Just thought I'd take a moment to share something...
What you're about to read is going to sound a little "backwards". Especially considering the title of this thread. But bear with me, because it all makes sense in the end...
The year is drawing to a close, and times are desperate for a lot of folks.
Discretionary spending on the web IS down in several niches.
But in other markets -and for other purposes - it's up. Because desperation is a double-edged sword.
(Remember that in a different business climate, money SHIFTS. It doesn't just disappear).
And the beauty of the web is that, unlike brick and mortar, we can effectively set up shop in ANY market in a matter of days.
So really - what's ahead of us in 2009 and beyond is a time of opportunity, for those who actually decide to work WITH the recession, rather than trying to "beat" it, somehow - or otherwise compensate for it.
There will be some emerging niches (on a mass scale) that anyone who simply OBSERVES what's going on in general will be able to see - and act on. Foreclosure help services is an obvious one, but there's a series of other inter-connected niches relating to unemployment, job security, debt relief, insurance, etc. that are all just as apparent.
And making extra money (or saving it) will become a necessity for a lot of people as well, and this market extends well beyond the familiarity we have with "making money online".
Example: There's still millions of people out there who really have no idea that they can sell a bunch of crap in storage that they no longer want on Ebay. Teach them how. You could whip up a $30+ product in an evening just using Camtasia alone showing how to list items, choosing keywords on ebay, etc. One example of hundreds.
So the opportunity is everywhere. Just like it was in 2006 and 2007, and just like how it will be in 2010 and 2011. Unless the internet melts one day, and/or the earth explodes. (At which point the "Move to Mars" niche will become hugely popular. Just imagine those Clickbank gravities...)
That's just basically an intro to what I really want to say.
So I'll get to the point.
Making $100K Or More in 2009 - The Easy Way
I said "easy", but that's not what this is initially going to look like.
That's because "easy" implies that there's some kind of short-cut or "trick" being used to get results that would normally require hard work. And there's nothing wrong with doing that kind of stuff.
It's just that in most cases, you simply can't DEPEND on "tricks".
And that's because "tricks" typically circumvent or defeat the overall purpose of whatever it is you're awkwardly tapping into.
An obvious example is blackhat SEO. The whole appeal of going the "BH" route is that you can get results that you don't earn. You cheat the system. You can be "lazy".
However - and listen carefully to this - what's both ironic AND powerful is that it takes far more effort to be "lazy" than it does to simply create something that Google's users actually want to find in the first place.
So while the BH guy is constantly monitoring rankings, rolling out new sites to replace the ones that get knocked out, dealing with spam complaints, etc...
...the guy who's simply doing what Google LIKES is the one who's truly reaping the "easy" rewards. All he has to do is just provide good, relevant content on his site, and over time, the links happen naturally and the rankings (and traffic) just "magically" take care of themselves.
I've been in both camps.
I've mastered several ways of EXPLOITING the web, and I saw some good returns at the time. However, the life-span of my efforts was continually becoming less, less and less as time went on.
I was having to scale my operations faster and faster (and put out more volume) just to see the same results I had first seen by doing far less.
And what's funny is that simultaneously, I was also building real assets and working on a couple of "real" sites/projects.
Guess which activities are STILL paying off?
Hint: It's not the "exploiting" activities...
In fact, in 2008 I made literally more than triple the revenues from my "real" assets than I did from the trailing, ever-decreasing results of my "tricks" and "exploits". (And my actual assets - in 2 different niches - are still in their infancy and majorly under-developed. I have a long way to go...)
It also took far less effort to see triple the results of trying to "beat the system".
It's so funny how we all look for an easy way in, or some kind of loophole or exploit. For any project, and in any area of life.
But not only is it actually EASIER to swim with the current - it's also far more effective.
So here's some tips for doing great in 2009, regardless of the recession...
1. Don't Fight The Recession. Just Find Out What People Want During It.
If sales or traffic is unusually low, or if the recession is obviously taking a toll on your industry, then now may be the time to launch a side-project OR use a new "angle" that specifically taps into the current demand of your customers.
If you're working 3 times as hard right now to see the same results you were pre-recession, then it's well worth your time to follow the "shift" your customer's money is making - and then create an offer in THAT direction.
It may also be time to re-evaluate just how "evergreen" your current niches really are.
2. Provide What's Wanted - Instead of Trying to "Beat" the System
This applies to so many things.
Selling what sells, giving the search engines what they REALLY want, using business models that are fundamentally strong, asking customers what THEY want from you, etc.
This way you're not always "fighting" to stay afloat. You're simply reacting to the conditions and using them.
You can either paddle against the wind continuously... or set up a sail and let the wind do the work.
3. Building Something That Lasts
There's a lot of people I know right now that are desperate. Not just online, either. People in my family, friends, and otherwise people I know in the "real" world.
It pains me to see someone who's worked so hard just have the rug pulled up from under them in the blink of an eye.
One friend of ours recently bought a new condo with his wife because he landed a great, good paying job.
He just got laid off a few days ago, and jobs that pay that kind of income are simply not available these days in his field. He was very lucky to get in with that initial position.
Times are tough, for him and several others I know.
But in terms of finances - I haven't really had worries for a couple years now. I'd be lying if I didn't say that it's NICE to know that you can simply leverage things that you own to create an influx of profit, any time you want.
Not to mention the consistent passive income that rolls in month in and month out from a network of sites that "fit" with what Google actually wants. Good, unique content.
I know full-well that things could change for me as well. Nobody is above hard times.
BUT - it's a hell of a lot more stable than relying on ONE source of income. That's for damned sure.
So once again, it really pays off to build and structure your web business so that you have some form of leverage. And this means doing things like:
* Building a responsive email list
* Creating products that solve or address HOT issues (and recruiting affiliates)
* Creating GOOD content that impacts your readership
* Creating demand-based items. Let your feedback and keyword research tell you what to "answer".
* Forming friendships with others in your market. This is leverage as well.
And so on.
That's not the "easiest" way to make money online.
But it IS the easiest way to make REAL money online, and for a long time to come.
And if your goal is reaching $100K and beyond in a tough economic climate - your very best bet is to simply ADAPT to what people want right now, and deliver it in a way that goes along with what your available traffic sources actually want.
$100K a year is only $274 a day.
That's just 10 product sales or commissions of about $27, on a daily basis. With your own network of quality content, opt-in lists and products, this is NOT hard.
Harness the flow of your market, and the web. Embrace it.
Work with it.
Don't try to "force" money out of it.
Not only is this actually easier and more effective on time vs. money scale - it's also less competitive. Everyone else will be going for the "lazy" approach.
That's how to make real money.
This year, next year or in 10 years from now.
And I know it might not make much sense right now - and I'm not even sure if I explained it well enough for this to leave an impact.
But it really is EASIER to use the system than it is to beat it.
Disclaimer: I can confidently guarantee you that your results will vary and that potentially making $100K+ in 2009 will completely depend on a variety of variables that are different and unique to everyone who reads this, including circumstances that may be beyond your control.
So take this with a 900 lb grain of salt and for legal purposes - this article is for entertainment use only.