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7000+ Monthly Visitors - Can You Offer Conversion Advice?

by rimam1
11 replies
Here are the stats:

Site: www.IsometricExerciseSite.com

Traffic: 250 to 350 unique daily visitors

Conversions: 2 to 7 daily email optins and only 3 to 5 affiliate sales per month.

I've worked hard to build traffic to the site, but conversion could be better. I just created an email list and am playing with affiliate offers in my sidebar.
#advice #conversion #monthly #offer #visitors
  • Profile picture of the author Rough Outline
    I'd suggest putting the optin box that's the sidebar much higher. I had to scroll really far down to find it.
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    • Profile picture of the author WinstonT
      The Popup domination came up pretty late on mine, I'm not sure if there was a timed response, but perhaps a little faster might help in opt-ins.

      Remember that your visitors are normal human beings who have been sitting in front of the computer for a damn long time. Well, most of them may be in this "entranced" state where their eyes might not look at anything that does not pop out in front of them. I'd suggest making your affiliate link more noticeable, and as the above warrior stated, make your optin box higher.

      One method you can use to increase attractiveness of your post is to understand your market a lot better. Placing an affiliate link there might interest some people, but if you list down the problems they are facing, and they find that the product is suitable, you will be able to increase your conversion rates by a lot.

      For starters, try going about forums to learn about the distresses of these people who are buying your products. In forums, there will be always be threads that say something like "Help me, how do I...", "Anyone face these problems....". For example, maybe muscle can have something to do with "oh, I haven't experienced muscle growth since xxxxxx".

      You can try using Quantcast to grasp a pictorial of what target group is visiting your site, and who is converting more. Once you have a good hand of it, you could try driving more targeted audiences through social media or forums (if they allow links). Depending on your age group, sometimes too direct marketing might affect your sales. The younger ones are more likely to rush into a buying mode.


      Best regards,
      Winston
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    • Profile picture of the author Ben Gordon
      Originally Posted by Rough Outline View Post

      I'd suggest putting the optin box that's the sidebar much higher. I had to scroll really far down to find it.
      I agree.

      Also, the opt-in popup is a bit late, I would suggest making it popup like 5 seconds after the visitor enters the website, not about 15 seconds after that.
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  • Profile picture of the author shulink
    1. Check your clickbank statistics and see if you are sending a lot of traffic to your affiliate products and what the conversion rates are. If the conversion rate is low, it maybe they have a bad sales page or bad products. Try out more affiliate products and see which ones convert better. I usually promote products with a gravity of at least 10 and a minimum commission of $30.
    2. Write more product reviews for your site. There are buyers who search for product reviews and if the product is a highly search term in Google, you may end up getting a lot visitors to your site.
    3. Do some On Page SEO.
    4. Your traffic is still pretty low, work harder to drive more traffic to your site.

    I posted an article here a few days ago on affiliate marketing, you may want to take a look
    http://www.warriorforum.com/main-int...-products.html
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  • Profile picture of the author TBInternetMarketing
    The one question I would ask is where is your traffic coming from? If you have google analytics installed, you should be able to see what keywords your traffic are using to come to your site. Are these buying keywords?

    For me, the whole key to successful internet marketing is the sales funnel. You need to get visitors to your site that have already decided that they are going to buy what you are selling.
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    • Profile picture of the author James Clark
      Well you didn't mention what you have on the back-end. The back-end is very important part of business profits. On your hosting account you can find out what people are typing in to find your web site.

      Go to the control panel and look in the "Site Statistics" In my case I have both webalizer vs AWstats. Play around in there until you find the searches tab and then check it out.

      Don't tell me you can't find it because I know its there. In the results you'll find out where the traffic is coming from. Just looking at your web site I bet the traffic is coming from the search engines.

      On the back-end test the pricing. Based on my experience, the visitors will jump at an offer around $17.00 if they don't know you that well. But you'll have to test it for yourself and find out what works for your niche.
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  • Profile picture of the author jgant
    I like your posts. Good stuff.

    My suggestions for conversion and monetization are as follows:

    Listbuilding:

    Your site is all about isometrics. Why not write a freebie report about isometrics. Your present report is too general. Title it "3 month full body isometric workout."

    Monetization:

    If there's an excellent isometric workout program with affiliate program, buy it and then use it. Profile your use of the workout in a series of "case study" blog posts. Include progress reports such as strength gains, fat loss, and most importantly photographs.

    OR

    Write your own comprehensive isometric workout and sell it. Set up an affiliate program for it. You could piggy back this and sell it through your freebie report. Your freebie offers 1 to 2 exercises per body part. Your sold ebook offers 5 to 8 exercises per body part - a full 12 month isometric workout program.

    I read your post "Why Isometric Exercises Are Perfect for Strength Training and Powerlifting". The next thing I wanted was isometric exercises for the whole body. You give one excellent chest workout example. You could follow the post with your freebie "3 month full body isometric workout program" (or whatever you title it).

    Also, your traffic stats are good, but you'll need more to make some serious money unless you come up with a killer product and good affiliates promoting it.

    Rusty More's Fitness Black Book blog gets thousands of visitors every day (I think approx. 10,000). He makes a good living off that blog. My point is your market is huge. Keep building traffic. Aim for 5,000 daily visitors, offer a targeted freebie report, and promote an excellent product you use (or sell your own).

    Check out Rusty's Fitness Black Book blog. His posts are long and packed full of content, including sourcing primary sources and studies (I'm into working out and read his blog weekly). It's authoritative. Write posts like that. Prove that isometrics are a viable and easy way to build muscle and burn fat. You have a great perspective/spin in that niche; one you can really promote. Benefits include no gym membership or expensive equipment required. This will appeal to many people.
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  • Profile picture of the author Dann Vicker
    Slide in pop-ups that load after 4-5 seconds could improve your conversions, and the offer should be for a product you could charge money for. That is the power of inherent value

    Regards,
    Vicker
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  • Profile picture of the author Zeus66
    Dude. With that much daily traffic and in that niche? NO BRAINER! Build a list from and monetize on the backend through a sales funnel. You're sitting on a potential goldmine with that much traffic already coming to your site. Seriously.

    Put all the emphasis on getting people on your list. Offer something related in exchange for signing up. Send some follow-ups about the same topic... good, deep info to establish yourself as an authority. Then either create your own products or promote affiliate products to that list. Fitness is definitely a buyer niche, so that part's relatively easy.

    If you're only getting a few opt-ins each day with that much unique visitor traffic, you're losing a mountain of money! FIX THAT and you'll be banking hard on the backend with sales to your list.
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  • Profile picture of the author xxdksxx
    I would suggest putting your optin box to where it is visible on the front page. Then just try to build up to an affiliate product and maybe do an interview or two if possible with the product creator or make a video or something. Good Luck.
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