia where the vast majority of people simply don't have this technology and never, ever will.

        Over 2 billion people on earth live in complete poverty so do you really think there's 5 billion mobile users? These numbers thrown about to sell hyped up mobile marketing courses are ridiculous the more you think about the numbers involved.

        And a lot of business owners haven't got a clue about having an internet presence, so things such as basic seo and online marketing are completely foreign to them, so do you think that a lot of them are gonna really understand about mobile marketing and apps etc?

        I'm not saying there's not great potential, but don't get sucked in by those ludicrous user numbers which are just used to hype up mobile marketing courses. And making money through apps isn't exactly easy if you have any idea about how many apps people try to register each and every day.
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        • Profile picture of the author Steve Forster
          Originally Posted by Chris Sorrell View Post

          Agreed. I think too many people are getting way over excited about the numbers involved here. Bear in mind that about a third of the world's population is either indian or chinese and smartphone numbers aren't v high in either of those countries, neither will they be for some considerable time,
          This is a good point. Majority of "buyers" on the net still use their laptop or pc. But mobile is going wild. I did a course called Mobile Monopily which was awesome. Deals really well with strategies, networks, how-to's and provided a really good video series. Adam and the crew at Mobile Monopily are all over the mobile thing.

          Another idea for "next big thing" in im I think could be interactive video. Lot's of people jumping on the video train and the big marketers are making many of their presentations a bit interactive. Like, Add To Cart button appears towards the end of the video (basic example). I'm doing a lot of work in that area and it's starting to take off.
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      • Profile picture of the author DogScout
        Originally Posted by Anonymous Affiliate View Post

        Dude, there are right now 6.3 billion people on the planet right now. That includes children, old people, poor people without any economical means, etc.

        Do you truly think that 5.5 out of those 6.3 have a mobile phone, let alone a smart-phone, let alone surf the net through it? I mean... really you do?!
        Even if he is off by 80%, (which probably is about right), 1 Billion eyes that use smart phones almost exclusively ain't a bad audience.
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    • Profile picture of the author iAmNameLess
      Originally Posted by 99DollarCopywriting View Post

      You're heading on the right track, mobile marketing is still set to positively explode for offline businesses.

      1.8 billion people access the Internet via a home or office computer or laptop.

      And 5.5 billion access the Internet via their mobile phone / smart phone. The figures speak for themselves. The opportunity is enormous. At present relatively untapped too.

      The beauty of the mobile phone approach is that it's a lot more personal and you can really focus in like a laser straight to your precise target audience.

      90% plus of business owners have yet to cotton on to the extreme potential and power of mobile marketing.

      Personally I love the niche. Opportunities galore. What could be better?
      Actually, you're a little wrong. 5.5 Billion do NOT access the internet via their mobile phone. The statistic has been inaccurately cited anyway, the amount of mobiles phones is higher than the actual subscriptions, there are actually about 3.5 billion people with a cell phone, despite what the cited sources say. Out of that amount, not everybody is on a data plan, not everyone has internet on their phone. Anyway, that isn't important. ADHD is taking over.

      I personally don't think mobile websites are the future, I think mobile phones are going to get smarter and faster to work with current technology.

      The future in my opinion, is mobile marketing/SMS campaigns... but if you're not getting into it right now, you're too late.
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      • Profile picture of the author David McKee
        The next big thing is as it has always been. If you want to know the future, look to the past.

        Fusion is the next big thing.

        The fusion of what we have today into integrated systems is what the future will be. So, in a nutshell, phones will get smarter and easier to use - SMS will have as much graphical and dynamic video as the internet has now, and the internet and phones will continue to FUSE together, while laptops and desktop will continue to integration into our cares, homes, phones, toasters (Well, maybe not toasters, but then again).

        The future is Robots fully integrated (fused) with all of the other stuff I just mentioned and into our lives as they are already (iRobot vaccume, cars that park themselves and eventually drive themselves, factories, etc).

        I also believe - and this sounds rather in opposition to what I just wrote, that Disconnecting will be a very big thing.

        This technology thing has invaded our lives to such an extend and at such a speed that what it means to be a human being is starting to get a bit "fuzzy" around the edges. There are times when I like to just "Shut the Damn thing off!" if you will... and I think that is going to become a big thing.

        So there you have it. The future all prepackaged for your consumption - get it today before today becomes tomorrow!

