Coupon codes as a niche?

35 replies
Would coupon codes as a niche be profitable? Successful? Not coupon codes in general - like "niche coupon codes", with an EMD. I would imagine so, just wondering if anyone has had experience with this.
#codes #coupon #niche
  • Profile picture of the author Rauhbautz
    I think it depends on the model you will choose (basically how you get paid): you can charge clients for placing their coupon on your website or publish coupons to the products from affiliate networks.. But I really think it can be profitable.
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  • Profile picture of the author bobsilber
    Came across a television show the other day, "Extreme Couponing" and 2.1 million viewers tuned in for the premiere
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  • I've never had one, but judging from the number of them out there, I would say it is a very profitable niche. Especially when considering the condition of our economy at the moment. BTW, I'm assuming you are in the U.S. when I say that last part.
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    • Profile picture of the author JohnMcCabe
      If my wife is any example, you may have a big winner on your hands.

      She has a regular milk run of coupon sites and blogs she visits. Before she discovered she could find money (discounts and free products) by searching for them, Google was a mystery to her. Now, she can find almost anything quickly and efficiently.

      From watching her, the only thing I'd be wary of is making the EMD niche too specific.

      "ToiletPaperCouponCodes.com" might work for you, while the available traffic for "[ProductName]JumboPackCouponCodes.com" might be a little too narrow to do you much good.

      Edit:

      Changed the second example to remove trademarked product name. As Mike points out in post #9 below, using a trademark in a TLD is NOT a good idea.

      Thanks for the catch, Mike. I definitely don't want anyone getting the idea I recommend or endorse such a practice.
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      • Profile picture of the author mikeroosa
        Coupons are an incredible niche to use for Adsense, believe it or not. Be careful though with the above suggestion to use a domain of "product name" coupons.

        I had a domain name like that and got a letter from the company attorney when I overtook them for position 1 requesting me to take the site down as it violated their trademark. I was getting 300 visitors a day so I was definitely cutting into their traffic and I was at 50-60 clicks a day for that site on Adsense.

        Good luck.
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      • Profile picture of the author Jaguar-TI
        Originally Posted by JohnMcCabe View Post

        Changed the second example to remove trademarked product name. As Mike points out in post #9 below, using a trademark in a TLD is NOT a good idea.
        Well it can certainly get you in trouble. However if you contact the owner of the name registration and managed to get their permission to use it as a coupon or discount related website, you should be ok.

        The pitch behind this is to let them understand that you will attract new customers for their products that would have gone to the competition if it where not for your efforts.

        Just make sure of the following:

        1. you get authorization before launching the site.
        2. your clearance comes from someone within the company who is authorized to make such and arrangement.
        3. you work out a time reference inside the deal (i.e. x amount of years)

        Before doing any of this, make sure to consult to a intellectual property attorney. Getting a cease and desist letter is never a happy day so check your cost/benefit calculation if you want to go that route. The fees and negotiation that it entails can eat away at your profits.

        However you could crack a nice niche generating idea and present yourself to future companiess as a valued asset to their marketing a sales efforts.


        Hope this helps a bit.

        Cheers,

        Jaguar
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  • Profile picture of the author sodevious
    Thanks guys!
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  • Profile picture of the author ludimilojko
    Banned
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    • Profile picture of the author fauche65
      Banned
      Originally Posted by ludimilojko View Post

      Surely it can be profitable, but before you start check the competition.
      There is a ton of competition in that niche, but some of the sites are very sloppy, and even fewer are regularly updated properly.
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  • Profile picture of the author AceOfShirts
    It seems to me that updating the site would be a pain in the @ss. I've read of some people that make decent money selling the Entertainment Coupon Book on their sites. I also get tons of spam promoting the Entertainment Books so there is probably good money in it.

    Are you going to manually update the available coupons?
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    • Profile picture of the author David McKee
      Coupons are a great way to make money on your site as long as you keep it simple, neat and try not to stuff every possible ad-click, and coupon code link you possibly can into the site.

      Too many of the sites out there are just crap - even CouponMom's site which is one of the better known ones, is frankly too busy and confusing. Usually there is garish graphics, zillions of buttons and clicks, and it becomes a mind-numbing maze to try to just get to the coupons, or the tips.

      And the audience for these kinds of sites are many times not that web-savvy, many do not go beyond email and face-book. So, keeping that in mind, a nice clean site with updated content, a clean interface, and easy to understand instructions to get the coupons is your best bet.

      I know - my wife started making money on her site on it's first day, while it was not even ready just because of the above mentioned things!

      -DTM
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      • Profile picture of the author damongreene
        Originally Posted by David McKee View Post

        Coupons are a great way to make money on your site as long as you keep it simple, neat and try not to stuff every possible ad-click, and coupon code link you possibly can into the site.

        Too many of the sites out there are just crap - even CouponMom's site which is one of the better known ones, is frankly too busy and confusing. Usually there is garish graphics, zillions of buttons and clicks, and it becomes a mind-numbing maze to try to just get to the coupons, or the tips.

        And the audience for these kinds of sites are many times not that web-savvy, many do not go beyond email and face-book. So, keeping that in mind, a nice clean site with updated content, a clean interface, and easy to understand instructions to get the coupons is your best bet.

        I know - my wife started making money on her site on it's first day, while it was not even ready just because of the above mentioned things!

        -DTM
        All great comments. Just remember the main thing that most sites don't take advantage of. BUILD A FOLLOWING YOU CAN REACH OUT AND TOUCH. Before I sold my coupon site I had 6000 opt in email addresses and 1500 twitter followers (started slacking on twitter). That is the most valuable asset you could have because I sent weekly updates to let them know. Meanwhile everytime I sent an email I got a spike of traffic and revenue!
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  • Profile picture of the author Giftys
    I wonder what the difficulty of finding good coupons and time consumption for this would be on a daily basis. Any thoughts on this?
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  • Profile picture of the author Mike McAleer
    It sure could. I would just do some general keyword research to see.

