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problem with offline client

by Michael Formby
15 replies
Hey people,

so here is my problem i have a few clients i do monthly seo work for now im getting them good rankings in the serps but this client in particular is in a very specialised niche the problem im having is im not getting him contracts/sales the website ive built him is setup to capture leads but due to the nature of the niche the site is only getting 150 visitors a month and i just dont know what the best thing to do here is.

Any advice is much appreciated.

Mike
#client #offline #problem
  • Profile picture of the author Marketing Merit
    The first thing that springs to my mind is whether or not sufficient demand exists for this niche service?

    Common sense dictates that you are not to going to get a lot of custom from 150 monthly visits, even if you achieve 1st place ranking.
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  • Profile picture of the author WebRank1
    Would a Facebook campaign be suitable to his niche?
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  • Profile picture of the author Michael Formby
    i know i have got plenty of page 1 rankings some spots 1-3 and trying to get more traffic is the problem. The thing is with this niche is that most of the work comes from online and the types of deals are 5 figures + my plan being if i can land him 1 then hes got a return on his invesment cause i only take on work were i can get them a return on invesment.

    Facebook marketing wouldnt work for this niche neither would email marketing.

    :/ tough one isnt it
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  • Profile picture of the author WebRank1
    Perhaps offline marketing. But don't know since I don't know your clients niche.
    Sounds like your client is some sort of broker?
    Does he broker websites or online businesses?
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  • Profile picture of the author Marketing Merit
    The only thing I could suggest, and I'm guessing you're going to reply and say you've already done this, is to expand the keyword base that you're ranking for.

    You may have to target even lower search keywords.

    Also, don't forget about the power of images. I have a toy related niche and 50% of my searches come from Google images. Just make sure you annotate the images properly with the tags/title etc.
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  • Profile picture of the author Michael Formby
    hey,

    its to do with the energy niche and sort of maintance. but a very specific sector of it even offline marketing is a tough one cause its not an everyday type service.

    Thanks for your help so far guys.
    Mikey
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  • Profile picture of the author Michael Formby
    Hey abs,

    Done that its not very competitive seo wise, im 5 minutes away from putting and exit popup on the site and redirecting them to a what could we do to improve your visit page, what was you looking for what couldnt you find etc.

    Mikey
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    • Profile picture of the author abs007
      Originally Posted by lilmikey View Post

      Hey abs,

      Done that its not very competitive seo wise, im 5 minutes away from putting and exit popup on the site and redirecting them to a what could we do to improve your visit page, what was you looking for what couldnt you find etc.

      Mikey
      Hmm - Mikey - I gues syou have done everything that your competition is doing then - So your doing a good job - Maybe its time to explainto your client that this is the scope of the market in regards to how your targeting your potential customers -

      It might be a good idea to also check where your competion is getting backlinks from - many of them might be great on topic forums, directories specifically for your niche and may even give you ideas of where to advertise - the niche your targeting may not have the best results with organic seo and search engine rankings you maybe better of leveraging traffic from other places - which im hoping you will be able to see the best places to do this by analysing your competion a little further
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  • Profile picture of the author Alex Frei
    why do you need many prospects if your client can strike 5-figure deals?
    Let's say, the niche is solar panels maintenance. You can't get more people to buy this service than there are solar panels. On the other hand, less prospects, more zeros in a check mean that you have to try harder on the site.
    Let your customer make a video introducing his business, make simple page without much distractions and a phone number. That's all you can do. Prospect comes to a site, watches video, calls to your customer and they make a deal.
    P.S. I'm not an offline marketing expert. Just using common sense.
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  • Profile picture of the author Michael Formby
    Thanks abs,

    this is worth looking into to see if we can run banner ads on topical sites and forums and the video introduction is also a great idea thanks guys! got my mind running with ideas now.

    Mikey
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  • Profile picture of the author Richard Tunnah
    Mikey,
    I have helped a client do well in a specialised arena with only 80 uniques a month but that traffic is very targetted. That's the key..nailing down the traffic.

    Rich
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  • Profile picture of the author Dexx
    That's one of the problems with just relying one marketing strategy (in this case SEO) as sometimes it takes a combination of multiple strategies to really magnify results for a business.

    One thing you could do is find out where his current leads/clients are mostly coming from, and then implement a strategy to improve on that source to increase his results that way.

    ~Dexx
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  • Profile picture of the author Michael Formby
    Thanks Rich and Dexx

    I am going to nail down his keywords with mini sites, and dexx this is a great pice of advice and much appreciated.

    Mikey
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