        -DTM
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      • Profile picture of the author towels
        Is't sms on the way out in most developed mobile economies? I barely use it now-g.oogle talk has taken over almost completely. I wouldn't have been susprised to read about sms being the future three years ago but it feels like the past to me now-and super annoying to have non-personal sms to i think whereas i'm subscribed to and read (on my phone...) dozens of traditional e-mail newsletters and am browsing this a non-mobile site on my phone too. I don't think anyone doing things the old way will lose out much- my phone is an old android 1.6 cliq and for the most part i don't need anything 'mobile readied' to hit me with information.
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    • Profile picture of the author Capitalist_Pig
      Originally Posted by 99DollarCopywriting View Post

      You're heading on the right track, mobile marketing is still set to positively explode for offline businesses.

      1.8 billion people access the Internet via a home or office computer or laptop.

      And 5.5 billion access the Internet via their mobile phone / smart phone. The figures speak for themselves. The opportunity is enormous. At present relatively untapped too.

      The beauty of the mobile phone approach is that it's a lot more personal and you can really focus in like a laser straight to your precise target audience.

      90% plus of business owners have yet to cotton on to the extreme potential and power of mobile marketing.

      Personally I love the niche. Opportunities galore. What could be better?
      5.5 BILLION!?

      A quick Google shows the Earth's population at 6.77B. That means that 81.2% of the world's population has access to a smartphone?

      I can't bring myself to believe that. Do you have a source?

      (ETA: Oops. Helps if I read the rest of the thread.)
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  • Profile picture of the author GMD
    Banned
    Really interesting stuff so far. I agree with the fact that information will always sell at a premium. Maybe what's going to change is exactly how information is found and sold.

    Regarding the mobile issue: it does remain to be seen what PC are going to be like (and used for) in the next five or even 10 years? Perhaps our mobile phones will totally replace our laptops, boob-tubes, and desktops. Of course laptops and desktops will be around awhile because there's currently no better way to get work done.

    The bottom line I think is a lot of people are using their mobile phones to find and access information on the go. We're seeing a lot of payment processors, banks, and so on start to push their mobile apps.

    The question now is what if I'm selling something and you're selling the same thing but packaged differently. But I'm easily found and more accessible via Mobile phone and you're still selling your wares for people sitting in front of a pc or laptop. I think that as smartphones up the speed at which one can surf, and as paying for items with mobile phones gains traction, I think the real sales in IM is going to come from mobile users.
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  • Profile picture of the author BloggingPro
    Mobile is the next big thing without a doubt. And its still in its infancy.

    Apps, games, mobile sites will just continue to explode in popularity over the next few years.

    Eventually we will see a majority of people (especially as younger generations get older) checking email, shopping, playing games, and in general using the internet as we do on PC's now with a mobile device.

    I predict in the next five years we will see more WSO's on how to build mobile lists, apps, games, sites and the like. Instead of selling $10 products to thousands we'll be selling $1.99 products to millions...
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  • Profile picture of the author aheil
    Like everyone else I'm going to say mobile marketing. Everyone and their brothers have smartphones nowadays.
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    • Profile picture of the author GMD
      Banned
      Originally Posted by aheil View Post

      Like everyone else I'm going to say mobile marketing. Everyone and their brothers have smartphones nowadays.

      So the logical question becomes this: For those of us in IM how does any of this apply to us? In other words, what practical steps should we IM'ers take to get on this bandwagon from the ground floor and start harvesting the massive potential of the mobile market?
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      • Profile picture of the author Mark Andrews
        Banned
        Originally Posted by usuallyclueless View Post

        So the logical question becomes this: For those of us in IM how does any of this apply to us? In other words, what practical steps should we IM'ers take to get on this bandwagon from the ground floor and start harvesting the massive potential of the mobile market?
        Buy Mobile Marketing for Dummies, it'll clue you up big time.

        For a mere few bucks this exceptionally well written book will bring your knowledge up to par in no flat.

        And it'll be much more cost effective than some monthly membership program too.

        Look on eBay or Amazon.
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        • Profile picture of the author Sathia Seelan
          From my personal experience, I do see Mobile Marketing as the next Big Thing, particularly selling mobile apps to business owners.

          One of my buddy developed an app that allows business owner to view their premise via a security cam when they are away. The owners love his app and he's been getting good sales.
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        • Profile picture of the author celente
          Originally Posted by 99DollarCopywriting View Post

          Buy Mobile Marketing for Dummies, it'll clue you up big time.