    Mike
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  • Profile picture of the author mark411
    Originally Posted by sodevious View Post

    Would coupon codes as a niche be profitable? Successful? Not coupon codes in general - like "niche coupon codes", with an EMD. I would imagine so, just wondering if anyone has had experience with this.
    Well people searching for coupons are looking for a discount before buying something so its very profitable indeed. The big coupon sites are making ridiculous amounts of money.

    Picking a good coupon codes keyword rich domain would work well. You might find quite a few .coms too.
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  • Profile picture of the author LegitIncomes
    Originally Posted by sodevious View Post

    Would coupon codes as a niche be profitable? Successful? Not coupon codes in general - like "niche coupon codes", with an EMD. I would imagine so, just wondering if anyone has had experience with this.
    ABSO FREAKIN LUTELY


    Originally Posted by mark411 View Post

    Well people searching for coupons are looking for a discount before buying something so its very profitable indeed. The big coupon sites are making ridiculous amounts of money.

    Picking a good coupon codes keyword rich domain would work well. You might find quite a few .coms too.
    They sure are...just a very small percentage, of 1% of the niche, is HUGE money. HUGE!
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  • Profile picture of the author pmbrent
    With Groupon around it will be tough to compete. However, if you find a coupon "sub niche" there may be possibilities.
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    • Profile picture of the author damongreene
      Originally Posted by pmbrent View Post

      With Groupon around it will be tough to compete. However, if you find a coupon "sub niche" there may be possibilities.
      Groupon has their own niche. Competition was easy. Even doint the site I had half @ssed it was still getting 18k uniques a month and about 300+ subscribers. Printable coupons are what folks are really looking for. That is a niche in and of itself. I need to put together a course on how to start a coupon site one day. But one thing you must realize. Most (not all) of the coupons sites out there are NOT Internet marketers. If you know your stuff its easy to get in and make it a business.
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      • Originally Posted by damongreene View Post

        Most (not all) of the coupons sites out there are NOT Internet marketers. If you know your stuff its easy to get in and make it a business.
        I'm assuming by that you mean that most of them are 'coupon hobbyists' (for lack of a better word), but really don't know how to promote their sites? If that's the case, then it might just be a very viable niche for a savvy IMer.

        Are you listening, sodevious? :p
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        • Profile picture of the author damongreene
          Originally Posted by Bradley J Anderson View Post

          I'm assuming by that you mean that most of them are 'coupon hobbyists' (for lack of a better word), but really don't know how to promote their sites? If that's the case, then it might just be a very viable niche for a savvy IMer.

          Are you listening, sodevious? :p
          Yes correct. Or they are not as savy as an internet marketer. And you are absolutely correct. Im one of those savy IMers that made it a very viable niche and cashed out!
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          • Originally Posted by damongreene View Post

            Yes correct. Or they are not as savy as an internet marketer. And you are absolutely correct. Im one of those savy IMers that made it a very viable niche and cashed out!
            I'm sorry, I don't mean to be offensive, but I wouldn't consider a $4,500 sale "cashing out."

            fLufF
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  • Profile picture of the author rainso0
    Coupon codes with certain deception ingredients, but there are still many people enthusiastic
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  • Profile picture of the author InTheMaking
    How would someone go about monetizing a website that receives coupon traffic? I have about on average 300 visitors/day looking for specific coupons..

    The only way I've monetized these websites are with cpa offers but only making about $10/day.
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    • Profile picture of the author Tizzko
      Originally Posted by InTheMaking View Post

      How would someone go about monetizing a website that receives coupon traffic? I have about on average 300 visitors/day looking for specific coupons..

      The only way I've monetized these websites are with cpa offers but only making about $10/day.
      pm me and I'll point you in the right direction.
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  • Profile picture of the author Jake Gray
    Actually I have noticed a decent amount of Adsense revenue
    from my coupon-related sites. Not only that, but they seem to
    be selling well on Flippa, so that's a good sign. It's definitely
    worth your time and the investment. It'd be pretty easy to grab
    a coupon ranking, too. Most of them have little to no competition.

    Jake
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  • Profile picture of the author mark411
    Does anyone know of any good coupon website scripts?
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  • Profile picture of the author Surferjock87
    Sounds like a great idea. Just time consuming with all the frequent updates and stuff.

    Question : What's EMD and what does it stand for?
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Surferjock87 View Post

      Sounds like a great idea. Just time consuming with all the frequent updates and stuff.

      Question : What's EMD and what does it stand for?
      EMD is shorthand for Exact Match Domain. For example, if you were trying to score a ranking for "rubber chickens" as a keyword, the EMD would be 'rubberchickens.com'. The .com part could be replaced by any other extension.
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  • Profile picture of the author VeronicaD
    There's lots of money in coupons. However, competition can be very tough. Esp if you're going after ones that the large authority sites rank for.
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  • Profile picture of the author Vulk
    YES extremely profitable if you can advertise and monetize it correctly.
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  • Profile picture of the author jebjeb
    Originally Posted by sodevious View Post

    Would coupon codes as a niche be profitable? Successful? Not coupon codes in general - like "niche coupon codes", with an EMD. I would imagine so, just wondering if anyone has had experience with this.
    Id say so.......I look up coupon codes all the time!!

    If your going to run adsense.....go into your adwords acound and run the cost of your key words into the cost tool....see how much they are going to pay per click!!
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