          For a mere few bucks this exceptionally well written book will bring your knowledge up to par in no flat.

          And it'll be much more cost effective than some monthly membership program too.

          Look on eBay or Amazon.
          yup i agree, not sure mobile marketing is the next big thing but it sure is bringing lots of people results.

          Gen X and us youngies live on our damn wireless technologies. Sad, but why not turn that into a positive.
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  • Profile picture of the author James Campbell
    Next big thing is me

    No seriously...it is.
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  • Profile picture of the author allenjohn
    Having said that, I've seen villages in Africa where they don't have running water but guess what? They do have mobile phones. Amazing. Mind you, I think the mobile market is being overhyped. It's just like the early days of email, soon, spam will rule and destroy the market... mind you, as anyone developed an app that can securely send money from mobile to mobile yet? That would be a winner....I think....we could all donate directly to the person who needs the money, with no middle man... all the best, Allen
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    • Profile picture of the author DogScout
      Originally Posted by allenjohn View Post

      Having said that, I've seen villages in Africa where they don't have running water but guess what? They do have mobile phones. Amazing. Yep and broad band,,, (G&7)-LOL) Mind you, I think the mobile market is being overhyped. It's just like the early days of email, soon, spam will rule and destroy the market... mind you, as anyone developed an app that can securely send money from mobile to mobile yet? That would be a winner....I think....we could all donate directly to the person who needs the money, with no middle man... all the best, Allen
      watch more TV, That has already been done on hundreds of platforms.
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  • Profile picture of the author James Schramko
    Go and look at your analytics right now and I bet the % of
    people looking at your site from a mobile phone is tiny.

    It ain't there yet.
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    • Profile picture of the author Joshua526
      Those who know the next big thing will surely be instant millionaires.
      It's just like what they say about the stock market, you can never time the market, just be prepared when the next big wave rises.
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      • Profile picture of the author James Schramko
        Originally Posted by Joshua526 View Post

        Those who know the next big thing will surely be instant millionaires.
        It's just like what they say about the stock market, you can never time the market, just be prepared when the next big wave rises.
        Local Marketing was a big thing in here 3 or 4 years ago and it has
        gone mainstream.

        I think quality domains and original content websites will be the next big
        things.
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        • Profile picture of the author Mark Andrews
          Banned
          Some people will always play catch up.

          Leaders carve the path, followers follow in their wake and miss the big picture which if they were to see the opportunities presented by taking the helicopter view they could make a lot more money.

          Alas, most people will always be followers hedging their bets not adapting fast enough to market conditions and will always lose out on the next big thing.

          A simple fact of life.
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          • Profile picture of the author Jason Perez O'Connor
            Originally Posted by 99DollarCopywriting View Post

            Some people will always play catch up.

            Leaders carve the path, followers follow in their wake and miss the big picture which if they were to see the opportunities presented by taking the helicopter view they could make a lot more money.

            Alas, most people will always be followers hedging their bets not adapting fast enough to market conditions and will always lose out on the next big thing.

            A simple fact of life.
            5.5 billion huh? I should listen to you more often :rolleyes:

            I'd be surprised if the number of users who you could actually market to was even close to a billion (on a mobile).

            Those who know how to use their phone, or use it for other means such as browsing and so forth are the minority.

            SMS on the other-hand has a lot of potential for building lists locally and nationally, though I wouldn't see things such as "sms courses" or "sms autoresponders" being very effective, not like e-mail, atleast, but it has potential.
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        • Profile picture of the author goindeep
          Originally Posted by James Schramko View Post

          Local Marketing was a big thing in here 3 or 4 years ago and it has
          gone mainstream.

          I think quality domains and original content websites will be the next big
          things.
          Thats right. Original content will always be BIG.
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        • Profile picture of the author lisaann
          Originally Posted by James Schramko View Post

          Local Marketing was a big thing in here 3 or 4 years ago and it has
          gone mainstream.

          I think quality domains and original content websites will be the next big
          things.
          Hey James,

          I'm with you on the quality domains and original content websites as that's where I'm putting all my time and energy and have been for the last couple of years. It's paid off really well so far. As far as people here thinking it's the next big thing I'm not so sure. It's not an easy or 'push button' solution.

          Lisa
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          • Profile picture of the author James Schramko
            Originally Posted by lisaann View Post

            Hey James,

            I'm with you on the quality domains and original content websites as that's where I'm putting all my time and energy and have been for the last couple of years. It's paid off really well so far. As far as people here thinking it's the next big thing I'm not so sure. It's not an easy or 'push button' solution.

            Lisa
            I think Huffington Post sale should be a good indicator.

            When businesses get a little cashed up they will want to buy the
            well established ORIGINAL content websites to increase market share.
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    • Profile picture of the author Steve Faber
      Originally Posted by James Schramko View Post

      Go and look at your analytics right now and I bet the % of
      people looking at your site from a mobile phone is tiny.

      It ain't there yet.
      Maybe not, but it is coming, and there's no reason to wait until it's already here to get started. Do that, and you'll be in the same, old "Why didn't I...." situation as last time.

      Just my .02c
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  • Profile picture of the author bnwebm
    Mobile marketing and apps but not so much for smart phones, but pad devices like the iPad and Xoom. Don't underestimate these devices for immediate sales and instant gratification, combined with a screen that doesn't make you squint. Netflix and iTunes will be able to deliver immediate content to a pad, removing the need for customers to be near their own router.
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  • Profile picture of the author ladywriter
    I think mobile will be hot for certain things, not everything and I think that a lot of people are going to try to see what sticks instead of thinking it through.

    The screens are too small, a lot of people don't like typing with their thumbs, etc. etc.

    Tbh I think the next thing is going to be offline. There's going to be a backlash against all the tech heavy stuff. People are too into their gadgets, it's like the height of Saturday Night Fever. And sure enough, they had 'Bee Gees free weekends' and I really think we're going to reach a period where people want to unplug to some degree.

    Especially if the government starts crawling all over it.
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    • Profile picture of the author Mark Andrews
      Banned
      Originally Posted by Jason Perez O'Connor View Post

      5.5 billion huh? I should listen to you more often :rolleyes:
      Go to Google and copy and paste this into the search box...

      BBC News - Over 5 billion mobile phone connections worldwide

      Sorry I can't post up the link as I don't have enough posts yet.
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      • Profile picture of the author Jason Perez O'Connor
        Originally Posted by 99DollarCopywriting View Post

        Go to Google and copy and paste this into the search box...

        BBC News - Over 5 billion mobile phone connections worldwide

        Sorry I can't post up the link as I don't have enough posts yet.
        It says connections, not people. I know some who go through phones weekly/monthly.

        What good is marketing to the same person on 2-10 different phones.
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  • Profile picture of the author goindeep
    Originally Posted by usuallyclueless View Post


    Personally, I'm thinking that mobile websites are going to be the next big thing in IM. After all, everybody who's anybody (and anybody who's nobody, too) has or is getting a smartphone and using it to find what they're looking for. In other words, marketing towards people using their mobile phones.

    Any thoughts on this or what you think the next big thing in IM is going to be? Or will most of you keep doing the same thing you've been doing the last five years for another 5 years until you see where the herd is going?

    I will be getting my site mobilized as soon as i can afford it. I dont currently use a smart phone but know many people that do. However in saying that, the user experience is very different. People use their phone for social media or very very quick searches for quick info such as: "local pizza store". People wont be buying ebook or viagra
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  • Profile picture of the author christopher jon
    Personally, I'm thinking that mobile websites are going to be the next big thing in IM. After all, everybody who's anybody (and anybody who's nobody, too) has or is getting a smartphone and using it to find what they're looking for. In other words, marketing towards people using their mobile phones.
    I think you are correct, but... it's not going to be a huge change.

    Much of online marketing mimics old school offline marketing and the shift from online marketing to mobile marketing will be the same. What has always worked will continue to work, you'll just see it tweaked a little to fit the medium.

    The content you receive on a mobile device is in many cases a simplified version of what you find online and as technology continues to improve you'll see less of a difference. Eventually we'll reach a point where there is no difference between mobile, computers, game consoles, webTV etc...

    You'll see things like email marketing shifting to SMS marketing but that is just technical jargon and the actual marketing and copy will remain very similar. It's just a shift from give me your email to give me your phone number.

    So, it'll be more of the same in a handheld package.
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    • Profile picture of the author Kay King
      is very formulamatic (this this a word?!)
      I think the word you want is formulaic


      The next big thing...and the next...and the next....is almost always a matter of applying a few adjustments to an old formula. Some people will start over every time the next big thing becomes news - others will tweak and adjust and keep going.
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  • Profile picture of the author JamesGw
    Interactivity and personalization will be the new way of the net. Google's already working on it.
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    • Profile picture of the author JohnMcCabe
      Granted, mobile access will someday become a major delivery mechanism. Granted, useful information will always sell. Granted, quality sites and original content will always be important. No arguments from me.

      [Excuse me while I tuck a napkin into my collar. Have a bit of crow to eat...]

      I've come to believe the next really big thing is going to be sorting and filtering all that useful information and original content, adding context and delivering it in a way people can use without devoting their lives to it.

      In other words, the next big thing will be curation.

      Awhile back, Harlan Kilstein caught a lot of flack when he started talking about curation. Admittedly, I was one of the flak throwers. I did, however, find a copy of Steven Rosenbaum's "Curation Nation" and it made an immense amount of sense.

      By one estimate, the amount of available content is doubling avery 72 hours. I'm not sure if I buy that one, but we all know information overload is a massive problem, whether it's newbies here on the forum or Bing's free-association 'search overload' ads on TV.

      The people who will make out like bandits in the future are going to be the ones who can sort through the deluge and deliver the bits that their audiences find useful, whether those bits are original or simply linked along with commentary to add context.
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  • Profile picture of the author bnwebm
    I said this a few years back and it seems to be coming to fruition with the advent of the Cloud model. Towers (desktop) have been shrinking in size for years and with the development of pad computers/devices it makes sense that in just a short period of time, we will no longer have a tower/visible hard drive. Look at the progression of Apple's devices...iPod to iPad. It isn't a stretch to see them create a completely pad based, full size (17"?), touch-based pc in the near future, ala Minority Report.
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    • Profile picture of the author MBizInc
      Originally Posted by bnwebm View Post

      I said this a few years back and it seems to be coming to fruition with the advent of the Cloud model. Towers (desktop) have been shrinking in size for years and with the development of pad computers/devices it makes sense that in just a short period of time, we will no longer have a tower/visible hard drive. Look at the progression of Apple's devices...iPod to iPad. It isn't a stretch to see them create a completely pad based, full size (17"?), touch-based pc in the near future, ala Minority Report.
      Hmm, I don't think shrinking technological devices is the key to success... It's practical to take it everywhere with you, but trying to work on a small thing like that just kills my vision. Literally!

      Roxana
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      • Profile picture of the author ~Davor Debrecin~
        Originally Posted by Anonymous Affiliate View Post

        Dude, there are right now 6.3 billion people on the planet right now. That includes children, old people, poor people without any economical means, etc.

        Do you truly think that 5.5 out of those 6.3 have a mobile phone, let alone a smartphone, let alone surf the net through it? I mean... really you do?!
        Originally Posted by James Schramko View Post

        Go and look at your analytics right now and I bet the % of
        people looking at your site from a mobile phone is tiny.

        It ain't there yet.
        Your posts, guys, pretty much sum up what I wanted to reply to all the mobile marketing gold rush prophecies.

        From my own analytics, across all websites and niches, from 0.85% to 1.10% people (mostly from the US) visit through a smartphone or other mobile device.

        More importantly, the conversion rate is lower than from the traffic coming from PCs, laptops and so on. The reason probably is that my websites are not optimized (both in design and in conveying the message) to mobile phone visitors, but the traffic is still too small to justify the investment in adjusting the funnel for mobile phone visitors.

        Will it become bigger and more lucrative?

        Probably.

        But as James said, without exceptionally good content, it really doesn't matter.

        ~Davor
        Signature
        MY CV ❱❱❱ 12+ yrs exp, 7-fig revenues, 40 employees.. 39 actually, someone just left the company, f**k!
        I like to innovate stuff and babble IM stuff into a camera:
        I do this on the side, will try to sell you something, be sure of it!
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      • Profile picture of the author bnwebm
        I wasn't implying shrinking devices at all. Quite the opposite. If you recall recently, phones were on a fast track of getting smaller and smaller. This trend suddenly stopped and they have grown larger. In similar fashion, I believe Apple will produce a 17" or larger pad PC soon, based on the progression of their iPod->iPad trend. I think 17" will be the absolute minimum for this type of PC, but in my imagination, it will resemble an even larger version of the current iPad.

        Originally Posted by MBizInc View Post

        Hmm, I don't think shrinking technological devices is the key to success... It's practical to take it everywhere with you, but trying to work on a small thing like that just kills my vision. Literally!

        Roxana
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